Firehouse Subs Executive and Leadership Team

Rafiq Shaban, the Chief Executive Officer & Co- Owner (Franchisee) at Firehouse Subs, directs the overarching strategic vision for the brand. Overseeing the expansion of the franchise network, the Chief Executive Officer & Co- Owner (Franchisee) ensures that every location maintains the high standards of quality and service synonymous with the company. This leadership role involves managing complex relationships with franchisees while driving profitability across the North American market. By aligning operational goals with the core mission of supporting public safety, Rafiq Shaban fosters a culture of excellence and community engagement. The Chief Executive Officer & Co- Owner (Franchisee) also collaborates with the board to refine long-term growth strategies, ensuring the brand remains competitive in the quick-service restaurant sector. Through rigorous oversight of business performance, Shaban secures the financial health and operational integrity of the entire restaurant portfolio.

Iuri Miranda, the Chief Executive Officer Brasil at Firehouse Subs, directs all strategic initiatives within the South American market. Overseeing the adaptation of the brand to local consumer preferences, the Chief Executive Officer Brasil ensures that the signature hot and hearty submarine sandwiches resonate with regional audiences. This leadership role involves managing supply chain logistics and local vendor partnerships to maintain consistent product quality. By driving market penetration and brand awareness, Iuri Miranda expands the footprint of the company in a competitive international landscape. The Chief Executive Officer Brasil also coordinates with global leadership to ensure that the public-safety mission remains central to the brand identity abroad. Through meticulous planning and execution of regional growth strategies, Miranda strengthens the presence of the company, ensuring that operational excellence remains a priority across all Brazilian restaurant locations.

William Giudici, the Partner & Chief Operating Officer at Firehouse Subs, directs the daily operational functions of the restaurant network. Overseeing the implementation of standardized procedures, the Partner & Chief Operating Officer ensures that every kitchen maintains efficiency and food safety protocols. This leadership role involves optimizing labor management and inventory control to improve profitability across the enterprise. By driving operational excellence, William Giudici supports the scalability of the brand as it expands into new territories. The Partner & Chief Operating Officer also works closely with the executive team to integrate new technologies that streamline service and enhance the customer experience. Through constant monitoring of performance metrics, Giudici identifies areas for improvement, ensuring that the company remains a leader in the quick-service sector. This focus on operational rigor directly impacts the ability of the brand to deliver high-quality meals consistently.

Mike Hancock, the President at Firehouse Subs, directs the strategic execution of corporate objectives across the organization. Overseeing the alignment of departmental goals, the President ensures that the company maintains its focus on both business growth and the public-safety mission. This leadership role involves managing cross-functional teams to drive innovation in menu development and service delivery. By fostering a collaborative environment, Mike Hancock supports the professional development of staff and the overall health of the corporate culture. The President also engages with key stakeholders to ensure that the brand remains responsive to market trends and consumer demands. Through the implementation of robust management systems, Hancock enhances organizational efficiency, ensuring that the company achieves its long-term financial and social impact goals. This leadership position requires a deep understanding of the restaurant industry and a commitment to the core values of the brand.

Iraj Ghorbani, the President at Firehouse Subs, directs the expansion and development of the restaurant portfolio. Overseeing the identification of new market opportunities, the President ensures that the brand grows in a sustainable and profitable manner. This leadership role involves managing real estate acquisitions and site selection processes to optimize the footprint of the company. By driving strategic partnerships, Iraj Ghorbani strengthens the competitive position of the brand in the quick-service restaurant space. The President also collaborates with the operations team to ensure that new locations meet the high standards of quality and service expected by customers. Through the application of rigorous financial analysis, Ghorbani evaluates the performance of the restaurant network, making informed decisions that support the long-term success of the company. This focus on growth and development ensures that the brand continues to reach new communities effectively.

Larry Leudenburg, the President at Firehouse Subs, directs the integration of charitable initiatives into the core business model. Overseeing the relationship between the restaurant network and the public-safety foundation, the President ensures that the mission of supporting first responders remains a central pillar of the brand. This leadership role involves managing corporate social responsibility programs and community outreach efforts that enhance the reputation of the company. By driving engagement with local public-safety organizations, Larry Leudenburg fosters strong community ties that differentiate the brand in the marketplace. The President also works with the executive team to ensure that charitable contributions are aligned with the overall business strategy. Through the effective management of these social impact programs, Leudenburg strengthens the brand identity, ensuring that the commitment to public safety remains a visible and impactful part of the daily operations of the company.

John Spoon, the President & Owner at Firehouse Subs, directs the long-term vision and ownership strategy of the brand. Overseeing the preservation of the core values established by the founders, the President & Owner ensures that the company remains true to its mission while adapting to modern market challenges. This leadership role involves managing high-level governance and ensuring that the interests of the brand are protected. By driving strategic investments, John Spoon supports the continued evolution of the restaurant concept. The President & Owner also collaborates with other senior leaders to ensure that the business remains financially robust and operationally sound. Through a commitment to excellence and community service, Spoon guides the company toward sustainable growth, ensuring that the brand continues to provide high-quality food and support for first responders across the country for years to come.

Daniel Packness, the Chief Marketing Officer at Firehouse Subs, directs all brand positioning and consumer engagement strategies. Overseeing the development of national advertising campaigns, the Chief Marketing Officer ensures that the unique value proposition of the brand reaches target demographics effectively. This leadership role involves managing digital marketing channels, promotional events, and loyalty programs to drive customer traffic. By crafting compelling narratives that highlight the commitment to public safety, Daniel Packness strengthens the emotional connection between the brand and the community. The Chief Marketing Officer also collaborates with regional teams to tailor marketing efforts to specific market needs, ensuring consistent brand messaging across all platforms. Through data-driven analysis of consumer behavior, Packness optimizes marketing spend to maximize return on investment, ultimately supporting the growth and visibility of the company in the quick-service restaurant industry.