Firehouse Subs Executive and Leadership Team

May, 2026

Leadership Overview

Firehouse Subs has 9 executives leading key functions including strategy, marketing, operations, and franchise development.

Driven by a commitment to public safety and exceptional guest experiences, Firehouse Subs specializes in steamed hot submarine sandwiches, operating over 1,000 locations across North America and providing comprehensive support systems for its franchisees.

Leadership Roles at Firehouse Subs

  • Chief Executive Officer - Tom Seaton
  • Chairman & Chief Executive Officer - Mark Whitley
  • Partner & Chief Operating Officer - William Giudici
  • President & General Manager - Christine Vanderbilt
  • President - Omar Ghorbani
  • President - Michael Hancock
  • President & Owner - John Spoon
  • Founder & President - Erik Hansen
  • President - Iraj Ghorbani
  • Chief Marketing Officer - Daniel Packness
  • Tom Seaton - Chief Executive Officer

    Tom Seaton, the Chief Executive Officer at Firehouse Subs, directs the overall corporate strategy and operational execution for the fast-casual restaurant chain. Seaton oversees the expansion of the franchise model, ensuring consistent brand representation across more than 1,000 locations in North America. This leadership role involves guiding the company's commitment to public safety through the Firehouse Subs Public Safety Foundation, aligning business objectives with community support initiatives. Seaton's focus includes enhancing the unique steaming method that defines Firehouse Subs' flavor profiles and maintaining the distinctive firefighter-themed branding. The Chief Executive Officer drives initiatives to provide robust operational support systems for franchisees, encompassing training programs, development expertise, and marketing assistance, all critical for sustained growth in the competitive hospitality sector. Tom Seaton ensures the company's strategic vision translates into tangible results, reinforcing Firehouse Subs' market position.
    Tom Seaton

    Mark Whitley - Chairman & Chief Executive Officer

    Mark Whitley, the Chairman & Chief Executive Officer at Firehouse Subs, provides executive oversight for the company's strategic direction and governance. Whitley's role involves setting the long-term vision for the fast-casual restaurant chain, which operates over 1,000 locations across the United States, Canada, and Puerto Rico. As Chairman, Whitley guides the board of directors, ensuring alignment with the company's mission of serving premium steamed hot submarine sandwiches and supporting public safety through the Firehouse Subs Public Safety Foundation. This leadership position requires a deep understanding of franchise operations and market expansion strategies within the hospitality sector. Whitley's influence extends to maintaining the brand's unique firefighter-themed identity and its commitment to quality, including the distinctive steaming method that enhances sandwich flavors. Mark Whitley's tenure as Chairman & Chief Executive Officer is dedicated to fostering sustainable growth and operational excellence for all franchisees.

    William Giudici - Partner & Chief Operating Officer

    William Giudici, the Partner & Chief Operating Officer at Firehouse Subs, directs the operational framework and execution across the company's extensive franchise network. Giudici's responsibilities encompass ensuring the consistent delivery of the Firehouse Subs experience, from the quality of premium meats and cheeses to the unique steaming method that enhances sandwich flavors. This leadership role involves optimizing supply chain logistics, maintaining high standards for food safety, and implementing efficient operational procedures across over 1,000 locations in the United States, Canada, and Puerto Rico. The Partner & Chief Operating Officer provides critical support to franchisees, offering guidance on site selection, restaurant management, and adherence to brand standards. Giudici plays a key part in upholding the firefighter-themed branding and supporting the company's commitment to public safety through the Firehouse Subs Public Safety Foundation. William Giudici drives operational excellence to support sustained growth and profitability within the hospitality sector.

    Christine Vanderbilt - President & General Manager

    Christine Vanderbilt, the President & General Manager at Firehouse Subs, oversees the strategic and day-to-day operations of the fast-casual restaurant chain, ensuring alignment with the company's core mission. Vanderbilt's leadership focuses on driving growth and maintaining brand integrity across its North American franchise locations. This role involves managing key business functions, including franchise relations, operational efficiency, and market development, all while upholding the unique steamed hot submarine sandwich offerings and firefighter-themed branding. The President & General Manager works closely with executive leadership to implement strategies that enhance customer satisfaction and support the Firehouse Subs Public Safety Foundation's initiatives. Vanderbilt's purview includes optimizing the franchisee support systems, ensuring comprehensive training programs and development expertise are readily available. Christine Vanderbilt's objective is to foster a culture of excellence and drive profitability for both the company and its franchise partners within the dynamic hospitality industry.

