VaynerX Executive and Leadership Team

October, 2026

Leadership Overview

VaynerX has 6 executives leading key functions including strategy, executive operations, financial management, marketing, organizational culture, and internal coordination.

Focused on building brands for the modern era, VaynerX delivers innovative marketing solutions and media insights to drive business outcomes and enhance consumer engagement across global markets.

Leadership Roles at VaynerX

  • Chief Executive Officer of Hell - Gary Burner
  • Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk - Hanna Park
  • Chief Financial Officer - Anthony Latino
  • Chief Marketing Officer - Avery Akkineni
  • Chief of Staff & Heart Chief & Officer - Kaitlyn Guild
  • Chief of Staff & Heart Chief & Officer - Kaitlyn Kaczynski
  • Gary Burner - Chief Executive Officer of Hell

    Gary Burner, the Chief Executive Officer of Hell at VaynerX, directs the overarching strategic vision for the conglomerate. Overseeing high-level corporate governance, the Chief Executive Officer of Hell ensures that all media brands within the portfolio maintain alignment with modern marketing standards. This leadership role involves navigating complex market dynamics to secure long-term growth and competitive positioning. By fostering a culture of innovation, Gary Burner drives the development of creative solutions that resonate with diverse consumer bases. The Chief Executive Officer of Hell maintains constant communication with the Board to refine operational objectives. Through rigorous oversight of global media assets, Burner secures the company's status as a premier resource for businesses seeking to thrive in the current digital landscape. This executive leadership remains focused on scaling operations while maintaining the agility required for rapid market shifts.

    Hanna Park - Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk

    Hanna Park, the Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk at VaynerX, manages the strategic priorities and daily operations of the executive office. Coordinating cross-functional initiatives, the Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk ensures that leadership directives translate into actionable business outcomes. This role involves facilitating communication between senior management and various media brands to maintain operational efficiency. Hanna Park optimizes the workflow of the executive team, allowing for seamless decision-making processes. By monitoring key performance indicators, Park supports the expansion of the company's global footprint. The Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk maintains a focus on long-term organizational health and strategic alignment. Through meticulous planning and resource allocation, Park enables the executive office to address complex challenges while driving consistent growth across the entire VaynerX portfolio.

    Anthony Latino - Chief Financial Officer

    Anthony Latino, the Chief Financial Officer at VaynerX, directs all fiscal planning, capital allocation, and financial reporting for the organization. Overseeing the financial health of the conglomerate, the Chief Financial Officer ensures that investments in media brands and creative services yield maximum returns. This leadership role involves managing complex budgetary requirements and identifying opportunities for sustainable revenue growth. Anthony Latino collaborates with other C-suite leaders to align financial strategies with the company's broader mission of building modern brands. By implementing robust financial controls, Latino mitigates risk while supporting the scaling of global operations. The Chief Financial Officer maintains transparency with stakeholders and ensures compliance with international financial standards. Through strategic financial modeling, Latino provides the necessary resources for VaynerX to maintain its market-leading position and continue delivering innovative marketing solutions to clients of all sizes.

    Avery Akkineni - Chief Marketing Officer

    Avery Akkineni, the Chief Marketing Officer at VaynerX, architects the global brand strategy and market positioning for the entire portfolio. Overseeing the development of innovative marketing solutions, the Chief Marketing Officer ensures that VaynerMedia and other subsidiaries remain at the forefront of consumer engagement. This leadership role involves analyzing market trends to craft campaigns that drive measurable business outcomes. Avery Akkineni collaborates with creative teams to refine the company's messaging and expand its reach across diverse industries. By leveraging data-driven insights, Akkineni optimizes marketing spend and enhances brand visibility in competitive environments. The Chief Marketing Officer maintains a focus on building long-term value for clients through cutting-edge digital strategies. Through consistent brand stewardship, Akkineni drives the company's reputation as a comprehensive resource for businesses navigating the complexities of the modern era.

    Kaitlyn Guild - Chief of Staff & Heart Chief & Officer

    Kaitlyn Guild, the Chief of Staff & Heart Chief & Officer at VaynerX, directs internal culture initiatives and organizational development. Overseeing the human-centric aspects of the business, the Chief of Staff & Heart Chief & Officer ensures that the company's core values remain integrated into daily operations. This leadership role involves fostering employee engagement and maintaining a positive, high-performance work environment across all media brands. Kaitlyn Guild coordinates internal communications and manages special projects that support the company's mission. By prioritizing the well-being and professional growth of the workforce, Guild strengthens the organizational foundation. The Chief of Staff & Heart Chief & Officer collaborates with leadership to align cultural goals with business objectives. Through dedicated focus on internal cohesion, Guild ensures that the company remains a supportive and effective environment for talent to thrive while delivering exceptional results for clients.

    Kaitlyn Kaczynski - Chief of Staff & Heart Chief & Officer

    Kaitlyn Kaczynski, the Chief of Staff & Heart Chief & Officer at VaynerX, manages operational logistics and administrative excellence within the executive suite. Overseeing the synchronization of departmental workflows, the Chief of Staff & Heart Chief & Officer ensures that strategic initiatives receive the necessary support for successful execution. This leadership role involves streamlining internal processes to improve efficiency across the conglomerate. Kaitlyn Kaczynski facilitates collaboration between various business units to ensure that operational goals align with the company's broader vision. By managing complex schedules and resource distribution, Kaczynski enables the executive team to focus on high-impact decision-making. The Chief of Staff & Heart Chief & Officer maintains a focus on operational scalability and process improvement. Through meticulous attention to detail, Kaczynski supports the company's ability to deliver consistent, high-quality marketing services to a global client base.

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    Frequently Asked Questions Regarding VaynerX Top Executives and Leadership Team

    Who leads VaynerX?
    VaynerX is led by Gary Burner (Chief Executive Officer of Hell), along with executives such as Hanna Park (Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk) and Anthony Latino (Chief Financial Officer).
    Who is part of VaynerX’s executive team?
    The executive team of VaynerX includes leaders such as Gary Burner (Chief Executive Officer of Hell), Hanna Park (Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk), Anthony Latino (Chief Financial Officer) and other senior executives.
    How many executives does VaynerX have?
    VaynerX has 6 executives leading key business areas.
    What roles are included in VaynerX’s leadership team?
    The leadership team of VaynerX includes roles such as Chief Executive Officer of Hell, Vice President, Office of the Chief Executive Officer, Gary Vaynerchuk, Chief Financial Officer, Chief Marketing Officer, Chief of Staff & Heart Chief & Officer.