Zeno Executive and Leadership Team

May, 2026

Leadership Overview

Zeno has 6 executives leading key functions including strategy, operations, finance, and regional management.

Driven by a commitment to integrated communications, Zeno leverages deep research insights to empower businesses, shaping market perception and driving client success through strategic counsel and impactful campaigns.

Leadership Roles at Zeno

  • Chief Executive Officer - T. Zeno
  • President & Chief Executive Officer - Tomy Yonezawa
  • Global Chief Executive Officer - Barby Siegel
  • Chief Financial Officer - Antonio Blasco
  • Chief Operating Officer - Blake Fitzgerald
  • Regional President (Asia Pacific) - David Lian
  • T. Zeno - Chief Executive Officer

    T. Zeno, the Chief Executive Officer at Zeno, directs the overarching corporate strategy and vision. This leadership role involves guiding Zeno's global operations and ensuring alignment with market demands for integrated communications. Zeno's focus on research-driven insights is a core tenet of this executive's mandate, driving the agency's commitment to providing actionable intelligence for clients. The Chief Executive Officer's responsibilities include fostering innovation within the agency's service offerings and maintaining Zeno's position as a leader in the marketing and communications sector. This executive ensures that all departments operate cohesively to deliver exceptional client outcomes and sustained business growth. T. Zeno's strategic direction shapes the agency's future, emphasizing data-informed decision-making and client-centric solutions.

    Tomy Yonezawa - President & Chief Executive Officer

    Tomy Yonezawa, the President & Chief Executive Officer at Zeno, spearheads the agency's strategic direction and operational execution. This executive's purview encompasses driving Zeno's global expansion and enhancing its integrated communications capabilities. Yonezawa focuses on translating Zeno's core mission of providing research-backed insights into tangible client value. The President & Chief Executive Officer oversees key initiatives aimed at strengthening Zeno's market presence and fostering a culture of innovation. This leadership position involves close collaboration with other senior executives to ensure seamless service delivery and consistent achievement of corporate objectives. Tomy Yonezawa's leadership ensures Zeno remains at the forefront of the industry, adapting to evolving client needs and market dynamics.

    Barby Siegel - Global Chief Executive Officer

    Barby Siegel, the Global Chief Executive Officer at Zeno, orchestrates the agency's worldwide operations and strategic growth initiatives. This executive's primary focus is on expanding Zeno's global footprint and reinforcing its reputation for delivering cutting-edge integrated communications solutions. Siegel champions the agency's commitment to leveraging proprietary research and data analytics to inform client strategies. The Global Chief Executive Officer's role involves cultivating strong relationships with key stakeholders and driving a unified vision across all international offices. Barby Siegel's leadership ensures Zeno consistently meets and exceeds client expectations by providing insightful, impactful, and data-driven communication strategies. This executive's vision guides the agency's pursuit of excellence in a dynamic global marketplace.

    Antonio Blasco - Chief Financial Officer

    Antonio Blasco, the Chief Financial Officer at Zeno, directs all financial planning, management, and reporting activities for the global agency. This executive's purview includes overseeing budgeting, forecasting, and investment strategies to ensure Zeno's financial health and sustainable growth. Blasco is instrumental in managing Zeno's fiscal operations, ensuring compliance with financial regulations and optimizing capital allocation. The Chief Financial Officer's role involves providing critical financial insights to support strategic decision-making and drive profitability. Antonio Blasco's leadership ensures robust financial controls are in place, safeguarding the company's assets and enhancing shareholder value. This executive's expertise is vital for navigating the financial complexities of the integrated communications industry.
    Antonio Blasco

    Blake Fitzgerald - Chief Operating Officer

    Blake Fitzgerald, the Chief Operating Officer at Zeno, manages the day-to-day operational efficiency and resource allocation across the agency. This executive's responsibilities include optimizing internal processes and ensuring the seamless execution of client projects. Fitzgerald focuses on enhancing Zeno's operational infrastructure to support its global integrated communications services. The Chief Operating Officer plays a critical role in aligning departmental functions with the company's strategic objectives, ensuring that research insights are effectively translated into client deliverables. Blake Fitzgerald's oversight extends to managing technology adoption and implementing best practices to drive productivity and service quality. This leadership ensures Zeno operates at peak performance, supporting its mission to deliver impactful communication strategies.

    David Lian - Regional President (Asia Pacific)

    David Lian, the Regional President (Asia Pacific) at Zeno, leads the agency's strategic development and operational oversight across the Asia Pacific region. This executive's responsibilities include driving market penetration and expanding Zeno's integrated communications services throughout key Asian markets. Lian focuses on tailoring Zeno's research-driven insights to meet the specific needs of clients within the diverse Asia Pacific landscape. The Regional President (Asia Pacific) fosters strong client relationships and cultivates strategic partnerships to enhance Zeno's regional presence. David Lian's leadership ensures the effective delivery of communication strategies that resonate with local audiences while upholding global standards. This executive's regional expertise is crucial for Zeno's continued success in this dynamic growth area.

    Explore Leadership Teams in Advertising Networks

    Frequently Asked Questions Regarding Zeno Top Executives and Leadership Team

    Who leads Zeno?
    Zeno is led by T. Zeno (Chief Executive Officer), along with executives such as Tomy Yonezawa (President & Chief Executive Officer) and Barby Siegel (Global Chief Executive Officer).
    Who is part of Zeno’s executive team?
    The executive team of Zeno includes leaders such as T. Zeno (Chief Executive Officer), Tomy Yonezawa (President & Chief Executive Officer), Barby Siegel (Global Chief Executive Officer) and other senior executives.
    How many executives does Zeno have?
    Zeno has 6 executives leading key business areas.
    What roles are included in Zeno’s leadership team?
    The leadership team of Zeno includes roles such as Chief Executive Officer, President & Chief Executive Officer, Global Chief Executive Officer, Chief Financial Officer, Chief Operating Officer.