Kantar Executive and Leadership Team

Mohamed Mouratsing, the Chief Executive Officer at Kantar, directs the overarching strategy and global operations for the company's diverse portfolio of research, data, and insights brands. Mouratsing guides the integration of Kantar's renowned specialists, such as Kantar Millward Brown and Kantar Worldpanel, to deliver a unified and comprehensive understanding of consumer behavior across more than a hundred countries. This leadership ensures clients benefit from a complete view of how consumers live, shop, vote, watch, and tweet. The Chief Executive Officer's mandate includes fostering innovation across Kantar's broad spectrum of techniques and technologies, from neuroscience to large-scale quantitative studies. Mohamed Mouratsing's strategic vision propels Kantar's market impact by connecting specialized expertise with the broader WPP group's resources, solidifying the company's position as a leader in global insights.

Sonia Armada, the Chief Executive Officer, Hande Beceren (Turkey) at Kantar, leads the strategic direction and operational execution for Kantar's business in Turkey, integrating global insights capabilities with local market expertise. Armada drives the growth and development of Kantar's research, data, and insights services within the Turkish market, ensuring clients receive comprehensive consumer understanding. This leadership role is crucial for leveraging Kantar's diverse methodologies, from purchase data to predictive trend analysis, to address specific regional needs. Sonia Armada's focus includes fostering strong client relationships and expanding Kantar's market presence by delivering actionable insights into consumer behavior. The Chief Executive Officer, Hande Beceren (Turkey) ensures that Kantar's operations in Turkey contribute significantly to the company's global mission of providing the most complete view of consumers worldwide.

Thomas Evans, the Chief Financial Officer at Kantar, directs the financial strategy and fiscal operations for the global organization, ensuring robust financial health across its diverse research and insights divisions. Evans oversees financial planning, reporting, and resource allocation, supporting Kantar's mission to provide comprehensive consumer understanding worldwide. This leadership role is critical in managing the financial integration of Kantar's specialized brands, such as Kantar Millward Brown and Kantar Media, and ensuring their profitability. Thomas Evans's responsibilities include optimizing financial performance to support Kantar's extensive technological investments and global market reach, which spans over a hundred countries. The Chief Financial Officer's guidance ensures Kantar's financial stability, enabling continued investment in predictive trend analysis and cutting-edge research methodologies.

Barbara Yacuzzi, the Chief Financial Officer (Americas) at Kantar, leads financial operations and strategic fiscal planning for the North and South American regions, ensuring alignment with Kantar's global objectives. Yacuzzi manages financial performance, budgeting, and investment strategies across Kantar's diverse business units operating within the Americas. This role is essential for supporting the delivery of comprehensive consumer insights and data analytics throughout the region. Barbara Yacuzzi's financial oversight enables Kantar to effectively deploy its specialized research capabilities, including purchase data and predictive trend analysis, to clients across the Americas. The Chief Financial Officer (Americas) plays a key part in driving profitable growth and operational efficiency, reinforcing Kantar's market position as a leader in understanding consumer behavior in these vital markets.

Ash Bhartia, the Division Chief Financial Officer, Profiles at Kantar, directs the financial strategy and management for Kantar's Profiles division, a key component of the company's global data and insights offerings. Bhartia is responsible for financial planning, analysis, and reporting, ensuring the division's profitability and strategic alignment with Kantar's broader mission. This leadership position involves optimizing financial resources to support the development and deployment of advanced consumer data solutions. Ash Bhartia's financial acumen is critical for driving innovation within the Profiles division, enabling Kantar to provide clients with unparalleled insights into consumer behavior and market trends. The Division Chief Financial Officer, Profiles ensures robust financial governance, supporting Kantar's commitment to delivering comprehensive and predictive consumer understanding worldwide.

Moshe Drori, the Chief Financial Officer, Country (Israel) at Kantar, manages the financial operations and fiscal strategy for Kantar's activities within Israel, ensuring compliance and driving financial performance. Drori oversees budgeting, financial reporting, and resource allocation, supporting Kantar's commitment to delivering specialized research and insights within the Israeli market. This role is integral to integrating Kantar's global methodologies with local market dynamics, providing clients with accurate and actionable consumer behavior data. Moshe Drori's financial leadership ensures that Kantar's operations in Israel are financially sound and strategically aligned with the company's worldwide objectives. The Chief Financial Officer, Country (Israel) plays a vital role in strengthening Kantar's presence and impact in the region through effective financial stewardship.

Christian Baumer, the Chief Financial Officer, Latin America at Kantar, directs the financial strategy and oversight for Kantar's operations across the Latin American region, ensuring robust financial health and strategic alignment. Baumer manages financial planning, analysis, and reporting, supporting Kantar's extensive network of research and insights brands throughout South America. This role is critical for enabling the delivery of comprehensive consumer understanding and data analytics tailored to the diverse markets within Latin America. Christian Baumer's financial leadership facilitates Kantar's ability to deploy its specialized methodologies, including purchase data and predictive trend analysis, effectively across the region. The Chief Financial Officer, Latin America plays a key part in driving profitable growth and operational excellence, reinforcing Kantar's commitment to providing clients with unparalleled insights into consumer behavior.

David Boyd, the Chief Operating Officer at Kantar, oversees the global operational framework that supports Kantar's extensive network of research, data, and insights brands. Boyd drives efficiency and scalability across Kantar's operations in over a hundred countries, ensuring the seamless integration of diverse methodologies, from purchase data to neuroscience. This leadership role is pivotal in connecting Kantar's specialized experts, such as Kantar TNS and Kantar Media, to provide clients with unparalleled insights into consumer behavior. David Boyd's responsibilities include optimizing the delivery of Kantar's comprehensive offerings, which cover predicting long-term trends and understanding consumer actions in shopping, voting, and media consumption. The Chief Operating Officer ensures that Kantar's operational infrastructure effectively supports its mission to deliver the most complete view of consumers worldwide, leveraging WPP's broader resources.

Michelle Snedden, the Chief of Staff at Kantar, provides critical operational and strategic support to the executive leadership team, ensuring seamless execution of company-wide initiatives. Snedden facilitates cross-functional collaboration among Kantar's leading research, data, and insights brands, enhancing the delivery of comprehensive consumer understanding. This role involves managing key projects and driving operational efficiencies across Kantar's global presence, which spans over a hundred countries. Michelle Snedden's focus includes optimizing the connection between Kantar's specialized units and the wider WPP group, ensuring alignment with the company's mission to offer the most complete view of consumers. The Chief of Staff's responsibilities extend to streamlining communication and driving strategic priorities, thereby reinforcing Kantar's market leadership in predictive trends and consumer behavior analysis.

Kovu Jaruk, the Chief Technology Officer at Kantar, architects and directs the technological infrastructure underpinning Kantar's global leadership in data, research, and insights. Jaruk spearheads the development and implementation of advanced technologies that enable Kantar's brands, including Kantar Worldpanel and Kantar Futures, to capture and analyze consumer behavior across diverse platforms and geographies. This role is crucial for integrating cutting-edge techniques, from AI-driven analytics to neuroscience, into Kantar's comprehensive suite of services. Kovu Jaruk ensures that Kantar's technological capabilities provide clients with the most complete and predictive view of consumers worldwide, facilitating insights into how individuals live, shop, vote, watch, and tweet. The Chief Technology Officer's strategic focus on innovation drives Kantar's ability to offer predictive long-term trends and maintain its competitive edge in the insights industry.