Pattern Executive and Leadership Team

Victoria Bowers, the Chief of Staff to the CEO & Chief Transformation Officer at Pattern, drives organizational efficiency and strategic alignment. Overseeing complex transformation projects, the Chief of Staff to the CEO & Chief Transformation Officer ensures that internal processes support the company's mission of accelerating ecommerce growth. This leadership role involves facilitating communication between the executive team and the broader organization to maintain operational focus. By identifying opportunities for process improvement, Bowers optimizes workflows and enhances overall productivity. The Chief of Staff to the CEO & Chief Transformation Officer manages high-priority initiatives that require cross-departmental collaboration, ensuring that strategic goals remain on track. Victoria Bowers executes organizational changes that foster a culture of professional excellence and disciplined growth. Through rigorous project management and strategic planning, Bowers supports the long-term vision of the company while maintaining agility in a fast-paced market environment.

Trygve Jensen, the President, Pattern Creators & Social Commerce at Pattern, leads the development and execution of social commerce strategies. Overseeing the integration of creator-led content into the broader ecommerce ecosystem, the President, Pattern Creators & Social Commerce ensures that brand management efforts leverage modern digital trends. This leadership role involves architecting partnerships with creators to drive product visibility and consumer engagement. By optimizing social commerce funnels, Jensen enhances the company's ability to accelerate growth for leading brands. The President, Pattern Creators & Social Commerce collaborates with marketing and revenue teams to ensure that social commerce initiatives align with overall marketplace insights and distribution goals. Trygve Jensen drives innovation in digital engagement, maintaining a disciplined approach to emerging market opportunities. Through strategic leadership in the social commerce space, Jensen secures a unique competitive advantage for the company and its partners.

Christopher Baird, the Chief Marketing Officer at Pattern, directs all global brand positioning and demand generation initiatives. Overseeing the development of high-impact marketing campaigns, the Chief Marketing Officer ensures alignment between brand messaging and marketplace performance metrics. This leadership role involves scaling digital presence across North American and international markets to drive brand visibility. By leveraging data-driven insights, Baird optimizes customer acquisition funnels and strengthens the overall market position of the organization. The Chief Marketing Officer collaborates with cross-functional teams to refine product distribution narratives, ensuring consistent brand integrity across all ecommerce channels. Christopher Baird maintains a focus on high-energy, professional excellence, driving sustainable growth through innovative marketing strategies that resonate with diverse consumer segments. Ultimately, Baird secures long-term brand equity by maintaining rigorous standards in every marketing execution.

John LeBaron, the Chief Revenue Officer at Pattern, manages all aspects of revenue generation and commercial growth. Overseeing the expansion of client partnerships, the Chief Revenue Officer ensures that marketplace insights translate into tangible financial results for partner brands. This leadership role involves architecting scalable sales processes that support rapid ecommerce growth across diverse product categories. By optimizing the sales funnel and refining pricing strategies, LeBaron directly impacts the company's bottom line. The Chief Revenue Officer coordinates with the executive team to align revenue targets with broader corporate objectives, ensuring consistent performance in competitive markets. John LeBaron drives North American and global revenue initiatives, maintaining a disciplined approach to market expansion. Through strategic oversight of commercial operations, LeBaron secures the financial stability necessary for continued innovation and long-term success within the ecommerce ecosystem.

Missy Johnson, the Chief People Officer at Pattern, directs all human capital strategies and organizational development initiatives. Overseeing talent acquisition, employee engagement, and performance management, the Chief People Officer ensures that the workforce remains aligned with the company's high-energy, professional culture. This leadership role involves building scalable HR infrastructure to support rapid growth across global operations. By fostering a culture of excellence and creativity, Johnson drives employee retention and professional development. The Chief People Officer collaborates with the executive team to ensure that organizational structure supports the company's ecommerce growth objectives. Missy Johnson implements programs that promote diversity, inclusion, and operational discipline, ensuring that the company attracts and retains top-tier talent. Through strategic workforce planning, Johnson secures the human capital necessary to maintain a competitive edge in the marketplace, ultimately driving long-term organizational success and stability.