Impact Bbdo Executive and Leadership Team

Atiya Zaidi, the Chief Executive Officer & Chief Creative Officer at Impact Bbdo, directs the agency's overarching strategy and creative vision. Overseeing all creative output, Zaidi ensures that campaigns not only meet but exceed client expectations, driving impactful solutions for brands with ambitious market goals. This leadership role involves shaping the agency's unique approach to problem-solving through innovative marketing strategies. By fostering a culture of creativity and excellence, Atiya Zaidi directly influences the agency's ability to deliver groundbreaking work. The Chief Executive Officer & Chief Creative Officer's focus remains on pushing creative boundaries and ensuring the agency's continued success in the competitive landscape.

Imad Abdelnour, the Chief Financial Officer at Impact Bbdo, oversees the agency's financial health and strategic fiscal planning. Managing budgets, financial reporting, and investment strategies, Abdelnour ensures the agency's financial stability and supports its growth objectives. This position is vital for maintaining the agency's capacity to invest in top talent and provide opportunities for career development. By guiding financial decisions, Imad Abdelnour enables Impact Bbdo to pursue ambitious projects and deliver substantial market impact. The Chief Financial Officer's expertise is crucial for navigating the financial complexities of the creative industry and ensuring long-term success.

Farooq Qazi, the Chief Operating Officer at Impact Bbdo, manages the agency's day-to-day operations and ensures efficient execution of all projects. Overseeing internal processes and resource allocation, Qazi drives operational excellence to support the delivery of strategic and impactful creative solutions. This critical role involves optimizing workflows and enhancing team productivity to meet ambitious client goals. By streamlining operations, Farooq Qazi ensures that the agency can effectively scale its services and maintain high standards of quality across all campaigns. The Chief Operating Officer's dedication to operational efficiency directly contributes to the agency's ability to solve significant problems for its clients.

Sam Malimban, the Senior UX Designer & Chief Revenue Officer & Specialist at Impact Bbdo, drives revenue generation and enhances user experience across client projects. This dual focus ensures that creative solutions are not only impactful but also highly effective from a user perspective, directly contributing to client success. Malimban oversees strategies to expand market reach and optimize revenue streams, while also championing user-centered design principles. By aligning revenue goals with exceptional user experiences, Sam Malimban plays a pivotal role in the agency's ability to deliver ambitious and effective marketing strategies. The Senior UX Designer & Chief Revenue Officer & Specialist's contributions are key to securing client satisfaction and driving business growth.

Maricel Dejucos, the IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant at Impact Bbdo, manages the agency's information technology infrastructure and logistical operations. Overseeing IT systems, data management, and administrative functions, Dejucos ensures the smooth and efficient operation of the agency's technological backbone. This role is essential for supporting the creative teams and enabling the delivery of complex projects. By maintaining robust IT systems and efficient administrative processes, Maricel Dejucos supports the agency's mission to solve significant problems through strategic creative solutions. The IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant's expertise is fundamental to the agency's operational capacity and overall success.