Cheil Executive and Leadership Team

Craig Yu, the Chief Executive Officer at Cheil, directs the overarching corporate strategy and operational framework. Yu's leadership ensures the company's agility and innovative spirit, core to its DNA, translate into tangible client solutions. This executive oversees the integration of diverse global network entities, fostering a unified approach to redefining how people connect with brands. Yu's strategic vision guides Cheil's purpose-built model, enabling clients to navigate market shifts effectively. The Chief Executive Officer's role involves aligning all departments toward the mission of creating connected experiences. By championing a distinct Korean perspective, Yu enhances Cheil's unique market positioning. This leadership ensures consistent delivery of impactful campaigns across all regions. Craig Yu drives the company's commitment to redefining brand engagement through innovative strategies.

Euisun Chung, the Group Chief Executive Officer & President, Cheil (North, South America) at Cheil, spearheads strategic initiatives and operational oversight for the North and South American markets. Chung's leadership focuses on expanding Cheil's presence and impact within these key regions, ensuring alignment with the global mission of creating connected experiences. This executive drives business development and fosters client partnerships, leveraging Cheil's innovative approach and Korean heritage. The Group Chief Executive Officer & President, Cheil (North, South America) ensures that regional operations reflect the company's core values of agility and distinct market perspective. Euisun Chung's role involves orchestrating market-specific strategies that redefine brand engagement. By focusing on growth and integration, Chung strengthens Cheil's position as a leader in navigating business changes. This executive's efforts are crucial for delivering transformative brand connections across the Americas.

Jason Park, the Regional Chief Executive Officer & President at Cheil, directs significant regional operations and strategic growth initiatives. Park's leadership ensures the effective implementation of Cheil's core mission within designated markets, focusing on creating connected experiences that redefine brand relationships. This executive oversees the integration of services and teams to maximize agility and innovation, drawing from Cheil's unique Korean heritage. The Regional Chief Executive Officer & President drives market penetration and client success by championing a distinct approach to brand engagement. Jason Park's role involves fostering strong client partnerships and ensuring operational excellence across all functions. By focusing on transformative business strategies, Park supports clients in navigating evolving market dynamics. This leadership ensures Cheil's continued impact in redefining how people connect with brands.

Monica de Paz, the Chief Executive Officer & Director at Cheil, commands the strategic direction and governance of key operational areas. De Paz's leadership ensures Cheil's commitment to innovation and agility, translating its unique Korean perspective into actionable strategies for clients. This executive oversees the development and execution of initiatives aimed at creating connected experiences that redefine brand engagement. The Chief Executive Officer & Director's role involves fostering cross-functional collaboration to navigate complex market changes effectively. Monica de Paz drives the company's purpose-built model, ensuring that all efforts contribute to redefining how people connect with brands. By focusing on strategic oversight and directorial responsibilities, de Paz maintains Cheil's competitive edge. This leadership ensures the consistent delivery of impactful and transformative brand solutions.

Ally Chae, the Chief Financial Officer & Director, Corporate Service at Cheil, manages the company's financial health and oversees critical corporate services. Chae's leadership ensures robust financial planning and resource allocation, supporting Cheil's strategic objectives and operational agility. This executive directs financial operations, driving efficiency and fiscal responsibility across all departments. The Chief Financial Officer & Director, Corporate Service's role involves safeguarding assets and optimizing financial performance to enable innovative client solutions. Ally Chae champions financial integrity, ensuring Cheil's capacity to navigate market changes effectively. By focusing on sound financial management, Chae supports the creation of sustainable brand connections. This leadership ensures Cheil's long-term stability and growth.

Ola Khraim, the Chief Operating Officer at Cheil, manages the day-to-day operational execution and efficiency across various business units. Khraim's focus is on enhancing agility and driving innovation within Cheil's operational framework, ensuring seamless integration of its global network. This executive oversees the implementation of strategies designed to create connected experiences that redefine brand engagement. The Chief Operating Officer's role involves optimizing processes and resource allocation to support client needs effectively. Ola Khraim champions the company's purpose-built model, ensuring operational readiness to navigate market changes. By focusing on operational excellence, Khraim supports the delivery of transformative brand connections. This leadership ensures that Cheil's unique approach is consistently applied across all projects.

Azmi Yafi, the Chief Operating Officer Mena at Cheil, directs operational strategies and business development within the Middle East and North Africa region. Yafi's leadership focuses on enhancing Cheil's presence and impact by creating connected experiences tailored to regional market dynamics. This executive oversees the implementation of innovative solutions that redefine brand engagement across Mena. The Chief Operating Officer Mena's role involves ensuring operational agility and driving growth through strategic partnerships. Azmi Yafi champions Cheil's unique approach, leveraging its Korean heritage to foster distinct market perspectives. By focusing on regional operational excellence, Yafi supports clients in navigating local business changes. This leadership ensures transformative brand connections throughout the Mena territory.

Mandeep Sharma, the Chief Operating Officer, Driving Growth, Integration Cultural & Business Transformation at Cheil, spearheads initiatives focused on expanding market share and optimizing organizational structures. Sharma's leadership drives the integration of cultural insights and business processes to foster transformative change. This executive oversees the strategic implementation of growth-oriented programs, ensuring Cheil's operational agility. The Chief Operating Officer's role involves enhancing client engagement through seamless integration and innovative solutions. Mandeep Sharma champions Cheil's purpose-built model, guiding the company through complex market shifts. By focusing on cultural integration and business transformation, Sharma ensures the creation of impactful brand connections. This leadership is pivotal in redefining Cheil's operational capabilities and market impact.

Robin Shelby, the Chief Operating Officer, (Operations & Business Development, ) Client Partner at Cheil, directs operational strategies and client relationship management. Shelby's leadership focuses on driving business development and ensuring seamless client experiences through integrated operational frameworks. This executive oversees the execution of projects, fostering agility and innovation in client service delivery. The Chief Operating Officer, (Operations & Business Development, ) Client Partner's role involves identifying growth opportunities and strengthening client partnerships. Robin Shelby champions Cheil's purpose-built model, ensuring operational readiness to meet evolving client needs. By focusing on client success and business development, Shelby facilitates the creation of impactful brand connections. This leadership ensures Cheil's continued relevance in redefining brand engagement.

Byungsoo Chun, the Chief Technology Officer at Cheil, architects the technological vision and infrastructure that powers the company's innovative solutions. Chun's leadership ensures Cheil remains at the forefront of digital transformation, driving the development of cutting-edge platforms for connected experiences. This executive oversees the integration of advanced technologies to enhance brand engagement and redefine client interactions. The Chief Technology Officer's role involves leveraging technology to address market changes and support Cheil's unique approach. Byungsoo Chun champions the strategic use of technology to create impactful brand connections. This leadership ensures that Cheil's technological capabilities consistently support its mission of redefining how people connect with brands. Chun's expertise is critical for maintaining operational agility and driving future growth.