Leadership Overview
Firehouse Subs has 8 executives leading key functions including marketing, operations, and strategy.
Driven by a commitment to quality and community, Firehouse Subs excels in the fast-casual restaurant sector, delivering unique, steamed sandwiches and supporting public safety initiatives through its dedicated foundation.
Driven by a commitment to quality and community, Firehouse Subs excels in the fast-casual restaurant sector, delivering unique, steamed sandwiches and supporting public safety initiatives through its dedicated foundation.
Leadership Roles at Firehouse Subs
William Giudici - Partner & Chief Operating Officer
William Giudici, the Partner & Chief Operating Officer at Firehouse Subs, manages the operational framework supporting over 1,000 franchise locations across North America. Giudici directs franchise support systems, including comprehensive training programs and development expertise, ensuring consistent operational excellence and adherence to brand standards. This role involves optimizing supply chain logistics and operational efficiency to enhance franchisee profitability and customer satisfaction. Giudici works closely with leadership to implement strategic initiatives that drive growth and maintain the company's commitment to quality, particularly its signature steaming method for sandwiches. The Chief Operating Officer's oversight extends to ensuring robust operational support for all franchisees, fostering a strong network dedicated to delivering the Firehouse Subs experience. William Giudici's leadership ensures the seamless execution of the company's business model.
John Spoon - President & Owner
John Spoon, the President & Owner at Firehouse Subs, provides overarching strategic direction and ownership oversight for the fast-casual restaurant chain. Spoon guides the company's vision, focusing on expanding its franchise model and maintaining its commitment to quality and community support. This leadership role involves making critical decisions regarding business development, operational enhancements, and brand positioning within the competitive hospitality sector. Spoon works to ensure the company's unique steaming method and firefighter-themed branding continue to attract and retain customers across North America. The President & Owner's influence extends to fostering strong relationships with franchisees and championing the Firehouse Subs Public Safety Foundation's mission. John Spoon's ownership drives the company's continued success and expansion.
Omar Ghorbani - President
Omar Ghorbani, the President at Firehouse Subs, directs the strategic growth and operational execution of the restaurant chain. Ghorbani oversees initiatives aimed at expanding the franchise network and enhancing the customer experience across all locations in North America. This leadership position involves guiding the development of new market strategies and ensuring the consistent delivery of Firehouse Subs' signature steamed sandwiches and high-quality ingredients. Ghorbani collaborates with various departments to optimize operational efficiency and support franchisee success. The President's focus remains on strengthening the brand's market presence and upholding its commitment to public safety through the Firehouse Subs Public Safety Foundation. Omar Ghorbani's leadership propels the company's expansion and reinforces its core values.
Iraj Ghorbani - President
Iraj Ghorbani, the President at Firehouse Subs, guides the strategic direction and operational integrity of the fast-casual restaurant chain. Ghorbani oversees efforts to expand the company's franchise footprint and enhance its market position through consistent delivery of its unique steamed sandwiches and premium ingredients. This role involves driving initiatives that support franchisee success and ensure adherence to brand standards across North America. Ghorbani works to maintain the company's distinctive firefighter-themed branding and its commitment to community support via the Firehouse Subs Public Safety Foundation. The President's leadership focuses on sustainable growth and operational excellence within the hospitality sector. Iraj Ghorbani's strategic vision ensures the continued strength and expansion of the Firehouse Subs brand.
Christine Vanderbilt - President & General Manager
Christine Vanderbilt, the President & General Manager at Firehouse Subs, directs the overall business operations and strategic planning for the restaurant chain. Vanderbilt oversees initiatives focused on franchise development, operational efficiency, and brand enhancement across North America. This leadership role involves ensuring the consistent quality of Firehouse Subs' signature steamed sandwiches and premium ingredients, reinforcing the brand's unique market appeal. Vanderbilt collaborates with key stakeholders to drive growth, optimize customer experiences, and support the company's commitment to public safety through its foundation. The President & General Manager's purview includes managing P&L, driving revenue growth, and maintaining strong relationships with franchisees. Christine Vanderbilt's comprehensive management ensures the sustained success and expansion of the Firehouse Subs brand.
Michael Hancock - President
Michael Hancock, the President at Firehouse Subs, leads the strategic vision and operational execution for the fast-casual restaurant chain. Hancock directs initiatives focused on expanding the franchise model and enhancing the brand's presence across North America. This leadership role involves overseeing the consistent delivery of Firehouse Subs' unique steamed sandwiches, premium ingredients, and distinctive firefighter-themed branding. Hancock collaborates with operational teams and franchisees to drive growth, ensure quality standards, and support the company's commitment to public safety through its foundation. The President's focus remains on strengthening market share and fostering operational excellence within the hospitality sector. Michael Hancock's leadership ensures the continued expansion and success of the Firehouse Subs brand.
Daniel Packness - Chief Marketing Officer
Daniel Packness, the Chief Marketing Officer at Firehouse Subs, directs all North American marketing initiatives. Packness oversees brand strategy, advertising campaigns, and digital engagement, ensuring consistent messaging across over 1,000 locations in the United States and Canada. This leadership role involves developing innovative promotional tactics that highlight the unique steaming method and firefighter-themed branding, directly supporting franchise growth and customer acquisition. Packness collaborates with operations to align marketing efforts with in-store experiences, driving brand loyalty and market penetration. The Chief Marketing Officer's focus remains on enhancing the customer journey and expanding market share through targeted outreach and compelling brand storytelling. Daniel Packness ensures marketing strategies directly contribute to the company's expansion and public safety mission.
Carolina Berti - Chief Marketing Officer (U.S. & Canada)
Carolina Berti, the Chief Marketing Officer (U.S. & Canada) at Firehouse Subs, spearheads marketing strategies tailored for the U.S. and Canadian markets. Berti directs campaigns that emphasize the brand's unique steamed sandwiches, premium ingredients, and firefighter-themed identity, aiming to deepen customer engagement and drive traffic to over 1,000 locations. This position involves analyzing market trends and consumer behavior to refine promotional activities and digital outreach. Berti collaborates with franchise partners to ensure marketing efforts resonate locally while maintaining a unified brand message. The Chief Marketing Officer (U.S. & Canada) plays a critical part in expanding brand awareness and fostering customer loyalty through innovative marketing approaches. Carolina Berti's strategic direction supports sustained growth and reinforces the brand's commitment to quality and community.
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