Fully Promoted Executive and Leadership Team

October, 2026

Leadership Overview

Fully Promoted has 10 executives leading key functions including strategy, operations, franchise development, and regional market expansion.

Focused on delivering comprehensive marketing solutions through branded apparel and promotional products, Fully Promoted empowers businesses to enhance brand visibility and customer engagement across diverse global markets.

Leadership Roles at Fully Promoted

  • Chief Executive Officer - Willie Girlinghouse
  • Owner & Chief Executive Officer - Nick D'Alleva
  • President & Chief Executive Officer - Shabbir Bhinderwala
  • Franchise Owner and Chief Operating Officer - Jeff Sapol
  • President & Owner - Sandra Sapol
  • President - Colleen Akers
  • Owner and President Fully Promoted of Southern N. H. - Sal Calautti
  • President & Owner - Bill Reilly
  • Owner and President - Faith Hopper
  • President - Rohan Peiris
  • Willie Girlinghouse - Chief Executive Officer

    Willie Girlinghouse, the Chief Executive Officer at Fully Promoted, directs the overarching corporate strategy and long-term vision for the organization. By aligning marketing solutions with evolving client needs, the Chief Executive Officer ensures consistent growth across the promotional products sector. Girlinghouse oversees the integration of branding services into the broader business model, maintaining a competitive edge in the marketplace. This leadership role involves constant collaboration with the board to refine operational efficiency and expand the reach of branded apparel offerings. Through rigorous analysis of market trends, Willie Girlinghouse drives the company toward sustainable profitability and increased brand recognition. The Chief Executive Officer maintains a focus on high-level performance metrics, ensuring that every strategic initiative supports the core mission of helping customers attract more business through effective, high-quality promotional branding and apparel solutions.
    Willie Girlinghouse

    Nick D'Alleva - Owner & Chief Executive Officer

    Nick D'Alleva, the Owner & Chief Executive Officer at Fully Promoted, manages the foundational business interests and strategic direction of the enterprise. As the Owner & Chief Executive Officer, D'Alleva prioritizes the expansion of the franchise network, ensuring that each location delivers consistent, high-quality marketing and branding services. This role involves deep engagement with operational scaling, focusing on the deployment of promotional products that drive client acquisition. By fostering a culture of excellence, Nick D'Alleva secures the company's position as a leader in the marketing services industry. The executive monitors regional performance across the United States, adjusting tactics to meet shifting consumer demands. Through the optimization of supply chain logistics for apparel, D'Alleva ensures that the company remains a reliable partner for businesses seeking to elevate their brand presence through tangible, effective promotional assets and comprehensive marketing support.
    Nick D'Alleva

    Shabbir Bhinderwala - President & Chief Executive Officer

    Shabbir Bhinderwala, the President & Chief Executive Officer at Fully Promoted, architects the tactical execution of the company's primary business objectives. The President & Chief Executive Officer drives the development of innovative marketing solutions, ensuring that the organization remains at the forefront of the promotional products industry. Bhinderwala oversees the alignment of internal resources with the needs of a diverse client base, facilitating seamless service delivery across all operational channels. This leadership position requires constant interaction with key stakeholders to refine the company's value proposition in the competitive marketing landscape. By focusing on revenue growth and operational excellence, Shabbir Bhinderwala strengthens the brand's market impact. The President & Chief Executive Officer maintains a rigorous standard for quality control, ensuring that every branded apparel item and promotional product serves as a powerful tool for customer acquisition and long-term business success.

    Jeff Sapol - Franchise Owner and Chief Operating Officer

    Jeff Sapol, the Franchise Owner and Chief Operating Officer at Fully Promoted, manages the day-to-day operational infrastructure and franchise-level performance. As the Franchise Owner and Chief Operating Officer, Sapol focuses on streamlining internal processes to ensure that every location delivers superior marketing and branding services. This role involves the implementation of standardized operational protocols that enhance efficiency and service quality across the network. By overseeing the logistics of promotional product distribution, Sapol ensures that client requirements are met with precision and speed. Jeff Sapol works closely with other leadership members to translate corporate strategy into actionable, localized business plans. The executive drives initiatives that improve the customer experience, ultimately supporting the company's mission to help businesses grow through effective branding. Through meticulous oversight of operational workflows, Sapol maintains the high standards expected of the brand in the competitive marketing services sector.

    Sandra Sapol - President & Owner

    Sandra Sapol, the President & Owner at Fully Promoted, directs the strategic growth and ownership interests of the business. As the President & Owner, Sapol oversees the development of client relationships and the expansion of the company's market footprint. This leadership role involves identifying new opportunities for branding and promotional product integration, ensuring that the company remains a vital partner for businesses seeking growth. By fostering a culture of innovation, Sapol drives the team to deliver creative marketing solutions that resonate with target audiences. Sandra Sapol collaborates with other executives to ensure that the company's mission remains central to all business activities. The President & Owner monitors regional market dynamics, adjusting strategies to maintain a competitive advantage. Through a focus on client satisfaction and brand integrity, Sapol ensures that the organization continues to provide high-quality apparel and promotional products that effectively drive customer acquisition.

