Fully Promoted Executive and Leadership Team

September, 2026

Leadership Overview

Fully Promoted has 10 executives leading key functions including strategic branding, franchise operations, and marketing solutions.

Focused on delivering comprehensive promotional products and apparel, Fully Promoted empowers businesses to expand market reach through high-impact branding solutions while maintaining a commitment to operational excellence across all regional franchise locations.

Leadership Roles at Fully Promoted

  • Chief Executive Officer - Willie Girlinghouse
  • Owner & Chief Executive Officer - Nick D'Alleva
  • Chief Executive Officer & Owner - Chad Dick
  • President & Chief Executive Officer - Shabbir Bhinderwala
  • Franchise Owner and Chief Operating Officer - Jeff Sapol
  • President & Owner - Sandra Sapol
  • President - Rohan Peiris
  • Owner and President Fully Promoted of Southern N. H. - Sal Calautti
  • President & Owner - Bill Reilly
  • Owner and President - Faith Hopper
  • Willie Girlinghouse - Chief Executive Officer

    Willie Girlinghouse, the Chief Executive Officer at Fully Promoted, directs the overarching corporate strategy for comprehensive marketing and branding solutions. Girlinghouse architects long-term growth initiatives that enable clients to increase customer acquisition through branded apparel and promotional merchandise. By overseeing the national network, the Chief Executive Officer ensures consistent service delivery across diverse market segments. This leadership role involves constant evaluation of industry trends to maintain a competitive edge in the promotional products sector. Willie Girlinghouse drives the integration of new marketing technologies to enhance client engagement and brand visibility. Through rigorous oversight of corporate performance, the Chief Executive Officer secures the financial health of the organization. The executive maintains alignment with the board to execute expansion plans, ensuring that the company remains the premier choice for businesses seeking professional branding support throughout North American markets.
    Willie Girlinghouse

    Nick D'Alleva - Owner & Chief Executive Officer

    Nick D'Alleva, the Owner & Chief Executive Officer at Fully Promoted, manages the high-level business development and strategic vision for the organization. D'Alleva oversees the expansion of the brand footprint, ensuring that every franchise location delivers superior marketing solutions to local businesses. By focusing on the scalability of the business model, the Owner & Chief Executive Officer optimizes the supply chain for apparel and promotional goods. This leadership role requires constant collaboration with regional stakeholders to refine service offerings and improve operational efficiency. Nick D'Alleva drives the implementation of standardized branding protocols that define the company's market presence. Through the management of key partnerships, the Owner & Chief Executive Officer strengthens the competitive position of the firm. The executive ensures that all business activities support the core mission of helping customers attract more clients through effective, high-quality promotional branding strategies.
    Nick D'Alleva

    Chad Dick - Chief Executive Officer & Owner

    Chad Dick, the Chief Executive Officer & Owner at Fully Promoted, governs the strategic direction and ownership interests of the enterprise. Dick architects the framework for sustainable growth, focusing on the delivery of comprehensive marketing solutions that utilize apparel and promotional products to drive client success. By overseeing the alignment of corporate objectives with franchise performance, the Chief Executive Officer & Owner ensures that the brand maintains a consistent reputation for quality. This leadership role involves managing complex business relationships and securing the resources necessary for market penetration. Chad Dick drives the adoption of innovative marketing tools that allow clients to differentiate their businesses in crowded markets. Through the oversight of operational standards, the Chief Executive Officer & Owner guarantees that every customer interaction reflects the company's commitment to excellence. The executive manages the long-term trajectory of the firm, ensuring stability and continued relevance in the evolving marketing services industry.

    Shabbir Bhinderwala - President & Chief Executive Officer

    Shabbir Bhinderwala, the President & Chief Executive Officer at Fully Promoted, leads the daily operations and strategic execution of the company's marketing mission. Bhinderwala oversees the development of promotional product lines that serve as the foundation for client branding efforts. By directing the efforts of the executive team, the President & Chief Executive Officer ensures that all departments remain focused on customer acquisition and brand growth. This leadership role requires the management of complex operational workflows to maintain high standards of service across the entire organization. Shabbir Bhinderwala drives the implementation of regional market strategies that expand the company's reach into new territories. Through the coordination of internal resources, the President & Chief Executive Officer optimizes the delivery of apparel and marketing solutions. The executive maintains a sharp focus on performance metrics, ensuring that the company consistently meets its growth targets while providing exceptional value to every client served.

    Jeff Sapol - Franchise Owner and Chief Operating Officer

    Jeff Sapol, the Franchise Owner and Chief Operating Officer at Fully Promoted, manages the internal scaling and operational infrastructure of the business. Sapol oversees the logistics of apparel production and the distribution of promotional products to ensure timely delivery for all clients. By focusing on the efficiency of franchise operations, the Franchise Owner and Chief Operating Officer streamlines the processes that allow local businesses to leverage professional branding. This leadership role involves the implementation of rigorous quality control measures to maintain the integrity of the brand. Jeff Sapol drives the adoption of new operational technologies that reduce overhead and increase output capacity. Through the management of daily workflows, the Franchise Owner and Chief Operating Officer ensures that the company's marketing solutions remain accessible and effective. The executive coordinates with other leaders to align operational capabilities with the broader strategic goals of the organization, supporting sustained growth and market impact.

