Leadership Overview
Tinuiti has 7 executives leading key functions including strategy, financial operations, technology development, revenue growth, talent management, and organizational leadership.
Focused on delivering data-driven digital marketing solutions, Tinuiti empowers brands through full-service online marketing expertise. This agency maintains a commitment to performance-based growth across the United States.
Focused on delivering data-driven digital marketing solutions, Tinuiti empowers brands through full-service online marketing expertise. This agency maintains a commitment to performance-based growth across the United States.
Leadership Roles at Tinuiti
Abbey Klaassen - Chief Executive Officer
Abbey Klaassen, the Chief Executive Officer at Tinuiti, directs the overarching strategic vision for the agency. Overseeing the integration of diverse digital marketing capabilities, the Chief Executive Officer ensures alignment across all service lines. This leadership role involves driving long-term growth initiatives while maintaining the agency's reputation for data-driven excellence. By fostering a culture of innovation, Abbey Klaassen directly impacts the competitive positioning of the firm within the broader marketing landscape. The Chief Executive Officer collaborates with the Board to refine operational goals and expand market reach across North America. Through consistent focus on client outcomes, Klaassen secures the agency's status as a premier partner for brands seeking comprehensive digital transformation. This executive leadership ensures that all departments remain synchronized with the evolving needs of the digital advertising industry.

Chaille Brown - Chief Financial Officer
Chaille Brown, the Chief Financial Officer at Tinuiti, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning and analysis, the Chief Financial Officer ensures that resource distribution supports the agency's aggressive growth targets. This leadership role involves monitoring profitability metrics and optimizing the cost structure to maintain high margins in a competitive market. By implementing robust financial controls, Chaille Brown directly impacts the stability and scalability of the business. The Chief Financial Officer works closely with other C-suite leaders to evaluate potential acquisitions and investment opportunities that enhance the service portfolio. Through rigorous oversight of budgetary processes, Brown secures the financial foundation necessary for sustained expansion. This executive role remains critical for maintaining transparency and delivering consistent value to stakeholders while navigating the complexities of the digital marketing sector.
Jeremy Cornfeldt - President
Jeremy Cornfeldt, the President at Tinuiti, manages the day-to-day operations and ensures the seamless execution of the agency's service delivery model. Overseeing the operational efficiency of all departments, the President ensures that internal processes support the strategic goals set by the executive team. This leadership role involves streamlining workflows and coordinating cross-departmental efforts to maximize client satisfaction. By optimizing operational performance, Jeremy Cornfeldt directly impacts the agency's ability to scale effectively while maintaining quality standards. The President collaborates with other leaders to implement best practices and drive continuous improvement across the organization. Through the oversight of daily business activities, Cornfeldt secures the operational stability required for long-term success. This executive role remains essential for bridging the gap between high-level strategy and tactical execution, ensuring that the agency consistently meets its performance commitments.
Justin Manus - Chief Technology Officer
Justin Manus, the Chief Technology Officer at Tinuiti, architects the proprietary data platforms and technical infrastructure that power the agency's marketing services. Overseeing the engineering teams, the Chief Technology Officer ensures that all digital tools provide actionable insights for clients. This leadership role involves integrating advanced analytics and automation to improve campaign performance across various online channels. By prioritizing technical innovation, Justin Manus directly impacts the agency's ability to deliver superior results in a data-centric environment. The Chief Technology Officer collaborates with product managers to develop scalable solutions that address the specific needs of modern brands. Through the continuous refinement of the technology stack, Manus secures a significant competitive advantage for the firm. This executive function remains essential for maintaining the agency's position at the forefront of digital marketing technology and operational efficiency.
Felicia Choi - Director, Chief Revenue Officer
Felicia Choi, the Director, Chief Revenue Officer at Tinuiti, drives the acquisition of new business and manages client retention strategies. Overseeing the sales pipeline, the Director, Chief Revenue Officer ensures that revenue targets align with the agency's capacity for service delivery. This leadership role involves identifying emerging market opportunities and tailoring service packages to meet the unique requirements of enterprise clients. By optimizing the sales funnel, Felicia Choi directly impacts the top-line growth of the organization. The Director, Chief Revenue Officer works with cross-functional teams to refine the value proposition and enhance the client experience. Through strategic outreach and relationship management, Choi secures long-term partnerships that contribute to the agency's market dominance. This executive role remains vital for sustaining the momentum of the business and ensuring that revenue streams remain diversified across multiple industry verticals.
Nicole Stelmar - Chief Revenue Officer & Specialist
Nicole Stelmar, the Chief Revenue Officer & Specialist at Tinuiti, focuses on specialized revenue streams and niche market penetration. Overseeing the development of high-value service offerings, the Chief Revenue Officer & Specialist ensures that the agency captures market share in specialized digital marketing segments. This leadership role involves analyzing industry trends to create targeted solutions that address specific client pain points. By leveraging deep domain expertise, Nicole Stelmar directly impacts the agency's ability to command premium pricing for specialized services. The Chief Revenue Officer & Specialist collaborates with marketing teams to position these offerings effectively within the competitive landscape. Through the cultivation of specialized client relationships, Stelmar secures a unique revenue base that complements the broader agency portfolio. This executive role remains essential for driving growth through innovation and maintaining a focus on high-impact, specialized marketing outcomes.
Jeff Batuhan - Chief People Officer
Jeff Batuhan, the Chief People Officer at Tinuiti, directs the human capital strategy and organizational development initiatives. Overseeing talent acquisition and employee engagement, the Chief People Officer ensures that the agency attracts and retains top-tier professionals in the digital marketing field. This leadership role involves fostering an inclusive culture that promotes professional growth and operational excellence. By implementing comprehensive training programs, Jeff Batuhan directly impacts the productivity and morale of the workforce. The Chief People Officer works with department heads to align staffing levels with the evolving demands of the business. Through the management of performance systems and compensation structures, Batuhan secures a high-performing team capable of delivering exceptional results for clients. This executive function remains critical for maintaining the agency's reputation as an employer of choice and ensuring organizational agility in a fast-paced industry.
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