Go Auto Executive and Leadership Team

Jared Priestner, the Chief Executive Officer at Go Auto, directs the overarching strategic vision for the entire automotive group. Priestner manages the expansion of dealership networks and service centers, ensuring that every facility maintains high standards of operational efficiency. By overseeing the integration of reconditioning facilities into the broader business model, the Chief Executive Officer optimizes the lifecycle of vehicle inventory. This leadership role involves constant collaboration with the board to refine market positioning and drive long-term profitability. Jared Priestner monitors performance metrics across all departments to guarantee alignment with corporate objectives. Through rigorous oversight of the automotive retail landscape, the Chief Executive Officer secures a competitive advantage in the Canadian market. The executive maintains a focus on scaling service capabilities while simultaneously enhancing the customer experience across all touchpoints, ultimately fostering sustainable growth for the organization.

Mohammed El Yousfi, the Chief Executive Officer & Co-Founder at Go Auto, architects the foundational business principles that guide the company's growth. El Yousfi focuses on the development of innovative finance and insurance departments, ensuring these units provide robust value to the automotive retail ecosystem. By driving the expansion of service centers, the Chief Executive Officer & Co-Founder strengthens the company's presence in diverse regional markets. This leadership role requires constant engagement with operational teams to streamline workflows and improve service delivery speed. Mohammed El Yousfi evaluates market trends to identify new opportunities for diversification within the automotive sector. Through the implementation of advanced management systems, the Chief Executive Officer & Co-Founder enhances organizational agility and operational transparency. The executive ensures that all business units remain profitable while upholding the core mission of providing comprehensive automotive solutions to a broad customer base.

Dave Doerksen, the Chief Financial Officer at Go Auto, manages the fiscal health and capital allocation strategies for the entire automotive group. Doerksen oversees the financial reporting, budgeting, and risk management processes that support the company's extensive network of dealerships and service centers. By analyzing revenue streams from finance and insurance departments, the Chief Financial Officer ensures that capital investments yield maximum returns. This leadership role involves coordinating with other executives to align financial planning with long-term growth targets. Dave Doerksen monitors cash flow across all regional operations to maintain liquidity and support ongoing expansion efforts. Through the application of rigorous financial controls, the Chief Financial Officer mitigates operational risks and stabilizes the company's balance sheet. The executive provides critical insights that inform strategic decision-making, ultimately securing the financial foundation necessary for the organization to thrive in a competitive retail environment.

Phil Abram, the President at Go Auto, executes the daily operational strategies that drive performance across all dealerships and service facilities. Abram oversees the management of personnel and the implementation of standardized processes to ensure consistent service quality throughout the organization. By directing the activities of various department heads, the President maintains high levels of productivity and operational excellence. This leadership role involves bridging the gap between high-level strategy and ground-level execution to ensure that all business units meet their performance targets. Phil Abram monitors market dynamics to adjust operational tactics in real-time, ensuring that the company remains responsive to changing consumer demands. Through the optimization of reconditioning facilities and service workflows, the President enhances the overall efficiency of the automotive group. The executive fosters a culture of accountability and continuous improvement, which directly supports the company's objective of maintaining a dominant market position.