HiBob Executive and Leadership Team

June, 2026

Leadership Overview

HiBob has 9 executives leading key functions including strategy, technology, finance, and people operations.

Driven by innovation, HiBob provides a cloud-based HR and benefits management platform designed to empower high-growth companies in developing their employees and fostering strong organizational cultures.

Leadership Roles at HiBob

  • Chief Executive Officer - Aibao Zhang
  • Chief Executive Officer & Co-Founder - Ronni Zehavi
  • Chief Financial Officer - David Sussely
  • Chief Information Officer - Michal Harush
  • Chief of Staff - Avi Forchheimer
  • Co-Founder & Chief Technology Officer - Israel David
  • Chief People Officer - Nirit Peled-Muntz
  • Co-Founder & Chief People Officer - Amit Knaani
  • Manager, Conversion Rate Optimization - Noa Segal
  • Aibao Zhang - Chief Executive Officer

    Aibao Zhang, the Chief Executive Officer at HiBob, directs the company's overall strategic vision and operational execution. This leadership role involves guiding HiBob's expansion in the competitive HR technology market, ensuring alignment with the company's mission to support employee growth and cultural development. Zhang oversees the integration of market feedback into product strategy, driving innovation within the cloud-based HR and benefits management platform. The Chief Executive Officer's responsibilities extend to fostering key partnerships and ensuring the company's financial health and long-term sustainability. By focusing on scalable growth initiatives, Aibao Zhang ensures HiBob maintains its position as a leader in empowering high-growth companies.

    Ronni Zehavi - Chief Executive Officer & Co-Founder

    Ronni Zehavi, the Chief Executive Officer & Co-Founder at HiBob, architects the company's strategic direction and operational framework. Zehavi's leadership propels HiBob's mission to enhance employee development and culture within high-growth organizations through its cloud-based HR platform. This role involves steering product innovation, ensuring the platform effectively addresses evolving market needs for benefits management and employee engagement. The Chief Executive Officer & Co-Founder also cultivates strategic alliances and oversees global operations, driving revenue growth and market penetration. Ronni Zehavi's vision ensures HiBob's continued impact on organizational development and employee experience worldwide.
    Ronni Zehavi

    David Sussely - Chief Financial Officer

    David Sussely, the Chief Financial Officer at HiBob, manages the company's financial operations and strategic fiscal planning. Sussely oversees all aspects of financial reporting, budgeting, and investment, ensuring the fiscal health of the organization. This critical role involves developing financial strategies that support HiBob's growth objectives and its mission to empower high-growth companies with HR and benefits management solutions. The Chief Financial Officer also guides resource allocation, optimizes financial performance, and manages relationships with investors and financial institutions. David Sussely's expertise is fundamental to sustaining HiBob's expansion and market leadership in the software industry.
    David Sussely

    Michal Harush - Chief Information Officer

    Michal Harush, the Chief Information Officer at HiBob, directs the company's technology infrastructure and information security strategy. Harush ensures the robust performance and scalability of HiBob's cloud-based HR and benefits management platform, safeguarding sensitive employee data. This leadership position involves overseeing the implementation of advanced technological solutions that support operational efficiency and product development. The Chief Information Officer plays a critical part in aligning IT initiatives with the company's overarching goals of fostering employee growth and strong organizational cultures. By managing technological resources effectively, Michal Harush enables HiBob to deliver secure and reliable services to its high-growth clientele.
    Michal Harush

    Avi Forchheimer - Chief of Staff

    Avi Forchheimer, the Chief of Staff at HiBob, enhances operational efficiency and strategic execution across the organization. Forchheimer supports the executive team by streamlining internal processes and facilitating cross-departmental collaboration, ensuring alignment with HiBob's core mission. This role involves managing key projects, driving strategic initiatives, and acting as a liaison between different business units. The Chief of Staff plays a vital part in translating the company's vision into actionable plans, particularly concerning the development of its cloud-based HR and benefits management platform. Avi Forchheimer's contributions are essential for maintaining momentum in HiBob's growth and its commitment to employee development.

    Israel David - Co-Founder & Chief Technology Officer

    Israel David, the Co-Founder & Chief Technology Officer at HiBob, architects the technological foundation and innovation pipeline for the company's HR and benefits management platform. David leads the engineering teams in developing scalable, secure, and cutting-edge solutions that empower high-growth companies. This role involves defining the technology roadmap, overseeing software development, and ensuring the platform's robust performance and integration capabilities. The Chief Technology Officer's expertise is crucial for maintaining HiBob's competitive edge and driving advancements in employee culture and development tools. Israel David's technical leadership ensures the platform's continuous evolution to meet dynamic market demands.
    Israel David

    Nirit Peled-Muntz - Chief People Officer

    Nirit Peled-Muntz, the Chief People Officer at HiBob, directs the company's human resources strategy and talent management initiatives. Peled-Muntz focuses on cultivating a thriving organizational culture and supporting employee development, aligning with HiBob's mission to empower high-growth companies. This leadership role involves overseeing recruitment, employee engagement, compensation, and benefits programs, ensuring a positive and productive work environment. The Chief People Officer plays a key part in shaping policies that foster growth and well-being for the HiBob team. Nirit Peled-Muntz's strategic approach to people operations is integral to the company's success and its ability to attract and retain top talent.
    Nirit Peled-Muntz

    Amit Knaani - Co-Founder & Chief People Officer

    Amit Knaani, the Co-Founder & Chief People Officer at HiBob, shapes the company's internal culture and talent development strategies. Knaani drives initiatives focused on employee growth and fostering a positive work environment, directly supporting HiBob's mission to empower high-growth companies. This role involves overseeing human resources functions, including recruitment, employee relations, and organizational development, ensuring alignment with the company's values. The Chief People Officer collaborates with leadership to implement programs that enhance employee experience and retention. Amit Knaani's dedication to people operations is fundamental to HiBob's sustained success and its reputation as an employer of choice.

    Noa Segal - Manager, Conversion Rate Optimization

    Noa Segal, the Manager, Conversion Rate Optimization at HiBob, drives strategies to enhance user experience and conversion rates on the company's platform. Segal analyzes user behavior and implements data-driven improvements to optimize the effectiveness of HiBob's cloud-based HR and benefits management solutions. This role involves A/B testing, user journey mapping, and collaborating with product and marketing teams to refine conversion funnels. The Manager, Conversion Rate Optimization plays a crucial part in maximizing the platform's impact for high-growth companies seeking to develop their employees and culture. Noa Segal's focus on optimization directly contributes to HiBob's growth and client success.

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    Frequently Asked Questions Regarding HiBob Top Executives and Leadership Team

    Who leads HiBob?
    HiBob is led by Aibao Zhang (Chief Executive Officer), along with executives such as Ronni Zehavi (Chief Executive Officer & Co-Founder) and David Sussely (Chief Financial Officer).
    Who is part of HiBob’s executive team?
    The executive team of HiBob includes leaders such as Aibao Zhang (Chief Executive Officer), Ronni Zehavi (Chief Executive Officer & Co-Founder), David Sussely (Chief Financial Officer) and other senior executives.
    How many executives does HiBob have?
    HiBob has 9 executives leading key business areas.
    What roles are included in HiBob’s leadership team?
    The leadership team of HiBob includes roles such as Chief Executive Officer, Chief Executive Officer & Co-Founder, Chief Financial Officer, Chief Information Officer, Chief of Staff.