Circana Executive and Leadership Team

Steven McNaught, the Chief Financial Officer (APAC) at Circana, manages the financial health and fiscal planning for operations across the Asia-Pacific region. Overseeing regional revenue growth and capital allocation, the Chief Financial Officer (APAC) ensures that financial reporting aligns with the company's global standards for accuracy and transparency. This leadership position involves evaluating market-specific investment opportunities to expand the firm's footprint in emerging economies. Steven McNaught drives cost-efficiency initiatives that allow the organization to reinvest in advanced analytics and consumer research tools. By monitoring regional economic trends, the Chief Financial Officer (APAC) provides the necessary financial intelligence to support long-term business sustainability. McNaught collaborates with global leadership to harmonize regional fiscal performance with the overarching goal of delivering actionable insights to clients throughout the APAC market.

Rupert Walters, the Group President at Circana, oversees the strategic direction of multiple business units to ensure consistent delivery of consumer behavior insights. By managing the performance of diverse service lines, the Group President aligns operational output with the needs of global retailers and brands. This role involves fostering innovation within the company's analytics framework to help clients navigate complex market shifts. Rupert Walters drives the execution of growth strategies that leverage the firm's cross-industry data expertise. Through the coordination of various business practices, the Group President maintains a focus on meeting consumer demand and expanding the company's influence in the marketplace. Walters works closely with other senior leaders to refine the organization's advisory approach, ensuring that every client interaction results in measurable business impact and sustained competitive advantage.

Brian Lutwick, the President, Mobile at Circana, leads the strategic development of mobile-focused analytics and consumer research solutions. By analyzing mobile usage patterns and consumer behavior, the President, Mobile ensures that clients receive precise data regarding the complete consumer wallet. This role involves architecting new service offerings that address the rapid evolution of mobile commerce and digital engagement. Brian Lutwick drives the expansion of mobile-centric insights to help brands optimize their digital presence and outpace market competition. Through the application of advanced data modeling, the President, Mobile identifies emerging trends that influence purchasing decisions across various platforms. Lutwick collaborates with the broader leadership team to integrate mobile data into the company's comprehensive advisory services, ultimately enabling clients to make informed decisions that drive innovation and long-term growth.

Daniel De Pinho, the President & Global General Manager, Financial Services Public Sector, SMB & Corporate Sales Enablement at Circana, directs the sales strategy and operational enablement for key market segments. By overseeing the delivery of analytics to financial institutions and public sector entities, the President & Global General Manager, Financial Services Public Sector, SMB & Corporate Sales Enablement ensures that clients leverage data to drive economic growth. This role involves building scalable sales processes that support small and medium-sized businesses in navigating complex consumer landscapes. Daniel De Pinho drives the implementation of corporate sales tools that enhance the efficiency of the global sales force. Through the alignment of sales objectives with the company's advisory mission, the President & Global General Manager, Financial Services Public Sector, SMB & Corporate Sales Enablement secures market share and fosters long-term client partnerships.

Tia Frapolli, the President, Office, Mobile, Print & Imaging at Circana, leads the specialized business practice focused on hardware and imaging market analytics. By providing deep expertise in these sectors, the President, Office, Mobile, Print & Imaging helps clients understand the complete store and consumer wallet dynamics. This role involves developing data-driven strategies that address the specific challenges of the office and print industries. Tia Frapolli drives the creation of actionable insights that enable brands to meet evolving consumer demand and optimize product innovation. Through the analysis of market trends, the President, Office, Mobile, Print & Imaging ensures that clients maintain a competitive edge in a rapidly changing technological environment. Frapolli works with the broader organization to integrate these specialized insights into the company's comprehensive advisory framework, supporting overall business growth.

Patti Altman, the Global President, Solutions at Circana, oversees the development and deployment of the company's comprehensive suite of analytical solutions. By managing the product lifecycle and service delivery, the Global President, Solutions ensures that clients receive the clarity needed to navigate complex consumer behavior. This role involves architecting innovative data products that integrate cross-industry insights for global brands and retailers. Patti Altman drives the strategic alignment of solution offerings with the company's mission to unlock business growth. Through the continuous improvement of analytical tools, the Global President, Solutions enables clients to apply insights effectively and outpace the competition. Altman collaborates with cross-functional teams to ensure that all solutions meet the highest standards of accuracy and relevance, ultimately empowering clients to make data-driven decisions that ignite innovation and meet consumer demand.

Sam Matsuno, the President at Circana, directs the overarching operational strategy and business performance of the organization. By fostering a culture of innovation and analytical excellence, the President ensures that the firm remains the leading advisor on consumer behavior. This role involves coordinating the efforts of various business practices to provide a unified approach to client service. Sam Matsuno drives the execution of long-term growth initiatives that leverage the company's unparalleled technology and data expertise. Through the oversight of global operations, the President maintains the firm's competitive position in the marketplace. Matsuno works with the Board and other C-suite leaders to refine the company's vision, ensuring that all strategic actions support the goal of helping 7,000 of the world's leading brands and retailers apply insights to unlock business growth.

Stephen Flavin, the President, Automotive Business Practice at Circana, leads the strategic analysis and advisory services for the automotive sector. By leveraging deep industry expertise and cross-industry data, the President, Automotive Business Practice provides clarity on consumer behavior within the automotive market. This role involves developing insights that help automotive brands and retailers understand the complete consumer journey. Stephen Flavin drives the implementation of data-driven strategies that allow clients to meet shifting consumer demand and outpace competition. Through the analysis of market trends, the President, Automotive Business Practice identifies opportunities for innovation and growth within the automotive landscape. Flavin collaborates with the broader leadership team to integrate automotive-specific insights into the company's global advisory framework, ensuring that clients receive the most accurate and actionable information to support their business objectives.

Bruce Schnur, the Global Technology Chief of Staff at Circana, directs the operational efficiency of the firm's technical infrastructure. By aligning engineering resources with the company's advanced analytics mission, the Chief of Staff ensures that data processing capabilities meet the rigorous demands of 7,000 global clients. This role involves managing cross-functional workflows to accelerate the deployment of proprietary technology platforms. Bruce Schnur optimizes internal processes to support the rapid scaling of consumer behavior insights across international markets. Through the integration of sophisticated data tools, the Chief of Staff maintains the technical agility required to outpace industry competition. Schnur facilitates communication between technical teams and executive leadership to ensure that all digital initiatives remain synchronized with the broader corporate strategy of providing clarity in complex consumer landscapes.

Deirdre McFarland, the Chief Marketing & Communications Officer at Circana, manages the global brand identity and external messaging strategy. By articulating the value of the company's advanced analytics and cross-industry data, the Chief Marketing & Communications Officer ensures that the market understands the firm's role as a leading advisor on consumer behavior. This role involves directing integrated marketing campaigns that highlight the company's ability to provide clarity for brands and retailers. Deirdre McFarland drives the development of thought leadership content that positions the organization as an authority on consumer demand and innovation. Through the strategic use of communications, the Chief Marketing & Communications Officer strengthens the firm's reputation and supports business development efforts. McFarland collaborates with executive leadership to ensure that all brand touchpoints reflect the company's commitment to helping clients outpace the competition.