Circana Executive and Leadership Team

Phemelo Phemiz, the Chief Executive Officer at Circana, directs the overarching strategy and vision for the organization. Phemiz guides Circana's mission to provide clarity on consumer behavior through advanced analytics and cross-industry data. This leadership role involves aligning Circana's technological capabilities with market demands to empower clients, including nearly 7,000 global brands and retailers, to achieve business growth. Phemiz ensures the company's insights ignite innovation and help clients outpace competition by understanding the complete consumer, store, and wallet. The Chief Executive Officer's focus remains on driving Circana's impact across North America and EMEA, ensuring clients gain actionable intelligence to meet evolving consumer needs and maintain a competitive edge in the marketplace. Phemelo Phemiz's strategic direction is critical for navigating the complexities of consumer behavior and delivering unparalleled value.

Holly Knightly, the Chief Financial Officer at Circana, manages the company's financial operations and strategic fiscal planning. Knightly oversees all financial reporting, budgeting, and investment strategies, ensuring robust financial health across the organization. This position is critical for supporting Circana's global operations and its mission to provide clarity on consumer behavior through advanced technology and analytics. Holly Knightly's financial acumen guides decisions that enable nearly 7,000 leading brands and retailers to achieve business growth by leveraging Circana's insights. The Chief Financial Officer's responsibilities include optimizing resource allocation to drive innovation and maintain a competitive edge for clients. Knightly ensures financial compliance and drives efficiency across all departments, supporting Circana's expansion in North America and other key markets. Holly Knightly's leadership ensures sustainable financial performance and supports strategic growth initiatives.

Steven McNaught, the Chief Financial Officer (APAC) at Circana, leads financial strategy and operations specifically for the Asia-Pacific region. McNaught manages regional financial planning, reporting, and compliance, ensuring alignment with Circana's global financial objectives. This role is vital for supporting Circana's expansion and service delivery within the APAC market, enabling local brands and retailers to leverage advanced analytics and cross-industry data. Steven McNaught's financial oversight helps clients in the region understand consumer behavior and achieve business growth. The Chief Financial Officer (APAC)'s responsibilities include optimizing financial resources to support regional initiatives and client success. McNaught ensures financial integrity and drives fiscal efficiency across APAC operations, contributing to Circana's overall market impact. Steven McNaught's expertise is crucial for navigating the unique financial landscape of the Asia-Pacific market.

Randy Kirschner, the Chief Operating Officer at Circana, directs the operational execution and efficiency of the company's global business. Kirschner oversees the integration of technology and advanced analytics, ensuring seamless delivery of services to nearly 7,000 leading brands and retailers. This role is fundamental to Circana's ability to provide clarity on consumer behavior and unlock business growth for its clients. Randy Kirschner's operational leadership ensures that Circana's cross-industry data and deep expertise are effectively deployed to help clients understand the complete consumer, store, and wallet. The Chief Operating Officer's focus includes optimizing internal processes, managing service delivery across North America and EMEA, and driving operational excellence. Kirschner ensures that Circana's technological infrastructure supports continuous innovation and helps clients outpace the competition. Randy Kirschner's operational oversight is key to maintaining service quality and client satisfaction.

Tia Frapolli, the President, Office, Mobile, Print & Imaging at Circana, leads the strategic direction and business development for specific market sectors. Frapolli oversees operations and client engagement within the Office, Mobile, Print, and Imaging industries, leveraging Circana's advanced analytics and cross-industry data. This role is crucial for helping nearly 7,000 leading brands and retailers in these sectors understand consumer behavior and achieve business growth. Tia Frapolli's leadership ensures clients gain actionable insights to navigate market complexities and outpace competition. The President's focus includes driving innovation and client success within these specialized markets, ensuring Circana's services provide clarity on the complete consumer, store, and wallet. Frapolli's expertise is key to tailoring Circana's offerings to the unique demands of these industries across North America and globally. Tia Frapolli's strategic oversight supports sustained growth and market leadership in these key sectors.

