Van Horn Automotive Group Executive and Leadership Team

July, 2026

Leadership Overview

Van Horn Automotive Group has 5 executives leading key functions including strategy, operations, finance, and human resources.

Driven by a commitment to transparency, Van Horn Automotive Group focuses on delivering a customer-friendly automotive experience, leveraging its employee-owned structure to foster dedication and service excellence across its extensive network.

Leadership Roles at Van Horn Automotive Group

  • Chief Executive Officer - Charles VanHorn
  • President & Chief Executive Officer - Jeffrey Niesen
  • Chief Financial Officer - Max Scheuer
  • Chief Operating Officer - Theresa Van Horn
  • Executive Vice President & Chief Human Resources Officer - Jeri Johnson
  • Charles VanHorn - Chief Executive Officer

    Charles VanHorn, the Chief Executive Officer at Van Horn Automotive Group, directs the overarching strategic vision and corporate governance. VanHorn oversees the integration of new market opportunities and ensures alignment with the company's employee-owned operational model. This leadership position involves guiding expansion initiatives and maintaining the group's competitive edge in the automotive retail sector. By focusing on sustainable growth, Charles VanHorn drives the long-term financial health and operational integrity of the entire organization. The Chief Executive Officer's role is critical in setting the tone for customer engagement and employee development across all 15 locations. VanHorn's strategic direction ensures the group's continued success in Wisconsin and beyond.

    Jeffrey Niesen - President & Chief Executive Officer

    Jeffrey Niesen, the President & Chief Executive Officer at Van Horn Automotive Group, executes the strategic directives and operational management across all dealerships. Niesen spearheads initiatives to enhance the customer-friendly car buying experience, ensuring transparency in sales and financing. This role involves direct oversight of the group's extensive network of over 15 locations, driving performance and service quality. By fostering strong relationships with automotive brands like Ford, Jeep, and Hyundai, Jeffrey Niesen ensures a diverse and appealing inventory. The President & Chief Executive Officer's focus extends to optimizing fleet management services for business clients. Niesen's leadership ensures operational efficiency and continued market penetration for Van Horn Automotive Group.
    Jeffrey Niesen

    Max Scheuer - Chief Financial Officer

    Max Scheuer, the Chief Financial Officer at Van Horn Automotive Group, manages all financial operations and fiscal strategy. Scheuer oversees budgeting, financial planning, and capital allocation to support the group's expansion and operational needs across its 15+ locations. This critical role ensures the financial health and stability of the employee-owned organization. By analyzing market trends and financial performance, Max Scheuer provides key insights to guide strategic decision-making. The Chief Financial Officer's responsibilities include managing investor relations and ensuring compliance with all financial regulations. Scheuer's expertise is vital in maintaining the transparent and customer-friendly financial services offered to clients seeking new and used vehicles.
    Max Scheuer

    Theresa Van Horn - Chief Operating Officer

    Theresa Van Horn, the Chief Operating Officer at Van Horn Automotive Group, directs the day-to-day operational execution across all dealership locations. Van Horn ensures the seamless delivery of new and used vehicles from brands like Ford, Jeep, and Hyundai, alongside comprehensive vehicle servicing. This position is central to maintaining the company's commitment to a transparent and customer-friendly car buying experience. By optimizing operational workflows and resource allocation, Theresa Van Horn enhances efficiency and service quality throughout the group's network. The Chief Operating Officer's focus includes managing inventory, streamlining sales processes, and overseeing the fleet management services offered to businesses. Van Horn's leadership ensures consistent high performance and customer satisfaction across all Van Horn Automotive Group sites.

    Jeri Johnson - Executive Vice President & Chief Human Resources Officer

    Jeri Johnson, the Executive Vice President & Chief Human Resources Officer at Van Horn Automotive Group, leads all human capital strategies and employee relations. Johnson cultivates the company's employee-owned culture, ensuring a supportive and engaging work environment across over 15 locations. This role is fundamental to attracting, developing, and retaining top talent within the automotive retail sector. By implementing robust HR policies and programs, Jeri Johnson supports the group's commitment to exceptional customer service and operational excellence. The Executive Vice President & Chief Human Resources Officer's responsibilities include overseeing talent acquisition, compensation, benefits, and professional development initiatives. Johnson's strategic approach to human resources reinforces the core values of Van Horn Automotive Group.

    Explore Leadership Teams in Automobile Dealers

    Frequently Asked Questions Regarding Van Horn Automotive Group Top Executives and Leadership Team

    Who leads Van Horn Automotive Group?
    Van Horn Automotive Group is led by Charles VanHorn (Chief Executive Officer), along with executives such as Jeffrey Niesen (President & Chief Executive Officer) and Max Scheuer (Chief Financial Officer).
    Who is part of Van Horn Automotive Group’s executive team?
    The executive team of Van Horn Automotive Group includes leaders such as Charles VanHorn (Chief Executive Officer), Jeffrey Niesen (President & Chief Executive Officer), Max Scheuer (Chief Financial Officer) and other senior executives.
    How many executives does Van Horn Automotive Group have?
    Van Horn Automotive Group has 5 executives leading key business areas.
    What roles are included in Van Horn Automotive Group’s leadership team?
    The leadership team of Van Horn Automotive Group includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Executive Vice President & Chief Human Resources Officer.