Pattern Executive and Leadership Team

Jason Beesley, the Chief Financial Officer at Pattern, manages all financial operations and strategic financial planning. Beesley oversees budgeting, forecasting, and financial reporting, ensuring fiscal responsibility and driving profitability. This role involves developing financial strategies that support Pattern's mission of accelerating ecommerce growth through marketplace insights and product distribution. Beesley's leadership ensures the company maintains a strong financial foundation, enabling sustained investment in brand management and MAP compliance initiatives. The Chief Financial Officer analyzes financial performance, identifies cost-saving opportunities, and manages capital allocation to maximize shareholder value. Beesley's disciplined approach to financial management underpins Pattern's professional excellence. By providing critical financial insights, Jason Beesley guides executive decisions and supports the company's overall strategic direction, ensuring long-term financial health and operational efficiency.

Trygve Jensen, the President - Pattern Creators and Social Commerce at Pattern, directs strategic initiatives for creator partnerships and social commerce channels. Jensen leads the development and execution of programs designed to leverage social platforms for accelerated ecommerce growth. This role is critical in expanding Pattern's reach within the creator economy and social selling landscape. The President - Pattern Creators and Social Commerce oversees the integration of social commerce strategies with Pattern's core offerings of marketplace insights and product distribution. Jensen's leadership ensures a high-energy, professional approach to building and managing relationships with key influencers and social commerce partners. By driving innovation in social selling, Trygve Jensen enhances Pattern's ability to provide comprehensive brand management solutions. This executive's focus on emerging channels is vital for maintaining Pattern's position at the forefront of ecommerce evolution.

Don Brett, the President, Pattern Services & Strategic Alliances at Pattern, spearheads the development and management of key service offerings and strategic partnerships. Brett drives the expansion of Pattern's ecommerce acceleration capabilities, focusing on enhancing marketplace insights and product distribution for leading brands. This leadership position is crucial for forging alliances that amplify Pattern's market presence and service portfolio. The President, Pattern Services & Strategic Alliances oversees the strategic direction of Pattern's service divisions, ensuring alignment with the company's mission and professional excellence standards. Brett's role involves identifying and cultivating relationships with strategic partners to create synergistic growth opportunities. By fostering strong alliances, Don Brett strengthens Pattern's ability to deliver comprehensive brand management and MAP compliance solutions. This executive's focus on strategic growth is integral to Pattern's sustained success.

Leif Smith, the President at Pattern, provides overarching leadership and strategic direction for the company. Smith guides Pattern's mission to accelerate ecommerce growth for leading brands through a combination of marketplace insights, product distribution, MAP compliance, and brand management. This executive role embodies Pattern's commitment to high energy, professional excellence, and a disciplined yet creative approach. The President oversees key strategic initiatives, ensuring operational efficiency and fostering a culture of innovation across all departments. Leif Smith works to strengthen Pattern's market position and expand its global reach, driving the company's vision forward. By championing strategic objectives and ensuring cross-functional alignment, Smith plays a pivotal role in Pattern's continued success and its ability to deliver exceptional value to its brand partners worldwide.

Christopher Baird, the Chief Marketing Officer at Pattern, directs all marketing initiatives to accelerate ecommerce growth for leading brands. Baird oversees brand management, ensuring consistent messaging and market positioning across all platforms. This leadership role involves developing and executing comprehensive marketing strategies that align with Pattern's mission of delivering marketplace insights and product distribution. Baird drives customer acquisition and retention through data-informed campaigns, leveraging Pattern's professional excellence and disciplined approach. The Chief Marketing Officer ensures that marketing efforts directly support the company's objective of expanding brand reach and revenue. By analyzing market trends and consumer behavior, Baird optimizes campaign performance and identifies new growth opportunities. This strategic oversight ensures Pattern's marketing investments yield maximum impact, reinforcing the company's reputation for accelerating ecommerce success. Christopher Baird's expertise is critical in translating Pattern's service offerings into compelling market narratives.

John LeBaron, the Chief Revenue Officer at Pattern, directs all revenue-generating activities and sales strategies. LeBaron oversees the global sales organization, driving revenue growth through effective client acquisition and account management. This position is central to Pattern's mission of accelerating ecommerce growth by ensuring brands achieve their sales potential via marketplace insights and product distribution. LeBaron's leadership focuses on expanding market share and maximizing revenue streams, employing a disciplined yet creative approach. The Chief Revenue Officer collaborates closely with marketing and operations teams to align sales efforts with overall business objectives. By fostering strong client relationships and identifying new business opportunities, John LeBaron ensures Pattern consistently meets and exceeds revenue targets. This executive's focus on professional excellence directly contributes to the company's ability to deliver exceptional value to its brand partners.

Bryce Warning, the Chief Revenue Officer, Pattern Fulfillment at Pattern, spearheads revenue generation specifically for the company's fulfillment services. Warning directs sales efforts focused on expanding the adoption of Pattern's product distribution and logistics capabilities. This role is crucial for driving ecommerce growth by ensuring seamless fulfillment operations for leading brands. Warning's leadership emphasizes a high-energy, professional approach to securing new fulfillment partnerships and optimizing existing ones. The Chief Revenue Officer, Pattern Fulfillment works to enhance the efficiency and scalability of Pattern's fulfillment network, directly impacting client satisfaction and revenue. By aligning fulfillment strategies with market demands, Bryce Warning ensures Pattern remains a preferred partner for brands seeking robust ecommerce solutions. This executive's focus on operational excellence in fulfillment directly supports the company's comprehensive brand management services.

Rob Hahn, the Chief Operations Officer at Pattern, oversees the company's operational infrastructure and efficiency. Hahn directs the execution of Pattern's core services, including marketplace insights, product distribution, and brand management, ensuring seamless delivery for leading brands. This role is pivotal in maintaining Pattern's high energy and professional excellence, driving operational strategies that support accelerated ecommerce growth. The Chief Operations Officer focuses on optimizing internal processes, enhancing supply chain logistics, and ensuring robust MAP compliance across all operations. Hahn's leadership ensures that Pattern's disciplined yet creative approach translates into tangible results for clients. By managing day-to-day operations, Rob Hahn guarantees that the company can scale effectively and meet the evolving demands of the ecommerce landscape. This executive's commitment to operational excellence underpins Pattern's ability to deliver consistent value and drive client success.

Missy Johnson, the Chief People Officer at Pattern, leads all human resources functions and talent management strategies. Johnson cultivates a high-energy, professional work environment that supports Pattern's mission of accelerating ecommerce growth. This role is essential for attracting, developing, and retaining top talent, ensuring the team embodies the company's disciplined yet creative approach. The Chief People Officer oversees employee engagement, organizational development, and HR policy implementation, fostering a culture of excellence. Missy Johnson ensures that Pattern's people strategies align with business objectives, supporting the delivery of superior marketplace insights, product distribution, and brand management services. By championing employee well-being and professional growth, Johnson contributes significantly to Pattern's overall success and its ability to serve leading brands effectively. This executive's focus on people operations is fundamental to maintaining Pattern's competitive edge.