Leadership Overview
Rapp has 10 executives leading key functions including strategy, global operations, regional management, financial oversight, marketing, and technology.
Focused on delivering multi-channel marketing solutions, Rapp empowers brands to connect with audiences through traditional, social, mobile, and digital media platforms. This agency drives measurable growth by integrating data-driven insights with creative excellence across global markets.
Focused on delivering multi-channel marketing solutions, Rapp empowers brands to connect with audiences through traditional, social, mobile, and digital media platforms. This agency drives measurable growth by integrating data-driven insights with creative excellence across global markets.
Leadership Roles at Rapp
Ray Piper - Chief Executive Officer
Ray Piper, the Chief Executive Officer at Rapp, directs the overarching strategic vision for the agency. Piper manages the integration of traditional and digital media channels to ensure cohesive brand messaging for clients. By aligning creative output with data-driven marketing objectives, the Chief Executive Officer optimizes campaign performance across diverse platforms. This leadership role involves constant collaboration with department heads to maintain high standards of service delivery. Ray Piper monitors market trends to identify new opportunities for expansion and client acquisition. Through rigorous oversight of agency resources, the Chief Executive Officer guarantees that all marketing initiatives meet client expectations for ROI and engagement. Ultimately, Piper secures the long-term competitive positioning of the firm within the complex landscape of modern multi-channel advertising.
Jeannine Falcone - Global Chief Executive Officer
Jeannine Falcone, the Global Chief Executive Officer at Rapp, architects the international growth strategy for the agency. Falcone oversees operations across multiple continents, ensuring consistent service quality and operational excellence in every market. By standardizing agency processes, the Global Chief Executive Officer facilitates seamless collaboration between regional teams and global clients. This leadership role requires balancing local market nuances with the broader corporate mission of multi-channel marketing innovation. Jeannine Falcone drives the adoption of advanced digital tools to enhance client outcomes on a global scale. Through strategic resource allocation and talent development, the Global Chief Executive Officer maintains the agency's reputation as a leader in the marketing services industry. Falcone consistently evaluates performance metrics to refine global business models and sustain long-term profitability.
Curtis Schmidt - Chief Executive Officer RAPP MENA
Curtis Schmidt, the Chief Executive Officer RAPP MENA at Rapp, directs all marketing operations throughout the Middle East and North Africa. Schmidt manages regional client relationships while tailoring multi-channel strategies to fit specific cultural and market requirements. By overseeing local creative and digital teams, the Chief Executive Officer RAPP MENA ensures that all campaigns resonate effectively with regional audiences. This leadership role involves navigating complex market dynamics to capture new business opportunities and expand the agency's footprint. Curtis Schmidt coordinates with global leadership to align regional performance with the broader corporate objectives. Through the implementation of localized marketing tactics, the Chief Executive Officer RAPP MENA drives significant growth and brand visibility. Schmidt maintains a focus on operational efficiency to deliver high-impact results for clients operating within this diverse geographic territory.
Mahiuddin Palash - Chief Executive Officer and CSO
Mahiuddin Palash, the Chief Executive Officer and CSO at Rapp, executes the dual mandate of operational leadership and strategic planning. Palash designs comprehensive marketing frameworks that leverage data analytics to inform creative direction. By bridging the gap between high-level strategy and day-to-day execution, the Chief Executive Officer and CSO ensures that all agency output remains aligned with client goals. This leadership role involves analyzing market shifts to pivot service offerings toward emerging digital and mobile trends. Mahiuddin Palash fosters a culture of innovation, encouraging teams to experiment with new media formats. Through the integration of sophisticated research methodologies, the Chief Executive Officer and CSO provides actionable insights that drive campaign success. Palash continuously refines the agency's strategic roadmap to maintain a competitive edge in the fast-paced marketing services sector.
Karim Ibrahim - Chief Financial Officer, MENA
Karim Ibrahim, the Chief Financial Officer, MENA at Rapp, directs all fiscal planning and financial reporting for the Middle East and North Africa region. Ibrahim manages regional budgets, ensuring that resource allocation supports the agency's growth objectives. By overseeing financial compliance and risk management, the Chief Financial Officer, MENA protects the fiscal health of regional operations. This leadership role involves analyzing revenue streams and cost structures to optimize profitability across various marketing projects. Karim Ibrahim collaborates with regional leadership to provide financial insights that inform strategic decision-making. Through rigorous monitoring of financial performance, the Chief Financial Officer, MENA ensures that all regional initiatives remain sustainable and aligned with corporate standards. Ibrahim maintains a focus on fiscal transparency and efficiency to support the long-term success of the agency's operations in this critical market.
