Impact Bbdo Executive and Leadership Team

Atiya Zaidi, the Chief Executive Officer & Chief Creative Officer at Impact Bbdo, directs the overarching vision for creative excellence and strategic growth. Overseeing the agency's creative output, the Chief Executive Officer & Chief Creative Officer ensures every campaign delivers measurable results for clients with ambitious market goals. This leadership role involves mentoring creative teams to produce innovative marketing strategies that solve complex business problems. By aligning creative vision with corporate objectives, Atiya Zaidi maintains the agency's reputation for high-impact work across diverse sectors. The Chief Executive Officer & Chief Creative Officer also collaborates with the board to refine long-term business models, ensuring the agency remains at the forefront of the marketing industry. Through rigorous quality control and a focus on talent development, the agency secures its position as a leader in creative problem-solving, consistently driving brand success in competitive global markets.

Imad Abdelnour, the Chief Financial Officer at Impact Bbdo, manages the fiscal health and long-term financial planning for the organization. Overseeing capital allocation and budgetary discipline, the Chief Financial Officer ensures the agency maintains the resources necessary to support large-scale creative projects. This role involves analyzing market trends to optimize revenue streams and mitigate financial risks associated with global marketing operations. By providing data-driven insights to the executive team, Imad Abdelnour facilitates informed decision-making regarding investments in new talent and technology. The Chief Financial Officer also monitors the financial performance of various client accounts, ensuring profitability aligns with the agency's strategic goals. Through meticulous oversight of financial reporting and compliance, the Chief Financial Officer secures the stability required for sustained growth. This leadership function remains vital for maintaining the agency's competitive edge while delivering effective marketing solutions to a diverse portfolio of international clients.

Farooq Qazi, the Chief Operating Officer at Impact Bbdo, directs the internal processes and operational workflows that enable the agency to execute complex marketing campaigns. Overseeing the daily management of cross-functional teams, the Chief Operating Officer ensures seamless collaboration between creative, strategy, and client service departments. This leadership role involves streamlining project delivery timelines to maximize efficiency and client satisfaction. By implementing scalable operational frameworks, Farooq Qazi supports the agency's ability to handle high-volume creative demands across various markets. The Chief Operating Officer also coordinates with other C-suite leaders to align operational capacity with the agency's broader growth objectives. Through the continuous refinement of internal systems, the Chief Operating Officer drives productivity and maintains the high standards expected by ambitious brands. This focus on operational excellence allows the agency to consistently deliver impactful solutions while maintaining a lean and agile organizational structure in a fast-paced industry.

Maricel Dejucos, the IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant at Impact Bbdo, architects the digital infrastructure and administrative systems that support the agency's creative operations. Overseeing the integration of advanced technology, the IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant ensures secure and efficient data management for all client campaigns. This role involves managing the logistics of hardware and software deployment to maintain high productivity across global teams. By optimizing information systems, Maricel Dejucos enables seamless communication and collaboration within the agency. The IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant also manages administrative workflows to reduce operational friction, allowing creative teams to focus on delivering impactful marketing strategies. Through the implementation of robust IT policies, the agency protects sensitive client data while fostering a modern, tech-enabled environment that supports the agency's mission of solving significant problems through innovation.