McDonald's Philippines Executive and Leadership Team

May, 2026

Leadership Overview

McDonald's Philippines has 4 executives leading key functions including strategy, marketing, finance, and business development.

Driven by a commitment to operational excellence, McDonald's Philippines focuses on delivering quality food and service, solidifying its market presence through strategic franchising and customer engagement.

Leadership Roles at McDonald's Philippines

  • Chief Executive Officer - Kierra Hambright
  • Executive Vice President & Chief Financial Officer & Business Development - Bing Bachoco
  • Chief Marketing Officer - Ada Lazaro
  • Vice President and Chief Finance Officer - Emanette Crisostomo
  • Kierra Hambright - Chief Executive Officer

    Kierra Hambright, the Chief Executive Officer at McDonald's Philippines, directs the overall strategic vision and operational execution for the franchise network. Overseeing all business units, Hambright ensures alignment with global brand standards while adapting strategies for the Philippine market. This leadership role involves driving growth initiatives, optimizing restaurant performance, and fostering a culture of innovation across all locations. By focusing on market penetration and customer satisfaction, Kierra Hambright directly impacts the company's sustained success and expansion within the hospitality sector. The Chief Executive Officer's responsibilities extend to managing key stakeholder relationships, including franchisees and corporate partners, ensuring robust financial health and operational efficiency across the entire organization.

    Bing Bachoco - Executive Vice President & Chief Financial Officer & Business Development

    Bing Bachoco, the Executive Vice President & Chief Financial Officer & Business Development at McDonald's Philippines, spearheads financial planning, fiscal management, and strategic business expansion initiatives. Overseeing all financial operations, including budgeting, forecasting, and investment analysis, Bachoco ensures the company's fiscal health and profitability. This multifaceted role involves identifying and evaluating new business opportunities, managing mergers and acquisitions, and developing strategic partnerships to drive revenue growth. By optimizing financial structures and pursuing lucrative development avenues, Bing Bachoco directly supports the long-term sustainability and expansion of the McDonald's brand in the Philippines. The Executive Vice President & Chief Financial Officer & Business Development's responsibilities also encompass risk management, compliance, and reporting to stakeholders, ensuring transparency and accountability.

    Ada Lazaro - Chief Marketing Officer

    Ada Lazaro, the Chief Marketing Officer at McDonald's Philippines, architects and executes comprehensive marketing strategies to enhance brand visibility and customer engagement. Overseeing all promotional campaigns, digital marketing efforts, and brand partnerships, Lazaro ensures consistent brand messaging across diverse platforms. This role involves analyzing market trends, identifying consumer insights, and developing innovative campaigns that resonate with the Philippine audience. By driving customer acquisition and loyalty programs, Ada Lazaro directly contributes to increased sales and market share. The Chief Marketing Officer's purview includes managing the marketing budget, collaborating with operational teams to align promotions with in-store experiences, and leveraging data analytics to measure campaign effectiveness and inform future strategies.

    Emanette Crisostomo - Vice President and Chief Finance Officer

    Emanette Crisostomo, the Vice President and Chief Finance Officer at McDonald's Philippines, manages the company's financial operations and provides critical insights for strategic decision-making. Overseeing day-to-day financial activities, including accounting, treasury, and financial reporting, Crisostomo ensures accuracy and compliance with regulatory standards. This role involves developing financial models, analyzing performance metrics, and advising leadership on fiscal strategies to enhance profitability and operational efficiency. By maintaining robust financial controls and identifying cost-saving opportunities, Emanette Crisostomo directly supports the company's financial stability and growth objectives. The Vice President and Chief Finance Officer collaborates closely with the Executive Vice President & Chief Financial Officer & Business Development to refine financial strategies and manage capital allocation effectively across the franchise network.
    Emanette Crisostomo

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    Frequently Asked Questions Regarding McDonald's Philippines Top Executives and Leadership Team

    Who leads McDonald's Philippines?
    McDonald's Philippines is led by Kierra Hambright (Chief Executive Officer), along with executives such as Bing Bachoco (Executive Vice President & Chief Financial Officer & Business Development) and Ada Lazaro (Chief Marketing Officer).
    Who is part of McDonald's Philippines’s executive team?
    The executive team of McDonald's Philippines includes leaders such as Kierra Hambright (Chief Executive Officer), Bing Bachoco (Executive Vice President & Chief Financial Officer & Business Development), Ada Lazaro (Chief Marketing Officer) and other senior executives.
    How many executives does McDonald's Philippines have?
    McDonald's Philippines has 4 executives leading key business areas.
    What roles are included in McDonald's Philippines’s leadership team?
    The leadership team of McDonald's Philippines includes roles such as Chief Executive Officer, Executive Vice President & Chief Financial Officer & Business Development, Chief Marketing Officer, Vice President and Chief Finance Officer.