Leadership Overview
Jack's has 8 executives leading key functions including strategy, marketing, finance, operations, technology, human resources, and organizational management.
Committed to delivering quality fast food experiences, Jack's prioritizes fresh ingredients and community-focused service to maintain a strong market presence across the American South.
Committed to delivering quality fast food experiences, Jack's prioritizes fresh ingredients and community-focused service to maintain a strong market presence across the American South.
Leadership Roles at Jack's
Jack Hwang - Chief Executive Officer & Founder
Jack Hwang, the Chief Executive Officer & Founder at Jack's, directs the overarching vision and long-term growth strategy for the restaurant chain. By maintaining a focus on the core mission of providing fresh burgers and hand-dipped shakes, Hwang ensures the brand remains competitive within the fast food industry. The Chief Executive Officer & Founder oversees high-level expansion initiatives across the American market, ensuring that the company culture aligns with the original values established in 1960. Jack Hwang collaborates with the executive team to refine operational standards and enhance customer satisfaction. Through consistent leadership, the Chief Executive Officer & Founder drives the organization toward sustainable profitability while upholding the quality standards that define the brand. This strategic oversight remains vital for navigating the complexities of the hospitality sector and securing the future of the enterprise.
Matthew Lallatin - Chief Financial Officer
Matthew Lallatin, the Chief Financial Officer at Jack's, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning and analysis, the Chief Financial Officer ensures that the company maintains the resources necessary to support restaurant operations and supply chain logistics. Matthew Lallatin directs the budgeting process, providing the executive team with the data required to make informed decisions regarding expansion and infrastructure investment. This role involves monitoring revenue streams and cost structures to maximize profitability across all locations. By maintaining rigorous financial controls, the Chief Financial Officer supports the long-term stability of the business. Lallatin works closely with the Board to communicate financial performance and strategic goals, ensuring that the company remains well-positioned to navigate the competitive landscape of the American fast food industry.

Porter Smith - Chief Operating Officer
Porter Smith, the Chief Operating Officer at Jack's, directs the daily execution of restaurant operations and service standards across the entire chain. By focusing on the efficiency of kitchen workflows and the quality of food preparation, the Chief Operating Officer ensures that every location delivers the signature experience expected by customers. Porter Smith manages the logistics of the supply chain, coordinating with vendors to maintain the freshness of ingredients. This leadership role involves implementing operational protocols that enhance speed of service and consistency. By monitoring performance metrics, the Chief Operating Officer identifies opportunities for process improvement and labor optimization. Smith collaborates with regional leadership to maintain high standards of cleanliness and customer service, ensuring that the operational model supports the broader growth objectives of the company within the hospitality sector.
Richard Bishop - President
Richard Bishop, the President at Jack's, directs the execution of corporate strategy and oversees the integration of business units to ensure cohesive performance. By focusing on the expansion of the restaurant footprint, the President manages the development of new market opportunities and the strengthening of existing regional operations. Richard Bishop coordinates with the executive team to translate high-level goals into actionable plans for the organization. This leadership role involves monitoring the competitive landscape and adjusting business tactics to maintain market share. By driving operational excellence, the President ensures that the company remains focused on delivering quality food and service. Bishop facilitates communication between departments to align resources with strategic priorities, ensuring that the business remains resilient and capable of achieving long-term growth objectives within the fast food industry.
Jack Mused - President
Jack Mused, the President at Jack's, directs the strategic initiatives related to brand positioning and customer loyalty programs. By analyzing market feedback, the President develops programs that enhance the dining experience and encourage repeat visits. Jack Mused oversees the implementation of customer-centric policies that differentiate the brand in the fast food market. This leadership role involves managing relationships with key stakeholders and ensuring that the company maintains a strong reputation for quality and service. By focusing on brand consistency, the President supports the overall growth of the restaurant chain. Mused collaborates with the marketing and operations teams to ensure that promotional efforts translate into tangible business results. Through these efforts, the President contributes to the long-term success and market impact of the organization, ensuring that the brand remains a staple in the communities served.
Billie Waara - Chief Marketing Officer
Billie Waara, the Chief Marketing Officer at Jack's, architects the brand identity and promotional strategies that drive customer engagement across regional markets. By analyzing consumer trends in the fast food sector, the Chief Marketing Officer develops campaigns that highlight the signature crinkle-cut fries and fresh menu offerings. Billie Waara manages the integration of digital and traditional advertising to expand the reach of the restaurant chain. This leadership role involves coordinating with regional managers to ensure marketing initiatives support local store performance. By optimizing the brand message, the Chief Marketing Officer strengthens the connection between the company and the community. Waara continuously evaluates market data to refine promotional tactics, ensuring that the brand remains a preferred choice for diners seeking quality fast food options throughout the operational footprint.
Chris Incorvati - Chief Technology Officer
Chris Incorvati, the Chief Technology Officer at Jack's, architects the digital infrastructure and technological solutions that support modern restaurant operations. By overseeing the implementation of point-of-sale systems and digital ordering platforms, the Chief Technology Officer enhances the customer experience and streamlines internal processes. Chris Incorvati manages the security of data systems and the integration of new software to improve operational efficiency. This leadership role involves evaluating emerging technologies that can optimize inventory management and kitchen display systems. By driving digital transformation, the Chief Technology Officer ensures that the company remains agile in a competitive market. Incorvati collaborates with other executives to align technology investments with the overall business strategy, ensuring that the digital tools provided to staff facilitate high-quality service and operational excellence across all restaurant locations.
Melissa Johnston - Chief People Officer
Melissa Johnston, the Chief People Officer at Jack's, directs the human resources strategy, focusing on talent acquisition, employee development, and organizational culture. By implementing training programs that emphasize service excellence, the Chief People Officer ensures that the workforce remains aligned with the company mission. Melissa Johnston manages recruitment initiatives to attract skilled staff across the regional footprint. This leadership role involves developing compensation and benefits structures that support employee retention and satisfaction. By fostering a positive work environment, the Chief People Officer contributes to the overall success of the restaurant chain. Johnston works with management to address workforce challenges and promote professional growth within the organization. Through these efforts, the Chief People Officer ensures that the company maintains a high-performing team capable of delivering the quality service that defines the brand.

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