Driscoll's Executive and Leadership Team

Soren Bjorn, the Chief Executive Officer at Driscoll's, directs the overarching strategic vision for the global berry enterprise. Overseeing the cultivation and distribution of strawberries, blueberries, blackberries, and raspberries, the Chief Executive Officer ensures alignment between agricultural production and consumer demand. Bjorn architects long-term growth initiatives that prioritize organic farming practices and supply chain resilience. By collaborating with the Board and senior leadership, the Chief Executive Officer maintains the company's market position as a leader in fresh produce. This role involves navigating complex international trade environments to secure consistent product availability. Soren Bjorn drives operational excellence across all business units, ensuring that the century-old family-owned legacy continues to thrive in modern markets. Through rigorous focus on quality standards and sustainable innovation, Bjorn secures the future of the brand while expanding the reach of premium berry offerings to diverse global demographics.

Michael Driscoll, the Chief Financial Officer at Driscoll's, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures the company maintains robust liquidity to support agricultural expansion. Driscoll architects financial frameworks that balance the costs of organic farming with the necessity of competitive market pricing. By analyzing global economic trends, the Chief Financial Officer provides critical insights that guide investment in new berry varieties and infrastructure. This leadership role requires close coordination with operational heads to optimize resource distribution across the supply chain. Michael Driscoll drives fiscal discipline, ensuring that the company remains profitable while upholding the high standards of a family-owned business. Through strategic oversight of capital expenditures and revenue streams, Driscoll strengthens the financial foundation required to sustain long-term growth and innovation within the competitive fresh produce industry.

Angela Gu, the Vice President, Finance & Chief Financial Officer, Driscoll's of (Asia) at Driscoll's, directs the financial operations and strategic planning for the Asian market. Overseeing regional fiscal performance, the Vice President, Finance & Chief Financial Officer, Driscoll's of (Asia) ensures that local business units meet growth targets while maintaining strict cost controls. Gu architects financial strategies tailored to the unique regulatory and economic landscape of the Asian region. By monitoring regional market dynamics, the Vice President, Finance & Chief Financial Officer, Driscoll's of (Asia) provides the necessary data to support expansion and investment decisions. This role involves close collaboration with global leadership to ensure alignment with the company's overarching financial goals. Angela Gu drives regional profitability by optimizing financial processes and managing local capital requirements. Through diligent oversight, Gu secures the financial stability of the company's operations across the Asian market, facilitating sustainable growth and market penetration.

Daniel Mathieson, the President, Driscoll's of The (Americas) at Driscoll's, directs the operational and commercial activities across the North and South American markets. Overseeing the production and distribution networks, the President, Driscoll's of The (Americas) ensures that the supply of strawberries, blueberries, blackberries, and raspberries meets the high demand of the region. Mathieson architects regional growth strategies that leverage the company's extensive agricultural expertise to capture market share. By managing relationships with growers and retail partners, the President, Driscoll's of The (Americas) maintains the integrity of the supply chain. This role involves navigating the diverse agricultural landscapes of the Americas to optimize yield and quality. Daniel Mathieson drives operational success by implementing efficient logistics and sales strategies that support the company's mission. Through strategic leadership, Mathieson secures the company's dominant position in the Americas, ensuring consistent delivery of premium berries to consumers throughout the region.

Jiunn Shih, the Global Chief Marketing Officer at Driscoll's, directs the brand strategy and consumer engagement initiatives for the entire berry portfolio. Overseeing global marketing campaigns, the Global Chief Marketing Officer ensures that the brand identity resonates with diverse audiences across international markets. Shih architects digital and traditional outreach programs that highlight the quality of strawberries, blueberries, blackberries, and raspberries. By leveraging consumer data, the Global Chief Marketing Officer identifies emerging market trends to tailor product positioning effectively. This role involves coordinating with regional teams to ensure consistent messaging while respecting local cultural nuances. Jiunn Shih drives brand loyalty by emphasizing the company's commitment to organic and conventional berry excellence. Through innovative storytelling and strategic partnerships, Shih elevates the brand's visibility, ensuring that the company remains the preferred choice for consumers seeking premium, fresh fruit experiences on a global scale.

Sasi Sivadasan, the Senior Director Office of Chief Information Officer at Driscoll's, manages the technological infrastructure and digital transformation efforts for the enterprise. Overseeing the integration of data systems, the Senior Director Office of Chief Information Officer ensures that agricultural operations benefit from advanced analytics and efficient information flow. Sivadasan architects scalable IT solutions that support the complex logistics of berry distribution. By implementing secure and reliable digital platforms, the Senior Director Office of Chief Information Officer enables seamless communication between global offices and farming operations. This role involves aligning technology investments with the company's broader mission of delivering high-quality produce. Sasi Sivadasan drives operational efficiency by modernizing legacy systems and adopting new tools that enhance productivity. Through strategic management of information assets, Sivadasan supports the company's ability to respond rapidly to market changes and maintain a competitive edge in the global agriculture sector.

Frances Dillard, the Chief Communications Officer at Driscoll's, directs the internal and external communication strategies to protect and enhance the company's reputation. Overseeing corporate messaging, the Chief Communications Officer ensures that the brand's commitment to quality and family-owned values is clearly articulated to stakeholders. Dillard architects public relations campaigns that highlight the company's role in the agricultural industry and its dedication to sustainable farming. By managing media relations and corporate social responsibility narratives, the Chief Communications Officer builds trust with consumers and industry partners. This role involves coordinating with executive leadership to ensure consistent messaging across all platforms. Frances Dillard drives engagement by fostering transparent communication that reflects the company's mission. Through strategic management of the brand's public image, Dillard supports the company's growth by maintaining strong relationships with the public, the media, and the broader agricultural community.