    Omar Ghorbani - President

    Omar Ghorbani, the President at Firehouse Subs, directs strategic initiatives and operational oversight for key segments of the fast-casual restaurant chain. Ghorbani's leadership contributes to the expansion and sustained success of the franchise model, which features over 1,000 locations across North America. This role involves ensuring the consistent quality of Firehouse Subs' signature steamed hot submarine sandwiches and maintaining the distinctive firefighter-themed branding that appeals to a broad customer base. The President works to enhance the comprehensive support systems provided to franchisees, including robust training programs and development expertise, crucial for operational excellence. Omar Ghorbani's focus extends to driving market penetration and reinforcing the company's commitment to public safety through its dedicated foundation. Ghorbani's strategic vision supports the ongoing growth and profitability of the brand within the competitive hospitality sector.
    Omar Ghorbani

    Michael Hancock - President

    Michael Hancock, the President at Firehouse Subs, provides executive leadership focused on driving strategic growth and operational excellence for the fast-casual restaurant chain. Hancock's responsibilities include overseeing key business functions that support the franchise model, ensuring consistent brand standards and customer experiences across its extensive network of locations. This leadership position is vital in promoting the unique steamed hot submarine sandwiches and the distinctive firefighter-themed branding that defines Firehouse Subs. The President works to enhance the comprehensive support systems available to franchisees, including training programs and development expertise, critical for their success. Michael Hancock's efforts contribute to strengthening the company's market presence and reinforcing its commitment to public safety through the Firehouse Subs Public Safety Foundation. Hancock's strategic direction supports the ongoing expansion and profitability of the brand within the hospitality industry.

    John Spoon - President & Owner

    John Spoon, the President & Owner at Firehouse Subs, holds a pivotal leadership position overseeing strategic direction and operational management for specific franchise territories. Spoon's role involves ensuring the consistent delivery of the Firehouse Subs brand promise, including the signature steamed hot submarine sandwiches and the unique firefighter-themed atmosphere, across his owned and operated locations. This leadership capacity requires a deep understanding of franchise operations, market dynamics, and customer engagement strategies within the fast-casual restaurant sector. The President & Owner is instrumental in implementing corporate initiatives, maintaining high standards for food quality and service, and driving local marketing efforts to enhance brand visibility. John Spoon's commitment extends to supporting the company's broader mission, including its dedication to public safety through the Firehouse Subs Public Safety Foundation, and fostering a positive environment for both customers and team members.
    John Spoon

    Erik Hansen - Founder & President

    Erik Hansen, the Founder & President at Firehouse Subs, provides foundational leadership and strategic vision for the fast-casual restaurant chain. Hansen's role involves guiding the company's core principles, including its commitment to serving premium steamed hot submarine sandwiches and its distinctive firefighter-themed branding. As a founder, Hansen's influence is critical in shaping the company culture and its dedication to public safety through the Firehouse Subs Public Safety Foundation. The President oversees key aspects of the franchise model's development and operational integrity, ensuring consistency across its extensive network. Erik Hansen's leadership focuses on maintaining the unique steaming method that enhances flavor profiles and drives customer loyalty. Hansen's ongoing involvement supports the company's strategic growth objectives and its mission to provide exceptional dining experiences and community support within the hospitality industry.

    Iraj Ghorbani - President

    Iraj Ghorbani, the President at Firehouse Subs, directs strategic initiatives and operational oversight for key segments of the fast-casual restaurant chain. Ghorbani's leadership contributes to the expansion and sustained success of the franchise model, which features over 1,000 locations across North America. This role involves ensuring the consistent quality of Firehouse Subs' signature steamed hot submarine sandwiches and maintaining the distinctive firefighter-themed branding that appeals to a broad customer base. The President works to enhance the comprehensive support systems provided to franchisees, including training programs and development expertise, crucial for operational excellence. Iraj Ghorbani's focus extends to driving market penetration and reinforcing the company's commitment to public safety through its dedicated foundation. Ghorbani's strategic vision supports the ongoing growth and profitability of the brand within the competitive hospitality sector.

    Daniel Packness - Chief Marketing Officer

    Daniel Packness, the Chief Marketing Officer at Firehouse Subs, architects and executes comprehensive marketing strategies to enhance brand visibility and drive customer engagement for the fast-casual restaurant chain. Packness oversees all aspects of brand communication, advertising campaigns, and digital marketing initiatives, ensuring the unique firefighter-themed branding resonates with target audiences across North America. This role is critical in promoting the company's signature steamed hot submarine sandwiches and its commitment to public safety through the Firehouse Subs Public Safety Foundation. The Chief Marketing Officer directs market research and consumer insights to identify growth opportunities and refine product offerings, including the distinctive steaming method that elevates flavor profiles. Daniel Packness collaborates with franchise development teams to support new location openings and drive traffic to existing restaurants, leveraging data-driven approaches to optimize marketing spend and maximize return on investment within the competitive hospitality sector.
    Daniel Packness

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    Frequently Asked Questions Regarding Firehouse Subs Top Executives and Leadership Team

    Who leads Firehouse Subs?
    Firehouse Subs is led by Tom Seaton (Chief Executive Officer), along with executives such as Mark Whitley (Chairman & Chief Executive Officer) and William Giudici (Partner & Chief Operating Officer).
    Who is part of Firehouse Subs’s executive team?
    The executive team of Firehouse Subs includes leaders such as Tom Seaton (Chief Executive Officer), Mark Whitley (Chairman & Chief Executive Officer), William Giudici (Partner & Chief Operating Officer) and other senior executives.
    How many executives does Firehouse Subs have?
    Firehouse Subs has 10 executives leading key business areas.
    What roles are included in Firehouse Subs’s leadership team?
    The leadership team of Firehouse Subs includes roles such as Chief Executive Officer, Chairman & Chief Executive Officer, Partner & Chief Operating Officer, President & General Manager, President.