Impact Bbdo Executive and Leadership Team

Tarek Akil, the Chief Executive Officer at Impact Bbdo, directs the overarching strategic vision for the agency. By focusing on high-level creative problem solving, Akil ensures that every campaign aligns with the ambitious goals of global clients. The Chief Executive Officer manages relationships with key stakeholders and drives the agency toward sustainable growth in competitive markets. Tarek Akil maintains a rigorous standard for excellence, pushing the creative teams to deliver impactful results that resonate across diverse consumer segments. Through constant evaluation of market trends, the Chief Executive Officer identifies new opportunities for expansion and service diversification. This leadership role involves fostering a culture of innovation where top talent thrives. By prioritizing strategic alignment and operational agility, Akil secures the long-term market position of the agency while consistently delivering value to partners seeking substantial brand influence.

Ghassan Kassabji, the Chief Executive Officer Impact BBDO Group Dubai at Impact Bbdo, oversees all regional operations within the Middle East. Focusing on the specific demands of the Dubai market, the Chief Executive Officer Impact BBDO Group Dubai architects localized marketing strategies that maintain global brand standards. Ghassan Kassabji coordinates with cross-functional teams to ensure that creative output meets the high expectations of regional clients. By managing complex project lifecycles, the Chief Executive Officer Impact BBDO Group Dubai optimizes resource allocation and enhances service delivery efficiency. This role requires deep insight into regional consumer behavior and the ability to translate those insights into effective, high-impact campaigns. Through consistent leadership, Kassabji drives regional revenue growth and strengthens the agency footprint. The Chief Executive Officer Impact BBDO Group Dubai remains dedicated to maintaining the reputation of the agency as a premier creative partner in the region.

Atiya Zaidi, the Chief Executive Officer & Chief Creative Officer at Impact Bbdo, leads the creative vision and strategic direction of the agency. By blending executive oversight with artistic leadership, Zaidi ensures that every project delivers maximum impact for clients. The Chief Executive Officer & Chief Creative Officer mentors creative teams to push boundaries and develop innovative marketing solutions that solve complex business problems. Atiya Zaidi evaluates campaign performance against market benchmarks to refine creative strategies continuously. This dual-purpose role involves balancing administrative responsibilities with the pursuit of creative excellence. By fostering an environment where bold ideas flourish, the Chief Executive Officer & Chief Creative Officer drives the agency toward industry-leading recognition. Zaidi maintains a focus on delivering effective, high-quality work that helps brands achieve substantial growth. Through this leadership, the Chief Executive Officer & Chief Creative Officer secures the creative legacy of the agency.

Imad Abdelnour, the Chief Financial Officer at Impact Bbdo, directs the financial strategy and fiscal health of the agency. By overseeing budgeting, financial reporting, and investment planning, the Chief Financial Officer ensures that the agency maintains the resources necessary for sustained innovation. Imad Abdelnour collaborates with the executive team to align financial goals with the broader mission of delivering impactful creative solutions. This role involves managing risk, optimizing cash flow, and ensuring compliance with financial regulations across all markets. By providing data-driven insights, the Chief Financial Officer supports strategic decision-making regarding expansion and talent acquisition. Abdelnour maintains a focus on long-term financial stability, enabling the agency to invest in top-tier talent and cutting-edge technology. Through disciplined financial management, the Chief Financial Officer secures the foundation upon which the agency builds its reputation for excellence and market-leading creative performance.

Farooq Qazi, the Chief Operating Officer at Impact Bbdo, manages the internal processes and operational workflows that support creative output. By streamlining project management systems, the Chief Operating Officer ensures that teams deliver campaigns on time and within budget. Farooq Qazi coordinates with department heads to align operational capacity with client demand, facilitating smooth execution across all agency functions. This leadership role involves optimizing resource utilization and implementing scalable processes that support long-term growth. By monitoring operational metrics, the Chief Operating Officer identifies bottlenecks and executes improvements to enhance overall efficiency. Qazi maintains a focus on operational excellence, ensuring that the agency remains agile in a fast-paced marketing environment. Through rigorous oversight of daily operations, the Chief Operating Officer supports the broader mission of the agency, allowing creative talent to focus on delivering impactful solutions for clients without administrative friction.

Roland El-Khoury, the Chief Information Officer at Impact Bbdo, architects the digital infrastructure and technological framework that powers agency operations. By implementing secure and scalable IT systems, the Chief Information Officer ensures that creative teams have the tools required to produce high-quality work. Roland El-Khoury manages the integration of new technologies to enhance collaboration and data security across the organization. This leadership role involves evaluating emerging tech trends to maintain a competitive edge in the digital marketing landscape. By overseeing the digital transformation of internal processes, the Chief Information Officer drives efficiency and supports the agency mission of delivering impactful solutions. El-Khoury coordinates with other C-suite leaders to align technology investments with business objectives. Through proactive management of the IT landscape, the Chief Information Officer ensures that the agency remains at the forefront of technological innovation in the creative services industry.

Maricel Dejucos, the IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant at Impact Bbdo, manages the logistical coordination of technical assets and administrative support systems. By overseeing the deployment of hardware and software, the IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant ensures that the agency maintains operational continuity. Maricel Dejucos facilitates the smooth functioning of daily administrative tasks while providing technical oversight for logistics. This role involves managing vendor relationships and optimizing the supply chain for essential digital tools. By streamlining administrative workflows, the IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant allows creative teams to focus on core marketing objectives. Dejucos maintains a focus on organizational efficiency, ensuring that all logistical and technical requirements support the broader agency mission. Through this multifaceted role, the IT Logistics Officer I & Administrator I & Chief Information Officer & Assistant strengthens the internal infrastructure.