Geiger Executive and Leadership Team

August, 2026

Leadership Overview

Geiger has 10 executives leading key functions including strategy, technology, finance, revenue, regional operations, and marketing database management.

Focused on delivering creative promotional solutions, Geiger maintains a commitment to family-owned excellence while solving complex marketing and motivation challenges for a global client base.

Leadership Roles at Geiger

  • Chief Executive Officer - Jo-an Lantz
  • Chief Financial Officer - Jesse Wright
  • President - David Geiger
  • PromoKarma-President and Owner - Jennifer Cooper
  • President - Dawn Ruler
  • President & Asb Marketing Database Administrator - Anita Brooks
  • President - Brenda Caruso
  • Chief Information Officer - Tuan Huynh
  • Executive Vice President & Chief Revenue Officer - Chris McKee
  • Regional VP - Sarabeth Anderson
  • Jo-an Lantz - Chief Executive Officer

    Jo-an Lantz, the Chief Executive Officer at Geiger, directs the overarching corporate strategy for the largest privately held promotional products distributor globally. Lantz oversees the integration of expert client support with innovative marketing solutions to address complex brand motivation challenges. By managing the executive team, the Chief Executive Officer ensures alignment across all departments to maintain the company's market-leading position. This leadership role involves driving long-term growth initiatives while preserving the unique family-owned culture established in 1878. Through the optimization of operational workflows, Jo-an Lantz secures the firm's competitive advantage in the promotional products industry. The Chief Executive Officer also coordinates with the board to evaluate expansion opportunities across North American and international markets. Ultimately, Lantz fosters a culture of creativity and client-centric service that defines the organization's reputation for excellence in promotional distribution and brand engagement.
    Jo-an Lantz

    Jesse Wright - Chief Financial Officer

    Jesse Wright, the Chief Financial Officer at Geiger, manages the fiscal health and long-term financial planning for the world's largest privately held promotional products distributor. Wright oversees all accounting operations, capital allocation, and financial reporting to ensure the company maintains its robust market position. By analyzing market trends and revenue streams, the Chief Financial Officer provides the strategic insights required to sustain growth in the competitive promotional products industry. This leadership role involves working closely with the executive team to optimize resource distribution and improve operational efficiency across all departments. Jesse Wright directs the financial risk management strategies that protect the firm's assets while supporting ambitious expansion goals. Through the implementation of rigorous financial controls, the Chief Financial Officer ensures transparency and accountability in every business transaction. Wright maintains the fiscal stability necessary to support the company's mission of providing expert advice and creative solutions to clients worldwide.

    David Geiger - President

    David Geiger, the President at Geiger, provides executive leadership and maintains the family-owned legacy that defines the company's identity. Geiger oversees the strategic direction of the organization, ensuring that the core values of expert advice and client support remain central to all business activities. By fostering a culture of innovation, the President drives the development of creative promotional products that address modern marketing challenges. This role involves representing the company in industry forums and maintaining strong connections with long-term clients. David Geiger directs the high-level planning required to sustain the firm's status as the largest privately held promotional products distributor in the world. Through the oversight of key corporate initiatives, the President ensures that the organization adapts to changing market conditions while preserving its historical commitment to quality. Geiger manages the long-term vision, ensuring that the company continues to provide exceptional value and motivation solutions to its global client base.

    Jennifer Cooper - PromoKarma-President and Owner

    Jennifer Cooper, the PromoKarma-President and Owner at Geiger, leads the specialized PromoKarma division with a focus on unique promotional branding and client engagement. Cooper oversees the creative development and execution of specialized marketing campaigns that differentiate the company's offerings in the retail gifts market. By managing the specific needs of the PromoKarma client portfolio, the President and Owner ensures that every project delivers high-impact results for brand motivation. This role involves integrating the specialized services of the division with the broader capabilities of the parent organization. Jennifer Cooper drives the growth of the PromoKarma brand by identifying emerging trends in promotional products and implementing innovative design strategies. Through the oversight of daily operations, the President and Owner maintains high standards of quality and client service. Cooper ensures that the division contributes to the overall success of the company by providing distinct, high-value solutions that meet the evolving needs of modern businesses.

    Dawn Ruler - President

    Dawn Ruler, the President at Geiger, manages specific business units focused on delivering high-quality promotional products and services to a diverse client base. Ruler oversees the operational efficiency of these units, ensuring that every client receives expert support for their marketing and motivation challenges. By aligning unit-level goals with the company's overarching mission, the President drives consistent performance and service excellence. This role involves coordinating with other executive leaders to streamline processes and enhance the overall customer experience. Dawn Ruler executes strategic initiatives that expand the reach of the company's promotional offerings in key market segments. Through the management of internal teams, the President fosters a culture of creativity and accountability. Ruler ensures that the business units remain responsive to client needs, providing tailored solutions that drive brand engagement and loyalty. By maintaining a focus on operational excellence, the President supports the company's position as a leader in the promotional products industry.

