Van Horn Automotive Group Executive and Leadership Team

July, 2026

Leadership Overview

Van Horn Automotive Group has 5 executives leading key functions including strategy, finance, operations, and human resources.

Driven by a commitment to transparency, Van Horn Automotive Group provides a customer-friendly car buying experience, offering a wide range of new and used vehicles and dedicated servicing across its 15+ locations.

Leadership Roles at Van Horn Automotive Group

  • Chief Executive Officer - Charles VanHorn
  • President & Chief Executive Officer - Jeffrey Niesen
  • Chief Financial Officer - Max Scheuer
  • Chief Operating Officer - Theresa Van Horn
  • Executive Vice President & Chief Human Resources Officer - Jeri Johnson
  • Charles VanHorn - Chief Executive Officer

    Charles VanHorn, the Chief Executive Officer at Van Horn Automotive Group, directs the overarching strategy and long-term vision for the employee-owned automotive group. VanHorn guides the company's expansion efforts across its 15+ locations, ensuring alignment with the core mission of providing a transparent and customer-friendly car buying experience. This leadership role involves fostering a culture of excellence and accountability throughout the organization, impacting both individual car buyers and businesses seeking fleet management solutions. By setting strategic priorities, Charles VanHorn ensures the continued growth and market presence of Van Horn Automotive Group in Wisconsin and beyond. The focus remains on enhancing the customer journey from initial vehicle selection through financing and ongoing servicing.

    Jeffrey Niesen - President & Chief Executive Officer

    Jeffrey Niesen, the President & Chief Executive Officer at Van Horn Automotive Group, executes the strategic initiatives that drive operational excellence across the company's extensive network of dealerships. Niesen oversees the day-to-day management of all 15+ locations, ensuring the delivery of a wide range of new and used vehicles from brands like Ford, Jeep, and Hyundai. This executive leadership role is critical in maintaining the company's dedication to a transparent and customer-friendly car buying experience, encompassing financing and comprehensive vehicle servicing. By optimizing dealership operations and fostering strong brand partnerships, Jeffrey Niesen directly contributes to the group's market leadership and sustained growth. The President & Chief Executive Officer ensures seamless integration of fleet management services, catering to diverse business client needs.
    Jeffrey Niesen

    Max Scheuer - Chief Financial Officer

    Max Scheuer, the Chief Financial Officer at Van Horn Automotive Group, manages all financial operations and fiscal strategy for the expansive automotive group. Scheuer oversees budgeting, financial planning, and investment strategies, ensuring the financial health and stability of the company's 15+ locations. This critical role involves optimizing financial performance, managing capital allocation, and ensuring compliance with all relevant financial regulations. By providing insightful financial analysis, Max Scheuer supports strategic decision-making across all departments, from sales and marketing to operations and human resources. The Chief Financial Officer's expertise is vital in maintaining the group's commitment to a transparent customer experience, particularly concerning financing options for both individual buyers and businesses requiring fleet vehicles.
    Max Scheuer

    Theresa Van Horn - Chief Operating Officer

    Theresa Van Horn, the Chief Operating Officer at Van Horn Automotive Group, directs the operational execution and efficiency across all dealership locations. Van Horn oversees the implementation of standardized processes for sales, service, and parts departments, ensuring a consistent and high-quality customer experience at each of the 15+ sites. This leadership position is integral to maintaining the company's reputation for transparency and customer-friendliness in vehicle acquisition and servicing. By optimizing resource allocation and driving operational improvements, Theresa Van Horn directly impacts the group's profitability and market competitiveness. The Chief Operating Officer ensures that the fleet management services are integrated seamlessly into the operational framework, meeting the demands of business clients.

    Jeri Johnson - Executive Vice President & Chief Human Resources Officer

    Jeri Johnson, the Executive Vice President & Chief Human Resources Officer at Van Horn Automotive Group, leads all human capital strategies and employee relations initiatives. Johnson is responsible for talent acquisition, development, and retention across the company's 15+ locations, fostering an environment that supports the employee-owned structure. This role is crucial in cultivating a positive workplace culture that directly translates into exceptional customer service, reinforcing the group's commitment to a transparent and friendly car buying experience. By developing robust HR programs, Jeri Johnson ensures that the team possesses the skills and motivation necessary to excel in sales, financing, and vehicle servicing. The Executive Vice President & Chief Human Resources Officer plays a key part in aligning workforce capabilities with the strategic goals of Van Horn Automotive Group.

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    Frequently Asked Questions Regarding Van Horn Automotive Group Top Executives and Leadership Team

    Who leads Van Horn Automotive Group?
    Van Horn Automotive Group is led by Charles VanHorn (Chief Executive Officer), along with executives such as Jeffrey Niesen (President & Chief Executive Officer) and Max Scheuer (Chief Financial Officer).
    Who is part of Van Horn Automotive Group’s executive team?
    The executive team of Van Horn Automotive Group includes leaders such as Charles VanHorn (Chief Executive Officer), Jeffrey Niesen (President & Chief Executive Officer), Max Scheuer (Chief Financial Officer) and other senior executives.
    How many executives does Van Horn Automotive Group have?
    Van Horn Automotive Group has 5 executives leading key business areas.
    What roles are included in Van Horn Automotive Group’s leadership team?
    The leadership team of Van Horn Automotive Group includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Executive Vice President & Chief Human Resources Officer.