Acosta Executive and Leadership Team

May, 2026

Leadership Overview

Acosta has 10 executives leading key functions including technology, finance, and sales.

Driven by a commitment to innovation, Acosta connects tomorrow's commerce today through progressive, commerce-centric solutions that empower brands and retailers in the modern marketplace.

Leadership Roles at Acosta

  • Chief Financial Officer - Barbara Usher
  • President - Francisco Coloma
  • President - Ben George
  • President - William Ivany
  • President - Francisco Acosta
  • President, Headquarters Sales - Ashley Roehm
  • Chief Information Officer - Charles Wyckoff
  • Chief Technology Officer - Acosta Sun
  • Senior Vice President, Enterprise Chief Technology Officer - Maurice Louwerse
  • Team Captain - Francis Garofalo
  • Barbara Usher - Chief Financial Officer

    Barbara Usher, the Chief Financial Officer at Acosta, manages the company's financial health and strategic fiscal planning. Usher oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring robust financial performance that underpins Acosta's market presence. This critical role involves optimizing financial resources to support the development and deployment of commerce-centric solutions that empower brands and retailers. By maintaining financial discipline and driving fiscal efficiency, Barbara Usher directly contributes to Acosta's ability to foster trusted relationships and achieve unmatched scale. The Chief Financial Officer's leadership ensures that Acosta can effectively connect with shoppers and execute data-backed growth strategies in the dynamic omnichannel landscape.

    Francisco Coloma - President

    Francisco Coloma, the President at Acosta, directs overarching business strategies and operational execution. Coloma leads key initiatives aimed at enhancing Acosta's market position and expanding its reach within the modern marketplace. This executive's focus involves driving growth through the company's suite of progressive, commerce-centric solutions, ensuring alignment with the needs of major brands, retailers, and foodservice providers. By fostering strong client relationships and optimizing operational efficiency, Francisco Coloma directly supports Acosta's commitment to connecting with shoppers wherever they are. The President's leadership is instrumental in executing data-backed growth strategies and delivering exceptional customer experiences, solidifying Acosta's role in connecting tomorrow's commerce today.

    Ben George - President

    Ben George, the President at Acosta, spearheads strategic initiatives to drive market penetration and client success. George oversees critical business functions aimed at leveraging Acosta's extensive scale and trusted relationships to benefit brands and retailers. This leadership role involves guiding the implementation of commerce-centric solutions that address the complexities of the modern marketplace and the evolving needs of consumers. By championing innovative approaches and ensuring operational synergy, Ben George directly contributes to Acosta's ability to connect with shoppers across diverse channels. The President's strategic vision is essential for executing data-backed growth strategies and solidifying Acosta's position in connecting tomorrow's commerce today.

    William Ivany - President

    William Ivany, the President at Acosta, directs key strategic operations and business development efforts. Ivany focuses on expanding Acosta's influence and capabilities within the fast-evolving omnichannel world, ensuring its commerce-centric solutions remain at the forefront. This executive's responsibilities include fostering strong partnerships with brands and retailers, leveraging Acosta's unmatched scale and deep market understanding. By driving forward initiatives that enhance shopper engagement and deliver data-backed growth strategies, William Ivany directly supports the company's mission. The President's leadership is crucial for connecting tomorrow's commerce today and for maintaining Acosta's legacy of trusted relationships and market leadership.
    William Ivany

    Francisco Acosta - President

    Francisco Acosta, the President at Acosta, leads critical strategic planning and business development initiatives. Acosta focuses on strengthening the company's market leadership by enhancing its progressive, commerce-centric solutions for brands and retailers. This role involves leveraging Acosta's long-standing trusted relationships and extensive scale to navigate the complexities of the modern marketplace. By driving forward initiatives that ensure seamless shopper connections and effective data-backed growth strategies, Francisco Acosta directly contributes to the company's success. The President's leadership is vital for connecting tomorrow's commerce today and for maintaining Acosta's competitive advantage in the dynamic retail landscape.

