Smoothie King Executive and Leadership Team

Roger Wilder, the Chief Executive Officer at Smoothie King, directs the overarching strategic vision for the brand. Overseeing the expansion of the franchise network, the Chief Executive Officer ensures that every location maintains the high standards required for a premier lifestyle brand. This leadership role involves constant collaboration with the Board to drive long-term growth and market dominance. By focusing on the core mission of inspiring healthy living, Roger Wilder shapes the company's trajectory across North American markets. The Chief Executive Officer monitors performance metrics to guarantee that the business model remains competitive and profitable. Through rigorous oversight of corporate initiatives, Wilder secures the brand's reputation as a leader in the smoothie industry. This executive leadership ensures that the company remains agile while scaling operations to meet the evolving demands of health-conscious consumers globally.

Larry Pearce, the President at Smoothie King, directs the day-to-day operational execution and supply chain logistics for the brand. Overseeing the procurement of high-quality ingredients, the President ensures that every smoothie meets the nutritional standards expected by health-conscious customers. This leadership role involves managing relationships with key suppliers and distributors to maintain a seamless flow of products across the franchise footprint. By optimizing operational workflows, Larry Pearce drives efficiency and reduces costs throughout the supply chain. The President works closely with regional managers to ensure that operational protocols are strictly followed in every location. Through the implementation of advanced inventory management systems, Pearce secures the availability of essential components for the company's diverse menu offerings. This focus on operational excellence allows the brand to scale effectively while maintaining the quality that defines the company's market position.

Gaime Maussan, the President at Smoothie King, directs the strategic expansion of the brand's retail footprint and market penetration. Overseeing the development of new franchise territories, the President ensures that the company's growth strategy aligns with broader corporate objectives. This leadership role involves identifying emerging market opportunities and executing site selection processes that maximize brand visibility. By analyzing consumer trends and competitive landscapes, Gaime Maussan drives the expansion of the brand into new geographic regions. The President collaborates with the marketing and sales teams to ensure that new locations launch with strong community engagement and brand awareness. Through the management of franchise partnerships, Maussan secures the long-term viability of the company's retail presence. This focus on strategic growth ensures that the brand continues to reach new audiences while maintaining the integrity of the established business model.

Matthew McKinney, the President at Smoothie King, directs the digital transformation and technological integration across the entire organization. Overseeing the implementation of mobile ordering platforms and customer loyalty programs, the President ensures that the brand remains at the forefront of digital convenience. This leadership role involves managing the integration of data analytics to better understand consumer behavior and personalize the customer experience. By leveraging technology to streamline the ordering process, Matthew McKinney drives increased engagement and repeat business. The President works with the IT department to secure the company's digital infrastructure and protect customer data. Through the continuous improvement of the brand's digital ecosystem, McKinney enhances the overall efficiency of the franchise network. This focus on technological innovation ensures that the company remains competitive in an increasingly digital-first hospitality market while supporting the brand's core mission of healthy living.

Laura Scavone, the Chief People Officer at Smoothie King, directs all human capital strategies and organizational development initiatives. Overseeing talent acquisition and employee retention programs, the Chief People Officer ensures that the workforce remains aligned with the company's mission of promoting active lifestyles. This leadership role involves designing comprehensive training frameworks that empower staff to deliver exceptional service across the franchise network. By fostering a culture of wellness and professional growth, Laura Scavone directly impacts the operational efficiency of the entire organization. The Chief People Officer collaborates with other executives to implement performance management systems that reward excellence and drive productivity. Through the development of robust internal policies, Scavone maintains a high-performing team capable of supporting the brand's ambitious growth targets. This focus on human capital ensures that the company attracts and retains top talent within the competitive hospitality sector.