CARMA Executive and Leadership Team

May, 2026

Leadership Overview

CARMA has 4 executives leading key functions including strategy, operations, and client relations.

Driven by a commitment to innovation, CARMA provides essential media intelligence, empowering communication teams to demonstrate PR value and navigate complex media landscapes.

Leadership Roles at CARMA

  • Chief Executive Officer - Mahmoud Beto
  • Founder & Group Chief Executive Officer - Mazen Nahawi
  • President - Roberto Grad
  • Chief of Staff - Emma Gumble
  • Mahmoud Beto - Chief Executive Officer

    Mahmoud Beto, the Chief Executive Officer at CARMA, directs the company's overarching strategy and operational execution. Beto guides CARMA's global expansion, ensuring alignment with market demands for advanced media intelligence solutions. This leadership role involves optimizing service delivery across monitoring, evaluation, and consultancy functions, directly supporting PR and Communications teams. Mahmoud Beto focuses on enhancing CARMA's technological infrastructure to maintain its position as a leader in the media intelligence sector. The Chief Executive Officer drives initiatives that improve client engagement and demonstrate tangible PR value, solidifying CARMA's impact in the complex media landscape.

    Mazen Nahawi - Founder & Group Chief Executive Officer

    Mazen Nahawi, the Founder & Group Chief Executive Officer at CARMA, established the company's foundational vision and continues to shape its strategic direction. Nahawi oversees the group's global operations, ensuring consistent delivery of high-value media intelligence services. The Founder & Group Chief Executive Officer champions innovation in media research and monitoring, adapting CARMA's offerings to evolving communication challenges. Mazen Nahawi's leadership focuses on expanding CARMA's market reach and reinforcing its reputation for excellence in media evaluation and consultancy. This executive guides the integration of new technologies and methodologies to empower PR professionals worldwide.
    Mazen Nahawi

    Roberto Grad - President

    Roberto Grad, the President at CARMA, leads the company's strategic initiatives and client engagement efforts. Grad directs the expansion of CARMA's service portfolio, ensuring comprehensive media intelligence solutions for PR and Communications teams. The President oversees the development and implementation of advanced media research and evaluation methodologies. Roberto Grad focuses on strengthening client relationships and demonstrating the tangible value of CARMA's consultancy services. This leadership position is crucial for navigating the complex media landscape and driving organizational success through data-driven insights.

    Emma Gumble - Chief of Staff

    Emma Gumble, the Chief of Staff at CARMA, provides critical operational support and strategic coordination across the executive team. Gumble manages key internal projects and facilitates communication between departments, ensuring efficient execution of CARMA's business objectives. The Chief of Staff plays a vital part in streamlining processes related to media monitoring, evaluation, and consultancy services. Emma Gumble focuses on enhancing organizational efficiency and supporting the strategic initiatives that drive CARMA's growth in the global media intelligence market. This role ensures seamless operations and effective implementation of leadership directives.

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    Frequently Asked Questions Regarding CARMA Top Executives and Leadership Team

    Who leads CARMA?
    CARMA is led by Mahmoud Beto (Chief Executive Officer), along with executives such as Mazen Nahawi (Founder & Group Chief Executive Officer) and Roberto Grad (President).
    Who is part of CARMA’s executive team?
    The executive team of CARMA includes leaders such as Mahmoud Beto (Chief Executive Officer), Mazen Nahawi (Founder & Group Chief Executive Officer), Roberto Grad (President) and other senior executives.
    How many executives does CARMA have?
    CARMA has 4 executives leading key business areas.
    What roles are included in CARMA’s leadership team?
    The leadership team of CARMA includes roles such as Chief Executive Officer, Founder & Group Chief Executive Officer, President, Chief of Staff.