Leadership Overview
FleishmanHillard has 10 executives leading key functions including strategy, operations, finance, technology, and regional market management.
Committed to excellence in reputation management, FleishmanHillard delivers integrated communication solutions that empower global brands to navigate complex public affairs and maintain market leadership through strategic precision.
Committed to excellence in reputation management, FleishmanHillard delivers integrated communication solutions that empower global brands to navigate complex public affairs and maintain market leadership through strategic precision.
Leadership Roles at FleishmanHillard
Ana Apps - Chief Executive Officer
Ana Apps, the Chief Executive Officer at FleishmanHillard, directs the overarching strategic vision for the global communications agency. Apps architects the long-term growth trajectory, ensuring the firm maintains its reputation as a leader in public relations and integrated communications. By aligning internal resources with evolving market demands, the Chief Executive Officer fosters a culture of innovation and excellence across all international offices. This leadership role involves constant collaboration with the board to refine service offerings and expand the agency's footprint in competitive sectors. Ana Apps monitors global industry trends to anticipate client needs, ensuring the firm remains at the forefront of reputation management. Through rigorous oversight of organizational performance, the Chief Executive Officer secures the firm's position as a premier partner for complex public affairs challenges, ultimately driving sustainable value for clients and stakeholders worldwide.
Patti Portnoy - Chief Financial Officer
Patti Portnoy, the Chief Financial Officer at FleishmanHillard, oversees the fiscal health and financial planning of the global communications firm. Portnoy manages capital allocation, budgeting, and financial reporting to ensure the agency maintains a robust economic foundation. By analyzing market data and revenue streams, the Chief Financial Officer provides critical insights that inform strategic decision-making at the executive level. This role involves maintaining transparency with stakeholders while optimizing cost structures to support long-term growth initiatives. Patti Portnoy directs financial risk management strategies, protecting the firm against market volatility while enabling investment in new communication technologies. Through precise financial oversight, the Chief Financial Officer ensures that the agency remains well-positioned to pursue expansion opportunities. Portnoy maintains fiscal discipline, allowing the firm to continue delivering high-value reputation management and public affairs services to clients across the globe.
Hiroki Sonoda - Senior Vice President, Chief Financial Officer
Hiroki Sonoda, the Senior Vice President, Chief Financial Officer at FleishmanHillard, manages the financial integrity of the agency's regional operations. Sonoda focuses on optimizing regional revenue models and ensuring compliance with local financial regulations. By implementing rigorous auditing processes, the Senior Vice President, Chief Financial Officer strengthens the firm's fiscal accountability. This role involves collaborating with global leadership to align regional financial performance with the broader corporate strategy. Hiroki Sonoda monitors cash flow and investment returns, ensuring that regional offices possess the capital required to execute complex public affairs campaigns. Through detailed financial analysis, the Senior Vice President, Chief Financial Officer identifies opportunities for cost reduction and efficiency gains. Sonoda supports the agency's mission by maintaining a stable financial environment, allowing the firm to focus on delivering superior reputation management services to clients operating within diverse and challenging market landscapes.
Hirohito Araki - Senior Vice President and Chief Operating Officer and Chief Financial Officer
Hirohito Araki, the Senior Vice President and Chief Operating Officer and Chief Financial Officer at FleishmanHillard, integrates operational and financial oversight to drive agency performance. Araki architects systems that synchronize resource management with fiscal targets, ensuring that operational activities remain profitable. By balancing the demands of service delivery with financial constraints, the Senior Vice President and Chief Operating Officer and Chief Financial Officer maximizes the efficiency of the firm's communication projects. This role involves leading cross-functional teams to improve project turnaround times and budget adherence. Hirohito Araki monitors the intersection of operational output and financial health, providing the executive team with actionable data to guide strategic pivots. Through this dual-focus leadership, the Senior Vice President and Chief Operating Officer and Chief Financial Officer ensures that the agency maintains its competitive edge in reputation management, consistently delivering high-quality results while upholding strict financial standards.
Lisa Moehlenkamp - Chief Operating Officer
Lisa Moehlenkamp, the Chief Operating Officer at FleishmanHillard, manages the daily operational efficiency of the global agency. Moehlenkamp optimizes internal workflows to ensure seamless delivery of strategic communication solutions across diverse client portfolios. By streamlining cross-departmental collaboration, the Chief Operating Officer enhances productivity and maintains high standards of service quality. This role requires constant monitoring of operational metrics to identify areas for process improvement and resource allocation. Lisa Moehlenkamp coordinates with regional leadership to ensure consistent application of agency standards, supporting the firm's reputation management goals. Through the implementation of scalable operational frameworks, the Chief Operating Officer supports the agency's ability to handle complex public affairs projects. Moehlenkamp drives operational excellence, ensuring that every team possesses the necessary tools and support to execute high-impact communication strategies that meet the rigorous demands of a global client base.

