Leadership Overview
Impact Bbdo has 5 executives leading key functions including strategy, finance, operations, information technology, and revenue generation.
Driven by a commitment to innovation, Impact Bbdo specializes in solving significant problems through strategic and impactful creative solutions, aiming to make a substantial market impact.
Driven by a commitment to innovation, Impact Bbdo specializes in solving significant problems through strategic and impactful creative solutions, aiming to make a substantial market impact.
Leadership Roles at Impact Bbdo
Atiya Zaidi - Chief Executive Officer & Chief Creative Officer
Atiya Zaidi, the Chief Executive Officer & Chief Creative Officer at Impact Bbdo, directs the overarching strategy and creative vision for the agency. Overseeing all creative output, Atiya Zaidi ensures that campaigns not only meet but exceed client expectations, driving significant market impact through innovative solutions. This leadership role involves shaping the agency's brand identity and fostering a culture of groundbreaking creativity. By aligning creative endeavors with strategic business objectives, Atiya Zaidi guarantees that every project delivers substantial value and addresses complex client challenges. The Chief Executive Officer & Chief Creative Officer's focus remains on pushing creative boundaries while maintaining a clear path toward achieving ambitious marketing goals for brands and marketers.
Mamdouh Alfred - Chief Financial Officer
Mamdouh Alfred, the Chief Financial Officer at Impact Bbdo, manages the agency's financial health and strategic fiscal planning. Overseeing all financial operations, Mamdouh Alfred ensures robust resource allocation and drives profitability, supporting the agency's mission to solve significant problems for clients. This critical role involves developing financial models that underpin ambitious growth strategies and maintain fiscal discipline across all departments. By providing insightful financial analysis, the Chief Financial Officer guides investment decisions and optimizes operational expenditures. Mamdouh Alfred's leadership ensures that Impact Bbdo possesses the financial stability required to execute large-scale, impactful creative campaigns and foster career development for top talent.
Farooq Qazi - Chief Operating Officer
Farooq Qazi, the Chief Operating Officer at Impact Bbdo, oversees the day-to-day operational efficiency and execution of the agency's strategic initiatives. Managing internal processes and resource deployment, Farooq Qazi ensures seamless project delivery and operational excellence, directly supporting the agency's commitment to impactful creative solutions. This position involves optimizing workflows and enhancing cross-departmental collaboration to meet ambitious client goals. By streamlining operations, the Chief Operating Officer enables the creative teams to focus on innovation and problem-solving. Farooq Qazi's leadership is vital in maintaining the agency's capacity to handle complex projects and build successful careers for its employees.
Maricel Dejucos - IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant
Maricel Dejucos, the IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant at Impact Bbdo, directs the agency's information technology infrastructure and logistical support systems. Overseeing technology strategy and implementation, Maricel Dejucos ensures that all digital tools and platforms effectively support the agency's creative and operational objectives. This multifaceted role involves managing IT resources, enhancing system security, and providing administrative assistance to optimize overall business functions. By maintaining robust IT capabilities, the Chief Information Officer enables efficient problem-solving and the delivery of cutting-edge creative solutions. Maricel Dejucos's expertise is crucial for the agency's technological advancement and operational integrity.
Sam Malimban - Senior UX Designer & Chief Revenue Officer & Specialist
Sam Malimban, the Senior UX Designer & Chief Revenue Officer & Specialist at Impact Bbdo, drives revenue growth and enhances user experience across client projects. Overseeing revenue generation strategies and UX design principles, Sam Malimban ensures that client solutions are both commercially successful and highly user-centric. This dual focus involves identifying new market opportunities and translating them into impactful creative campaigns that resonate with target audiences. By integrating deep user understanding with strategic revenue planning, the Chief Revenue Officer maximizes client ROI. Sam Malimban's expertise is essential for delivering innovative marketing strategies that achieve ambitious goals and solidify Impact Bbdo's market position.
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Frequently Asked Questions Regarding Impact Bbdo Top Executives and Leadership Team
