VaynerX Executive and Leadership Team

September, 2026

Leadership Overview

VaynerX has 8 executives leading key functions including strategy, media operations, brand development, and organizational culture.

Focused on modern brand building, VaynerX delivers innovative marketing solutions and media insights to drive global business outcomes and enhance consumer engagement across diverse market sectors.

Leadership Roles at VaynerX

  • Chief Executive Officer - Jason Antoon
  • Chief Executive Officer of Hell - Gary Burner
  • Chairman of VaynerX, Chief Executive Officer of VaynerMedia - Payten Michael
  • Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk - Hanna Park
  • President and Managing Partner, VaynerTalent - Reed Bergman
  • Chief Marketing Officer - Avery Akkineni
  • Chief of Staff & Chief Heart Officer - Kaitlyn Kaczynski
  • Chief of Staff & Heart Chief & Officer - Kaitlyn Guild
  • Jason Antoon - Chief Executive Officer

    Jason Antoon, the Chief Executive Officer at VaynerX, directs the overarching strategic vision for the global creative and media agency. Antoon manages the integration of various media brands to ensure consistent delivery of marketing solutions that drive measurable business outcomes. By overseeing the portfolio of agencies, the Chief Executive Officer maintains alignment with modern consumer engagement standards. This leadership role involves constant evaluation of market trends to keep the agency at the forefront of the industry. Jason Antoon actively collaborates with other C-suite leaders to refine operational efficiency and expand the reach of creative services. Through rigorous oversight of internal processes, the Chief Executive Officer secures the long-term growth of the organization. Antoon prioritizes the development of scalable frameworks that support clients of all sizes, ensuring that the agency remains a comprehensive resource for businesses navigating the complexities of the current digital landscape.

    Gary Burner - Chief Executive Officer of Hell

    Gary Burner, the Chief Executive Officer of Hell at VaynerX, manages specialized media operations and niche creative projects within the broader agency ecosystem. Burner focuses on high-intensity market segments, ensuring that creative outputs align with the aggressive growth targets of the company. By directing unique media initiatives, the Chief Executive Officer of Hell optimizes consumer engagement strategies for specific, high-stakes client portfolios. This role requires constant coordination with the broader leadership team to integrate specialized media insights into the core VaynerX service model. Gary Burner drives operational excellence by implementing rapid-response marketing tactics that address immediate market shifts. Through the management of these distinct media brands, the Chief Executive Officer of Hell contributes to the overall competitive advantage of the agency. Burner ensures that every project maintains the high standards of innovation expected from the firm, ultimately supporting the expansion of the company's footprint in the global media landscape.

    Payten Michael - Chairman of VaynerX, Chief Executive Officer of VaynerMedia

    Payten Michael, the Chairman of VaynerX, Chief Executive Officer of VaynerMedia at VaynerX, architects the long-term governance and media strategy for the organization. Michael oversees the primary media arm, ensuring that creative campaigns effectively build brands for the modern era. By directing the strategic direction of VaynerMedia, the Chairman of VaynerX, Chief Executive Officer of VaynerMedia maintains the agency's reputation for delivering innovative marketing solutions. This leadership position involves close collaboration with the Board to set corporate priorities and drive sustainable revenue growth. Payten Michael monitors global market trends to ensure that the agency remains agile and responsive to client needs. Through the management of large-scale media operations, the Chairman of VaynerX, Chief Executive Officer of VaynerMedia secures the firm's position as a leader in the creative industry. Michael focuses on fostering a culture of excellence that empowers teams to produce high-impact work for a diverse range of global clients.

    Hanna Park - Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk

    Hanna Park, the Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk at VaynerX, coordinates executive priorities and facilitates communication across the leadership team. Park manages the operational flow of the office, ensuring that strategic initiatives receive the necessary attention and resources to succeed. By overseeing the execution of key projects, the Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk aligns daily activities with the broader mission of the agency. This role involves managing complex stakeholder relationships and ensuring that executive decisions translate into actionable business outcomes. Hanna Park supports the development of marketing insights by streamlining the flow of information between departments. Through the optimization of executive workflows, the Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk enhances the overall efficiency of the organization. Park ensures that the leadership team remains focused on driving growth and maintaining the high standards of the VaynerX brand.

