Leadership Overview
Impact Bbdo has 6 executives leading key functions including strategy, regional operations, operational efficiency, financial management, information technology, and administrative logistics.
Driven by a commitment to creative excellence, Impact Bbdo delivers strategic marketing solutions that solve complex brand challenges while fostering professional growth for top-tier talent across global markets.
Driven by a commitment to creative excellence, Impact Bbdo delivers strategic marketing solutions that solve complex brand challenges while fostering professional growth for top-tier talent across global markets.
Leadership Roles at Impact Bbdo
Tarek Akil - Chief Executive Officer
Tarek Akil, the Chief Executive Officer at Impact Bbdo, directs the overarching creative vision and strategic trajectory of the agency. Akil oversees the alignment of high-level marketing initiatives with the ambitious goals of global brand partners. By fostering a culture of innovation, the Chief Executive Officer ensures the delivery of impactful campaigns that address significant market problems. Tarek Akil maintains close collaboration with the board to secure long-term growth and market relevance. This leadership role involves identifying emerging industry trends and integrating these insights into the core service offerings. Through rigorous oversight of agency performance, Akil drives the pursuit of excellence across all creative departments. The Chief Executive Officer remains focused on scaling the agency's influence while maintaining the high standards of quality that define the brand's reputation in the competitive marketing landscape.
Ghassan Kassabji - Chief Executive Officer Impact BBDO Group Dubai
Ghassan Kassabji, the Chief Executive Officer Impact BBDO Group Dubai at Impact Bbdo, manages regional operations and strategic expansion across the Middle East. Kassabji architects localized marketing frameworks that resonate with diverse consumer segments while maintaining global brand consistency. The Chief Executive Officer Impact BBDO Group Dubai coordinates cross-functional teams to execute complex campaigns that drive substantial market penetration. Ghassan Kassabji monitors regional performance metrics to ensure operational agility and sustained revenue growth. By cultivating strong relationships with key stakeholders, the Chief Executive Officer Impact BBDO Group Dubai secures competitive advantages in the regional advertising sector. This leadership position requires constant adaptation to shifting market dynamics and the implementation of effective communication strategies. Kassabji ensures that the agency remains a dominant force in the regional market by prioritizing creative effectiveness and client satisfaction in every project.
Imad Abdelnour - Chief Financial Officer
Imad Abdelnour, the Chief Financial Officer at Impact Bbdo, directs the financial health and fiscal strategy of the organization. Abdelnour oversees budgeting, financial reporting, and capital allocation to ensure the agency maintains a strong economic foundation. The Chief Financial Officer monitors revenue streams and cost structures to support the agency's long-term investment in top talent and innovative technology. Imad Abdelnour provides critical financial insights to the executive team, enabling data-driven decision-making regarding market expansion and service development. This leadership role involves managing risk and ensuring compliance with international financial standards across all operational regions. By maintaining fiscal discipline, the Chief Financial Officer supports the agency's ability to deliver consistent, high-quality creative work. Abdelnour ensures that financial resources align with the strategic mission of solving significant problems for clients through impactful and effective marketing solutions.
Farooq Qazi - Chief Operating Officer
Farooq Qazi, the Chief Operating Officer at Impact Bbdo, directs the internal processes and operational workflows that support the agency's creative output. Qazi oversees the integration of resources to ensure that project timelines and quality standards meet client expectations. The Chief Operating Officer manages the daily business functions, optimizing efficiency across all departments to support sustainable growth. Farooq Qazi collaborates with other C-suite leaders to refine operational strategies and improve service delivery models. This role involves streamlining communication channels and implementing robust project management systems to enhance productivity. By focusing on operational excellence, the Chief Operating Officer ensures that the agency remains capable of handling large-scale, complex marketing challenges. Qazi drives the implementation of best practices that allow the creative teams to focus on delivering high-impact solutions for brands with ambitious market goals.
Roland El-Khoury - Chief Information Officer
Roland El-Khoury, the Chief Information Officer at Impact Bbdo, directs the technological infrastructure and digital transformation initiatives of the agency. El-Khoury oversees the implementation of advanced data analytics and secure cloud systems that empower creative teams to produce high-impact work. The Chief Information Officer manages the integration of cutting-edge software tools to enhance collaboration and project efficiency. Roland El-Khoury ensures that the agency's digital assets remain protected while supporting the scalability of global marketing campaigns. This leadership role involves evaluating emerging technologies to maintain a competitive edge in the digital advertising space. By aligning IT strategy with business objectives, the Chief Information Officer facilitates seamless operations across all regional offices. El-Khoury drives the adoption of innovative digital solutions that allow the agency to solve complex client problems with precision and speed, ultimately supporting the firm's reputation for excellence.
Maricel Dejucos - IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant
Maricel Dejucos, the IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant at Impact Bbdo, directs the logistical coordination of technical resources and administrative support systems. Dejucos oversees the procurement and maintenance of hardware and software assets required for daily agency operations. The IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant manages the administrative workflows that ensure seamless communication between departments. Maricel Dejucos coordinates the deployment of IT infrastructure to support remote and on-site creative teams, ensuring consistent access to essential tools. This leadership role involves optimizing supply chain logistics for digital equipment and managing internal administrative protocols to improve organizational productivity. By focusing on the intersection of technology and administration, Dejucos ensures that the agency's operational foundation remains robust and capable of supporting the high-pressure demands of the creative marketing industry.
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Frequently Asked Questions Regarding Impact Bbdo Top Executives and Leadership Team
