Leadership Overview
Pattern has 9 executives leading key functions including revenue generation, marketing, finance, people operations, and strategic alliances.
Driven by professional excellence, Pattern accelerates ecommerce growth for leading brands through marketplace insights, product distribution, MAP compliance, and brand management.
Driven by professional excellence, Pattern accelerates ecommerce growth for leading brands through marketplace insights, product distribution, MAP compliance, and brand management.
Leadership Roles at Pattern
Jason Beesley - Chief Financial Officer
Jason Beesley, the Chief Financial Officer at Pattern, directs the company's financial planning, reporting, and fiscal management. This executive is responsible for overseeing all financial operations, including budgeting, forecasting, and capital allocation, ensuring the company's financial health and stability. Beesley's strategic insights guide investment decisions and financial risk management, supporting Pattern's ambitious growth objectives. The Chief Financial Officer collaborates with other department heads to align financial strategies with operational goals and maintain compliance with all regulatory requirements. Jason Beesley's leadership ensures that Pattern operates with financial discipline and transparency, providing a solid foundation for sustained expansion and profitability. This role is essential for managing the financial intricacies of a rapidly growing ecommerce services provider.
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Trygve Jensen - President - Pattern Creators and Social Commerce
Trygve Jensen, the President - Pattern Creators and Social Commerce at Pattern, drives growth and strategy for the company's creator and social commerce initiatives. This executive oversees the development and execution of programs designed to empower creators and leverage social platforms for brand success. Jensen's focus includes building robust ecosystems that connect brands with influencers and consumers through engaging social commerce strategies. The President - Pattern Creators and Social Commerce works to enhance Pattern's capabilities in influencer marketing and direct-to-consumer sales via social channels. Trygve Jensen's leadership is key to expanding Pattern's footprint in the rapidly evolving social commerce landscape, ensuring clients can effectively reach and convert audiences.
Don Brett - President, Pattern Services & Strategic Alliances
Don Brett, the President, Pattern Services & Strategic Alliances at Pattern, directs the company's service offerings and cultivates key strategic partnerships. This executive is responsible for expanding Pattern's service portfolio and forging alliances that enhance the company's market position and client value proposition. Brett's role involves identifying synergistic opportunities and developing collaborative frameworks with industry leaders to accelerate ecommerce growth. The President, Pattern Services & Strategic Alliances ensures that Pattern's service delivery is aligned with market needs and that strategic partnerships contribute significantly to revenue and operational expansion. Don Brett's leadership is critical in building a strong network of alliances and delivering comprehensive ecommerce solutions to leading brands.
John LeBaron - Chief Revenue Officer
John LeBaron, the Chief Revenue Officer at Pattern, directs the company's overall revenue generation strategies and execution. This leadership role involves overseeing sales operations, identifying new market opportunities, and fostering key client relationships to drive consistent revenue growth. LeBaron's focus centers on optimizing the sales funnel and expanding market penetration across diverse ecommerce channels. By aligning sales initiatives with the company's strategic objectives, the Chief Revenue Officer ensures that Pattern's revenue streams are robust and sustainable. This position demands a deep understanding of market dynamics and a proactive approach to sales leadership. John LeBaron's expertise is critical in maintaining Pattern's competitive edge and achieving ambitious financial targets through disciplined sales management and innovative revenue-driving tactics.

Christopher Baird - Chief Marketing Officer
Christopher Baird, the Chief Marketing Officer at Pattern, architects and executes the company's comprehensive marketing strategies. This executive oversees all brand management initiatives, market positioning, and demand generation efforts designed to accelerate ecommerce growth for Pattern's clients. Baird's responsibilities include developing innovative campaigns, managing digital marketing channels, and ensuring consistent brand messaging across all platforms. The Chief Marketing Officer works closely with sales and product teams to translate market insights into actionable strategies that enhance brand visibility and customer acquisition. Christopher Baird's leadership drives the company's market presence and strengthens its reputation as a leader in ecommerce solutions. This role is pivotal in communicating Pattern's value proposition and fostering strong relationships with both brands and consumers.
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Bryce Warning - Chief Revenue Officer, Pattern Fulfillment
Bryce Warning, the Chief Revenue Officer, Pattern Fulfillment at Pattern, spearheads revenue generation specifically for the company's fulfillment services. This executive focuses on expanding the client base for Pattern's distribution and logistics solutions, driving revenue through strategic partnerships and sales initiatives within the fulfillment sector. Warning's responsibilities include developing and executing sales plans tailored to the unique demands of ecommerce fulfillment, ensuring seamless integration of services for clients. The Chief Revenue Officer, Pattern Fulfillment works to optimize operational efficiency and client satisfaction, directly impacting the profitability and scalability of Pattern's fulfillment division. Bryce Warning's leadership is crucial for capturing market share and solidifying Pattern's position as a premier provider of end-to-end ecommerce solutions.

Douglas Jensen - Chief Revenue Officer, 3p
Douglas Jensen, the Chief Revenue Officer, 3p at Pattern, leads revenue growth initiatives for third-party marketplace services. This executive focuses on expanding Pattern's reach and impact within major online marketplaces, driving sales and client acquisition for these specialized services. Jensen's role involves developing strategic sales approaches to maximize revenue from third-party channels, ensuring clients achieve optimal performance and visibility. The Chief Revenue Officer, 3p collaborates with internal teams to enhance service offerings and client support, directly contributing to the company's overall revenue objectives. Douglas Jensen's expertise is vital in navigating the complexities of third-party ecommerce platforms and securing sustained revenue streams from these critical market segments.
Jed Beck - Chief Revenue Officer, Saas
Jed Beck, the Chief Revenue Officer, Saas at Pattern, directs revenue expansion for the company's Software as a Service offerings. This executive is responsible for driving sales, customer acquisition, and revenue growth within the SaaS segment of Pattern's business. Beck's strategic focus involves identifying and capitalizing on opportunities to increase subscription revenue and market share for Pattern's technology solutions. The Chief Revenue Officer, Saas collaborates with product development and marketing teams to ensure the SaaS platform meets market demands and delivers exceptional value to clients. Jed Beck's leadership is instrumental in scaling the SaaS business and achieving its revenue targets through innovative sales strategies and a deep understanding of the software market.
Missy Johnson - Chief People Officer
Missy Johnson, the Chief People Officer at Pattern, leads the company's human resources strategy and operations, fostering a high-energy, professional environment. This executive oversees talent acquisition, employee development, and organizational culture initiatives, ensuring Pattern attracts and retains top talent. Johnson's responsibilities include implementing HR policies that support professional excellence and a disciplined yet creative approach across all departments. The Chief People Officer plays a critical role in aligning the workforce with Pattern's mission to accelerate ecommerce growth for leading brands. Missy Johnson's leadership cultivates an engaged and high-performing team, essential for delivering exceptional service and driving innovation within the company.

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