Critical Mass Executive and Leadership Team

Chris Forbear, the Chief Executive Officer at Critical Mass, directs the company's overarching strategic vision and market positioning. Overseeing all business units, Chris Forbear ensures alignment with the core mission of providing advanced advertising and marketing solutions. This leadership role involves driving innovation in e-commerce strategy and user experience design, critical components of Critical Mass's service offerings. By focusing on scalable growth and client success, Chris Forbear guides the organization's expansion across North America and globally. The Chief Executive Officer's responsibilities include fostering a culture of excellence and ensuring the delivery of high-impact digital campaigns that meet evolving market demands. This executive champions the integration of data strategy and web development to create seamless customer journeys.

Elizabeth Wilhelm, the Chief Executive Officer & Founder at Critical Mass, establishes the foundational principles and long-term direction for the company. As the founder, Elizabeth Wilhelm provides unique insight into the evolution of digital marketing and e-commerce strategy. This executive oversees the strategic planning and execution of services including responsive design and mobile development. Elizabeth Wilhelm's leadership ensures that Critical Mass remains at the forefront of technological advancements in web and mobile platforms. The Chief Executive Officer & Founder's role encompasses guiding the company's growth trajectory and maintaining its reputation for innovative solutions. By championing user experience, Elizabeth Wilhelm drives the development of intuitive and effective digital products for a global clientele. This leadership position involves cultivating strategic partnerships and ensuring operational excellence across all departments.

Jocelyn Loria, the Chief Financial Officer at Critical Mass, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Jocelyn Loria ensures robust resource allocation for e-commerce strategy, user experience design, and web development initiatives. This executive's responsibilities include financial forecasting, budget management, and driving profitability across Critical Mass's service lines. Jocelyn Loria plays a crucial part in evaluating investment opportunities and optimizing financial performance to support global expansion. The Chief Financial Officer's role involves maintaining strong relationships with financial institutions and stakeholders, ensuring fiscal transparency and compliance. By providing critical financial insights, Jocelyn Loria supports informed decision-making across the organization, particularly in areas of data strategy and mobile development.

Aaron Rennaker, the President at Critical Mass, drives the strategic direction and operational execution of the company's marketing and advertising services. Overseeing key business functions, Aaron Rennaker ensures the effective implementation of e-commerce strategy, user experience design, and web development initiatives. This executive's responsibilities include fostering client relationships and expanding market reach across global territories. Aaron Rennaker's leadership focuses on enhancing the company's competitive edge through innovative solutions in data strategy and mobile development. The President's role involves collaborating with executive leadership to achieve organizational goals and drive sustainable growth. By championing client-centric approaches, Aaron Rennaker ensures Critical Mass delivers impactful digital campaigns and exceptional user experiences.

Dixie Oliver, the Chief Operations Officer at Critical Mass, directs the operational efficiency and scalability of the company's service delivery. Overseeing day-to-day operations, Dixie Oliver ensures seamless execution of projects related to e-commerce strategy, responsive design, and web development. This executive's focus is on optimizing internal processes and resource management to enhance client satisfaction and project timelines. Dixie Oliver's leadership is vital in managing the integration of data strategy and mobile development across various teams. The Chief Operations Officer's role involves implementing best practices and driving continuous improvement in operational workflows. By ensuring smooth collaboration between departments, Dixie Oliver supports the company's ability to deliver complex digital solutions across North America and internationally.