Kantar Executive and Leadership Team

Mohamed Mouratsing, the Chief Executive Officer at Kantar, directs the overarching global strategy for the organization. Mouratsing oversees the integration of diverse research brands to provide clients with a unified view of consumer behavior. By aligning the company's vast portfolio of data and insights, the Chief Executive Officer ensures that Kantar maintains a competitive edge in the marketing services industry. This leadership role involves constant collaboration with the Board to drive long-term growth and innovation. Through the implementation of advanced technological frameworks, Mouratsing optimizes the delivery of quantitative and qualitative research. The Chief Executive Officer also manages relationships with the wider WPP group to expand service capabilities. Ultimately, Mouratsing secures the firm's position as a leader in global consumer intelligence by fostering a culture of excellence and data-driven decision-making across all international operations.

Cheong Tai Leung, the Division Chief Executive Officer, , Insights (APAC) at Kantar, manages all research and data operations across the Asia-Pacific region. Leung drives the expansion of market share by tailoring insights to the unique cultural and economic nuances of diverse Asian markets. Overseeing regional teams, the Division Chief Executive Officer, , Insights (APAC) ensures that clients receive actionable intelligence regarding consumer habits, media consumption, and purchasing trends. This role requires constant coordination with global leadership to implement standardized research methodologies while maintaining local relevance. By leveraging advanced analytics and ethnography, Leung supports regional business growth and client retention. The Division Chief Executive Officer, , Insights (APAC) also monitors competitive shifts to adjust regional strategies accordingly. Through this focused approach, Leung strengthens the company's footprint in one of the world's most dynamic and rapidly evolving consumer landscapes.

Doreen Wang, the Chief Executive Officer, Greater (China) at Kantar, leads all strategic initiatives and business development within the Chinese market. Wang directs the application of complex data sets and consumer insights to help brands navigate the unique digital and retail environment of China. Overseeing a large team of researchers and analysts, the Chief Executive Officer, Greater (China) ensures the delivery of high-impact studies on consumer behavior, media usage, and brand equity. This leadership role involves building strong partnerships with local enterprises and multinational corporations to drive revenue growth. By integrating semiotics and large-scale quantitative research, Wang provides clients with deep understanding of the Chinese consumer. The Chief Executive Officer, Greater (China) also manages regional operational efficiency to support the company's broader mission. Through these efforts, Wang maintains the firm's status as a premier provider of market intelligence in the region.

Jeff Greenspoon, the Chief Executive Officer (Americas) at Kantar, manages the company's extensive research and insights portfolio across North and South America. Greenspoon directs the execution of large-scale quantitative and qualitative studies to support client decision-making in highly competitive markets. Overseeing regional operations, the Chief Executive Officer (Americas) ensures that all service offerings align with the company's global standards for data accuracy and predictive modeling. This role involves constant interaction with cross-functional teams to integrate media data and neuroscience techniques into client solutions. By driving innovation in research methodologies, Greenspoon enhances the firm's ability to predict long-term consumer trends. The Chief Executive Officer (Americas) also focuses on scaling operations to meet the evolving needs of major brands. Through strategic oversight, Greenspoon secures the company's market leadership and operational success throughout the Americas.

Amol Ghate, the Division Chief Executive Officer, Kantar Middle Insights (East) at Kantar, leads all research and data operations across the Middle East region. Ghate directs the implementation of advanced consumer insights to help clients understand the rapidly changing market dynamics in this area. Overseeing regional teams, the Division Chief Executive Officer, Kantar Middle Insights (East) ensures that research projects provide deep clarity on consumer behavior, media consumption, and purchasing patterns. This role involves constant coordination with global leadership to adapt research methodologies to local market requirements. By leveraging ethnography and quantitative studies, Ghate supports regional business growth and client satisfaction. The Division Chief Executive Officer, Kantar Middle Insights (East) also monitors competitive shifts to adjust regional strategies. Through this focused approach, Ghate strengthens the company's presence and influence in the Middle Eastern consumer intelligence sector.

David Boyd, the Chief Operating Officer at Kantar, manages the internal infrastructure and operational efficiency of the global organization. Boyd directs the integration of technology and data systems to support the company's research brands. Overseeing the firm's operational backbone, the Chief Operating Officer ensures that all business units have the resources necessary to deliver high-quality consumer insights. This role involves constant coordination with the C-suite to streamline processes and improve service delivery across international markets. By optimizing the company's operational framework, Boyd supports the firm's ability to scale and adapt to changing market demands. The Chief Operating Officer also monitors performance metrics to ensure alignment with global strategic goals. Through these efforts, Boyd secures the company's operational stability and enables the delivery of world-class research and data services to clients worldwide.

Michelle Snedden, the Chief of Staff at Kantar, coordinates strategic initiatives and facilitates communication across the executive leadership team. Snedden directs the flow of information and ensures that the company's mission remains central to all operational activities. Overseeing the execution of key projects, the Chief of Staff supports the CEO in driving global strategy and organizational alignment. This role involves constant interaction with various departments to ensure that business objectives are met efficiently. By managing complex workflows and cross-functional collaborations, Snedden enhances the firm's ability to deliver comprehensive consumer insights. The Chief of Staff also monitors the progress of strategic goals to ensure that the company remains on track. Through these efforts, Snedden maintains organizational cohesion and supports the firm's status as a leader in the global marketing services industry.

Elen Wedemann, the Managing Director (Brazil) at Kantar, oversees all business operations and research delivery within the Brazilian market. Wedemann directs the execution of complex consumer studies, ranging from media data analysis to large-scale quantitative research. By managing local teams, the Managing Director (Brazil) ensures that clients receive high-quality insights that reflect the unique economic and social landscape of Brazil. This leadership role involves constant collaboration with regional and global stakeholders to align local output with the company's overarching mission. Through the application of advanced research techniques, Wedemann supports client growth and brand development. The Managing Director (Brazil) also focuses on operational efficiency and the integration of new technologies to enhance service delivery. Ultimately, Wedemann drives the company's success in the region by maintaining a deep understanding of the Brazilian consumer and market trends.

Robyn Teplansky, the Managing Director (US) at Kantar, leads all research and consulting operations within the United States. Teplansky directs the delivery of comprehensive consumer insights, helping brands navigate the complex and highly competitive American market. Overseeing a diverse team of experts, the Managing Director (US) ensures that all projects utilize the latest data technologies and research methodologies. This role involves constant interaction with clients to provide actionable intelligence on consumer behavior, media usage, and long-term trends. By fostering a culture of innovation, Teplansky supports the company's goal of providing the most complete view of the consumer. The Managing Director (US) also manages regional operational performance to ensure alignment with global strategic objectives. Through these efforts, Teplansky maintains the firm's reputation for excellence and deep market expertise across the United States.

Jacqui Von Hirschberg, the Managing Director at Kantar, oversees critical business functions and operational delivery for the organization. Von Hirschberg directs the implementation of research strategies that provide clients with deep insights into consumer behavior and market trends. By managing cross-functional teams, the Managing Director ensures that all research projects meet the company's high standards for accuracy and impact. This leadership role involves constant collaboration with other executives to align service offerings with the company's global mission. Through the application of advanced data analytics and qualitative research, Von Hirschberg supports client decision-making and brand growth. The Managing Director also focuses on optimizing internal processes to improve service efficiency and client satisfaction. Ultimately, Von Hirschberg drives the company's success by ensuring that all research initiatives provide meaningful and actionable intelligence for global brands.