Seeka Executive and Leadership Team

Michael Franks, the Chief Executive Officer at Seeka, directs the overall corporate strategy and operational execution for Australasia's largest kiwifruit producer. Franks oversees the company's expansion into new global markets, ensuring alignment with Seeka's mission to deliver fresh produce worldwide. This leadership role involves guiding the post-harvest and supply chain services divisions, optimizing efficiency and maintaining high standards across all operations. Franks drives the company's financial performance and long-term growth objectives, managing relationships with stakeholders and the NZX. The Chief Executive Officer's strategic vision shapes Seeka's market position and commitment to innovation in agriculture. By focusing on sustainable practices and market responsiveness, Michael Franks ensures Seeka's continued success and leadership in the fresh produce industry.

Nicola Neilson, the Chief Financial Officer at Seeka, manages the company's financial health and strategic fiscal planning, supporting its position as Australasia's largest kiwifruit producer. Neilson oversees all financial operations, including accounting, treasury, and investor relations, ensuring compliance with NZX listing requirements. This leadership function involves developing financial models, managing capital allocation, and driving profitability across Seeka's diverse business units, from post-harvest services to global produce distribution. The Chief Financial Officer provides critical financial insights to guide executive decision-making and support sustainable growth initiatives. By maintaining robust financial controls and optimizing resource utilization, Nicola Neilson safeguards Seeka's assets and enhances shareholder value. Neilson's expertise is vital for navigating complex financial landscapes and securing the company's long-term economic stability.

Thomas Hiscocks, the Chief Marketing Officer at Seeka, architects the global marketing strategies for fresh produce, expanding Seeka's reach to an ever-growing range of consumers. Hiscocks directs brand development and market penetration initiatives, ensuring Seeka's kiwifruit and other fresh produce offerings resonate with international audiences. This role involves analyzing market trends and consumer preferences to inform product positioning and promotional campaigns. The Chief Marketing Officer collaborates with sales and operations teams to drive demand and secure new distribution channels across key global regions. By championing Seeka's commitment to quality and sustainability, Thomas Hiscocks enhances the company's brand equity and market share. Overseeing all marketing communications, Hiscocks ensures a consistent and compelling brand message that supports the company's growth objectives.

Daniel Gauci, the Chief Technology Officer at Seeka, spearheads the integration and advancement of technology across the company's operations, from kiwifruit cultivation to global supply chain management. Gauci directs the development and implementation of innovative technological solutions that enhance efficiency, productivity, and product quality for Seeka's fresh produce offerings. This role involves evaluating emerging technologies and digital platforms to support Seeka's mission of delivering to an ever-growing range of global consumers. The Chief Technology Officer collaborates with operational teams to ensure seamless technology adoption and provides strategic direction for IT infrastructure investments. By driving technological innovation, Daniel Gauci strengthens Seeka's competitive advantage and operational resilience. Gauci's leadership ensures Seeka remains at the forefront of agricultural technology and supply chain optimization.

Bryan Graham, the Chief Information Officer at Seeka, oversees the strategic management and security of the company's information systems, supporting its extensive post-harvest and supply chain services. Graham directs the architecture and deployment of IT infrastructure, ensuring reliable data management and secure access for all business functions. This critical role involves aligning information technology strategies with Seeka's overarching business objectives, particularly in delivering fresh produce to global consumers. The Chief Information Officer manages enterprise resource planning systems and digital platforms that enhance operational efficiency and decision-making across the organization. By ensuring data integrity and system scalability, Bryan Graham supports Seeka's growth and operational continuity. Graham's focus on robust IT governance strengthens Seeka's digital foundation and protects sensitive company information.