    Colleen Akers - President

    Colleen Akers, the President at Fully Promoted, leads the execution of corporate initiatives and the management of regional business operations. As the President, Akers focuses on the delivery of comprehensive marketing solutions, ensuring that the company's branding services meet the specific needs of a diverse client base. This role involves overseeing the strategic deployment of promotional products and apparel, which serve as the core of the company's business model. By driving operational excellence, Akers ensures that the organization maintains its reputation for quality and reliability. Colleen Akers works to align team efforts with the broader company mission, facilitating growth and market penetration. The President monitors performance metrics to identify areas for improvement, ensuring that the company remains agile in a changing marketing landscape. Through consistent leadership, Akers supports the company's goal of helping customers attract more business through effective, high-impact branding strategies.

    Sal Calautti - Owner and President Fully Promoted of Southern N. H.

    Sal Calautti, the Owner and President Fully Promoted of Southern N. H. at Fully Promoted, manages the regional operations and business development for the Southern New Hampshire market. As the Owner and President Fully Promoted of Southern N. H., Calautti focuses on delivering tailored marketing solutions that help local businesses enhance their brand visibility. This role involves the direct oversight of promotional product sales and apparel branding, ensuring that every client receives high-quality service. By building strong relationships within the regional business community, Calautti drives growth and strengthens the company's market presence. Sal Calautti works to implement corporate strategies at the local level, ensuring that the brand's mission is effectively communicated to customers. Through a commitment to operational excellence and client success, the executive ensures that the company remains a preferred partner for businesses seeking to leverage promotional products for effective customer acquisition and brand development.
    Sal Calautti

    Bill Reilly - President & Owner

    Bill Reilly, the President & Owner at Fully Promoted, directs the strategic vision and operational management of the business. As the President & Owner, Reilly focuses on the expansion of marketing services and the effective distribution of promotional products. This role involves overseeing the development of branding strategies that help clients achieve their growth objectives. By maintaining a focus on quality and customer service, Reilly ensures that the company remains a leader in the promotional products industry. Bill Reilly collaborates with other leaders to refine the company's approach to market challenges, ensuring that the organization stays competitive. The President & Owner monitors regional performance, adjusting tactics to maximize impact and revenue. Through a dedication to the company's mission, Reilly drives the team to provide innovative apparel and branding solutions that empower businesses to attract more customers and build lasting brand recognition.
    Bill Reilly

    Faith Hopper - Owner and President

    Faith Hopper, the Owner and President at Fully Promoted, manages the strategic direction and daily operations of the business. As the Owner and President, Hopper focuses on the delivery of comprehensive marketing solutions, ensuring that the company's branding services are aligned with client needs. This role involves overseeing the production and distribution of promotional products and apparel, which are essential for customer acquisition. By driving operational efficiency, Hopper ensures that the company maintains its high standards of quality and service. Faith Hopper works to foster a culture of growth and innovation, supporting the company's mission to help businesses succeed through effective branding. The Owner and President monitors market trends, adjusting strategies to ensure that the company remains a competitive force in the marketing services industry. Through consistent leadership, Hopper ensures that the organization continues to provide value to its clients and stakeholders.

    Rohan Peiris - President

    Rohan Peiris, the President at Fully Promoted, leads the strategic execution of marketing and branding initiatives. As the President, Peiris focuses on the development of promotional products and apparel solutions that help clients achieve their business goals. This role involves overseeing the operational aspects of the business, ensuring that services are delivered with precision and quality. By driving growth and market penetration, Peiris ensures that the company remains a leader in the promotional products sector. Rohan Peiris works to align team efforts with the company's mission, facilitating success for both the organization and its clients. The President monitors performance and market dynamics, adjusting strategies to maintain a competitive edge. Through a commitment to excellence, Peiris supports the company's goal of helping businesses attract more customers through effective, high-impact branding strategies and comprehensive marketing support services.

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    Frequently Asked Questions Regarding Fully Promoted Top Executives and Leadership Team

    Who leads Fully Promoted?
    Fully Promoted is led by Willie Girlinghouse (Chief Executive Officer), along with executives such as Nick D'Alleva (Owner & Chief Executive Officer) and Shabbir Bhinderwala (President & Chief Executive Officer).
    Who is part of Fully Promoted’s executive team?
    The executive team of Fully Promoted includes leaders such as Willie Girlinghouse (Chief Executive Officer), Nick D'Alleva (Owner & Chief Executive Officer), Shabbir Bhinderwala (President & Chief Executive Officer) and other senior executives.
    How many executives does Fully Promoted have?
    Fully Promoted has 10 executives leading key business areas.
    What roles are included in Fully Promoted’s leadership team?
    The leadership team of Fully Promoted includes roles such as Chief Executive Officer, Owner & Chief Executive Officer, President & Chief Executive Officer, Franchise Owner and Chief Operating Officer, President & Owner.