    Anita Brooks - President & Asb Marketing Database Administrator

    Anita Brooks, the President & Asb Marketing Database Administrator at Geiger, manages both the executive leadership of a business unit and the integrity of the company's marketing database. Brooks oversees the administration of the ASB marketing database, ensuring that data-driven insights inform promotional strategies and client outreach. By leveraging this database, the President & Asb Marketing Database Administrator optimizes the targeting of promotional products to maximize client impact. This role involves directing the operations of the business unit to ensure that marketing campaigns are executed with precision and creativity. Anita Brooks coordinates with the technology team to maintain the accuracy and security of the marketing data. Through the integration of database analytics with business unit strategy, the President & Asb Marketing Database Administrator drives growth and improves the effectiveness of promotional solutions. Brooks ensures that the company utilizes its data assets to provide superior service and expert advice to every client.

    Brenda Caruso - President

    Brenda Caruso, the President at Geiger, leads a dedicated business unit focused on providing comprehensive promotional products and motivation solutions. Caruso oversees the daily operations and strategic planning for this unit, ensuring that all client projects align with the company's high standards for quality and service. By managing the client relationship lifecycle, the President ensures that every marketing challenge is met with a creative and effective promotional strategy. This role involves collaborating with other leaders to share best practices and drive innovation across the organization. Brenda Caruso executes initiatives that enhance the unit's market presence and client retention rates. Through the oversight of team performance, the President fosters a collaborative environment that supports the company's mission of providing expert advice and support. Caruso ensures that the business unit remains agile and responsive to the needs of clients, delivering consistent value and driving brand engagement in a competitive marketplace.

    Tuan Huynh - Chief Information Officer

    Tuan Huynh, the Chief Information Officer at Geiger, architects the digital infrastructure necessary to support a massive global promotional products distribution network. Huynh manages the technological systems that enable seamless client interactions and efficient supply chain logistics. By implementing advanced data security protocols, the Chief Information Officer protects sensitive client information while facilitating real-time inventory tracking. This role involves collaborating with other C-suite leaders to integrate new software solutions that enhance the overall customer experience. Tuan Huynh drives the digital transformation of internal processes, ensuring that the company remains at the forefront of technological innovation within the retail gifts sector. Through the deployment of scalable cloud platforms, the Chief Information Officer supports the firm's ability to handle high-volume promotional campaigns across diverse geographic regions. Huynh maintains the integrity of the company's technical assets, ensuring consistent performance and reliability for all internal and external stakeholders.

    Chris McKee - Executive Vice President & Chief Revenue Officer

    Chris McKee, the Executive Vice President & Chief Revenue Officer at Geiger, drives the sales strategy and revenue growth initiatives for the organization. McKee oversees the national sales force, ensuring that every client receives expert support for their marketing and motivation challenges. By aligning sales objectives with the company's broader promotional product offerings, the Chief Revenue Officer maximizes market penetration across diverse industries. This role involves collaborating with regional leadership to identify new business opportunities and strengthen existing client relationships. Chris McKee executes high-level sales programs that enhance the company's reputation as a premier promotional products distributor. Through the development of performance-based incentives, the Chief Revenue Officer motivates the sales team to exceed annual targets and deliver exceptional value. McKee manages the strategic partnerships that expand the firm's reach, ensuring consistent revenue generation and long-term client retention in a highly competitive global marketplace.
    Chris McKee

    Sarabeth Anderson - Regional VP

    Sarabeth Anderson, the Regional VP at Geiger, manages operational excellence and client service delivery across key geographic territories. Anderson oversees the implementation of promotional strategies that solve specific marketing challenges for regional clients. By coordinating with the corporate headquarters, the Regional VP ensures that local operations align with the company's global standards for quality and service. This leadership role involves mentoring sales teams and fostering strong relationships with local business partners to drive regional growth. Sarabeth Anderson executes initiatives that enhance the visibility of promotional products within the assigned market, ensuring that clients receive tailored solutions for their unique brand needs. Through the optimization of regional supply chains, the Regional VP improves delivery times and service reliability. Anderson maintains a focus on client satisfaction, ensuring that every promotional campaign achieves the desired impact and supports the overall mission of the organization.

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    Frequently Asked Questions Regarding Geiger Top Executives and Leadership Team

    Who leads Geiger?
    Geiger is led by Jo-an Lantz (Chief Executive Officer), along with executives such as Jesse Wright (Chief Financial Officer) and David Geiger (President).
    Who is part of Geiger’s executive team?
    The executive team of Geiger includes leaders such as Jo-an Lantz (Chief Executive Officer), Jesse Wright (Chief Financial Officer), David Geiger (President) and other senior executives.
    How many executives does Geiger have?
    Geiger has 10 executives leading key business areas.
    What roles are included in Geiger’s leadership team?
    The leadership team of Geiger includes roles such as Chief Executive Officer, Chief Financial Officer, President, PromoKarma-President and Owner, President.