Daniel De Pinho, the President & Global General Manager, Financial Services Public Sector, SMB & Corporate Sales Enablement at Circana, drives strategic growth and sales enablement across key business segments. De Pinho oversees initiatives that enhance client engagement and success within Financial Services, Public Sector, SMB, and Corporate markets globally. This role is vital for ensuring these diverse client groups leverage Circana's advanced analytics and cross-industry data to understand consumer behavior and achieve business growth. Daniel De Pinho's leadership focuses on optimizing sales strategies and providing clients with the clarity needed to navigate market complexities. The President & Global General Manager's responsibilities include fostering strong client relationships and driving adoption of Circana's insights across these critical sectors. De Pinho ensures sales teams are equipped to deliver maximum value, helping clients understand the complete consumer, store, and wallet. Daniel De Pinho's strategic sales enablement is critical for Circana's global market penetration and client success.

Tim Fires, the President Foodservice at Circana, directs the strategic vision and operational execution for the foodservice sector. Fires oversees the delivery of Circana's advanced analytics and cross-industry data to clients within the foodservice industry, enabling them to understand consumer behavior and drive business growth. This leadership role is essential for helping nearly 7,000 leading brands and retailers in foodservice gain clarity and competitive advantage. Tim Fires' focus is on leveraging Circana's expertise to help clients navigate market dynamics and meet evolving consumer demands. The President Foodservice's responsibilities include fostering innovation and client success within this specialized market, ensuring clients can effectively understand the complete consumer, store, and wallet. Fires drives initiatives that enhance Circana's impact and market leadership in the foodservice sector across North America and beyond. Tim Fires' strategic leadership is key to delivering unparalleled value to foodservice clients.

Misty Davis, the Chief Marketing Officer at Circana, architects and executes comprehensive marketing strategies that amplify Circana's brand presence and market leadership. Davis oversees all aspects of marketing, communications, and brand development, ensuring consistent messaging across global platforms. This role is pivotal in communicating Circana's value proposition to nearly 7,000 leading brands and retailers, highlighting the company's advanced analytics and cross-industry data capabilities. Misty Davis drives initiatives that showcase how Circana provides clarity on consumer behavior, enabling clients to unlock business growth. The Chief Marketing Officer's efforts focus on expanding market reach within North America and key international territories, fostering stronger client relationships, and positioning Circana as the essential advisor for understanding the complete consumer, store, and wallet. Davis ensures marketing efforts directly support client acquisition and retention goals.

Bruce Schnur, the Global Technology Chief of Staff at Circana, supports the strategic direction and execution of the company's technology initiatives. Schnur collaborates with technology leadership to enhance Circana's unparalleled technology and advanced analytics capabilities, which are central to providing clarity on consumer behavior. This role is essential for ensuring that Circana's technological infrastructure effectively supports nearly 7,000 leading brands and retailers in their pursuit of business growth. Bruce Schnur's efforts focus on streamlining technology operations and fostering innovation across global teams, enabling clients to understand the complete consumer, store, and wallet. The Global Technology Chief of Staff's responsibilities include driving technology-related projects and ensuring alignment with Circana's overall mission. Schnur plays a key part in maintaining Circana's competitive edge through technological advancement. Bruce Schnur's contributions are vital for the continuous evolution of Circana's data and analytics platforms.

Deirdre McFarland, the Chief Marketing & Communications Officer at Circana, directs integrated marketing and communication strategies to enhance Circana's brand reputation and market influence. McFarland oversees public relations, corporate communications, and brand messaging, ensuring a cohesive narrative across all channels. This leadership position is critical for articulating Circana's value proposition to nearly 7,000 leading brands and retailers, emphasizing its role as an advisor on consumer behavior. Deirdre McFarland drives initiatives that showcase how Circana's advanced analytics and cross-industry data unlock business growth. The Chief Marketing & Communications Officer's focus includes strengthening stakeholder relationships and positioning Circana as a thought leader in understanding the complete consumer, store, and wallet. McFarland ensures communication efforts support client engagement and market expansion. Deirdre McFarland's strategic communications are vital for reinforcing Circana's market leadership.