Pura Vida Miami Executive and Leadership Team

Omer Horev, the Founder & Chief Executive Officer at Pura Vida Miami, directs the overarching strategic vision and brand expansion across North American markets. Overseeing the integration of wellness-focused culinary concepts, the Founder & Chief Executive Officer ensures that every menu item aligns with the core mission of providing nutritious, high-quality food. This leadership role involves constant innovation in menu development and the scaling of the brand from its South Florida roots into new territories like New York and California. By maintaining rigorous standards for ingredient sourcing and community engagement, Omer Horev directly influences the company's reputation as a premier health-conscious destination. The Founder & Chief Executive Officer collaborates with the executive team to refine operational efficiencies while upholding the founding principles of sustainability and community health. Ultimately, Horev secures the long-term growth and market impact of the organization through disciplined leadership and a clear focus on the wellness lifestyle.

Wayne Huang, the Chief Financial Officer at Pura Vida Miami, oversees all fiscal planning, capital allocation, and financial reporting for the growing restaurant enterprise. Managing the economic health of the brand, the Chief Financial Officer evaluates investment opportunities related to new location openings and supply chain logistics. This role involves balancing the costs of high-quality, chef-driven ingredients with the need for sustainable profitability across all regional markets. By implementing robust financial controls, Wayne Huang ensures the company maintains the necessary liquidity to support aggressive expansion into new territories. The Chief Financial Officer works closely with the executive team to forecast revenue trends and mitigate financial risks associated with the hospitality industry. Through precise budgeting and strategic asset management, Huang supports the long-term viability of the wellness lifestyle brand. This leadership function remains essential for sustaining the company's commitment to eco-friendly practices while achieving scalable financial success.

Brett Damato, the Chief Operating Officer at Pura Vida Miami, directs the daily operations and service delivery across all restaurant locations. Overseeing the implementation of standardized operational procedures, the Chief Operating Officer ensures that every guest experiences the same level of quality and wellness-focused service. This role involves managing the complex logistics of a multi-state supply chain, including the integration of sustainable practices like food waste composting. By optimizing labor management and facility performance, Brett Damato drives efficiency and consistency throughout the organization. The Chief Operating Officer collaborates with regional managers to maintain high standards of cleanliness and customer satisfaction in every market. Through the application of data-driven operational strategies, Damato supports the brand's mission to provide nutritious meals at scale. This leadership position remains critical for maintaining the operational integrity of the company as the footprint continues to expand across the United States.

Allan Kronfeld, the Chief of Staff at Pura Vida Miami, manages internal communications and coordinates cross-departmental initiatives to ensure organizational alignment. Overseeing the execution of corporate priorities, the Chief of Staff facilitates seamless collaboration between the executive leadership and regional management teams. This role involves streamlining administrative processes to support the rapid expansion of the brand across diverse geographic markets. By optimizing internal workflows, Allan Kronfeld enables the company to maintain consistent service quality while scaling operations. The Chief of Staff monitors key performance indicators to track progress against strategic goals, providing actionable insights to the Founder & Chief Executive Officer. Through meticulous planning and resource allocation, Kronfeld drives the operational rhythm of the organization. This leadership position remains vital for maintaining the company's culture of health and sustainability as the business footprint grows beyond its original Florida base.