Grill'd Executive and Leadership Team

June, 2026

Leadership Overview

Grill'd has 6 executives leading key functions including marketing, finance, operations, and people.

Driven by a commitment to quality, Grill'd focuses on delivering natural burgers and fresh ingredients sourced from responsible farms, shaping a distinctive dining experience across Australia.

Leadership Roles at Grill'd

  • Chief Operating Officer & Chief Executive Officer, International - Aaron Fitzgerald
  • Chief Financial Officer - Paul Koppelman
  • Director, Finance & Chief Financial Officer, Grill'D Group of Companies - Matthew Reid
  • Chief Marketing Officer - Julian Dunne
  • Chief People Officer - Simon Cowl
  • Chief Operations Officer - Edward Scully
  • Aaron Fitzgerald - Chief Operating Officer & Chief Executive Officer, International

    Aaron Fitzgerald, the Chief Operating Officer & Chief Executive Officer, International at Grill'd, directs both domestic operational execution and global expansion strategies. Overseeing restaurant operations and international market development, Fitzgerald ensures seamless service delivery and scalable growth. This dual leadership role involves optimizing supply chains, enhancing customer experiences, and establishing Grill'd's presence in new territories. By driving operational excellence, Aaron Fitzgerald directly supports the company's mission to provide quality food nationwide and internationally. The Chief Operating Officer & Chief Executive Officer, International champions efficiency and strategic market penetration, reinforcing Grill'd's brand values across diverse regions. Fitzgerald's comprehensive oversight is crucial for maintaining brand integrity and achieving ambitious growth targets.

    Paul Koppelman - Chief Financial Officer

    Paul Koppelman, the Chief Financial Officer at Grill'd, manages all financial operations and strategic fiscal planning. Overseeing the finance division, Koppelman ensures robust financial health and drives profitability through meticulous budget management and investment analysis. This leadership role involves guiding financial strategies that align with Grill'd's expansion goals and operational efficiency. By optimizing financial processes, Paul Koppelman directly impacts the company's long-term stability and resource allocation. The Chief Financial Officer provides critical insights into market trends and financial performance, enabling informed decision-making across the organization. Koppelman's expertise is vital for sustaining Grill'd's growth trajectory and maintaining its commitment to responsible business practices.

    Matthew Reid - Director, Finance & Chief Financial Officer, Grill'D Group of Companies

    Matthew Reid, the Director, Finance & Chief Financial Officer, Grill'D Group of Companies at Grill'd, oversees the financial architecture for the entire group. Directing financial planning and analysis, Reid ensures fiscal discipline and strategic resource allocation across all entities. This critical role involves managing group-level financial reporting, compliance, and investment strategies to foster sustainable growth. By providing comprehensive financial oversight, Matthew Reid directly contributes to the group's overall economic health and strategic direction. The Director, Finance & Chief Financial Officer, Grill'D Group of Companies collaborates closely with divisional leaders to align financial objectives with operational realities, ensuring robust performance and responsible financial management throughout the organization.

    Julian Dunne - Chief Marketing Officer

    Julian Dunne, the Chief Marketing Officer at Grill'd, directs all brand strategy and consumer engagement initiatives. Overseeing the marketing department, Dunne crafts campaigns that highlight Grill'd's commitment to natural ingredients and responsible sourcing. This leadership role involves expanding market presence through innovative digital and traditional advertising channels. By optimizing brand messaging, Julian Dunne directly supports the company's growth and customer loyalty. The Chief Marketing Officer ensures consistent brand representation across all customer touchpoints, driving awareness and preference for Grill'd's unique offering in the competitive hospitality sector. Dunne's strategic vision shapes how Grill'd connects with its audience, reinforcing its position as a provider of quality, natural food options.

    Simon Cowl - Chief People Officer

    Simon Cowl, the Chief People Officer at Grill'd, leads all human capital strategies and organizational development initiatives. Overseeing the people and culture department, Cowl cultivates a positive and productive work environment that aligns with Grill'd's core values. This leadership role involves attracting, retaining, and developing talent to support the company's operational needs and growth objectives. By fostering a strong employee culture, Simon Cowl directly enhances team performance and customer service quality. The Chief People Officer ensures that Grill'd remains an employer of choice, driving engagement and commitment across the workforce. Cowl's focus on people is integral to maintaining the high standards of service and operational excellence that define Grill'd.

    Edward Scully - Chief Operations Officer

    Edward Scully, the Chief Operations Officer at Grill'd, directs the day-to-day operational execution across all restaurant locations. Overseeing the entire operational framework, Scully ensures efficiency, quality control, and adherence to Grill'd's standards for food preparation and customer service. This leadership role involves optimizing restaurant processes, managing supply chain logistics, and implementing operational improvements to enhance profitability and customer satisfaction. By driving operational excellence, Edward Scully directly supports the consistent delivery of Grill'd's natural burgers and fresh ingredients. The Chief Operations Officer plays a pivotal part in scaling the business while maintaining the integrity of the brand's commitment to responsible sourcing and quality dining experiences nationwide.
    Edward Scully

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    Frequently Asked Questions Regarding Grill'd Top Executives and Leadership Team

    Who leads Grill'd?
    Grill'd is led by Aaron Fitzgerald (Chief Operating Officer & Chief Executive Officer, International), along with executives such as Paul Koppelman (Chief Financial Officer) and Matthew Reid (Director, Finance & Chief Financial Officer, Grill'D Group of Companies).
    Who is part of Grill'd’s executive team?
    The executive team of Grill'd includes leaders such as Aaron Fitzgerald (Chief Operating Officer & Chief Executive Officer, International), Paul Koppelman (Chief Financial Officer), Matthew Reid (Director, Finance & Chief Financial Officer, Grill'D Group of Companies) and other senior executives.
    How many executives does Grill'd have?
    Grill'd has 6 executives leading key business areas.
    What roles are included in Grill'd’s leadership team?
    The leadership team of Grill'd includes roles such as Chief Operating Officer & Chief Executive Officer, International, Chief Financial Officer, Director, Finance & Chief Financial Officer, Grill'D Group of Companies, Chief Marketing Officer, Chief People Officer.