CARMA Executive and Leadership Team

John Seimmn, the Chief Executive Officer at CARMA, directs the overarching strategic vision and long-term growth initiatives for the organization. Seimmn oversees the alignment of media intelligence services with the evolving needs of global PR and communications departments. By managing high-level corporate objectives, the Chief Executive Officer ensures that the firm maintains a competitive edge in media evaluation and consultancy. This leadership role involves constant interaction with the board to refine service delivery models and expand market reach across diverse international territories. John Seimmn drives operational excellence by fostering innovation in research methodologies and data analytics. Through the implementation of robust performance frameworks, the Chief Executive Officer secures the company's position as a premier provider of media insights. Ultimately, Seimmn guarantees that all business units remain focused on demonstrating the tangible value of public relations to clients worldwide.

Mazen Nahawi, the Founder & Group Chief Executive Officer at CARMA, architects the foundational philosophy and global expansion strategy for the enterprise. Nahawi oversees the integration of advanced media monitoring technologies with bespoke consultancy services to address complex client requirements. As the primary visionary, the Founder & Group Chief Executive Officer drives the development of new market opportunities and maintains the firm's reputation for excellence in media research. This leadership role involves deep engagement with regional directors to ensure consistent service quality across all global operations. Mazen Nahawi executes high-level partnerships that solidify the company's influence within the marketing and communications sectors. By prioritizing innovation in evaluation metrics, the Founder & Group Chief Executive Officer ensures that the organization remains at the forefront of the industry. Nahawi consistently champions the mission of providing clarity and actionable intelligence to PR professionals everywhere.

Roberto Grad, the President at CARMA, directs the day-to-day business operations and ensures the successful delivery of media research and evaluation services. Grad oversees the performance of regional teams to guarantee that client expectations are met with precision and expertise. By managing the operational infrastructure, the President ensures that the company's consultancy services remain scalable and effective in a rapidly changing media environment. This leadership role involves working directly with the executive team to translate strategic goals into actionable operational plans. Roberto Grad drives the optimization of service delivery models to enhance the value provided to PR and communications departments. Through the rigorous monitoring of service quality and client satisfaction metrics, the President maintains the firm's high standards of excellence. Ultimately, Grad supports the company's growth by ensuring that all operational activities contribute to the overall success and market impact of the organization.

Chip Griffin, the Chief Marketing Officer at CARMA, directs all global brand positioning and demand generation efforts for the company. Griffin oversees the development of marketing campaigns that highlight the efficacy of media intelligence tools in demonstrating PR value. By managing the firm's public presence, the Chief Marketing Officer ensures that the brand message resonates with communications teams in diverse markets. This leadership role involves close collaboration with the sales and product teams to align promotional activities with service capabilities. Chip Griffin drives market penetration by leveraging data-driven insights to refine outreach strategies and enhance client engagement. Through the optimization of digital channels and thought leadership initiatives, the Chief Marketing Officer expands the company's footprint in the competitive media research landscape. Ultimately, Griffin secures the brand's authority by consistently communicating the strategic importance of media evaluation to the global PR community.

Emma Gumble, the Chief of Staff at CARMA, directs internal operational workflows and facilitates seamless communication between executive leadership and departmental heads. Gumble oversees the execution of strategic projects that support the company's mission of providing high-quality media intelligence. By managing the rhythm of the executive office, the Chief of Staff ensures that organizational priorities remain aligned with the firm's long-term goals. This leadership role involves coordinating cross-functional initiatives that improve efficiency and streamline service delivery across international regions. Emma Gumble drives the implementation of internal policies that foster a culture of excellence and accountability. Through the oversight of critical administrative and operational processes, the Chief of Staff enables the leadership team to focus on high-impact business development. Ultimately, Gumble maintains the structural integrity of the organization, ensuring that all teams possess the resources necessary to deliver superior media research and consultancy.