CARMA Executive and Leadership Team

Mahmoud Beto, the Chief Executive Officer at CARMA, directs the company's strategic vision and operational execution. Beto oversees the integration of advanced media monitoring technologies with client-focused research methodologies, ensuring CARMA's services effectively address the evolving needs of PR and Communications professionals. This leadership role involves fostering cross-departmental collaboration to enhance service delivery and drive market penetration across key global regions. By focusing on scalable solutions, Mahmoud Beto ensures CARMA maintains its position as a premier media intelligence provider, enabling clients to quantify PR impact and optimize communication strategies. The Chief Executive Officer's mandate includes expanding CARMA's technological capabilities and reinforcing its consultancy services to provide actionable insights that drive organizational success.

Mazen Nahawi, the Founder & Group Chief Executive Officer at CARMA, established the company's foundation and continues to shape its global trajectory. Nahawi guides the overarching group strategy, focusing on sustainable growth and innovation within the media intelligence sector. This involves identifying emerging market opportunities and directing investment towards research and development that keeps CARMA at the forefront of media analysis. The Founder & Group Chief Executive Officer's responsibilities include cultivating strategic partnerships and ensuring the group's operational entities worldwide adhere to the highest standards of service excellence. By championing a culture of continuous improvement, Mazen Nahawi drives the expansion of CARMA's service offerings, reinforcing its commitment to helping clients navigate the complexities of the media landscape and prove the tangible value of their communication efforts.

Roberto Grad, the President at CARMA, spearheads the company's market presence and client engagement strategies. Grad oversees the development and implementation of initiatives aimed at expanding CARMA's reach within the global media intelligence sector, focusing on delivering exceptional value to PR and Communications professionals. This leadership position involves driving revenue growth and ensuring that CARMA's research, monitoring, and evaluation services meet the highest industry standards. By fostering strong client relationships and identifying new service opportunities, Roberto Grad ensures CARMA remains a trusted partner for organizations seeking to navigate complex media environments. The President's mandate includes enhancing CARMA's consultancy offerings and reinforcing its position as a leader in demonstrating the impact of public relations.

Emma Gumble, the Chief of Staff at CARMA, provides critical operational support and strategic alignment across the executive leadership team. Gumble manages key initiatives, streamlines internal processes, and facilitates communication between departments to ensure efficient execution of CARMA's business objectives. This role involves coordinating projects that enhance service delivery and client satisfaction, directly supporting the company's mission to empower PR and Communications teams. By optimizing workflows and resource allocation, Emma Gumble ensures that CARMA's operations effectively support its global media intelligence services. The Chief of Staff's focus includes driving strategic planning implementation and fostering a cohesive organizational culture that supports innovation and client success across all operational regions.