Colmobil Executive and Leadership Team

October, 2026

Leadership Overview

Colmobil has 8 executives leading key functions including energy strategy, real estate development, luxury brand management, organizational operations, financial planning, technological innovation, service logistics, and human capital management.

Focused on delivering comprehensive automotive solutions, Colmobil drives the transition toward sustainable mobility by integrating green energy, advanced vehicle sales, and personalized service across the Israeli market.

Leadership Roles at Colmobil

  • Chief Executive Officer - Colmobil Energy - Aviv Pfeffer
  • Chief Executive Officer, Colmobil Real Estate - Sharon Gambasho
  • Chief Executive Officer, Genesis At Colmobil Ltd (Israel) - Dana Ravid-Menachem
  • Chief Financial Officer - Ron May Tal Weinfeld
  • Chief of Staff - Keren Eiland
  • Chief Technology Officer, Innovation - Yaniv Gabay
  • Service & Operations Chief of Staff - Amir Greenberg
  • People Chief & Operations Officer & Chief People Officer - Maya Patt
  • Aviv Pfeffer - Chief Executive Officer - Colmobil Energy

    Aviv Pfeffer, the Chief Executive Officer - Colmobil Energy at Colmobil, directs the strategic expansion of green energy solutions and electric vehicle infrastructure. Pfeffer architects the transition toward sustainable power, ensuring the company remains at the forefront of the automotive energy sector. By overseeing the deployment of charging networks and renewable energy initiatives, the Chief Executive Officer - Colmobil Energy optimizes the integration of clean technology into the broader vehicle ecosystem. This leadership role involves managing complex partnerships with utility providers and technology vendors to support the growing demand for electric mobility. Aviv Pfeffer directly impacts the company's environmental footprint by scaling infrastructure projects that facilitate widespread adoption of green energy. Through rigorous market analysis and operational oversight, the Chief Executive Officer - Colmobil Energy secures long-term viability for the company's sustainable energy portfolio while maintaining high standards of service efficiency across all regional operations.

    Sharon Gambasho - Chief Executive Officer, Colmobil Real Estate

    Sharon Gambasho, the Chief Executive Officer, Colmobil Real Estate at Colmobil, manages the development and optimization of the company's physical footprint, including service centers and retail showrooms. Gambasho architects the strategic acquisition and maintenance of properties that support the automotive sales and service network. By overseeing large-scale facility projects, the Chief Executive Officer, Colmobil Real Estate ensures that all locations meet the high standards required for premium brands like Mercedes-Benz and Hyundai. This leadership role involves coordinating with internal stakeholders to align real estate assets with evolving business needs and customer experience goals. Sharon Gambasho directly impacts the company's operational capacity by expanding the physical presence across key markets. Through meticulous planning and asset management, the Chief Executive Officer, Colmobil Real Estate secures the infrastructure necessary for long-term growth, ensuring that every facility provides a seamless environment for vehicle sales, financing, and maintenance services.
    Sharon Gambasho

    Dana Ravid-Menachem - Chief Executive Officer, Genesis At Colmobil Ltd (Israel)

    Dana Ravid-Menachem, the Chief Executive Officer, Genesis At Colmobil Ltd (Israel) at Colmobil, directs the brand strategy and market positioning for the luxury Genesis line. Ravid-Menachem architects the customer experience, ensuring that the premium vehicle segment maintains a competitive edge through personalized service and high-end retail standards. By overseeing the sales and marketing initiatives for this luxury brand, the Chief Executive Officer, Genesis At Colmobil Ltd (Israel) drives brand loyalty and market penetration among discerning consumers. This leadership role involves close collaboration with global brand partners to align local operations with international luxury benchmarks. Dana Ravid-Menachem directly impacts the company's revenue growth by elevating the Genesis brand profile within the competitive automotive landscape. Through strategic focus on customer engagement and brand excellence, the Chief Executive Officer, Genesis At Colmobil Ltd (Israel) secures a dominant position for the company in the luxury vehicle market, fostering long-term relationships with high-value clients.
    Dana Ravid-Menachem

    Ron May Tal Weinfeld - Chief Financial Officer

    Ron May Tal Weinfeld, the Chief Financial Officer at Colmobil, directs the financial strategy, capital allocation, and fiscal health of the organization. Weinfeld architects the financial frameworks that support the company's diverse operations, including vehicle sales, insurance plans, and service center investments. By overseeing budgeting, forecasting, and risk management, the Chief Financial Officer ensures that the company maintains the liquidity and profitability necessary for sustainable growth. This leadership role involves providing critical financial insights to the Board and executive team to guide major investment decisions. Ron May Tal Weinfeld directly impacts the company's market position by optimizing financial performance and ensuring compliance with regulatory standards. Through disciplined fiscal management, the Chief Financial Officer secures the resources required to fund innovation, such as the transition to electric vehicles, while maintaining the financial strength needed to navigate market fluctuations and support long-term business objectives.

