Pattern Executive and Leadership Team

September, 2026

Leadership Overview

Pattern has 6 executives leading key functions including revenue generation, marketing strategy, organizational transformation, operational excellence, human capital, and social commerce.

Focused on accelerating ecommerce growth for global brands, Pattern delivers a trusted combination of marketplace insights, product distribution, and brand management to ensure professional excellence.

Leadership Roles at Pattern

  • Chief of Staff to the CEO & Chief Transformation Officer - Victoria Bowers
  • President, Pattern Creators & Social Commerce - Trygve Jensen
  • Chief Revenue Officer - John LeBaron
  • Chief Marketing Officer - Christopher Baird
  • Chief Operations Officer - Rob Hahn
  • Chief People Officer - Missy Johnson
  • Victoria Bowers - Chief of Staff to the CEO & Chief Transformation Officer

    Victoria Bowers, the Chief of Staff to the CEO & Chief Transformation Officer at Pattern, drives organizational change and strategic alignment across all business units. Overseeing the execution of high-priority initiatives, the Chief of Staff to the CEO & Chief Transformation Officer ensures that the company remains agile while scaling operations. This leadership role involves bridging the gap between executive vision and daily operational reality, facilitating seamless communication across the leadership team. By managing complex transformation projects, Victoria Bowers optimizes internal processes to support the core mission of ecommerce growth. The Chief of Staff to the CEO & Chief Transformation Officer monitors performance metrics to ensure that every department contributes to the overarching strategic goals. Through disciplined project management, Bowers enables the organization to adapt to shifting market demands. Ultimately, the Chief of Staff to the CEO & Chief Transformation Officer fosters a culture of continuous improvement and operational efficiency.
    Victoria Bowers

    Trygve Jensen - President, Pattern Creators & Social Commerce

    Trygve Jensen, the President, Pattern Creators & Social Commerce at Pattern, directs the development of innovative social commerce strategies and creator-led marketing initiatives. Overseeing the integration of social media trends into the broader ecommerce growth model, the President, Pattern Creators & Social Commerce ensures that brands leverage modern digital channels to reach consumers. This leadership role involves building partnerships with content creators and influencers to amplify brand presence across emerging platforms. By focusing on the intersection of social engagement and product distribution, Trygve Jensen expands the market reach of the company. The President, Pattern Creators & Social Commerce monitors the performance of social campaigns to ensure they align with the overall brand management objectives. Through the creation of unique digital experiences, Jensen drives consumer interaction and conversion. Ultimately, the President, Pattern Creators & Social Commerce secures the future of the firm by pioneering new methods of digital commerce and audience connection.
    Trygve Jensen

    John LeBaron - Chief Revenue Officer

    John LeBaron, the Chief Revenue Officer at Pattern, directs all global sales initiatives and revenue growth strategies. Overseeing the expansion of marketplace partnerships, the Chief Revenue Officer ensures alignment with the company mission of accelerating ecommerce success for leading brands. This leadership role involves managing complex distribution networks and optimizing MAP compliance to protect brand equity across diverse digital channels. By driving North American and international sales performance, John LeBaron directly impacts the financial trajectory of the organization. Through rigorous analysis of market trends, the Chief Revenue Officer identifies new opportunities for client acquisition and retention. Ultimately, LeBaron secures long-term stability by fostering high-value relationships with enterprise partners, ensuring that the company maintains a competitive edge in the rapidly evolving ecommerce landscape while delivering consistent value to every client.
    John LeBaron

    Christopher Baird - Chief Marketing Officer

    Christopher Baird, the Chief Marketing Officer at Pattern, architects the brand identity and market positioning strategies that define the company presence. Overseeing global marketing campaigns, the Chief Marketing Officer ensures that the unique value proposition of marketplace insights reaches target audiences effectively. This leadership role involves coordinating with product teams to highlight the benefits of brand management and distribution services. By leveraging data-driven insights, Christopher Baird enhances the visibility of the company within the competitive ecommerce sector. The Chief Marketing Officer drives engagement through creative content and strategic communication, ensuring that the brand remains synonymous with professional excellence. Through the implementation of robust marketing frameworks, Baird supports the broader organizational goal of scaling client growth. Ultimately, the Chief Marketing Officer maintains a cohesive brand narrative that resonates across international markets, solidifying the reputation of the firm as a leader in ecommerce acceleration.
    Christopher Baird

    Rob Hahn - Chief Operations Officer

    Rob Hahn, the Chief Operations Officer at Pattern, directs the logistical infrastructure and supply chain operations that underpin the company service model. Overseeing the daily execution of product distribution and inventory management, the Chief Operations Officer ensures that client brands maintain optimal availability across all marketplaces. This leadership role involves streamlining operational workflows to enhance efficiency and reduce friction in the ecommerce ecosystem. By managing the complexities of global fulfillment, Rob Hahn supports the company commitment to professional excellence and reliable service delivery. The Chief Operations Officer collaborates with technology teams to integrate advanced analytics into operational processes, ensuring that data-driven decisions guide every logistical move. Through the oversight of regional distribution hubs, Hahn scales the operational capacity of the firm to meet increasing market demand. Ultimately, the Chief Operations Officer guarantees that the physical and digital infrastructure remains robust enough to support rapid business expansion.
    Rob Hahn

    Missy Johnson - Chief People Officer

    Missy Johnson, the Chief People Officer at Pattern, architects the talent acquisition, development, and retention strategies that sustain the high-energy culture of the organization. Overseeing human resources functions, the Chief People Officer ensures that the company attracts top-tier professionals capable of delivering excellence in ecommerce management. This leadership role involves designing programs that foster professional growth and align individual performance with the broader mission of the firm. By cultivating an inclusive and high-performance work environment, Missy Johnson drives employee engagement and organizational health. The Chief People Officer collaborates with other C-suite leaders to ensure that the workforce remains equipped to handle the challenges of a dynamic market. Through the implementation of strategic talent initiatives, Johnson supports the long-term scalability of the business. Ultimately, the Chief People Officer maintains the human capital foundation necessary for the company to continue providing world-class marketplace insights and brand management services.
    Missy Johnson

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    Frequently Asked Questions Regarding Pattern Top Executives and Leadership Team

    Who leads Pattern?
    Pattern is led by Victoria Bowers (Chief of Staff to the CEO & Chief Transformation Officer), along with executives such as Trygve Jensen (President, Pattern Creators & Social Commerce) and John LeBaron (Chief Revenue Officer).
    Who is part of Pattern’s executive team?
    The executive team of Pattern includes leaders such as Victoria Bowers (Chief of Staff to the CEO & Chief Transformation Officer), Trygve Jensen (President, Pattern Creators & Social Commerce), John LeBaron (Chief Revenue Officer) and other senior executives.
    How many executives does Pattern have?
    Pattern has 6 executives leading key business areas.
    What roles are included in Pattern’s leadership team?
    The leadership team of Pattern includes roles such as Chief of Staff to the CEO & Chief Transformation Officer, President, Pattern Creators & Social Commerce, Chief Revenue Officer, Chief Marketing Officer, Chief Operations Officer.