Geiger Executive and Leadership Team

October, 2026

Leadership Overview

Geiger has 6 executives leading key functions including financial oversight, marketing database administration, and promotional product distribution.

Driven by a legacy of excellence since 1878, Geiger delivers creative marketing solutions and motivation strategies to clients worldwide while maintaining its status as the largest privately held promotional products distributor.

Leadership Roles at Geiger

  • Chief Financial Officer - Jesse Wright
  • President & Asb Marketing Database Administrator - Anita Brooks
  • President - Dawn Ruler
  • President - Tony Anderson
  • President - David Holden
  • PromoKarma-President and Owner - Jennifer Cooper
  • Jesse Wright - Chief Financial Officer

    Jesse Wright, the Chief Financial Officer at Geiger, manages all fiscal operations and long-term capital planning for the organization. Overseeing the financial health of this global promotional products distributor, the Chief Financial Officer ensures accurate reporting and robust budgetary controls across all departments. Jesse Wright directs the allocation of resources to support the company's expansive supply chain and marketing initiatives. By analyzing market trends and internal performance metrics, the Chief Financial Officer optimizes profitability and secures the fiscal stability required for sustained growth. This leadership role involves close collaboration with the executive team to align financial strategies with the broader mission of providing expert promotional support. Through rigorous oversight of accounting practices and investment strategies, the Chief Financial Officer maintains the integrity of the company's financial foundation while facilitating the expansion of promotional services across diverse international markets.

    Anita Brooks - President & Asb Marketing Database Administrator

    Anita Brooks, the President & Asb Marketing Database Administrator at Geiger, governs the integration of advanced data systems with promotional marketing strategies. Managing the complex architecture of the marketing database, the President & Asb Marketing Database Administrator ensures that client data remains actionable for solving unique motivation challenges. Anita Brooks directs the technical teams responsible for maintaining the integrity and accessibility of promotional product information. By leveraging data-driven insights, the President & Asb Marketing Database Administrator enhances the precision of marketing campaigns and improves client engagement outcomes. This role requires constant coordination with sales and operations to ensure that database capabilities align with the evolving needs of the promotional products industry. Through the strategic application of database technology, the President & Asb Marketing Database Administrator drives operational efficiency and supports the company's commitment to providing expert advice and creative solutions to a global client base.

    Dawn Ruler - President

    Dawn Ruler, the President at Geiger, directs the strategic vision and operational execution for the company's core promotional products division. Overseeing the delivery of expert marketing support, the President ensures that client motivation challenges receive innovative and effective solutions. Dawn Ruler manages the alignment of internal teams with the overarching goal of maintaining the company's position as the largest privately held distributor in the industry. By fostering a culture of creativity and service excellence, the President drives the development of new promotional offerings that resonate with diverse market segments. This leadership role involves coordinating with other executives to streamline service delivery and expand the company's footprint in North American and international markets. Through the consistent application of high-level management principles, the President supports the long-term growth and market impact of the organization while upholding the standards established by the company's long history.

    Tony Anderson - President

    Tony Anderson, the President at Geiger, leads the expansion of promotional services and client relationship management across key regional territories. Focusing on the operational scale of the business, the President architects strategies to enhance the distribution of promotional products and services. Tony Anderson directs the implementation of client-focused initiatives that address specific marketing and motivation hurdles. By optimizing the supply chain and service delivery models, the President ensures that the company meets the high demands of its global client base. This role involves collaborating with the broader leadership team to refine the company's market approach and improve overall service efficiency. Through the active management of regional operations, the President drives revenue growth and strengthens the company's reputation as a premier provider of promotional solutions. The President maintains a sharp focus on operational excellence to ensure that every client receives the expert support necessary for successful marketing campaigns.

    David Holden - President

    David Holden, the President at Geiger, oversees the strategic development of the company's promotional product portfolio and service offerings. Managing the creative direction of the organization, the President ensures that all promotional solutions align with the specific branding and motivation needs of the company's diverse clientele. David Holden directs the teams responsible for sourcing and distributing high-quality products that solve complex marketing challenges. By analyzing industry shifts and consumer behavior, the President identifies new opportunities for growth and service innovation. This leadership role requires constant interaction with the Board and other executives to ensure that the company's product strategy remains competitive and relevant. Through the effective management of product development cycles and client service standards, the President drives the company's mission to provide expert advice and support. The President focuses on maintaining the company's market leadership by delivering consistent value and creative excellence to every client engagement.

    Jennifer Cooper - PromoKarma-President and Owner

    Jennifer Cooper, the PromoKarma-President and Owner at Geiger, leads the specialized PromoKarma division with a focus on unique promotional strategies and client-centric motivation programs. Overseeing the creative and operational aspects of this specific business unit, the PromoKarma-President and Owner ensures that all initiatives reflect the company's commitment to expert advice and support. Jennifer Cooper directs the development of tailored marketing solutions that address the distinct needs of the company's client base. By integrating innovative promotional concepts with the company's broader distribution capabilities, the PromoKarma-President and Owner enhances the overall value proposition for clients. This role involves managing the strategic direction of the division while ensuring alignment with the company's core mission and operational standards. Through the dedicated leadership of the PromoKarma unit, the PromoKarma-President and Owner drives specialized growth and contributes to the company's reputation as a leader in the promotional products industry.

    Explore Leadership Teams in Flowers, Gifts & Specialty Stores

    Frequently Asked Questions Regarding Geiger Top Executives and Leadership Team

    Who leads Geiger?
    Geiger is led by Jesse Wright (Chief Financial Officer), along with executives such as Anita Brooks (President & Asb Marketing Database Administrator) and Dawn Ruler (President).
    Who is part of Geiger’s executive team?
    The executive team of Geiger includes leaders such as Jesse Wright (Chief Financial Officer), Anita Brooks (President & Asb Marketing Database Administrator), Dawn Ruler (President) and other senior executives.
    How many executives does Geiger have?
    Geiger has 6 executives leading key business areas.
    What roles are included in Geiger’s leadership team?
    The leadership team of Geiger includes roles such as Chief Financial Officer, President & Asb Marketing Database Administrator, President, President, President.