Hortifrut Executive and Leadership Team

May, 2026

Leadership Overview

Hortifrut has 4 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to quality, Hortifrut cultivates and produces premium berries, impacting global markets with its agricultural expertise and dedication to sustainable farming practices.

Leadership Roles at Hortifrut

  • Chief Executive Officer - Néstor Flórez
  • President & Chief Executive Officer - Gonzalo Canessa
  • Chief Financial Officer, Corporate - Juan Toro
  • President - Victor Schiavetti
  • Néstor Flórez - Chief Executive Officer

    Néstor Flórez, the Chief Executive Officer at Hortifrut, directs the company's overall strategic vision and operational execution. Flórez guides Hortifrut's expansion into new markets and oversees the development of innovative farming techniques that enhance berry quality and yield. This leadership role involves aligning departmental objectives with the company's mission to deliver premium fruits globally. By fostering a culture of continuous improvement, Néstor Flórez ensures Hortifrut maintains its competitive edge in the agriculture sector. The Chief Executive Officer's purview extends to managing key stakeholder relationships and driving sustainable growth initiatives across all farming operations. Flórez's strategic direction is crucial for navigating the complexities of the international berry market and solidifying Hortifrut's position as a leader in crop production.
    Néstor Flórez

    Gonzalo Canessa - President & Chief Executive Officer

    Gonzalo Canessa, the President & Chief Executive Officer at Hortifrut, spearheads the company's strategic direction and global operational framework. Canessa drives Hortifrut's mission to produce high-quality berries by overseeing farm management and agricultural innovation. This executive position involves cultivating strong relationships with international partners and ensuring compliance with global agricultural standards. By championing sustainable farming practices, Gonzalo Canessa reinforces Hortifrut's commitment to environmental responsibility and market leadership. The President & Chief Executive Officer's responsibilities include guiding corporate development and expanding the company's reach within the competitive agriculture industry. Canessa's leadership ensures operational excellence and strategic growth, directly contributing to Hortifrut's sustained success in berry production and distribution.

    Juan Toro - Chief Financial Officer, Corporate

    Juan Toro, the Chief Financial Officer, Corporate at Hortifrut, manages the company's financial health and strategic fiscal planning. Toro oversees all corporate accounting, financial reporting, and investment strategies, ensuring robust financial controls across Hortifrut's global operations. This critical role involves optimizing capital allocation and managing financial risks associated with international agriculture. By providing insightful financial analysis, Juan Toro supports executive decision-making and drives profitability. The Chief Financial Officer, Corporate's oversight extends to treasury functions and securing funding for expansion projects. Toro's expertise is fundamental to maintaining Hortifrut's financial stability and supporting its long-term growth objectives in the berry production market.

    Victor Schiavetti - President

    Victor Schiavetti, the President at Hortifrut, directs key operational initiatives and strategic partnerships that advance the company's market presence. Schiavetti focuses on enhancing Hortifrut's agricultural output and expanding its distribution networks, ensuring the consistent delivery of premium berries. This leadership position involves fostering collaborations with growers and stakeholders to uphold the company's commitment to quality and sustainability. By driving operational efficiencies, Victor Schiavetti contributes significantly to Hortifrut's competitive advantage. The President's responsibilities include overseeing regional operations and implementing strategies that align with the company's overarching business goals. Schiavetti's influence is vital for navigating the dynamic agricultural landscape and reinforcing Hortifrut's reputation for excellence.

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    Frequently Asked Questions Regarding Hortifrut Top Executives and Leadership Team

    Who leads Hortifrut?
    Hortifrut is led by Néstor Flórez (Chief Executive Officer), along with executives such as Gonzalo Canessa (President & Chief Executive Officer) and Juan Toro (Chief Financial Officer, Corporate).
    Who is part of Hortifrut’s executive team?
    The executive team of Hortifrut includes leaders such as Néstor Flórez (Chief Executive Officer), Gonzalo Canessa (President & Chief Executive Officer), Juan Toro (Chief Financial Officer, Corporate) and other senior executives.
    How many executives does Hortifrut have?
    Hortifrut has 4 executives leading key business areas.
    What roles are included in Hortifrut’s leadership team?
    The leadership team of Hortifrut includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Corporate, President.