Jollibee Foods Executive and Leadership Team

October, 2026

Leadership Overview

Jollibee Foods has 10 executives leading key functions including strategy, technology, human resources, international operations, marketing, supply chain, and brand management.

Committed to global culinary excellence, Jollibee Foods delivers diverse dining experiences across 33 countries while maintaining a robust portfolio of nearly 20 brands and over 10,000 locations worldwide.

Leadership Roles at Jollibee Foods

  • Chief Executive Officer - Nathaniel Smith
  • Chief Executive Officer (JFC International) - Richard Shin
  • President, Supply Chain (Philippines) - Michael Ong
  • President, RED Ribbon (Philippines) - Jay Go
  • President - Greenwich Pizza - Popoy Roderos
  • Group President, Jollibee & Yonghe King (China) - Louie Liu
  • Global Chief Technology Officer & Chief Technology Officer, Cdo) - Marcos Cadena
  • Executive Secretary To Chief Technology Officer and CDO and CSO and Global Digital Coordinator - Precious Carait
  • Global Chief Human Resources Officer - Arsenio Sabado
  • Head Global Chief Marketing Officer, Digital Marketing - David Beal
  • Nathaniel Smith - Chief Executive Officer

    Nathaniel Smith, the Chief Executive Officer at Jollibee Foods, directs the overarching corporate strategy for the multinational restaurant group. Overseeing the expansion of nearly 20 distinct brands across Asia, North America, Europe, the Middle East, and Oceania, the Chief Executive Officer ensures consistent growth and operational excellence. This leadership role involves managing the complex portfolio of fast-food concepts and franchised operations to maintain market dominance. By aligning regional business units with long-term financial objectives, Nathaniel Smith drives the company toward its goal of becoming a top-tier global food service provider. The Chief Executive Officer maintains close collaboration with the Board to optimize capital allocation and brand development. Through rigorous oversight of the 10,000-store network, Smith secures the competitive positioning of the organization within the global hospitality sector.

    Richard Shin - Chief Executive Officer (JFC International)

    Richard Shin, the Chief Executive Officer (JFC International) at Jollibee Foods, manages the strategic growth and market penetration of the company's brands outside the Philippines. Overseeing operations in North America, Europe, and Oceania, the Chief Executive Officer (JFC International) ensures that the group's diverse portfolio adapts effectively to local consumer preferences. This role involves identifying new market opportunities and managing the expansion of flagship brands like Jollibee and Smashburger. By optimizing international supply chains and marketing strategies, Richard Shin drives revenue growth in competitive global markets. The Chief Executive Officer (JFC International) works closely with regional teams to maintain brand integrity while scaling operations. Through targeted investment and operational oversight, Shin secures the company's footprint in key international territories, ensuring that the global business model remains resilient and profitable.

    Michael Ong - President, Supply Chain (Philippines)

    Michael Ong, the President, Supply Chain (Philippines) at Jollibee Foods, directs the logistics and procurement operations within the company's home market. Overseeing the complex network of suppliers and distribution centers, the President, Supply Chain (Philippines) ensures that all local brands receive high-quality ingredients and materials on time. This role involves optimizing inventory management and reducing costs to support the profitability of the Philippine store network. By implementing efficient supply chain processes, Michael Ong drives operational reliability and product consistency. The President, Supply Chain (Philippines) works with procurement teams to source sustainable and cost-effective supplies for brands like Mang Inasal and Red Ribbon. Through rigorous oversight of the local supply chain, Ong secures the operational stability required to meet the high demand of the Philippine market and support the company's overall growth.

    Jay Go - President, RED Ribbon (Philippines)

    Jay Go, the President, RED Ribbon (Philippines) at Jollibee Foods, manages the growth and operational performance of the Red Ribbon brand within the Philippines. Overseeing the product development and retail strategy for the bakery chain, the President, RED Ribbon (Philippines) ensures that the brand maintains its market leadership in the local dessert and pastry segment. This role involves expanding the store footprint and enhancing the customer experience through new product launches and service improvements. By focusing on quality control and brand loyalty, Jay Go drives revenue and market share for the Red Ribbon concept. The President, RED Ribbon (Philippines) collaborates with the broader Jollibee Group leadership to leverage shared resources and operational best practices. Through strategic management of the brand's local presence, Go secures the long-term success of Red Ribbon within the competitive Philippine food market.
    Jay Go

    Popoy Roderos - President - Greenwich Pizza

    Popoy Roderos, the President - Greenwich Pizza at Jollibee Foods, directs the strategic direction and operational execution of the Greenwich Pizza brand. Overseeing the menu innovation and store expansion for the pizza chain, the President - Greenwich Pizza ensures that the brand remains a top choice for consumers in the Philippines. This role involves managing the competitive positioning of the brand against other fast-food pizza concepts. By optimizing store operations and marketing efforts, Popoy Roderos drives sales growth and brand equity. The President - Greenwich Pizza works with the corporate team to align brand goals with the overall Jollibee Group strategy. Through a focus on product quality and customer satisfaction, Roderos secures the market share of Greenwich Pizza, contributing significantly to the company's diversified portfolio and overall success in the local hospitality sector.
    Popoy Roderos

    Louie Liu - Group President, Jollibee & Yonghe King (China)

    Louie Liu, the Group President, Jollibee & Yonghe King (China) at Jollibee Foods, manages the operations and expansion of the Jollibee and Yonghe King brands within the Chinese market. Overseeing the development of the store network and local supply chain, the Group President, Jollibee & Yonghe King (China) ensures that these brands meet the specific demands of the Chinese consumer. This role involves navigating the unique competitive landscape and regulatory environment of the region. By driving operational efficiency and brand growth, Louie Liu supports the company's broader international objectives. The Group President, Jollibee & Yonghe King (China) collaborates with global leadership to share insights and best practices across the group's portfolio. Through strategic oversight of these key brands, Liu secures the company's presence and growth potential in the critical Chinese market.

