Kantar Executive and Leadership Team

July, 2026

Leadership Overview

Kantar has 10 executives leading key functions including strategy, finance, operations, and regional management.

Driven by data and insights, Kantar connects leading research brands to offer the most complete view of consumers worldwide, impacting client strategies through diverse methodologies and global reach.

Leadership Roles at Kantar

  • Chief Executive Officer - Mohamed Mouratsing
  • Chief Executive Officer, Hande Beceren (Turkey) - Sonia Armada
  • Chief Financial Officer - Thomas Evans
  • Division Chief Financial Officer, Profiles - Ash Bhartia
  • Chief Financial Officer (Americas) - Barbara Yacuzzi
  • Chief Financial Officer, Country (Israel) - Moshe Drori
  • Chief Financial Officer, Latin America - Christian Baumer
  • President - Stephen Pattinson
  • Chief of Staff - Michelle Snedden
  • Transformation Senior Director, People & HR Chief of Staff - Kristine DeFiglio
  • Mohamed Mouratsing - Chief Executive Officer

    Mohamed Mouratsing, the Chief Executive Officer at Kantar, directs the overarching corporate strategy and global operations. Mouratsing guides the integration of Kantar's diverse research, data, and insights brands, ensuring a cohesive and powerful offering for clients worldwide. This leadership role involves setting the vision for how Kantar leverages its expertise in consumer behavior, market trends, and predictive analytics to drive client success. Overseeing all business units, Mohamed Mouratsing ensures alignment with the company's mission to provide the most complete view of consumers. The Chief Executive Officer's focus extends to fostering innovation across Kantar's methodologies, from neuroscience to large-scale quantitative studies, solidifying Kantar's position as a leader in understanding consumer actions across living, shopping, voting, watching, and tweeting habits. This executive's mandate includes expanding market penetration and enhancing the company's global impact.

    Sonia Armada - Chief Executive Officer, Hande Beceren (Turkey)

    Sonia Armada, the Chief Executive Officer, Hande Beceren (Turkey) at Kantar, leads the strategic direction and operational execution for Kantar's operations in Turkey. Armada is responsible for driving business growth, enhancing market presence, and ensuring the delivery of high-quality consumer insights within the Turkish market. This executive's role involves overseeing all business functions, fostering strong client relationships, and adapting Kantar's global methodologies to local market needs. The Chief Executive Officer, Hande Beceren (Turkey) works to integrate Kantar's diverse research capabilities, providing clients with a comprehensive understanding of Turkish consumers. Sonia Armada's leadership focuses on innovation, operational excellence, and achieving strategic objectives to solidify Kantar's position as a leading insights provider in Turkey. This executive champions the company's mission within a key emerging market.

    Thomas Evans - Chief Financial Officer

    Thomas Evans, the Chief Financial Officer at Kantar, manages all financial operations and strategic financial planning. Evans oversees budgeting, forecasting, and resource allocation across Kantar's global network, ensuring fiscal health and sustainable growth. This executive's responsibilities include optimizing financial performance and driving profitability by analyzing market data and operational efficiencies. The Chief Financial Officer plays a critical part in evaluating investment opportunities and managing financial risks inherent in Kantar's diverse international operations. By providing critical financial insights, Thomas Evans supports executive decision-making and ensures the company's financial strategies align with its broader business objectives. This role involves close collaboration with divisional CFOs and regional finance teams to maintain robust financial controls and reporting standards.

    Ash Bhartia - Division Chief Financial Officer, Profiles

    Ash Bhartia, the Division Chief Financial Officer, Profiles at Kantar, directs the financial strategy and operations for Kantar's Profiles division. Bhartia is responsible for financial planning, analysis, and reporting, ensuring the division's profitability and fiscal integrity. This executive's role involves managing budgets, optimizing resource allocation, and identifying financial opportunities to support the division's growth and market expansion. The Division Chief Financial Officer, Profiles works closely with divisional leadership to align financial objectives with strategic goals, driving revenue and managing costs effectively. Ash Bhartia provides critical financial insights that inform business decisions, contributing to the division's ability to deliver comprehensive consumer insights. This leadership position requires a deep understanding of financial markets and operational efficiencies within the data and insights sector.

    Barbara Yacuzzi - Chief Financial Officer (Americas)

    Barbara Yacuzzi, the Chief Financial Officer (Americas) at Kantar, oversees all financial activities and strategic financial planning for the Americas region. Yacuzzi manages regional budgeting, forecasting, and financial performance, ensuring robust fiscal health and driving profitable growth across North and South America. This executive's responsibilities include optimizing financial operations, managing regional investments, and mitigating financial risks specific to the Americas market. The Chief Financial Officer (Americas) plays a crucial role in supporting Kantar's expansion and operational effectiveness within this key geographic area. Barbara Yacuzzi provides essential financial guidance to regional leadership, ensuring alignment with global financial strategies and compliance standards. This role is vital for maintaining Kantar's market leadership through sound financial management.

