Leadership Overview
Firehouse Subs has 10 executives leading key functions including strategy, marketing, operations, and franchise development.
Driven by a commitment to quality and community, Firehouse Subs excels in the fast-casual restaurant sector, providing exceptional steamed subs and supporting public safety initiatives through its dedicated foundation.
Driven by a commitment to quality and community, Firehouse Subs excels in the fast-casual restaurant sector, providing exceptional steamed subs and supporting public safety initiatives through its dedicated foundation.
Leadership Roles at Firehouse Subs
Tom Seaton - Chief Executive Officer
Tom Seaton, the Chief Executive Officer at Firehouse Subs, directs the overall strategic vision and operational execution for the fast-casual restaurant chain. Seaton guides the company's expansion across North America, ensuring consistent brand experience and franchise partner success. His leadership focuses on enhancing the unique flavor profiles of the steamed hot submarine sandwiches, a core differentiator in the competitive hospitality sector. Seaton oversees the integration of operational support systems, including robust training programs and development expertise, crucial for maintaining franchise growth and market presence. This executive role involves aligning departmental objectives with the company's mission of providing premium quality food and supporting public safety through the Firehouse Subs Public Safety Foundation. Seaton's strategic direction ensures the continued success and expansion of over 1,000 locations. The Chief Executive Officer's responsibilities extend to fostering a culture of excellence and innovation within the organization, driving revenue growth and operational efficiency across all franchise operations. Seaton's influence shapes the company's market impact and commitment to its core values.
William Giudici - Partner & Chief Operating Officer
William Giudici, the Partner & Chief Operating Officer at Firehouse Subs, directs the operational framework and efficiency across the company's extensive franchise network. Giudici oversees the implementation of best practices in restaurant operations, ensuring consistent quality and service standards at over 1,000 locations throughout North America. This executive role involves managing supply chain logistics, food safety protocols, and operational support systems critical for franchise success. Giudici's responsibilities include optimizing the steaming process for sandwiches, a key element of the Firehouse Subs brand identity, and ensuring seamless integration of new menu items or operational technologies. The Partner & Chief Operating Officer collaborates with the leadership team to enhance franchisee profitability and operational scalability. Giudici's focus on operational excellence supports the company's growth trajectory and its commitment to providing comprehensive support to its franchise partners. By driving efficiency and maintaining high standards, William Giudici ensures the smooth functioning of daily operations, reinforcing the brand's reputation for quality and reliability in the hospitality sector.
Iraj Ghorbani - President
Iraj Ghorbani, the President at Firehouse Subs, directs strategic initiatives and oversees key operational areas to foster company growth and market expansion. Ghorbani's leadership focuses on enhancing the franchise model, ensuring robust support systems are in place for over 1,000 locations across North America. This executive role involves driving operational excellence and maintaining the high standards of quality and service that define Firehouse Subs' steamed hot submarine sandwiches. Ghorbani collaborates with franchise partners to identify opportunities for development and to optimize business performance, contributing to their success and the brand's overall reach. The President plays a crucial role in aligning departmental strategies with the company's overarching mission, including its commitment to public safety through the Firehouse Subs Public Safety Foundation. Iraj Ghorbani's influence guides the company's strategic direction, ensuring sustained growth and a strong competitive presence in the hospitality industry. His focus on operational efficiency and franchise development supports the brand's expansion and reinforces its unique market position.
Omar Ghorbani - President
Omar Ghorbani, the President at Firehouse Subs, drives strategic growth and operational oversight for the expanding restaurant chain. Ghorbani focuses on enhancing the franchise system, ensuring comprehensive support and development resources are available to over 1,000 locations across North America. This leadership position involves optimizing operational efficiencies and upholding the premium quality of Firehouse Subs' signature steamed sandwiches. Ghorbani works closely with franchise owners to foster their business success and expand the brand's footprint within the competitive fast-casual market. The President plays a vital role in advancing the company's mission, including its dedication to supporting first responders through the Firehouse Subs Public Safety Foundation. Omar Ghorbani's strategic vision guides the company's expansion efforts and reinforces its commitment to excellence in the hospitality sector. His leadership ensures continued development and strengthens the brand's market position through effective franchise management and operational enhancement.
John Spoon - President & Owner
John Spoon, the President & Owner at Firehouse Subs, provides executive leadership and strategic direction for the company's operations and franchise development. Spoon's role encompasses overseeing key business functions, ensuring the consistent delivery of high-quality steamed sandwiches and exceptional customer service across all locations. This leadership position involves driving growth initiatives and supporting the extensive network of over 1,000 franchise partners throughout North America. Spoon collaborates with the executive team to refine operational strategies and enhance the unique brand experience that distinguishes Firehouse Subs in the fast-casual restaurant industry. The President & Owner is instrumental in maintaining the company's commitment to public safety through its foundation, reinforcing its community-focused values. John Spoon's ownership perspective guides strategic decisions, focusing on long-term sustainability, franchise profitability, and brand integrity. His leadership ensures the continued success and expansion of Firehouse Subs, solidifying its market presence.