Steve Takla - Global Chief Financial Officer
Steve Takla, the Global Chief Financial Officer at Rapp, directs the worldwide financial strategy and fiscal operations of the agency. Takla manages global budgeting, financial planning, and reporting processes to ensure the company's long-term stability. By overseeing capital allocation and investment decisions, the Global Chief Financial Officer supports the agency's expansion into new markets and service areas. This leadership role involves working closely with the Board and other executives to maintain financial health and transparency. Steve Takla monitors global economic trends to mitigate financial risks and capitalize on growth opportunities. Through the implementation of robust financial controls, the Global Chief Financial Officer ensures that all regional offices adhere to corporate fiscal standards. Takla drives operational efficiency by streamlining financial processes, ultimately enabling the agency to deliver consistent value to clients and stakeholders across the globe.
Ibrahim Rujeedawa - President
Ibrahim Rujeedawa, the President at Rapp, directs the overall business operations and strategic execution of the agency. Rujeedawa oversees the integration of traditional and digital marketing services to ensure a seamless client experience. By managing key client relationships and driving business development, the President ensures that the agency meets its growth and revenue targets. This leadership role involves fostering a culture of excellence and innovation across all departments. Ibrahim Rujeedawa collaborates with the executive team to refine the agency's service offerings and market positioning. Through the oversight of daily operations, the President ensures that all projects are delivered to the highest standards of quality and efficiency. Rujeedawa maintains a focus on long-term sustainability, guiding the agency through the evolving landscape of multi-channel marketing to achieve continued success and market leadership.
Ludovic Gougat - Chief Marketing Officer (North America)
Ludovic Gougat, the Chief Marketing Officer (North America) at Rapp, directs the agency's brand positioning and marketing strategy across the North American market. Gougat oversees the development of multi-channel campaigns that utilize social, mobile, and digital media to engage target audiences. By managing the creative and strategic teams, the Chief Marketing Officer (North America) ensures that all client work reflects the agency's commitment to innovation and excellence. This leadership role involves identifying new market opportunities and refining the agency's value proposition to attract top-tier clients. Ludovic Gougat collaborates with other C-suite leaders to integrate marketing efforts with broader business goals. Through the execution of high-impact brand initiatives, the Chief Marketing Officer (North America) drives growth and strengthens the agency's market presence. Gougat continuously evaluates campaign performance to optimize marketing spend and maximize client results.
Laura Swetin - Global Chief of Staff
Laura Swetin, the Global Chief of Staff at Rapp, directs the operational flow and strategic coordination between the executive team and the broader organization. Swetin manages key internal initiatives that support the agency's mission of multi-channel marketing excellence. By overseeing cross-functional projects, the Global Chief of Staff ensures that all departments remain aligned with the strategic priorities set by the leadership. This leadership role involves facilitating communication across global offices to maintain consistency in operations and culture. Laura Swetin monitors the progress of critical business objectives, providing the executive team with the insights needed to make informed decisions. Through the optimization of internal processes, the Global Chief of Staff enhances organizational efficiency and agility. Swetin plays a central role in driving the execution of corporate strategy, ensuring that all teams work cohesively toward the agency's long-term goals.
Thibault Dargeou - Global Chief Technology Officer
Thibault Dargeou, the Global Chief Technology Officer at Rapp, directs the technological infrastructure and digital innovation strategy for the agency. Dargeou oversees the development of proprietary tools and platforms that enable multi-channel marketing campaigns. By integrating advanced data analytics and emerging technologies, the Global Chief Technology Officer ensures that the agency remains at the forefront of digital media trends. This leadership role involves collaborating with creative and strategy teams to build scalable solutions that meet complex client needs. Thibault Dargeou manages the global technology roadmap, ensuring that all systems support the agency's growth and operational requirements. Through the implementation of secure and efficient digital frameworks, the Global Chief Technology Officer drives innovation across all service lines. Dargeou continuously evaluates new technologies to enhance the agency's capabilities and maintain a competitive advantage in the global marketplace.
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