Go Auto Executive and Leadership Team

Mohammed El Yousfi, the Chief Executive Officer & Co-Founder at Go Auto, directs the overarching strategy and vision for the automotive group. El Yousfi guides the expansion of dealerships, repair centers, and reconditioning facilities across Canada. Overseeing financial performance and operational efficiency, the Chief Executive Officer & Co-Founder ensures alignment with the company's growth objectives. This leadership role involves fostering innovation within the automotive sector and maintaining Go Auto's market leadership. By driving strategic partnerships and market penetration, Mohammed El Yousfi directly influences the company's sustained success and its comprehensive service offerings to customers.

Dave Doerksen, the Chief Financial Officer at Go Auto, manages all financial operations and fiscal strategy for the automotive group. Doerksen oversees budgeting, financial planning, and investment analysis across dealerships, service centers, and reconditioning facilities. Ensuring robust financial health, the Chief Financial Officer monitors revenue streams from sales, service, and finance departments. This position involves optimizing capital allocation and managing risk to support Go Auto's expansive operational footprint. By implementing stringent financial controls and driving profitability, Dave Doerksen directly contributes to the company's stability and its capacity for continued expansion within the Canadian automotive market.

Phil Abraham, the President at Go Auto, directs operational execution and strategic implementation across the group's diverse business units. Abraham oversees the performance of dealerships, repair centers, and reconditioning facilities, ensuring seamless integration of services. Driving operational excellence, the President manages day-to-day activities and fosters a culture of customer satisfaction. This leadership position involves optimizing resource allocation and enhancing efficiency throughout the organization. By ensuring smooth operational workflows and effective management of service centers, Phil Abraham directly contributes to Go Auto's reputation for quality and reliability in the automotive industry.

Reginald Van Tassell, the Sales Leasing Professional & President, S Circle at Go Auto, leads specialized sales initiatives and drives performance within the S Circle division. Van Tassell focuses on optimizing leasing programs and enhancing the customer experience for high-value vehicle sales. Developing innovative sales strategies, the Sales Leasing Professional & President, S Circle ensures market competitiveness and customer loyalty. This role involves direct engagement with clients and managing the sales pipeline for premium automotive offerings. By cultivating strong client relationships and driving sales volume, Reginald Van Tassell directly impacts revenue generation and market share for specialized automotive segments.

Hadady Demonco, the Chief Risk Officer & Chief Revenue Officer at Go Auto, spearheads initiatives to mitigate financial and operational risks while maximizing revenue generation. Demonco analyzes market trends and implements strategies to enhance sales performance across all dealerships and service centers. Managing the company's exposure to market volatility, the Chief Risk Officer & Chief Revenue Officer ensures sustainable revenue growth. This dual role involves developing comprehensive risk management frameworks and identifying new revenue opportunities within the automotive sector. By safeguarding assets and driving top-line growth, Hadady Demonco directly supports Go Auto's long-term profitability and market resilience.