Kantar Executive and Leadership Team

Paul Zwillenberg, the Chief Executive Officer at Kantar, directs the overarching global strategy for the organization. Overseeing the integration of diverse research brands, the Chief Executive Officer ensures that data and insights remain at the forefront of client decision-making processes. This leadership role involves aligning the company's vast technological capabilities with evolving market demands to maintain a competitive edge in consumer intelligence. By fostering collaboration across the WPP network, Paul Zwillenberg drives operational excellence and long-term value creation for international partners. Zwillenberg manages the complex portfolio of research techniques, ranging from neuroscience to large-scale quantitative studies, to provide a holistic view of consumer habits. Through this strategic oversight, the Chief Executive Officer secures the firm's position as a leader in global market research, consistently delivering actionable intelligence that shapes business outcomes for clients across every major industry sector.

Doreen Wang, the Chief Executive Officer, Greater (China) at Kantar, manages all strategic operations within the Chinese market. Overseeing the expansion of consumer insight services, the Chief Executive Officer drives growth by leveraging local market expertise and advanced data analytics. This leadership role involves navigating the unique digital landscape of the region to provide clients with deep understanding of consumer trends. By coordinating with global teams, Doreen Wang ensures that local research initiatives align with the broader corporate mission of delivering comprehensive consumer views. Wang directs the implementation of specialized techniques, including media data analysis and qualitative research, to support brand development for domestic and international clients. Through rigorous market analysis, the Chief Executive Officer strengthens the company's footprint in this critical region, ensuring that data-driven insights translate into tangible business success for partners operating within the complex and rapidly evolving Chinese economic environment.

Cheong Tai Leung, the Chief Executive Officer (APAC) at Kantar, directs all business activities across the Asia-Pacific region. Overseeing diverse market operations, the Chief Executive Officer ensures that research methodologies meet the specific needs of clients in this expansive territory. This leadership role involves scaling data-driven solutions to address the nuances of consumer behavior in varied cultural and economic landscapes. By optimizing regional resources, Cheong Tai Leung drives efficiency and innovation in service delivery. Leung manages the deployment of advanced technologies, such as predictive analytics and ethnography, to provide clients with a complete view of how consumers live and shop. Through strategic coordination with global leadership, the Chief Executive Officer maintains high standards of research quality and client satisfaction. This focus on regional growth and operational excellence allows the company to capture significant market share, providing essential insights that guide long-term strategic planning for businesses throughout the APAC region.

Obaid Rahman, the Group Chief Executive Officer at Kantar, directs the collective performance of the organization's specialized research brands. Overseeing the synergy between different business units, the Group Chief Executive Officer ensures that the company provides a unified and comprehensive view of consumer behavior. This leadership role involves managing the intersection of neuroscience, media data, and quantitative research to deliver high-impact insights. By fostering a culture of innovation, Obaid Rahman drives the development of new research techniques that address emerging market trends. Rahman coordinates with the Board to set the long-term vision, ensuring that the firm remains a trusted partner for global enterprises. Through this executive oversight, the Group Chief Executive Officer maintains the integrity and quality of the company's data assets. This commitment to excellence supports the firm's mission to provide the most complete understanding of consumers, ultimately enabling clients to make informed decisions in a complex global marketplace.

Amol Ghate, the Division Chief Executive Officer, Kantar Middle Insights (East) at Kantar, directs all research and insight operations within the Middle East division. Overseeing the application of specialized data techniques, the Division Chief Executive Officer ensures that clients receive accurate and actionable intelligence regarding regional consumer trends. This leadership role involves tailoring global research methodologies to fit the specific cultural and economic context of the Middle East. By managing local teams and resources, Amol Ghate drives the growth of the division's service portfolio. Ghate utilizes advanced analytics and qualitative research to help brands navigate the unique challenges of this market. Through strategic alignment with the broader company goals, the Division Chief Executive Officer enhances the firm's reputation for excellence in the region. This focus on localized expertise and high-quality data delivery supports the company's mission to provide a complete view of consumers, ensuring that clients achieve sustainable growth and competitive advantage.

