Impact Bbdo Executive and Leadership Team

Atiya Zaidi, the Chief Executive Officer & Chief Creative Officer at Impact Bbdo, directs the agency's overarching strategy and creative vision. Overseeing all creative output, Zaidi ensures that campaigns not only meet but exceed client expectations, driving impactful solutions for brands with ambitious goals. This leadership role involves shaping the agency's unique approach to problem-solving, leveraging strategic insights to deliver market-defining creative work. By fostering a culture of innovation and excellence, Atiya Zaidi guides the team in developing groundbreaking strategies that resonate with target audiences and achieve significant market impact. The Chief Executive Officer & Chief Creative Officer's responsibilities extend to maintaining the agency's reputation for delivering exceptional creative services and building successful careers for top talent.

Mamdouh Alfred, the Chief Financial Officer at Impact Bbdo, oversees the agency's financial health and strategic fiscal planning. Alfred manages all financial operations, including budgeting, forecasting, and resource allocation, ensuring the agency's stability and growth. This position is vital for supporting the ambitious goals of clients and the agency's commitment to investing in top talent. By maintaining robust financial controls and identifying investment opportunities, the Chief Financial Officer enables Impact Bbdo to deliver impactful creative solutions consistently. Mamdouh Alfred's expertise ensures that financial resources are strategically deployed to maximize market impact and support the development of innovative marketing strategies for diverse brands.

Farooq Qazi, the Chief Operating Officer at Impact Bbdo, manages the agency's day-to-day operations and ensures seamless execution of creative strategies. Qazi oversees the operational infrastructure, optimizing processes to support the delivery of impactful solutions for clients. This role is critical in translating creative concepts into tangible marketing campaigns, ensuring efficiency and effectiveness across all projects. By streamlining workflows and managing resources, the Chief Operating Officer facilitates the agency's ability to cater to brands with ambitious goals. Farooq Qazi's leadership ensures that the operational backbone of Impact Bbdo supports its commitment to hiring top talent and providing opportunities for career growth, directly contributing to the agency's capacity to make a substantial market impact.

Maricel Dejucos, the IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant at Impact Bbdo, directs the agency's information technology infrastructure and logistical operations. Dejucos ensures that technology systems effectively support creative workflows and client project management, facilitating the delivery of impactful solutions. This multifaceted role involves managing IT resources, overseeing logistical coordination, and providing administrative support to enhance operational efficiency. By optimizing technology and logistics, Maricel Dejucos contributes to the agency's ability to cater to brands with ambitious goals and execute innovative marketing strategies. The Chief Information Officer's focus on robust IT infrastructure is key to Impact Bbdo's commitment to hiring top talent and building successful careers.

Sam Malimban, the Senior UX Designer & Chief Revenue Officer & Specialist at Impact Bbdo, drives revenue growth and enhances user experience across client projects. Malimban focuses on optimizing digital touchpoints and developing strategies that directly contribute to client success and market impact. This dual role ensures that creative solutions are not only innovative but also commercially effective and user-centric. By aligning revenue generation with superior UX design, Sam Malimban supports brands with ambitious goals in achieving substantial market penetration. The Chief Revenue Officer's strategic initiatives are crucial for Impact Bbdo's ability to deliver impactful campaigns and foster career development for its specialized talent.