    Keren Eiland - Chief of Staff

    Keren Eiland, the Chief of Staff at Colmobil, coordinates cross-functional initiatives and streamlines communication between the executive leadership team and various business units. Eiland architects the internal processes that allow the company to execute its strategic vision with precision and speed. By overseeing the alignment of departmental goals, the Chief of Staff ensures that the organization remains focused on core objectives such as vehicle sales, financing, and service excellence. This leadership role involves managing high-priority projects and facilitating decision-making processes that impact the entire company. Keren Eiland directly impacts the company's operational efficiency by removing bottlenecks and fostering collaboration across diverse teams. Through rigorous oversight of organizational workflows, the Chief of Staff secures the stability and agility required to navigate the fast-paced automotive industry, ensuring that all business units operate in harmony to support the company's overarching mission of providing comprehensive automotive solutions.

    Yaniv Gabay - Chief Technology Officer, Innovation

    Yaniv Gabay, the Chief Technology Officer, Innovation at Colmobil, directs the digital transformation and technological advancement of the company's automotive services. Gabay architects the integration of advanced software solutions into the customer journey, from online vehicle selection to digital financing and service scheduling. By overseeing the development of innovative platforms, the Chief Technology Officer, Innovation ensures that the company leverages data and technology to enhance operational efficiency and customer satisfaction. This leadership role involves identifying emerging technologies that can improve the vehicle ownership experience and support the company's green energy initiatives. Yaniv Gabay directly impacts the company's competitive advantage by modernizing the retail and service infrastructure. Through the implementation of cutting-edge digital tools, the Chief Technology Officer, Innovation secures the company's position as a leader in automotive technology, driving innovation that simplifies the process for individual consumers and business clients alike.
    Yaniv Gabay

    Amir Greenberg - Service & Operations Chief of Staff

    Amir Greenberg, the Service & Operations Chief of Staff at Colmobil, directs the operational logistics and service delivery standards across the company's network of service centers. Greenberg architects the processes that ensure 24/7 support and high-quality maintenance for all vehicle brands, including Hyundai, Mitsubishi, and Mercedes-Benz. By overseeing the efficiency of service operations, the Service & Operations Chief of Staff ensures that customer needs are met with speed and precision. This leadership role involves coordinating with regional managers to maintain consistent service quality and operational excellence. Amir Greenberg directly impacts the company's reputation by ensuring that every service interaction reinforces the brand's commitment to reliability and customer care. Through the optimization of service workflows and resource allocation, the Service & Operations Chief of Staff secures the operational foundation necessary to support the company's extensive vehicle sales and trade-in programs, ensuring long-term customer satisfaction.

    Maya Patt - People Chief & Operations Officer & Chief People Officer

    Maya Patt, the People Chief & Operations Officer & Chief People Officer at Colmobil, directs the human capital strategy and operational culture of the organization. Patt architects the talent acquisition, development, and retention programs that empower the workforce to deliver exceptional service across all automotive business units. By overseeing organizational design and employee engagement, the People Chief & Operations Officer & Chief People Officer ensures that the company attracts and retains the expertise needed to maintain its market leadership. This leadership role involves aligning the workforce with the company's strategic goals, including the shift toward green energy and digital innovation. Maya Patt directly impacts the company's performance by fostering a high-performance culture that prioritizes professional growth and operational excellence. Through the implementation of robust people-centric policies, the People Chief & Operations Officer & Chief People Officer secures the organizational stability and talent pipeline required to support the company's long-term growth and service objectives.

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    Frequently Asked Questions Regarding Colmobil Top Executives and Leadership Team

    Who leads Colmobil?
    Colmobil is led by Aviv Pfeffer (Chief Executive Officer - Colmobil Energy), along with executives such as Sharon Gambasho (Chief Executive Officer, Colmobil Real Estate) and Dana Ravid-Menachem (Chief Executive Officer, Genesis At Colmobil Ltd (Israel)).
    Who is part of Colmobil’s executive team?
    The executive team of Colmobil includes leaders such as Aviv Pfeffer (Chief Executive Officer - Colmobil Energy), Sharon Gambasho (Chief Executive Officer, Colmobil Real Estate), Dana Ravid-Menachem (Chief Executive Officer, Genesis At Colmobil Ltd (Israel)) and other senior executives.
    How many executives does Colmobil have?
    Colmobil has 8 executives leading key business areas.
    What roles are included in Colmobil’s leadership team?
    The leadership team of Colmobil includes roles such as Chief Executive Officer - Colmobil Energy, Chief Executive Officer, Colmobil Real Estate, Chief Executive Officer, Genesis At Colmobil Ltd (Israel), Chief Financial Officer, Chief of Staff.