Kantar Executive and Leadership Team

Paul Zwillenberg, the Chief Executive Officer at Kantar, directs the overarching strategic vision for the global research and data organization. Zwillenberg manages the integration of diverse specialist brands to provide clients with a unified view of consumer behavior. By aligning the firm with the broader WPP network, the Chief Executive Officer expands market reach and enhances service delivery across international territories. This leadership role involves constant evaluation of emerging technologies, such as neuroscience and predictive analytics, to maintain a competitive edge in the marketing services industry. Paul Zwillenberg drives the company toward long-term growth by fostering innovation in quantitative and qualitative research methodologies. Through rigorous oversight of global operations, the Chief Executive Officer ensures that the organization remains the primary source for actionable consumer insights, ultimately securing the firm's position as a leader in the global data landscape.

Sonia Armada, the Chief Executive Officer, Hande Beceren (Turkey) at Kantar, leads the strategic direction and operational growth within the Turkish market. Armada oversees the delivery of research and data services tailored to the specific needs of local clients while maintaining alignment with global standards. By leveraging the firm's expertise in media data and consumer behavior, the Chief Executive Officer, Hande Beceren (Turkey) expands the company's footprint in the region. This role involves managing local teams to execute large-scale quantitative studies and qualitative research projects that capture the nuances of the local consumer landscape. Sonia Armada drives regional performance by fostering strong client relationships and identifying new opportunities for market penetration. Through the effective management of local resources, the Chief Executive Officer, Hande Beceren (Turkey) ensures that the firm remains the preferred partner for businesses seeking deep insights into the Turkish market.

Thomas Evans, the Chief Financial Officer at Kantar, directs the financial strategy and fiscal health of the global organization. Evans oversees capital allocation, budgeting, and financial reporting to ensure the firm maintains the resources necessary for continuous innovation in data and research. By analyzing market trends and revenue streams, the Chief Financial Officer provides the insights required to guide long-term investment in new technologies and talent. This leadership role involves working closely with the Board to manage risk and optimize profitability across the company's diverse portfolio of brands. Thomas Evans drives financial stability by implementing rigorous controls and performance metrics that track the success of global operations. Through the management of the firm's fiscal assets, the Chief Financial Officer supports the company's ability to provide comprehensive consumer insights, ensuring that the business remains a dominant force in the marketing services industry.

Moshe Drori, the Chief Financial Officer, Country (Israel) at Kantar, manages the financial operations and fiscal planning for the Israeli division. Drori oversees local budgeting, tax compliance, and financial performance tracking to ensure the regional business remains profitable and sustainable. By providing accurate financial data to the leadership team, the Chief Financial Officer, Country (Israel) enables informed decision-making regarding local resource allocation and service expansion. This role involves monitoring the economic environment to mitigate risks and capitalize on growth opportunities within the local market. Moshe Drori drives fiscal discipline by implementing efficient accounting practices that support the delivery of high-quality research and insights. Through the oversight of regional financial health, the Chief Financial Officer, Country (Israel) ensures that the firm's operations in Israel contribute effectively to the company's global mission of providing a complete view of consumers.

Christian Baumer, the Chief Financial Officer, Latin America at Kantar, directs the financial strategy and operational accounting for the entire Latin American region. Baumer oversees the consolidation of financial data across multiple countries to ensure consistent reporting and performance management. By analyzing regional market dynamics, the Chief Financial Officer, Latin America provides the strategic guidance necessary to optimize investments in research technologies and local talent. This role involves managing complex financial structures to support the firm's diverse service offerings, from purchase data to long-term trend forecasting. Christian Baumer drives regional profitability by implementing robust financial controls and identifying cost-saving efficiencies. Through the oversight of the Latin American financial landscape, the Chief Financial Officer, Latin America ensures that the firm maintains a strong competitive position, enabling the delivery of high-impact consumer insights to clients throughout the region.

Ash Bhartia, the Division Chief Financial Officer, Profiles at Kantar, manages the financial performance and strategic planning for the Profiles division. Bhartia oversees the budgeting and revenue forecasting for data collection services, ensuring that the division remains a profitable contributor to the company's overall success. By monitoring the costs associated with large-scale quantitative studies and panel management, the Division Chief Financial Officer, Profiles optimizes the division's operational efficiency. This role involves collaborating with other business leaders to align financial goals with the firm's broader mission of providing deep consumer insights. Ash Bhartia drives financial growth by identifying opportunities to scale data collection capabilities and improve service margins. Through the rigorous management of the division's fiscal health, the Division Chief Financial Officer, Profiles ensures that the firm continues to provide high-quality, reliable data to clients across the globe.

David Boyd, the Chief Operating Officer at Kantar, manages the daily execution of research projects and operational workflows across the global enterprise. Boyd coordinates the activities of various specialist brands to ensure consistent service delivery and high-quality output for international clients. By streamlining internal processes, the Chief Operating Officer improves the efficiency of large-scale quantitative studies and qualitative research initiatives. This leadership position involves balancing resource allocation to support diverse projects ranging from exit polls to long-term trend forecasting. David Boyd drives operational excellence by implementing standardized protocols that allow the firm to operate effectively in over one hundred countries. Through the oversight of cross-functional teams, the Chief Operating Officer ensures that all research methodologies align with the company's high standards for accuracy and reliability, ultimately supporting the firm's mission to provide the most complete view of consumers.

Kovu Jaruk, the Chief Technology Officer at Kantar, architects the digital infrastructure necessary to process massive datasets across global markets. Jaruk oversees the deployment of advanced technologies, including machine learning and automated data collection tools, to support the firm's research capabilities. By modernizing the technical stack, the Chief Technology Officer enables the seamless integration of media data, purchase patterns, and ethnographic research. This role requires constant collaboration with data scientists to refine predictive modeling techniques that inform client decision-making. Kovu Jaruk drives the digital transformation of the company, ensuring that all platforms remain scalable and secure while handling complex information from over one hundred countries. Through the implementation of cutting-edge software solutions, the Chief Technology Officer optimizes internal efficiency and enhances the quality of insights delivered to clients, maintaining the firm's reputation for technical excellence in the marketing services sector.

Michelle Snedden, the Chief of Staff at Kantar, facilitates communication and strategic alignment between the executive leadership team and the broader organization. Snedden manages high-priority initiatives that require cross-departmental collaboration, ensuring that the firm's research and data brands operate in harmony. By optimizing the flow of information to the C-suite, the Chief of Staff enables rapid decision-making regarding global market expansion and service development. This role involves overseeing internal governance and ensuring that corporate objectives remain consistent with the company's commitment to deep consumer understanding. Michelle Snedden drives organizational cohesion by coordinating complex projects that span multiple regions and business units. Through the management of executive priorities, the Chief of Staff supports the firm's ability to adapt to changing market conditions, ensuring that all teams remain focused on delivering superior insights to clients worldwide.

Kristine DeFiglio, the Transformation Senior Director, People & HR Chief of Staff at Kantar, leads organizational change initiatives and manages the strategic priorities of the human resources function. DeFiglio oversees the implementation of programs designed to attract, develop, and retain top talent across the global network. By aligning HR strategy with the firm's business objectives, the Transformation Senior Director, People & HR Chief of Staff ensures that the workforce remains equipped to handle complex research and data challenges. This role involves coordinating cross-functional teams to drive cultural transformation and improve employee engagement. Kristine DeFiglio drives organizational effectiveness by streamlining HR processes and fostering a collaborative environment that supports the company's mission. Through the management of people-focused initiatives, the Transformation Senior Director, People & HR Chief of Staff ensures that the firm maintains the human capital necessary to deliver world-class consumer insights.