Christine Vanderbilt - President & General Manager
Christine Vanderbilt, the President & General Manager at Firehouse Subs, directs comprehensive operational strategies and overall business management for the restaurant chain. Vanderbilt oversees the execution of initiatives aimed at enhancing franchise performance and expanding the brand's presence across North America. Her responsibilities include ensuring the consistent quality of Firehouse Subs' signature steamed sandwiches and maintaining high standards of customer service at over 1,000 locations. The President & General Manager collaborates with various departments to optimize operational efficiency and drive revenue growth within the competitive fast-casual sector. Vanderbilt plays a key role in supporting franchise partners through robust training programs and development expertise, contributing to their sustained success. Christine Vanderbilt's leadership reinforces the company's commitment to its core values, including its dedication to public safety through the Firehouse Subs Public Safety Foundation, solidifying the brand's positive market impact and operational integrity.
Erik Hansen - Founder & President
Erik Hansen, the Founder & President at Firehouse Subs, provides foundational leadership and strategic oversight for the company's continued growth and brand development. Hansen's role involves guiding the company's vision, ensuring the unique concept of steamed hot submarine sandwiches and firefighter-themed branding remains central to its identity. He oversees initiatives that support the extensive franchise network, aiming to enhance operational consistency and customer satisfaction across over 1,000 locations in North America. The Founder & President collaborates with the executive team to drive innovation and maintain competitive advantages in the fast-casual restaurant market. Hansen is dedicated to upholding the company's commitment to public safety, actively supporting the Firehouse Subs Public Safety Foundation's mission. Erik Hansen's enduring influence shapes the strategic direction and operational philosophy of Firehouse Subs, reinforcing its commitment to quality, community, and franchise success.
Michael Hancock - President
Michael Hancock, the President at Firehouse Subs, directs strategic planning and operational execution to drive the company's expansion and market leadership. Hancock oversees key initiatives focused on enhancing the franchise model and supporting the growth of over 1,000 locations across North America. His leadership emphasizes maintaining the high standards of quality and service associated with Firehouse Subs' distinctive steamed sandwiches. The President collaborates with franchise partners to foster their business success and optimize operational performance within the competitive hospitality sector. Hancock plays a critical role in advancing the company's mission, including its significant contributions to public safety through the Firehouse Subs Public Safety Foundation. Michael Hancock's strategic oversight ensures the brand's continued development, strengthens its market position, and reinforces its commitment to excellence and community support.
Daniel Packness - Chief Marketing Officer
Daniel Packness, the Chief Marketing Officer at Firehouse Subs, architects and executes comprehensive marketing strategies to drive brand awareness and customer acquisition. Packness oversees all aspects of marketing, including digital campaigns, promotional activities, and brand messaging, ensuring alignment with the company's firefighter-themed branding and commitment to quality. This role involves analyzing market trends and consumer behavior to identify opportunities for growth and engagement across North America. Packness directs the development of creative content and advertising initiatives that highlight the unique steaming method and premium ingredients of Firehouse Subs' sandwiches. The Chief Marketing Officer collaborates closely with franchise partners to implement localized marketing efforts, supporting their business objectives and driving foot traffic to over 1,000 locations. Packness's strategic oversight ensures the brand's consistent appeal and competitive positioning within the fast-casual restaurant industry. By leveraging data-driven insights, Daniel Packness enhances customer loyalty and expands the company's market reach, contributing significantly to revenue generation and overall business expansion.
Carolina Berti - Chief Marketing Officer (U.S. & Canada)
Carolina Berti, the Chief Marketing Officer (U.S. & Canada) at Firehouse Subs, spearheads marketing initiatives tailored for the U.S. and Canadian markets. Berti develops and executes strategic marketing plans designed to enhance brand visibility and drive customer engagement across these key regions. Her role involves understanding the unique consumer landscapes in both countries to craft resonant campaigns that highlight the signature steamed subs and the company's commitment to quality. Berti oversees the adaptation of marketing materials and promotional strategies to suit regional preferences while maintaining the core firefighter-themed branding. The Chief Marketing Officer (U.S. & Canada) collaborates with local franchise owners to ensure marketing efforts effectively support their business goals and contribute to overall sales growth. Berti's leadership ensures a cohesive and impactful marketing presence, strengthening Firehouse Subs' position in the competitive fast-casual dining sector. Through strategic planning and execution, Carolina Berti drives brand loyalty and expands market penetration in the United States and Canada.
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