    Reed Bergman - President and Managing Partner, VaynerTalent

    Reed Bergman, the President and Managing Partner, VaynerTalent at VaynerX, directs the talent management division and oversees the speakers bureau. Bergman manages the representation of high-profile individuals and experts, ensuring that their personal brands align with the agency's broader marketing goals. By overseeing the operations of VaynerTalent, the President and Managing Partner, VaynerTalent drives revenue growth through strategic partnerships and speaking engagements. This leadership role involves identifying new opportunities for talent development and expanding the agency's influence in the market. Reed Bergman collaborates with other C-suite leaders to integrate talent-driven insights into the agency's comprehensive service offerings. Through the management of the speakers bureau, the President and Managing Partner, VaynerTalent enhances the agency's reputation as a thought leader in the industry. Bergman focuses on maximizing the value of talent assets, ensuring that the agency remains a key resource for businesses looking to leverage expert insights for their own growth.

    Avery Akkineni - Chief Marketing Officer

    Avery Akkineni, the Chief Marketing Officer at VaynerX, directs the global brand strategy and marketing initiatives for the agency. Akkineni oversees the development of innovative campaigns that enhance consumer engagement and solidify the company's market position. By managing the marketing department, the Chief Marketing Officer ensures that the agency's own brand identity remains consistent and compelling across all platforms. This leadership role involves collaborating with other executives to align marketing efforts with the company's broader business goals. Avery Akkineni drives the adoption of new marketing technologies to maintain a competitive edge in the industry. Through the execution of data-driven strategies, the Chief Marketing Officer supports the growth of the agency's client base. Akkineni focuses on creating impactful narratives that resonate with modern audiences, ensuring that the agency continues to thrive as a premier resource for businesses seeking to build brands in today's fast-paced market environment.

    Kaitlyn Kaczynski - Chief of Staff & Chief Heart Officer

    Kaitlyn Kaczynski, the Chief of Staff & Chief Heart Officer at VaynerX, manages internal organizational health and operational alignment. Kaczynski focuses on fostering a positive company culture that supports employee engagement and retention. By overseeing internal communications and staff development, the Chief of Staff & Chief Heart Officer ensures that the workforce remains motivated and aligned with the agency's core values. This role involves coordinating cross-departmental initiatives to improve operational efficiency and team collaboration. Kaitlyn Kaczynski works closely with the leadership team to implement programs that enhance the overall employee experience. Through the management of organizational culture, the Chief of Staff & Chief Heart Officer directly impacts the agency's ability to attract and retain top talent. Kaczynski ensures that the internal environment remains conducive to creativity and innovation, which are essential for delivering high-quality marketing solutions to the agency's diverse client portfolio.
    Kaitlyn Kaczynski

    Kaitlyn Guild - Chief of Staff & Heart Chief & Officer

    Kaitlyn Guild, the Chief of Staff & Heart Chief & Officer at VaynerX, directs the administrative operations and human-centric initiatives within the agency. Guild manages the integration of staff welfare programs with broader business objectives to ensure a balanced and productive work environment. By overseeing the daily operations of the office, the Chief of Staff & Heart Chief & Officer maintains the structural integrity of the organization. This role involves facilitating communication between departments to ensure that all teams work toward common goals. Kaitlyn Guild monitors the pulse of the organization to identify areas for improvement in team dynamics and operational processes. Through the implementation of strategic staff initiatives, the Chief of Staff & Heart Chief & Officer supports the agency's mission of building brands for the modern era. Guild ensures that the internal infrastructure remains robust, allowing the agency to scale effectively while maintaining the high standards of service expected by clients.

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    Frequently Asked Questions Regarding VaynerX Top Executives and Leadership Team

    Who leads VaynerX?
    VaynerX is led by Jason Antoon (Chief Executive Officer), along with executives such as Gary Burner (Chief Executive Officer of Hell) and Payten Michael (Chairman of VaynerX, Chief Executive Officer of VaynerMedia).
    Who is part of VaynerX’s executive team?
    The executive team of VaynerX includes leaders such as Jason Antoon (Chief Executive Officer), Gary Burner (Chief Executive Officer of Hell), Payten Michael (Chairman of VaynerX, Chief Executive Officer of VaynerMedia) and other senior executives.
    How many executives does VaynerX have?
    VaynerX has 8 executives leading key business areas.
    What roles are included in VaynerX’s leadership team?
    The leadership team of VaynerX includes roles such as Chief Executive Officer, Chief Executive Officer of Hell, Chairman of VaynerX, Chief Executive Officer of VaynerMedia, Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk, President and Managing Partner, VaynerTalent.