Leadership Overview
Impact Bbdo has 5 executives leading key functions including strategy, operations, finance, revenue, and information technology.
Driven by a commitment to innovation, Impact Bbdo specializes in solving significant problems through strategic and impactful creative solutions, aiming to make a substantial market impact.
Driven by a commitment to innovation, Impact Bbdo specializes in solving significant problems through strategic and impactful creative solutions, aiming to make a substantial market impact.
Leadership Roles at Impact Bbdo
Atiya Zaidi - Chief Executive Officer & Chief Creative Officer
Atiya Zaidi, the Chief Executive Officer & Chief Creative Officer at Impact Bbdo, directs the overarching vision and creative output of the agency. Overseeing all strategic initiatives, Atiya Zaidi ensures that the agency consistently delivers innovative and impactful solutions for brands with ambitious goals. This leadership role involves guiding the creative teams to develop groundbreaking campaigns that resonate within their respective markets. By fostering a culture of excellence and pushing creative boundaries, the Chief Executive Officer & Chief Creative Officer drives the agency's reputation for solving significant problems. The strategic direction set by Atiya Zaidi directly influences market positioning and client success, solidifying Impact Bbdo's commitment to top-tier creative problem-solving and career development for its talent.
Mamdouh Alfred - Chief Financial Officer
Mamdouh Alfred, the Chief Financial Officer at Impact Bbdo, oversees all financial aspects of the agency, ensuring fiscal health and strategic resource management. Directing financial planning, budgeting, and reporting, Mamdouh Alfred provides critical insights that support the agency's ambitious growth objectives and creative problem-solving initiatives. This leadership position involves managing investments, optimizing financial performance, and ensuring compliance with all regulatory requirements. By maintaining robust financial controls, the Chief Financial Officer enables Impact Bbdo to undertake significant client projects and invest in top talent. The financial strategies implemented by Mamdouh Alfred are integral to the agency's ability to deliver substantial market impact and foster successful careers within the organization.
Farooq Qazi - Chief Operating Officer
Farooq Qazi, the Chief Operating Officer at Impact Bbdo, manages the day-to-day operational efficiency and execution of the agency's strategic plans. Overseeing internal processes and resource allocation, Farooq Qazi ensures that the agency operates smoothly to support its creative endeavors and client commitments. This critical role involves optimizing workflows and enhancing productivity across all departments, directly contributing to the agency's ability to deliver impactful solutions. By streamlining operations, the Chief Operating Officer enables the creative and client-facing teams to focus on their core objectives. The operational framework established by Farooq Qazi is fundamental to Impact Bbdo's capacity for ambitious project execution and sustained market impact, supporting the hiring and development of top talent.
Sam Malimban - Senior UX Designer & Chief Revenue Officer & Specialist
Sam Malimban, the Senior UX Designer & Chief Revenue Officer & Specialist at Impact Bbdo, drives revenue generation while ensuring exceptional user experience design. Overseeing sales strategies and client acquisition, Sam Malimban focuses on expanding the agency's market reach and securing ambitious client partnerships. Simultaneously, the role involves championing user-centric design principles, ensuring that creative solutions are not only impactful but also highly effective from a user perspective. This dual focus is crucial for delivering comprehensive value to brands aiming for substantial market impact. By aligning revenue growth with superior UX, Sam Malimban directly contributes to the agency's success in solving significant problems and building successful careers for its team members.
Maricel Dejucos - IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant
Maricel Dejucos, the IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant at Impact Bbdo, manages the agency's information technology infrastructure and administrative operations. Overseeing the implementation and maintenance of IT systems, Maricel Dejucos ensures that technology effectively supports the agency's creative output and operational efficiency. This role is vital for facilitating seamless communication and data management, crucial for solving complex problems and executing impactful campaigns. By providing robust IT support and administrative oversight, the Chief Information Officer & Assistant role enables the entire team to focus on delivering strategic creative solutions. Maricel Dejucos's contributions are essential for maintaining operational integrity and supporting the agency's commitment to hiring top talent.
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Frequently Asked Questions Regarding Impact Bbdo Top Executives and Leadership Team
