CARMA Executive and Leadership Team

John Seimmn, the Chief Executive Officer at CARMA, directs the overarching strategic vision for global media intelligence operations. Seimmn architects high-level growth initiatives that enable PR and Communications teams to navigate fragmented media environments with precision. By overseeing the integration of advanced research methodologies, the Chief Executive Officer ensures that clients receive actionable data to demonstrate organizational value. John Seimmn maintains close alignment with the Board to drive long-term profitability and market expansion across international territories. This leadership role involves constant refinement of service delivery models to maintain a competitive edge in the media evaluation sector. Through rigorous oversight of corporate performance metrics, Seimmn secures the stability of the firm while fostering innovation in monitoring technology. The Chief Executive Officer consistently prioritizes the development of scalable consultancy frameworks that address the evolving needs of global enterprise clients seeking deeper insights into media impact and reputation management.

Mazen Nahawi, the Founder & Group Chief Executive Officer at CARMA, drives the foundational mission of providing comprehensive media intelligence to global organizations. Nahawi architects the long-term vision for the group, ensuring that media research and evaluation services remain at the forefront of industry standards. By overseeing the expansion of the firm into diverse international markets, the Founder & Group Chief Executive Officer establishes a robust presence for the brand. Mazen Nahawi collaborates with senior leadership to refine consultancy offerings that assist PR teams in proving the tangible value of communications efforts. This executive role involves maintaining the core values of the organization while scaling operations to meet the demands of a complex media landscape. Through strategic guidance, Nahawi ensures that the group delivers consistent, high-quality insights that empower clients to make informed decisions. The Founder & Group Chief Executive Officer remains dedicated to advancing the methodology of media monitoring and evaluation on a global scale.

Roberto Grad, the President at CARMA, directs the execution of business development strategies and oversees the delivery of media intelligence services across key regions. Grad architects the tactical approach for expanding the client base, ensuring that PR and Communications teams receive tailored research and evaluation solutions. By overseeing the performance of regional teams, the President ensures that the firm maintains a strong market position in the competitive media intelligence sector. Roberto Grad collaborates with other executives to refine the consultancy model, focusing on the specific needs of organizations operating in complex media environments. This leadership role involves driving revenue growth through the acquisition of new enterprise accounts and the retention of existing partnerships. Through constant monitoring of market trends, Grad ensures that the company remains agile and responsive to the changing requirements of the industry. The President secures the operational success of the firm by aligning regional activities with the global strategic objectives.

Emma Gumble, the Chief of Staff at CARMA, directs internal operational alignment and facilitates communication across all executive functions. Gumble architects efficient workflows that allow the leadership team to execute strategic initiatives without friction. By overseeing the coordination of cross-departmental projects, the Chief of Staff ensures that the firm maintains focus on delivering high-quality media research and consultancy services. Emma Gumble manages the flow of critical information to the C-suite, enabling rapid decision-making regarding global media intelligence operations. This role involves optimizing internal processes to support the broader mission of helping PR teams demonstrate value. Through meticulous management of organizational priorities, Gumble supports the firm in achieving operational excellence. The Chief of Staff acts as a central point of contact for strategic planning, ensuring that all business units remain synchronized with the overarching goals of the company while navigating the complexities of the international media landscape.