Grill'd Executive and Leadership Team

May, 2026

Leadership Overview

Grill'd has 6 executives leading key functions including marketing, finance, operations, and people.

Driven by a commitment to quality, Grill'd focuses on delivering natural burgers and fresh ingredients sourced from responsible farms, shaping a positive dining experience across Australia.

Leadership Roles at Grill'd

  • Chief Operating Officer & Chief Executive Officer, International - Aaron Fitzgerald
  • Chief Financial Officer - Paul Koppelman
  • Director, Finance & Chief Financial Officer, Grill'D Group of Companies - Matthew Reid
  • Chief Marketing Officer - Julian Dunne
  • Chief People Officer - Simon Cowl
  • Chief Operations Officer - Edward Scully
  • Aaron Fitzgerald - Chief Operating Officer & Chief Executive Officer, International

    Aaron Fitzgerald, the Chief Operating Officer & Chief Executive Officer, International at Grill'd, directs global operational execution and international market expansion. Overseeing both domestic operations and overseas ventures, Fitzgerald ensures seamless service delivery and strategic growth in new territories. This leadership role involves optimizing supply chains, standardizing operational procedures, and driving efficiency across all restaurant locations. By implementing best practices, Aaron Fitzgerald directly enhances the customer experience and operational profitability. The Chief Operating Officer & Chief Executive Officer, International also spearheads the development of international markets, adapting the Grill'd concept to diverse consumer preferences. Fitzgerald's dual focus ensures consistent brand standards while fostering localized success, driving the company's global footprint and revenue.

    Paul Koppelman - Chief Financial Officer

    Paul Koppelman, the Chief Financial Officer at Grill'd, manages all financial planning, reporting, and fiscal strategy. Overseeing the finance division, Koppelman ensures robust financial health and sustainable growth for the restaurant chain. This leadership role involves managing budgets, analyzing investment opportunities, and optimizing financial performance across all locations. By maintaining stringent financial controls, Paul Koppelman directly supports operational efficiency and profitability. The Chief Financial Officer collaborates closely with other executives to align financial objectives with the company's overall business strategy. Koppelman's expertise is critical in navigating the economic landscape, securing funding, and driving shareholder value. This includes detailed forecasting, risk management, and ensuring compliance with all financial regulations, thereby safeguarding the company's long-term economic stability and expansion.

    Matthew Reid - Director, Finance & Chief Financial Officer, Grill'D Group of Companies

    Matthew Reid, the Director, Finance & Chief Financial Officer, Grill'D Group of Companies at Grill'd, oversees the financial operations and strategic fiscal planning for the entire group. Directing the finance function, Reid ensures accurate financial reporting, manages capital allocation, and identifies opportunities for fiscal optimization across all entities. This critical role involves developing financial models, conducting in-depth market analysis, and advising the board on investment strategies. By maintaining rigorous financial discipline, Matthew Reid directly contributes to the group's stability and expansion. The Director, Finance & Chief Financial Officer, Grill'D Group of Companies works to enhance profitability through efficient resource management and strategic financial decision-making. Reid's leadership ensures the financial integrity and long-term viability of the Grill'd group of companies.

    Julian Dunne - Chief Marketing Officer

    Julian Dunne, the Chief Marketing Officer at Grill'd, directs all brand strategy and consumer engagement initiatives. Overseeing the marketing department, Dunne crafts campaigns that highlight Grill'd's commitment to natural ingredients and responsible sourcing. This leadership role involves expanding market presence through innovative digital and traditional advertising channels. By optimizing brand messaging, Julian Dunne directly impacts customer acquisition and loyalty. The Chief Marketing Officer ensures consistent brand representation across all customer touchpoints, reinforcing Grill'd's position as a leader in the hospitality sector. Dunne's strategic vision drives the company's growth by connecting with health-conscious consumers seeking quality dining options. This involves deep analysis of market trends and consumer behavior to inform future marketing efforts and maintain a competitive edge in the restaurant industry.

    Simon Cowl - Chief People Officer

    Simon Cowl, the Chief People Officer at Grill'd, leads all human resources strategies and talent management initiatives. Overseeing the people operations, Cowl cultivates a positive and productive work environment, focusing on employee development and engagement across the restaurant chain. This leadership role involves shaping company culture, implementing effective recruitment strategies, and ensuring fair labor practices. By fostering a strong employee-centric approach, Simon Cowl directly enhances team performance and retention. The Chief People Officer collaborates with executive leadership to align HR policies with business objectives, supporting Grill'd's mission of quality service and responsible operations. Cowl's dedication to people development ensures a skilled and motivated workforce, crucial for delivering exceptional customer experiences.

    Edward Scully - Chief Operations Officer

    Edward Scully, the Chief Operations Officer at Grill'd, directs the day-to-day operational execution and efficiency across all Australian locations. Overseeing the operations division, Scully ensures the consistent delivery of high-quality food and exceptional customer service, aligning with Grill'd's commitment to natural ingredients and responsible sourcing. This leadership role involves optimizing restaurant workflows, managing supply chain logistics, and implementing operational standards that drive performance. By focusing on operational excellence, Edward Scully directly enhances profitability and customer satisfaction. The Chief Operations Officer collaborates with other executives to translate strategic goals into tangible operational outcomes, ensuring seamless integration of new menu items and service protocols. Scully's leadership is vital for maintaining the integrity of the Grill'd brand experience nationwide.
    Edward Scully

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    Frequently Asked Questions Regarding Grill'd Top Executives and Leadership Team

    Who leads Grill'd?
    Grill'd is led by Aaron Fitzgerald (Chief Operating Officer & Chief Executive Officer, International), along with executives such as Paul Koppelman (Chief Financial Officer) and Matthew Reid (Director, Finance & Chief Financial Officer, Grill'D Group of Companies).
    Who is part of Grill'd’s executive team?
    The executive team of Grill'd includes leaders such as Aaron Fitzgerald (Chief Operating Officer & Chief Executive Officer, International), Paul Koppelman (Chief Financial Officer), Matthew Reid (Director, Finance & Chief Financial Officer, Grill'D Group of Companies) and other senior executives.
    How many executives does Grill'd have?
    Grill'd has 6 executives leading key business areas.
    What roles are included in Grill'd’s leadership team?
    The leadership team of Grill'd includes roles such as Chief Operating Officer & Chief Executive Officer, International, Chief Financial Officer, Director, Finance & Chief Financial Officer, Grill'D Group of Companies, Chief Marketing Officer, Chief People Officer.