Driscoll's Executive and Leadership Team

Soren Bjorn, the Chief Executive Officer at Driscoll's, directs the overarching strategy and operational execution for the global berry brand. This leadership role involves guiding the company's expansion and ensuring alignment with its century-old commitment to quality and family farming. Bjorn oversees the integration of innovation in berry cultivation and distribution, driving market leadership in conventional and organic berries. By fostering strong relationships with growers and stakeholders, Soren Bjorn ensures the continued success and ethical sourcing that defines the Driscoll's brand. The Chief Executive Officer's vision shapes the company's response to evolving consumer demands and agricultural advancements, maintaining Driscoll's position as a trusted provider of premium berries across North America and internationally.

Wadih Khayat, the Chief Financial Officer at Driscoll's, manages the company's financial health and strategic fiscal planning. This executive function encompasses overseeing all financial operations, including budgeting, forecasting, and investment strategies, crucial for a family-owned business with a long-standing history. Khayat ensures robust financial controls and drives initiatives that support sustainable growth and profitability across Driscoll's diverse berry portfolio. By analyzing market trends and economic conditions, the Chief Financial Officer provides critical insights that inform executive decision-making and resource allocation. Wadih Khayat's leadership in financial management is vital for maintaining investor confidence and supporting the company's expansion into new markets while upholding its core values of quality and integrity.

Angela Gu, the Vice President, Finance & Chief Financial Officer, Driscoll's of (Asia) at Driscoll's, spearheads financial operations and strategic fiscal management for the Asian region. This executive responsibility includes developing and implementing financial plans that support Driscoll's growth objectives within the dynamic Asian market. Gu oversees regional budgeting, financial reporting, and investment analysis, ensuring fiscal discipline and profitability. By navigating the complexities of the Asian agricultural and consumer landscape, the Vice President, Finance & Chief Financial Officer, Driscoll's of (Asia) provides essential financial guidance. Angela Gu's financial acumen is instrumental in driving operational efficiency and securing the long-term financial success of Driscoll's operations across Asia.

Daniel Mathieson, the President, Driscoll's of The (Americas) at Driscoll's, directs the strategic vision and operational oversight for the company's extensive operations across North and South America. This leadership role is pivotal in driving market growth, optimizing supply chains, and ensuring the consistent delivery of high-quality berries throughout the Americas. Mathieson oversees regional business development, grower relations, and market expansion initiatives, reinforcing Driscoll's dominant position in the berry market. By adapting strategies to diverse regional demands, the President, Driscoll's of The (Americas) ensures operational excellence and sustained profitability. Daniel Mathieson's leadership is fundamental to upholding Driscoll's brand promise and expanding its reach within these key geographic markets.

Jiunn Shih, the Global Chief Marketing Officer at Driscoll's, architects the brand's worldwide marketing strategies and consumer engagement initiatives. This critical role involves shaping the perception and market presence of Driscoll's berries, emphasizing their premium quality and family farming heritage. Shih directs global campaigns that resonate with consumers, driving demand for strawberries, blueberries, blackberries, and raspberries across diverse international markets. By leveraging market research and consumer insights, the Global Chief Marketing Officer ensures that Driscoll's marketing efforts effectively communicate the brand's value proposition. Jiunn Shih's leadership in marketing is essential for expanding market share and reinforcing Driscoll's status as the leading berry brand, connecting consumers with the freshness and flavor of their products.

Sasi Sivadasan, the Senior Director Office of Chief Information Officer at Driscoll's, directs strategic initiatives within the information technology domain, supporting the company's operational and digital transformation goals. This leadership position involves overseeing technology projects that enhance efficiency, data management, and system integration across Driscoll's global operations. Sivadasan collaborates with the Chief Information Officer to ensure that technology investments align with business objectives and support the company's mission of delivering premium berries. By managing IT resources and driving technological innovation, the Senior Director Office of Chief Information Officer ensures that Driscoll's maintains a competitive edge. Sasi Sivadasan's focus on IT strategy is crucial for optimizing internal processes and supporting the company's continued expansion and commitment to quality.

Frances Dillard, the Chief Communications Officer at Driscoll's, leads the company's comprehensive communication strategies, shaping its public image and stakeholder relations. This executive role involves managing all internal and external communications, ensuring consistent messaging about Driscoll's commitment to quality, sustainability, and family farming. Dillard oversees media relations, corporate social responsibility initiatives, and brand storytelling, reinforcing Driscoll's reputation as a trusted leader in the berry industry. By developing impactful communication plans, the Chief Communications Officer ensures that the company's values and achievements are effectively conveyed to consumers, growers, and the broader community. Frances Dillard's strategic communication leadership is vital for maintaining brand integrity and fostering strong connections with all of Driscoll's audiences.