    Sandra Sapol - President & Owner

    Sandra Sapol, the President & Owner at Fully Promoted, directs the high-level management and ownership responsibilities for the organization. Sapol oversees the strategic planning of marketing initiatives that help clients build brand recognition through apparel and promotional items. By focusing on the long-term vision of the company, the President & Owner ensures that all business activities align with the goal of helping customers attract more business. This leadership role involves the cultivation of key client relationships and the oversight of brand standards across all service offerings. Sandra Sapol drives the development of new market opportunities, ensuring that the company remains at the forefront of the promotional products industry. Through the management of corporate assets, the President & Owner secures the resources needed for continued success. The executive maintains a focus on excellence, ensuring that every branding solution provided meets the specific needs of the diverse client base served by the firm.

    Rohan Peiris - President

    Rohan Peiris, the President at Fully Promoted, manages the execution of corporate strategy and the delivery of marketing services. Peiris oversees the departments responsible for client branding, ensuring that every apparel and promotional product order meets the highest quality standards. By directing the efforts of the management team, the President ensures that the company's marketing solutions effectively help customers grow their own businesses. This leadership role involves the oversight of regional operations to ensure consistency and service excellence. Rohan Peiris drives the implementation of customer-centric strategies that enhance the overall value proposition of the brand. Through the coordination of internal teams, the President optimizes the service delivery process to meet the demands of a competitive market. The executive focuses on achieving operational efficiency and driving revenue growth, ensuring that the company remains a leader in the promotional products and marketing services sector through consistent performance and innovation.

    Sal Calautti - Owner and President Fully Promoted of Southern N. H.

    Sal Calautti, the Owner and President Fully Promoted of Southern N. H. at Fully Promoted, manages the regional operations and market presence within the designated territory. Calautti oversees the local implementation of the company's comprehensive marketing solutions, ensuring that businesses in the region receive high-quality apparel and promotional products. By focusing on local client acquisition, the Owner and President Fully Promoted of Southern N. H. drives the growth of the brand in the regional market. This leadership role involves the management of local staff and the coordination of service delivery to meet specific client needs. Sal Calautti drives the adoption of corporate branding standards to ensure a consistent customer experience. Through the oversight of regional performance, the Owner and President Fully Promoted of Southern N. H. ensures that the business remains a vital resource for local companies seeking to improve their visibility and attract more customers through effective promotional strategies.
    Sal Calautti

    Bill Reilly - President & Owner

    Bill Reilly, the President & Owner at Fully Promoted, governs the strategic direction and operational success of the business. Reilly oversees the development of marketing solutions that enable clients to effectively brand their names on apparel and promotional products. By focusing on the growth of the client base, the President & Owner ensures that the company remains a key partner for businesses looking to increase their market reach. This leadership role involves the management of business resources and the oversight of service quality to maintain a strong reputation. Bill Reilly drives the implementation of innovative branding techniques that provide tangible value to customers. Through the coordination of daily operations, the President & Owner ensures that the company meets its performance targets and continues to deliver high-quality marketing services. The executive manages the long-term health of the business, ensuring that it remains competitive and responsive to the evolving needs of the market.
    Bill Reilly

    Faith Hopper - Owner and President

    Faith Hopper, the Owner and President at Fully Promoted, manages the strategic vision and operational oversight of the organization. Hopper oversees the delivery of comprehensive marketing solutions, ensuring that clients receive high-quality apparel and promotional products that enhance their brand visibility. By focusing on the growth and sustainability of the business, the Owner and President ensures that the company consistently helps customers attract more business. This leadership role involves the management of key operational functions and the cultivation of strong client relationships. Faith Hopper drives the implementation of effective marketing strategies that align with the company's core mission. Through the oversight of performance metrics, the Owner and President guarantees that the firm maintains its competitive edge in the promotional products industry. The executive coordinates with the team to ensure that all branding services are delivered with precision, supporting the overall success and market impact of the organization.

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    Frequently Asked Questions Regarding Fully Promoted Top Executives and Leadership Team

    Who leads Fully Promoted?
    Fully Promoted is led by Willie Girlinghouse (Chief Executive Officer), along with executives such as Nick D'Alleva (Owner & Chief Executive Officer) and Chad Dick (Chief Executive Officer & Owner).
    Who is part of Fully Promoted’s executive team?
    The executive team of Fully Promoted includes leaders such as Willie Girlinghouse (Chief Executive Officer), Nick D'Alleva (Owner & Chief Executive Officer), Chad Dick (Chief Executive Officer & Owner) and other senior executives.
    How many executives does Fully Promoted have?
    Fully Promoted has 10 executives leading key business areas.
    What roles are included in Fully Promoted’s leadership team?
    The leadership team of Fully Promoted includes roles such as Chief Executive Officer, Owner & Chief Executive Officer, Chief Executive Officer & Owner, President & Chief Executive Officer, Franchise Owner and Chief Operating Officer.