Van Horn Automotive Group Executive and Leadership Team

November, 2026

Leadership Overview

Van Horn Automotive Group has 5 executives leading key functions including strategy, operations, financial management, human resources, and executive oversight.

Committed to employee ownership and transparent vehicle retail, Van Horn Automotive Group delivers comprehensive automotive solutions across Wisconsin while maintaining a customer-centric approach to sales and fleet management.

Leadership Roles at Van Horn Automotive Group

  • Chief Executive Officer - Chuck Vanhorn
  • President & Chief Executive Officer - Jeff Niesen
  • Chief Financial Officer - Max Scheuer
  • Chief Operating Officer - Theresa Van Horn
  • Executive Vice President & Chief Human Resources Officer - Jeri Johnson
  • Chuck Vanhorn - Chief Executive Officer

    Chuck Vanhorn, the Chief Executive Officer at Van Horn Automotive Group, directs the overarching strategic vision for the entire employee-owned organization. Vanhorn architects long-term growth initiatives across all 15 dealership locations, ensuring alignment with the core mission of transparent vehicle retail. By overseeing the expansion of brand portfolios including Ford, Jeep, and Hyundai, the Chief Executive Officer maintains a competitive edge in the Wisconsin automotive market. This leadership role involves constant evaluation of market trends to optimize the customer buying experience and fleet management services. Chuck Vanhorn drives operational excellence by fostering a culture of ownership among the workforce. Through rigorous analysis of regional performance metrics, the Chief Executive Officer secures the financial health of the group. Ultimately, Vanhorn ensures that every dealership maintains the high standards of service expected by individual car buyers and business clients throughout the Midwest region.

    Jeff Niesen - President & Chief Executive Officer

    Jeff Niesen, the President & Chief Executive Officer at Van Horn Automotive Group, executes daily operational strategies to sustain the company's market position. Niesen manages the integration of new and used vehicle sales processes, ensuring that every customer interaction reflects the group's commitment to transparency. As the President & Chief Executive Officer, Niesen coordinates with department heads to streamline financing and vehicle servicing workflows. This role requires balancing the needs of individual retail clients with the complex requirements of businesses seeking fleet vehicles. Jeff Niesen drives efficiency by implementing standardized protocols across all locations, which enhances the overall car buying experience. By monitoring regional performance data, Niesen identifies opportunities for service improvements and inventory optimization. The President & Chief Executive Officer maintains strong relationships with automotive manufacturers to ensure a consistent supply of popular vehicle brands, thereby supporting the long-term stability of the entire organization.
    Jeff Niesen

    Max Scheuer - Chief Financial Officer

    Max Scheuer, the Chief Financial Officer at Van Horn Automotive Group, manages the fiscal health and capital allocation for the entire automotive enterprise. Scheuer oversees all accounting functions, financial reporting, and budgetary planning to support the company's growth objectives. As the Chief Financial Officer, Scheuer evaluates the profitability of various dealership locations and service centers, providing critical data to the executive team for informed decision-making. This role involves managing relationships with financial institutions to secure favorable terms for vehicle financing and inventory acquisition. Max Scheuer drives cost-saving initiatives that improve operational margins without compromising the quality of customer service. By analyzing economic indicators within the Wisconsin market, the Chief Financial Officer mitigates financial risks associated with automotive retail. Through precise fiscal oversight, Scheuer ensures that the employee-owned structure remains sustainable and profitable, ultimately supporting the long-term financial goals of the organization and its stakeholders.
    Max Scheuer

    Theresa Van Horn - Chief Operating Officer

    Theresa Van Horn, the Chief Operating Officer at Van Horn Automotive Group, directs the day-to-day activities across all 15 dealership locations to ensure seamless service delivery. Van Horn architects operational workflows that prioritize customer satisfaction and efficient vehicle processing. As the Chief Operating Officer, Van Horn monitors the performance of service departments and sales floors, implementing improvements that enhance the overall car buying experience. This role involves coordinating with regional managers to maintain consistent standards for vehicle maintenance and fleet management services. Theresa Van Horn drives operational scalability by integrating new technologies into the retail process, which simplifies financing and documentation for clients. By focusing on the logistical aspects of inventory management, the Chief Operating Officer ensures that popular brands like Ford, Jeep, and Hyundai remain readily available. Through constant process refinement, Van Horn maintains the high operational standards necessary for the continued success of the group.

    Jeri Johnson - Executive Vice President & Chief Human Resources Officer

    Jeri Johnson, the Executive Vice President & Chief Human Resources Officer at Van Horn Automotive Group, leads the talent acquisition and employee development strategies essential for an employee-owned company. Johnson architects programs that foster a culture of ownership, ensuring that staff members remain aligned with the company's mission of transparency and service. As the Executive Vice President & Chief Human Resources Officer, Johnson manages recruitment, training, and performance management across all locations. This role involves designing compensation and benefits structures that attract top talent in the competitive automotive retail sector. Jeri Johnson drives organizational development by implementing leadership training initiatives that prepare employees for advancement within the group. By overseeing internal communications and employee engagement, the Executive Vice President & Chief Human Resources Officer maintains a positive work environment that directly impacts customer service quality. Through these efforts, Johnson ensures that the workforce remains motivated and capable of supporting the company's growth.

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    Frequently Asked Questions Regarding Van Horn Automotive Group Top Executives and Leadership Team

    Who leads Van Horn Automotive Group?
    Van Horn Automotive Group is led by Chuck Vanhorn (Chief Executive Officer), along with executives such as Jeff Niesen (President & Chief Executive Officer) and Max Scheuer (Chief Financial Officer).
    Who is part of Van Horn Automotive Group’s executive team?
    The executive team of Van Horn Automotive Group includes leaders such as Chuck Vanhorn (Chief Executive Officer), Jeff Niesen (President & Chief Executive Officer), Max Scheuer (Chief Financial Officer) and other senior executives.
    How many executives does Van Horn Automotive Group have?
    Van Horn Automotive Group has 5 executives leading key business areas.
    What roles are included in Van Horn Automotive Group’s leadership team?
    The leadership team of Van Horn Automotive Group includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Executive Vice President & Chief Human Resources Officer.