    Moshe Drori - Chief Financial Officer, Country (Israel)

    Moshe Drori, the Chief Financial Officer, Country (Israel) at Kantar, leads financial operations and strategic financial planning within the Israeli market. Drori manages local budgeting, forecasting, and financial reporting, ensuring compliance with national regulations and driving financial performance for Kantar Israel. This executive's role involves optimizing financial resources, analyzing market-specific financial trends, and supporting the strategic growth of Kantar's operations in Israel. The Chief Financial Officer, Country (Israel) works closely with the country leadership to align financial strategies with local business objectives and global corporate standards. Moshe Drori provides critical financial insights to facilitate informed decision-making, contributing to Kantar's ability to deliver comprehensive consumer insights within Israel. This position is key to maintaining financial stability and driving profitability in a dynamic regional market.

    Christian Baumer - Chief Financial Officer, Latin America

    Christian Baumer, the Chief Financial Officer, Latin America at Kantar, directs financial strategy and operations across the Latin American region. Baumer oversees regional financial planning, analysis, and reporting, ensuring fiscal discipline and driving profitable growth throughout Latin America. This executive's responsibilities include managing regional budgets, optimizing financial performance, and identifying strategic financial opportunities to support Kantar's expansion in key Latin American markets. The Chief Financial Officer, Latin America collaborates closely with regional leadership to align financial objectives with business goals, ensuring efficient resource allocation and effective cost management. Christian Baumer provides essential financial insights that guide strategic decisions, reinforcing Kantar's commitment to delivering comprehensive consumer insights across diverse Latin American economies. This role is critical for navigating complex financial landscapes and ensuring sustained market success.

    Stephen Pattinson - President

    Stephen Pattinson, the President at Kantar, holds a significant leadership position driving strategic initiatives and operational excellence across key business areas. Pattinson oversees major divisional functions, ensuring alignment with Kantar's overarching mission to provide unparalleled consumer insights globally. This executive's responsibilities include fostering innovation, managing complex stakeholder relationships, and spearheading growth strategies that enhance Kantar's market position. The President plays a crucial role in translating corporate vision into actionable plans, driving performance improvements, and ensuring the effective deployment of resources. Stephen Pattinson's leadership contributes to Kantar's ability to offer a complete view of consumers worldwide, leveraging diverse research techniques and data analytics. This role is instrumental in guiding Kantar's continued success and expansion in the global insights industry.

    Michelle Snedden - Chief of Staff

    Michelle Snedden, the Chief of Staff at Kantar, provides strategic support and operational oversight to the executive leadership team. Snedden facilitates cross-functional initiatives and ensures efficient execution of key corporate projects, acting as a central point for strategic alignment. This role involves managing critical communications, coordinating executive priorities, and driving operational improvements across Kantar's global business units. The Chief of Staff works closely with the Chief Executive Officer to streamline decision-making processes and enhance organizational effectiveness. Michelle Snedden's responsibilities extend to overseeing special projects that advance Kantar's mission of providing comprehensive consumer insights. This executive ensures that strategic objectives are translated into actionable plans and monitors progress against key performance indicators.

    Kristine DeFiglio - Transformation Senior Director, People & HR Chief of Staff

    Kristine DeFiglio, the Transformation Senior Director, People & HR Chief of Staff at Kantar, leads critical human capital initiatives and organizational transformation efforts. DeFiglio oversees the strategic direction of people operations, ensuring HR functions support Kantar's global business objectives and growth strategies. This executive's mandate includes driving change management processes, enhancing employee engagement, and developing talent pipelines across Kantar's diverse workforce. The Transformation Senior Director, People & HR Chief of Staff plays a pivotal role in shaping the company culture and ensuring that HR policies align with Kantar's commitment to providing unparalleled consumer insights. Kristine DeFiglio's focus is on building a high-performing organization by optimizing HR systems and fostering a supportive work environment that attracts and retains top talent.

    Explore Leadership Teams in Advertising Networks

    Frequently Asked Questions Regarding Kantar Top Executives and Leadership Team

    Who leads Kantar?
    Kantar is led by Mohamed Mouratsing (Chief Executive Officer), along with executives such as Sonia Armada (Chief Executive Officer, Hande Beceren (Turkey)) and Thomas Evans (Chief Financial Officer).
    Who is part of Kantar’s executive team?
    The executive team of Kantar includes leaders such as Mohamed Mouratsing (Chief Executive Officer), Sonia Armada (Chief Executive Officer, Hande Beceren (Turkey)), Thomas Evans (Chief Financial Officer) and other senior executives.
    How many executives does Kantar have?
    Kantar has 10 executives leading key business areas.
    What roles are included in Kantar’s leadership team?
    The leadership team of Kantar includes roles such as Chief Executive Officer, Chief Executive Officer, Hande Beceren (Turkey), Chief Financial Officer, Division Chief Financial Officer, Profiles, Chief Financial Officer (Americas).