HiBob Executive and Leadership Team

July, 2026

Leadership Overview

HiBob has 8 executives leading key functions including strategy, technology, finance, people operations, and information systems.

Driven by innovation, HiBob is dedicated to empowering high-growth companies with a cloud-based HR and benefits management platform, fostering employee development and a strong organizational culture.

Leadership Roles at HiBob

  • Chief Executive Officer - Aibao Zhang
  • Chief Executive Officer & Co-Founder - Ronni Zehavi
  • Chief Financial Officer - David Sussely
  • Chief Information Officer - Michal Harush
  • Chief of Staff - Avi Forchheimer
  • Co-Founder & Chief Technology Officer - Israel David
  • Chief People Officer - Nirit Peled-Muntz
  • Manager, Conversion Rate Optimization - Noa Segal
  • Aibao Zhang - Chief Executive Officer

    Aibao Zhang, the Chief Executive Officer at HiBob, directs the company's overarching strategic vision and operational execution. This leadership role involves guiding HiBob's expansion in the competitive HR technology market, ensuring alignment with its mission to support high-growth companies. Zhang focuses on driving sustainable growth and enhancing the platform's value proposition for clients. Overseeing all major business units, the Chief Executive Officer ensures cohesive strategy implementation across departments. This executive's mandate includes fostering innovation and maintaining HiBob's position as a leader in employee and culture development solutions. The strategic direction set by Aibao Zhang directly impacts market penetration and client satisfaction.

    Ronni Zehavi - Chief Executive Officer & Co-Founder

    Ronni Zehavi, the Chief Executive Officer & Co-Founder at HiBob, spearheads the company's strategic direction and growth initiatives. Zehavi's leadership is central to HiBob's mission of providing a cloud-based HR and benefits management platform that supports high-growth companies in developing their employees and culture. This role involves extensive engagement with market trends, client needs, and technological advancements to ensure HiBob remains at the forefront of HR solutions. Overseeing key strategic partnerships and market expansion, the Chief Executive Officer & Co-Founder drives the company's global presence. Ronni Zehavi's vision guides the development of innovative features and services, directly contributing to client success and the company's sustained market leadership. The executive's focus remains on cultivating a robust organizational culture and maximizing employee potential.
    Ronni Zehavi

    David Sussely - Chief Financial Officer

    David Sussely, the Chief Financial Officer at HiBob, directs the company's financial strategy, planning, and reporting. Sussely oversees all fiscal operations, including budgeting, forecasting, and financial analysis, ensuring the company's financial health and stability. This critical role involves managing capital allocation, investor relations, and risk management to support HiBob's sustained growth. The Chief Financial Officer's mandate includes optimizing financial performance and ensuring compliance with all relevant financial regulations. David Sussely's expertise is instrumental in guiding strategic investment decisions and maintaining strong relationships with financial stakeholders. The executive's focus on financial integrity and strategic resource management underpins HiBob's ability to scale its HR and benefits platform effectively.
    David Sussely

    Michal Harush - Chief Information Officer

    Michal Harush, the Chief Information Officer at HiBob, manages the company's entire information technology infrastructure and strategy. Harush ensures the security, integrity, and accessibility of all data systems, which is critical for a cloud-based HR platform. This leadership position involves overseeing the implementation of advanced technological solutions that support HiBob's operational efficiency and client service delivery. The Chief Information Officer directs IT operations, cybersecurity measures, and data governance policies, safeguarding sensitive employee and company information. Michal Harush's responsibilities extend to evaluating and adopting new technologies that enhance platform performance and user experience. This executive's work is fundamental to maintaining compliance with data protection regulations and ensuring the reliability of HiBob's services across its global operations.
    Michal Harush

    Avi Forchheimer - Chief of Staff

    Avi Forchheimer, the Chief of Staff at HiBob, provides strategic support and operational oversight across various departments. Forchheimer facilitates the execution of key initiatives, ensuring alignment between executive leadership and departmental objectives. This role involves managing cross-functional projects, optimizing internal processes, and enhancing communication channels within the organization. The Chief of Staff acts as a key liaison, bridging strategic planning with day-to-day operations to drive efficiency and productivity. Avi Forchheimer's contributions are vital in streamlining operations and ensuring that HiBob's growth strategies are implemented effectively. This executive's focus includes identifying operational bottlenecks and developing solutions to enhance overall business performance and employee engagement.

    Israel David - Co-Founder & Chief Technology Officer

    Israel David, the Co-Founder & Chief Technology Officer at HiBob, architects the company's technological vision and product development roadmap. David leads the engineering teams responsible for building and scaling HiBob's cloud-based HR and benefits management platform. This leadership position involves driving innovation in software architecture, ensuring system robustness, and maintaining cutting-edge technology solutions. The Chief Technology Officer's responsibilities encompass overseeing all aspects of technology development, from initial concept to deployment and ongoing maintenance. Israel David's strategic direction ensures the platform meets the evolving needs of high-growth companies, fostering employee development and culture. This executive's deep technical expertise is foundational to HiBob's market competitiveness and operational excellence.
    Israel David

    Nirit Peled-Muntz - Chief People Officer

    Nirit Peled-Muntz, the Chief People Officer at HiBob, leads the company's human resources strategy and people operations. Peled-Muntz is responsible for cultivating a positive and productive organizational culture, driving employee engagement, and developing talent management programs. This executive role involves overseeing recruitment, retention, compensation, and benefits to support HiBob's high-growth objectives. The Chief People Officer ensures that HR policies and practices align with the company's mission to foster employee development. Nirit Peled-Muntz's strategic focus on people initiatives is crucial for attracting and retaining top talent, thereby strengthening HiBob's workforce and overall organizational capacity. This leadership ensures a supportive environment for all employees.
    Nirit Peled-Muntz

    Noa Segal - Manager, Conversion Rate Optimization

    Noa Segal, the Manager, Conversion Rate Optimization at HiBob, drives initiatives to enhance user experience and conversion rates across the platform. Segal analyzes user behavior and website performance data to identify opportunities for improvement. This role involves implementing A/B testing strategies and data-driven optimizations to increase engagement and lead generation. The Manager, Conversion Rate Optimization works closely with marketing and product teams to refine user journeys and maximize the effectiveness of digital touchpoints. Noa Segal's expertise in conversion optimization directly contributes to HiBob's growth objectives by improving the efficiency of its online presence and sales funnel. This focus ensures a seamless and effective experience for prospective and current clients.

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    Frequently Asked Questions Regarding HiBob Top Executives and Leadership Team

    Who leads HiBob?
    HiBob is led by Aibao Zhang (Chief Executive Officer), along with executives such as Ronni Zehavi (Chief Executive Officer & Co-Founder) and David Sussely (Chief Financial Officer).
    Who is part of HiBob’s executive team?
    The executive team of HiBob includes leaders such as Aibao Zhang (Chief Executive Officer), Ronni Zehavi (Chief Executive Officer & Co-Founder), David Sussely (Chief Financial Officer) and other senior executives.
    How many executives does HiBob have?
    HiBob has 8 executives leading key business areas.
    What roles are included in HiBob’s leadership team?
    The leadership team of HiBob includes roles such as Chief Executive Officer, Chief Executive Officer & Co-Founder, Chief Financial Officer, Chief Information Officer, Chief of Staff.