Zeno Executive and Leadership Team

September, 2026

Leadership Overview

Zeno has 6 executives leading key functions including strategy, global operations, regional management, and corporate culture.

Driven by a commitment to integrated communications, Zeno delivers research-backed insights to global businesses while maintaining a focus on transformative agency growth and long-term client success.

Leadership Roles at Zeno

  • Chief Executive Officer - T. Zeno
  • Global Chief Executive Officer - Barby Siegel
  • President & Chief Executive Officer - Tomy Yonezawa
  • Chief Operating Officer - Blake Fitzgerald
  • President (US) & Chief Culture Officer - Grant Deady
  • Regional President (Asia Pacific) - David Lian
  • T. Zeno - Chief Executive Officer

    T. Zeno, the Chief Executive Officer at Zeno, directs the overarching strategic vision for the global integrated communications agency. By prioritizing research-driven insights, the Chief Executive Officer ensures that Zeno maintains a competitive edge in the marketing services sector. T. Zeno oversees the alignment of agency resources with client needs, fostering innovation across all communication channels. This leadership role involves constant evaluation of market trends to refine service offerings. By championing a culture of excellence, the Chief Executive Officer drives sustainable growth and strengthens the agency's reputation for delivering high-impact results. Through rigorous oversight of corporate objectives, the Chief Executive Officer secures the firm's position as a leader in the industry. T. Zeno remains focused on expanding the agency's influence, ensuring that every communication strategy aligns with the evolving demands of the modern business landscape.

    Barby Siegel - Global Chief Executive Officer

    Barby Siegel, the Global Chief Executive Officer at Zeno, manages the international expansion and operational consistency of the agency. As the Global Chief Executive Officer, Siegel coordinates cross-border communication strategies to ensure that Zeno provides uniform, high-quality research and marketing services to multinational clients. This role requires constant collaboration with regional leadership to harmonize agency standards across diverse markets. Barby Siegel drives the implementation of global initiatives that enhance service delivery and operational efficiency. By focusing on the integration of data-driven insights into every campaign, the Global Chief Executive Officer elevates the agency's value proposition. Siegel monitors global performance metrics to identify growth opportunities and mitigate risks. Through strategic planning and decisive leadership, the Global Chief Executive Officer ensures that Zeno remains a premier partner for businesses seeking comprehensive communication solutions on a worldwide scale.

    Tomy Yonezawa - President & Chief Executive Officer

    Tomy Yonezawa, the President & Chief Executive Officer at Zeno, architects the specific business development frameworks that support the agency's growth. As the President & Chief Executive Officer, Yonezawa focuses on the intersection of creative communication and analytical research to solve complex client challenges. This leadership position involves managing high-level partnerships and ensuring that Zeno delivers measurable impact through its integrated service model. Tomy Yonezawa oversees the execution of long-term business goals, aligning internal teams with the evolving needs of the marketing industry. By fostering a collaborative environment, the President & Chief Executive Officer drives innovation in service delivery. Yonezawa evaluates performance data to optimize agency output and maintain high standards of client satisfaction. Through strategic foresight and operational discipline, the President & Chief Executive Officer secures the agency's market position and supports the ongoing success of the entire organization.

    Blake Fitzgerald - Chief Operating Officer

    Blake Fitzgerald, the Chief Operating Officer at Zeno, manages the internal infrastructure and daily operational workflows that sustain the agency's global output. As the Chief Operating Officer, Fitzgerald optimizes resource allocation to ensure that research and communication projects proceed with maximum efficiency. This role involves streamlining administrative processes and implementing scalable systems that support the agency's growth. Blake Fitzgerald collaborates with other C-suite leaders to translate strategic goals into actionable operational plans. By focusing on internal process improvement, the Chief Operating Officer enhances the agency's ability to deliver high-quality results for clients. Fitzgerald monitors operational health, identifying bottlenecks and implementing solutions to maintain productivity. Through meticulous management of agency resources, the Chief Operating Officer ensures that Zeno remains agile and responsive to the fast-paced demands of the marketing services industry, ultimately supporting the firm's long-term financial stability.

    Grant Deady - President (US) & Chief Culture Officer

    Grant Deady, the President (US) & Chief Culture Officer at Zeno, directs the agency's domestic operations while simultaneously shaping the internal environment. As the President (US) & Chief Culture Officer, Deady oversees the implementation of communication strategies across the North American market. This role involves fostering a high-performance culture that attracts and retains top talent, which is essential for delivering superior research and marketing services. Grant Deady aligns the agency's internal values with its external client-facing mission, ensuring consistency in service quality. By managing the US-based teams, the President (US) & Chief Culture Officer drives regional growth and strengthens client relationships. Deady evaluates cultural metrics to ensure that the agency's workforce remains engaged and productive. Through a focus on both operational excellence and employee development, the President (US) & Chief Culture Officer ensures that Zeno maintains its competitive advantage in the domestic market.

    David Lian - Regional President (Asia Pacific)

    David Lian, the Regional President (Asia Pacific) at Zeno, directs all agency activities across the Asia Pacific region. As the Regional President (Asia Pacific), Lian oversees the expansion of research and communication services in this critical growth market. This role involves adapting global agency strategies to meet the unique cultural and business requirements of diverse regional clients. David Lian manages local teams to ensure that the agency's high standards for insight-driven marketing are consistently met. By identifying emerging market trends, the Regional President (Asia Pacific) drives business development and strengthens the agency's footprint in the region. Lian collaborates with global leadership to integrate regional successes into the broader corporate strategy. Through effective management of regional operations, the Regional President (Asia Pacific) ensures that Zeno delivers exceptional value to clients throughout the Asia Pacific territory, supporting the agency's overall mission of global excellence.

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    Frequently Asked Questions Regarding Zeno Top Executives and Leadership Team

    Who leads Zeno?
    Zeno is led by T. Zeno (Chief Executive Officer), along with executives such as Barby Siegel (Global Chief Executive Officer) and Tomy Yonezawa (President & Chief Executive Officer).
    Who is part of Zeno’s executive team?
    The executive team of Zeno includes leaders such as T. Zeno (Chief Executive Officer), Barby Siegel (Global Chief Executive Officer), Tomy Yonezawa (President & Chief Executive Officer) and other senior executives.
    How many executives does Zeno have?
    Zeno has 6 executives leading key business areas.
    What roles are included in Zeno’s leadership team?
    The leadership team of Zeno includes roles such as Chief Executive Officer, Global Chief Executive Officer, President & Chief Executive Officer, Chief Operating Officer, President (US) & Chief Culture Officer.