BreadTalk Executive and Leadership Team

May, 2026

Leadership Overview

BreadTalk has 5 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to innovation, BreadTalk is dedicated to creating unique food cultures across its bakery, restaurant, and food atrium divisions, impacting global markets with its diverse culinary concepts.

Leadership Roles at BreadTalk

  • Chief Executive Officer - Hsin Weng
  • Group Chief Executive Officer - Goh Pak
  • Chief Financial Officer - Catherine Lee
  • Group Chief Financial Officer - ChowPin Chong
  • Group Chief Operating Officer - Hoe Hoo
  • Hsin Weng - Chief Executive Officer

    Hsin Weng, the Chief Executive Officer at BreadTalk, directs the overarching corporate strategy and operational execution. Weng guides the company's vision, ensuring alignment across all divisions to foster innovation and maintain market leadership. This executive role involves overseeing the strategic development of new concepts and the expansion of existing brands within the bakery, restaurant, and food atrium sectors. Weng's leadership ensures that BreadTalk continues to delight customers with unique culinary experiences. The Chief Executive Officer's responsibilities extend to driving profitable growth and enhancing brand value globally. By focusing on strategic initiatives, Hsin Weng ensures the company's long-term success and its ability to adapt to evolving consumer preferences in the dynamic food and beverage industry.

    Goh Pak - Group Chief Executive Officer

    Goh Pak, the Group Chief Executive Officer at BreadTalk, spearheads the group's strategic direction and global expansion efforts. Pak's leadership focuses on identifying new market opportunities and strengthening BreadTalk's presence across international territories. This executive position involves driving the company's growth agenda, ensuring operational excellence, and fostering a culture of innovation throughout the organization. Pak oversees the integration of diverse business units, including bakery, restaurant, and food atrium divisions, to create synergistic value. The Group Chief Executive Officer's mandate includes enhancing shareholder value and solidifying BreadTalk's reputation as a leader in unique food concepts. Through strategic planning and execution, Goh Pak ensures the sustained development and competitive edge of the BreadTalk brand worldwide.

    Catherine Lee - Chief Financial Officer

    Catherine Lee, the Chief Financial Officer at BreadTalk, manages the company's financial health and strategic fiscal planning. Lee oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring robust fiscal discipline across the organization. This executive role is critical in supporting BreadTalk's global expansion and concept development by providing sound financial guidance and securing necessary capital. Lee's responsibilities include optimizing financial performance, managing risk, and ensuring compliance with international financial regulations. The Chief Financial Officer's strategic input is vital for investment decisions and long-term financial sustainability. By meticulously managing financial resources, Catherine Lee drives efficiency and supports the company's mission to deliver unique food experiences worldwide.
    Catherine Lee

    ChowPin Chong - Group Chief Financial Officer

    ChowPin Chong, the Group Chief Financial Officer at BreadTalk, directs the comprehensive financial strategy and management for the entire group. Chong's purview includes overseeing all financial activities, from capital allocation to risk management, across BreadTalk's international operations. This leadership position is essential for supporting the group's diverse business units, including its bakery, restaurant, and food atrium divisions, ensuring their financial viability and growth. Chong is responsible for financial reporting, compliance, and driving initiatives that enhance profitability and operational efficiency. The Group Chief Financial Officer plays a pivotal role in strategic decision-making, particularly concerning mergers, acquisitions, and market expansion. Through astute financial oversight, ChowPin Chong ensures the sustained economic health and strategic advancement of BreadTalk globally.

    Hoe Hoo - Group Chief Operating Officer

    Hoe Hoo, the Group Chief Operating Officer at BreadTalk, oversees the operational execution and efficiency across all global business units. Hoo's responsibilities encompass managing the day-to-day operations of the bakery, restaurant, and food atrium divisions, ensuring seamless service delivery and adherence to quality standards. This executive role is critical in driving operational excellence, optimizing supply chains, and implementing best practices to support BreadTalk's innovative concepts. Hoo focuses on enhancing productivity, managing resources effectively, and ensuring that operational strategies align with the company's overall growth objectives. The Group Chief Operating Officer's leadership is instrumental in scaling operations to meet market demand and maintain customer satisfaction. By streamlining processes and fostering operational synergy, Hoe Hoo ensures the consistent delivery of unique food experiences worldwide.

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    Frequently Asked Questions Regarding BreadTalk Top Executives and Leadership Team

    Who leads BreadTalk?
    BreadTalk is led by Hsin Weng (Chief Executive Officer), along with executives such as Goh Pak (Group Chief Executive Officer) and Catherine Lee (Chief Financial Officer).
    Who is part of BreadTalk’s executive team?
    The executive team of BreadTalk includes leaders such as Hsin Weng (Chief Executive Officer), Goh Pak (Group Chief Executive Officer), Catherine Lee (Chief Financial Officer) and other senior executives.
    How many executives does BreadTalk have?
    BreadTalk has 5 executives leading key business areas.
    What roles are included in BreadTalk’s leadership team?
    The leadership team of BreadTalk includes roles such as Chief Executive Officer, Group Chief Executive Officer, Chief Financial Officer, Group Chief Financial Officer, Group Chief Operating Officer.