Leadership Overview
Crystel has 4 executives leading key functions including strategy, technology, human capital, and operations.
Driven by dedication to excellence, Crystel offers personalized services to improve business performance and enhance client brand value, building outsourcing relationships that evolve into competitive strategies.
Driven by dedication to excellence, Crystel offers personalized services to improve business performance and enhance client brand value, building outsourcing relationships that evolve into competitive strategies.
Leadership Roles at Crystel
Ramez Kalis - Chief Executive Officer
Ramez Kalis, the Chief Executive Officer at Crystel, directs the overarching strategy and market positioning. Overseeing the development of outsourcing relationships, Kalis ensures these partnerships evolve into robust strategies that keep clients ahead of the competition. This leadership involves driving the company's mission to enhance client brand value through personalized services and a steadfast dedication to excellence. Kalis's strategic vision guides the organization in delivering performance improvements and fostering long-term client success. The Chief Executive Officer's role is central to shaping Crystel's market impact and operational direction, ensuring all functions align with the core objective of elevating client brands and business outcomes. Ramez Kalis actively cultivates an environment focused on achieving superior client results and sustained competitive advantage.
Tarek Ahmad - Chief Technology Officer
Tarek Ahmad, the Chief Technology Officer at Crystel, architects the technological infrastructure supporting client service enhancement and business performance improvement. Overseeing all technology initiatives, Ahmad ensures that the company's digital capabilities directly contribute to building evolving outsourcing strategies for clients. This role involves driving innovation in service delivery platforms and maintaining the integrity of data systems that underpin personalized client solutions. The Chief Technology Officer's focus is on leveraging technology to maximize the value of clients' brands and ensure operational efficiency. Tarek Ahmad's leadership ensures that Crystel's technological backbone is robust, scalable, and aligned with the company's mission of driving client success through cutting-edge solutions. Ahmad's expertise is critical in maintaining a competitive edge through technological advancement.

Wesam Al-Issa - Chief Human Resources Officer
Wesam Al-Issa, the Chief Human Resources Officer at Crystel, cultivates the organizational talent and culture essential for delivering exceptional client services and strategic outsourcing relationships. Overseeing human capital management, Al-Issa ensures that the workforce possesses the skills and dedication required to enhance business performance and client brand value. This leadership function involves developing talent acquisition strategies, performance management systems, and employee engagement programs that align with Crystel's dedication to excellence. The Chief Human Resources Officer's impact is crucial in building a high-performing team capable of supporting evolving client needs and driving competitive advantage. Wesam Al-Issa's strategic approach to human resources fosters an environment where employees are empowered to contribute to client success and the company's overall growth objectives. Al-Issa's efforts are fundamental to maintaining a motivated and skilled workforce.
Rami AL-Atiyat - Chief Operations Officer
Rami AL-Atiyat, the Chief Operations Officer at Crystel, directs the execution of operational strategies that enhance business performance and solidify outsourcing relationships. Overseeing day-to-day operations, AL-Atiyat ensures the seamless delivery of personalized services designed to improve client brand value and maintain a competitive edge. This role involves optimizing workflows, managing resources efficiently, and upholding the company's commitment to excellence across all service touchpoints. The Chief Operations Officer's leadership is vital in translating strategic objectives into tangible operational outcomes that benefit clients. Rami AL-Atiyat's focus on operational efficiency and service quality directly supports Crystel's mission to build evolving, value-driven partnerships. AL-Atiyat's management ensures that operational execution consistently meets and exceeds client expectations, reinforcing the company's reputation for reliability and superior service delivery.
Explore Leadership Teams in Advertising Networks
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the worlds leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.
Company Leadership PP
RK

The Mill is a creative partner for brands, agencies, and production companies, specializing in crafting visually striking and memorable content across commercials, branded films, digital campaigns, and interactive experiences. Renowned for expertise in visual storytelling, the company offers end-to-end creative services, including concept development, copywriting, pre-production, shoot supervision, design, visual effects, and post-production. With collaborative teams of artists, directors, producers, and creative technologists, The Mill works closely with clients to transform ideas into compelling visuals that resonate with audiences. As part of the TransPerfect Global Group, the company combines creative innovation with technical precision to deliver immersive, high-impact experiences that connect ambition, ideas, and people.
Company Leadership RB
RV
KL
Founded in 1998 and headquartered in New York City, New York, Zeno is a global integrated communications agency. The company provides insights through research for other businesses.
Company Leadership BS
TY
TZ
Y&R is an advertising and marketing consultancy agency. The company is headquartered in New York, New York with locations throughout the world.
Company Leadership FH
KM
BT
AR