Martha Boudreau - President, Mid-Atlantic and Latin America
Martha Boudreau, the President, Mid-Atlantic and Latin America at FleishmanHillard, leads the agency's strategic initiatives across these critical geographic regions. Boudreau oversees the development and execution of reputation management programs tailored to the unique cultural and political landscapes of the Mid-Atlantic and Latin American markets. By fostering strong relationships with key stakeholders and local partners, the President, Mid-Atlantic and Latin America ensures the firm delivers impactful public affairs results. This role involves managing regional talent and aligning local operations with the global agency's mission. Martha Boudreau drives growth by identifying emerging market opportunities and adapting communication strategies to meet the specific needs of regional clients. Through consistent leadership, the President, Mid-Atlantic and Latin America maintains the firm's reputation for excellence, ensuring that clients in these regions receive high-level strategic counsel that navigates complex regulatory and social environments effectively.

Kanayama Ryo - President (Japan)
Kanayama Ryo, the President (Japan) at FleishmanHillard, directs all agency operations within the Japanese market. Ryo architects communication strategies that align with the specific cultural nuances and business practices of the region. By overseeing local public affairs and reputation management projects, the President (Japan) ensures that the firm provides high-value counsel to domestic and international clients. This role involves managing the local team and coordinating with global leadership to maintain consistency in service quality. Kanayama Ryo drives business development by cultivating deep connections with local industry leaders and government entities. Through the implementation of localized communication tactics, the President (Japan) strengthens the firm's presence in the region. Ryo ensures that all operations support the agency's global mission, providing clients with the strategic expertise necessary to navigate the complex and highly competitive Japanese business landscape with confidence and success.
Susan Veidt - President & General Manager, Central Region & , St Louis Office (US)
Susan Veidt, the President & General Manager, Central Region & , St Louis Office (US) at FleishmanHillard, manages the agency's operations and strategic growth within the Central United States. Veidt oversees the delivery of integrated communication solutions, ensuring that the St. Louis office maintains the firm's high standards for reputation management and public affairs. By leading local teams and fostering client relationships, the President & General Manager, Central Region & , St Louis Office (US) drives regional performance and operational success. This role involves coordinating with other regional leaders to share best practices and align local efforts with the global agency's objectives. Susan Veidt monitors market trends to adapt service offerings to the needs of regional clients. Through dedicated leadership, the President & General Manager, Central Region & , St Louis Office (US) ensures the firm remains a trusted partner for organizations seeking to navigate complex communication challenges in the heart of the country.
Rissig Licha - Regional President, Latin America
Rissig Licha, the Regional President, Latin America at FleishmanHillard, directs the agency's strategic expansion and operational activities across Latin America. Licha architects communication frameworks that address the diverse political and economic challenges inherent in the region. By overseeing public affairs and reputation management initiatives, the Regional President, Latin America ensures that clients receive tailored counsel that drives positive outcomes. This role involves managing regional talent and fostering a collaborative environment that supports the firm's global mission. Rissig Licha identifies growth opportunities and implements strategies to strengthen the agency's market position in key Latin American countries. Through consistent engagement with local stakeholders, the Regional President, Latin America maintains the firm's reputation for excellence. Licha ensures that all regional operations remain aligned with global standards, providing clients with the strategic expertise required to navigate the complex and evolving communication landscape of the Latin American market.
Jonella Donius - Executive Vice President & Chief Information Officer
Jonella Donius, the Executive Vice President & Chief Information Officer at FleishmanHillard, directs the technological infrastructure and digital strategy of the global agency. Donius architects secure, scalable systems that support the firm's integrated communication solutions and reputation management platforms. By overseeing the implementation of advanced data analytics and cybersecurity measures, the Executive Vice President & Chief Information Officer protects client information and enhances service delivery. This role involves collaborating with other C-suite leaders to integrate technology into every aspect of the agency's public affairs work. Jonella Donius manages the digital transformation roadmap, ensuring the firm remains ahead of technological shifts in the communications industry. Through the deployment of innovative software and hardware solutions, the Executive Vice President & Chief Information Officer drives operational efficiency and enables teams to execute complex data-driven campaigns that provide clients with a distinct competitive advantage in the global marketplace.

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