    Marcos Cadena - Global Chief Technology Officer & Chief Technology Officer, Cdo)

    Marcos Cadena, the Global Chief Technology Officer & Chief Technology Officer, Cdo) at Jollibee Foods, architects the digital infrastructure supporting the company's vast international footprint. Overseeing the integration of advanced data systems across 33 countries, the Global Chief Technology Officer & Chief Technology Officer, Cdo) ensures seamless connectivity between the 10,000 stores and corporate headquarters. This role involves modernizing point-of-sale platforms and supply chain tracking software to enhance operational efficiency. By implementing scalable cloud solutions, Marcos Cadena drives the digital transformation necessary for managing a diverse portfolio of brands. The Global Chief Technology Officer & Chief Technology Officer, Cdo) collaborates with regional leaders to standardize technology protocols, thereby reducing overhead and improving customer service speed. Ultimately, Cadena secures the technological foundation required for sustained global expansion and data-driven decision-making.
    Marcos Cadena

    Precious Carait - Executive Secretary To Chief Technology Officer and CDO and CSO and Global Digital Coordinator

    Precious Carait, the Executive Secretary To Chief Technology Officer and CDO and CSO and Global Digital Coordinator at Jollibee Foods, manages the administrative workflows and communication channels for the technology and digital leadership teams. Overseeing the coordination of global digital initiatives, the Executive Secretary To Chief Technology Officer and CDO and CSO and Global Digital Coordinator ensures that strategic projects remain on schedule across multiple time zones. This role involves facilitating collaboration between the Chief Technology Officer and the Chief Strategy Officer to align digital investments with corporate goals. By streamlining internal processes and documentation, Precious Carait drives organizational productivity and clarity. The Executive Secretary To Chief Technology Officer and CDO and CSO and Global Digital Coordinator maintains the integrity of project timelines and executive correspondence. Through meticulous organization, Carait supports the successful execution of the company's digital roadmap.

    Arsenio Sabado - Global Chief Human Resources Officer

    Arsenio Sabado, the Global Chief Human Resources Officer at Jollibee Foods, directs the talent acquisition and organizational development strategies for the multinational workforce. Overseeing human capital initiatives across 33 countries, the Global Chief Human Resources Officer ensures that the company attracts and retains top-tier talent to support its 10,000-store network. This role involves designing comprehensive training programs that uphold the service standards of brands like Jollibee and The Coffee Bean & Tea Leaf. By fostering a culture of performance and inclusivity, Arsenio Sabado drives employee engagement and operational consistency. The Global Chief Human Resources Officer collaborates with regional management to navigate diverse labor markets and regulatory environments. Through the implementation of standardized HR policies, Sabado secures the human infrastructure necessary for the company's continued international growth and brand reputation.

    David Beal - Head Global Chief Marketing Officer, Digital Marketing

    David Beal, the Head Global Chief Marketing Officer, Digital Marketing at Jollibee Foods, architects the brand identity and digital engagement strategies for the entire corporate portfolio. Overseeing marketing campaigns across 33 countries, the Head Global Chief Marketing Officer, Digital Marketing ensures that brands like Chowking and Greenwich maintain strong consumer resonance. This role involves leveraging data analytics to refine digital marketing efforts and increase customer loyalty across the 10,000-store network. By integrating social media and mobile platforms into the customer experience, David Beal drives brand awareness and sales growth. The Head Global Chief Marketing Officer, Digital Marketing collaborates with regional marketing leads to ensure consistent messaging while allowing for local market nuances. Through innovative digital strategies, Beal secures the company's position as a leader in the global fast-food and hospitality industry.

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    Frequently Asked Questions Regarding Jollibee Foods Top Executives and Leadership Team

    Who leads Jollibee Foods?
    Jollibee Foods is led by Nathaniel Smith (Chief Executive Officer), along with executives such as Richard Shin (Chief Executive Officer (JFC International)) and Michael Ong (President, Supply Chain (Philippines)).
    Who is part of Jollibee Foods’s executive team?
    The executive team of Jollibee Foods includes leaders such as Nathaniel Smith (Chief Executive Officer), Richard Shin (Chief Executive Officer (JFC International)), Michael Ong (President, Supply Chain (Philippines)) and other senior executives.
    How many executives does Jollibee Foods have?
    Jollibee Foods has 10 executives leading key business areas.
    What roles are included in Jollibee Foods’s leadership team?
    The leadership team of Jollibee Foods includes roles such as Chief Executive Officer, Chief Executive Officer (JFC International), President, Supply Chain (Philippines), President, RED Ribbon (Philippines), President - Greenwich Pizza.