    Ashley Roehm - President, Headquarters Sales

    Ashley Roehm, the President, Headquarters Sales at Acosta, directs sales strategies and execution for key accounts. Roehm oversees the development and implementation of initiatives that drive revenue growth and strengthen relationships with major brands and retailers. This leadership position involves managing a high-performing sales team focused on delivering Acosta's commerce-centric solutions effectively in the modern marketplace. By ensuring strategic alignment and optimizing sales processes, Ashley Roehm directly contributes to Acosta's ability to connect with shoppers and execute data-backed growth strategies. The President, Headquarters Sales' focus is on achieving exceptional results and reinforcing Acosta's market leadership.
    Ashley Roehm

    Charles Wyckoff - Chief Information Officer

    Charles Wyckoff, the Chief Information Officer at Acosta, directs the company's information technology strategy and infrastructure. Wyckoff oversees the development and implementation of robust IT systems that support Acosta's commerce-centric solutions, ensuring seamless operations across its network. This leadership role involves managing data security, optimizing technological resources, and driving digital transformation initiatives to enhance efficiency and client service. By ensuring the integrity and accessibility of critical data, Charles Wyckoff directly supports Acosta's mission to connect with shoppers wherever they are and to deliver data-backed growth strategies. The Chief Information Officer's focus remains on leveraging technology to foster trusted relationships and maintain unmatched scale in a fast-evolving omnichannel world.

    Acosta Sun - Chief Technology Officer

    Acosta Sun, the Chief Technology Officer at Acosta, architects the technological vision and innovation pipeline for the organization. Sun leads the charge in developing cutting-edge, commerce-centric solutions that empower brands, retailers, and foodservice providers. This executive's responsibilities include driving technological advancements that enable Acosta to connect with shoppers across all channels and to facilitate data-backed growth strategies. By fostering a culture of innovation, Acosta Sun ensures that Acosta remains at the forefront of the modern marketplace, adapting to its complexities and rapid evolution. The Chief Technology Officer's strategic direction is crucial for connecting tomorrow's commerce today and for maintaining Acosta's legacy of trusted relationships and unmatched scale.

    Maurice Louwerse - Senior Vice President, Enterprise Chief Technology Officer

    Maurice Louwerse, the Senior Vice President, Enterprise Chief Technology Officer at Acosta, drives the technological strategy for enterprise-level solutions. Louwerse focuses on scaling and integrating advanced technology across Acosta's vast network, ensuring that its commerce-centric offerings meet the demands of major brands and retailers. This leadership position involves overseeing the architecture of robust, reliable systems that facilitate seamless connections with shoppers in an omnichannel environment. By championing technological innovation and operational excellence, Maurice Louwerse directly supports Acosta's mission to provide data-backed growth strategies and exceptional customer experiences. The Senior Vice President, Enterprise Chief Technology Officer's expertise is vital for connecting tomorrow's commerce today and for maintaining Acosta's competitive edge.

    Francis Garofalo - Team Captain

    Francis Garofalo, the Team Captain at Acosta, leads a dedicated team focused on achieving specific operational objectives. Garofalo's role involves guiding team members to execute strategies that support Acosta's commerce-centric solutions and enhance client engagement. This position requires fostering collaboration and ensuring that team efforts align with the company's broader goals of connecting with shoppers and driving growth. By motivating and directing the team, Francis Garofalo contributes to the delivery of exceptional customer experiences and the successful implementation of data-backed growth strategies. The Team Captain's focus is on operational excellence and supporting Acosta's mission to connect tomorrow's commerce today.

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    Frequently Asked Questions Regarding Acosta Top Executives and Leadership Team

    Who leads Acosta?
    Acosta is led by Barbara Usher (Chief Financial Officer), along with executives such as Francisco Coloma (President) and Ben George (President).
    Who is part of Acosta’s executive team?
    The executive team of Acosta includes leaders such as Barbara Usher (Chief Financial Officer), Francisco Coloma (President), Ben George (President) and other senior executives.
    How many executives does Acosta have?
    Acosta has 10 executives leading key business areas.
    What roles are included in Acosta’s leadership team?
    The leadership team of Acosta includes roles such as Chief Financial Officer, President, President, President, President.