Gabriel Castellanos, the Chief Executive Officer & Managing Director, LATAM at Kantar, directs all strategic initiatives across the Latin American market. Overseeing the delivery of consumer insights, the Chief Executive Officer & Managing Director, LATAM ensures that research projects provide deep value to clients operating in this diverse region. This leadership role involves managing the integration of various data sources, from purchase data to media consumption patterns, to create a comprehensive understanding of the local consumer. By driving operational efficiency, Gabriel Castellanos supports the expansion of the company's footprint in key markets. Castellanos coordinates with regional teams to implement innovative research techniques, including semiotics and large-scale quantitative studies. Through this executive leadership, the Chief Executive Officer & Managing Director, LATAM maintains high standards of service and client engagement. This commitment to regional excellence allows the firm to provide critical insights that help businesses thrive in the dynamic and evolving Latin American economic landscape.

Jeff Greenspoon, the Chief Executive Officer (Americas) at Kantar, directs all business operations and strategic growth across the North and South American markets. Overseeing the deployment of advanced research technologies, the Chief Executive Officer (Americas) ensures that clients receive cutting-edge insights into consumer behavior. This leadership role involves managing a complex portfolio of services, including media data analysis and predictive trend modeling, to support major corporate clients. By fostering innovation within the regional teams, Jeff Greenspoon drives the development of new methodologies that address the fast-paced nature of the American market. Greenspoon coordinates with global leadership to align regional activities with the company's overarching mission of providing a complete view of consumers. Through this executive oversight, the Chief Executive Officer (Americas) secures the firm's position as a premier provider of market intelligence, delivering the data-driven solutions necessary for businesses to succeed in highly competitive and data-intensive environments.

Elen Wedemann, the Managing Director (Brazil) at Kantar, directs all research and insight operations within the Brazilian market. Overseeing the execution of large-scale quantitative and qualitative studies, the Managing Director (Brazil) ensures that clients gain a precise understanding of local consumer habits. This leadership role involves managing the application of advanced data techniques to provide actionable intelligence for brands operating in this significant economy. By driving operational excellence, Elen Wedemann supports the growth of the company's service offerings in the region. Wedemann coordinates with regional and global teams to ensure that research methodologies remain at the forefront of industry standards. Through this focused leadership, the Managing Director (Brazil) maintains high levels of client satisfaction and service quality. This commitment to delivering deep consumer insights allows the firm to help businesses navigate the complexities of the Brazilian market, ensuring that data-driven strategies lead to successful outcomes and long-term brand development.

Jacqui Von Hirschberg, the Managing Director at Kantar, directs the internal scaling and operational efficiency of specific research divisions. Overseeing the implementation of standardized research processes, the Managing Director ensures that data collection and analysis remain consistent and high-quality. This leadership role involves managing cross-functional teams to deliver complex projects that require a blend of quantitative and qualitative techniques. By optimizing internal workflows, Jacqui Von Hirschberg drives productivity and ensures that client deliverables meet rigorous standards. Von Hirschberg coordinates with other C-suite leaders to align operational capabilities with the company's broader strategic goals. Through this executive oversight, the Managing Director supports the firm's mission to provide a complete view of consumers by ensuring that the underlying research infrastructure is robust and scalable. This focus on operational excellence allows the company to handle large-scale studies effectively, providing clients with the reliable data needed to make informed business decisions.

Jacqui Brandt, the Managing Director at Kantar, directs the supply chain logistics and technological integration for research data acquisition. Overseeing the procurement of media and purchase data, the Managing Director ensures that the company maintains access to the most accurate and comprehensive information sources. This leadership role involves managing partnerships with external data providers and integrating these inputs into the firm's proprietary research platforms. By driving technological innovation, Jacqui Brandt supports the development of advanced predictive tools that help clients anticipate long-term trends. Brandt coordinates with technical teams to ensure that data systems are secure, efficient, and capable of supporting large-scale quantitative studies. Through this executive oversight, the Managing Director maintains the integrity of the company's data assets, which are essential for providing a complete view of consumers. This focus on data infrastructure and supply chain management allows the firm to deliver high-quality insights that drive strategic growth for clients.