Pattern Executive and Leadership Team

May, 2026

Leadership Overview

Pattern has 7 executives leading key functions including revenue, finance, marketing, people, and services.

Driven by professional excellence, Pattern accelerates ecommerce growth for leading brands through marketplace insights, product distribution, MAP compliance, and brand management, operating with a disciplined yet creative approach.

Leadership Roles at Pattern

  • Chief Financial Officer - Jason Beesley
  • President, Pattern Services & Strategic Alliances - Don Brett
  • President - Pattern Creators and Social Commerce - Trygve Jensen
  • Chief Revenue Officer - John LeBaron
  • Chief Marketing Officer - Christopher Baird
  • Chief Revenue Officer, Pattern Fulfillment - Bryce Warning
  • Chief People Officer - Missy Johnson
  • Jason Beesley - Chief Financial Officer

    Jason Beesley, the Chief Financial Officer at Pattern, manages all financial planning, reporting, and fiscal management. This executive oversees budgeting, investment strategies, and capital allocation to support Pattern's ambitious growth objectives. By ensuring robust financial controls and compliance, Beesley safeguards the company's assets and enhances investor confidence. The Chief Financial Officer's role involves close collaboration with other C-suite leaders to align financial strategies with overall business goals. Overseeing treasury functions and risk management, this leader ensures operational efficiency and financial resilience. Jason Beesley's disciplined approach to financial stewardship is fundamental to Pattern's sustained success and market expansion.
    Jason Beesley

    Don Brett - President, Pattern Services & Strategic Alliances

    Don Brett, the President, Pattern Services & Strategic Alliances at Pattern, drives the expansion of service offerings and cultivates key strategic partnerships. This leadership role involves identifying new market opportunities and forging alliances that enhance Pattern's comprehensive ecommerce solutions. By overseeing the development and delivery of specialized services, Brett ensures clients receive maximum value and accelerated growth. The President, Pattern Services & Strategic Alliances works closely with sales and product teams to align service strategies with market demands. Don Brett's focus on professional excellence and disciplined execution strengthens Pattern's ecosystem and its ability to serve leading brands globally.

    Trygve Jensen - President - Pattern Creators and Social Commerce

    Trygve Jensen, the President - Pattern Creators and Social Commerce at Pattern, leads initiatives focused on leveraging creator networks and social commerce platforms. This executive directs strategies to integrate influencer marketing and social selling into broader ecommerce growth plans for brands. By fostering relationships with creators and optimizing social commerce channels, Jensen enhances brand reach and direct-to-consumer engagement. Overseeing the development of social commerce solutions, the President - Pattern Creators and Social Commerce ensures Pattern remains at the forefront of evolving digital marketplaces. Trygve Jensen's expertise drives innovative approaches to brand building and sales acceleration within the social media landscape.
    Trygve Jensen

    John LeBaron - Chief Revenue Officer

    John LeBaron, the Chief Revenue Officer at Pattern, directs all revenue generation strategies and sales operations. This leadership role involves expanding market share through strategic partnerships and optimizing the sales funnel to drive company growth. By aligning sales teams with corporate objectives, LeBaron ensures consistent revenue streams and enhances customer acquisition. Overseeing global sales initiatives, the Chief Revenue Officer guarantees that Pattern's offerings meet diverse market demands. This executive's focus on professional excellence and disciplined execution directly impacts the company's financial performance and long-term stability. John LeBaron's strategic vision is critical for maintaining Pattern's competitive edge in the ecommerce landscape.
    John LeBaron

    Christopher Baird - Chief Marketing Officer

    Christopher Baird, the Chief Marketing Officer at Pattern, directs all marketing initiatives and brand strategy. This leadership position involves developing and executing campaigns that enhance brand visibility and drive customer engagement across diverse ecommerce channels. By leveraging marketplace insights, Baird ensures that Pattern's marketing efforts resonate with target audiences and support client acquisition goals. Overseeing digital marketing, content creation, and public relations, the Chief Marketing Officer amplifies Pattern's value proposition. Christopher Baird's creative yet disciplined approach fuels market penetration and strengthens the company's position as a leader in ecommerce solutions. This executive's strategic vision is key to communicating Pattern's impact to global brands.
    Christopher Baird

    Bryce Warning - Chief Revenue Officer, Pattern Fulfillment

    Bryce Warning, the Chief Revenue Officer, Pattern Fulfillment at Pattern, spearheads revenue growth specifically within the fulfillment division. This executive focuses on optimizing logistics, supply chain efficiency, and distribution networks to enhance service delivery for clients. By integrating Pattern's fulfillment capabilities with its broader ecommerce solutions, Warning drives significant value for brands seeking streamlined operations. Overseeing sales and business development for fulfillment services, the Chief Revenue Officer, Pattern Fulfillment ensures alignment with market needs and corporate revenue targets. Bryce Warning's expertise in operational excellence and strategic sales is crucial for expanding Pattern's fulfillment footprint and market leadership.
    Bryce Warning

    Missy Johnson - Chief People Officer

    Missy Johnson, the Chief People Officer at Pattern, leads all human resources functions and talent management strategies. This executive is responsible for cultivating a high-energy, professional work environment that fosters innovation and employee development. By implementing robust talent acquisition and retention programs, Johnson ensures Pattern attracts and retains top-tier professionals. Overseeing organizational culture, employee engagement, and professional development, the Chief People Officer supports the company's disciplined yet creative approach. Missy Johnson's leadership in people operations is vital for scaling the organization and maintaining its competitive advantage through its workforce.
    Missy Johnson

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    Frequently Asked Questions Regarding Pattern Top Executives and Leadership Team

    Who leads Pattern?
    Pattern is led by Jason Beesley (Chief Financial Officer), along with executives such as Don Brett (President, Pattern Services & Strategic Alliances) and Trygve Jensen (President - Pattern Creators and Social Commerce).
    Who is part of Pattern’s executive team?
    The executive team of Pattern includes leaders such as Jason Beesley (Chief Financial Officer), Don Brett (President, Pattern Services & Strategic Alliances), Trygve Jensen (President - Pattern Creators and Social Commerce) and other senior executives.
    How many executives does Pattern have?
    Pattern has 7 executives leading key business areas.
    What roles are included in Pattern’s leadership team?
    The leadership team of Pattern includes roles such as Chief Financial Officer, President, Pattern Services & Strategic Alliances, President - Pattern Creators and Social Commerce, Chief Revenue Officer, Chief Marketing Officer.