Geiger Executive and Leadership Team

September, 2026

Leadership Overview

Geiger has 9 executives leading key functions including financial strategy, revenue growth, promotional marketing, and operational management.

Dedicated to creative problem-solving for global brands, Geiger maintains a legacy of excellence by providing expert promotional product support and motivation solutions to clients worldwide.

Leadership Roles at Geiger

  • Chief Financial Officer - Jesse Wright
  • PromoKarma-President and Owner - Jennifer Cooper
  • President - Dawn Ruler
  • President - Brenda Caruso
  • President - Tony Anderson
  • President - David Geiger
  • President & Asb Marketing Database Administrator - Anita Brooks
  • President - David Holden
  • Executive Vice President & Chief Revenue Officer - Chris McKee
  • Jesse Wright - Chief Financial Officer

    Jesse Wright, the Chief Financial Officer at Geiger, directs all fiscal operations and long-term capital planning for the organization. Managing the financial health of this large promotional products distributor, the Chief Financial Officer oversees budgeting, auditing, and risk management protocols. Wright ensures the company maintains robust liquidity to support global supply chain investments and inventory procurement. By analyzing market trends across North American and international territories, the Chief Financial Officer optimizes resource allocation to maximize profitability. This leadership role involves close collaboration with the board to refine corporate financial strategy and ensure sustainable growth. Through rigorous oversight of accounting systems and financial reporting, Jesse Wright secures the fiscal integrity of the enterprise. Ultimately, the Chief Financial Officer drives the economic stability required to maintain the market-leading position of the firm within the competitive promotional products industry.

    Jennifer Cooper - PromoKarma-President and Owner

    Jennifer Cooper, the PromoKarma-President and Owner at Geiger, directs the specialized promotional initiatives and brand engagement strategies within the organization. Overseeing the creative development of motivation programs, the PromoKarma-President and Owner ensures that every product solution aligns with the specific marketing goals of the client base. Cooper manages the integration of unique promotional concepts into the broader service offerings of the company. By fostering innovation in product selection and design, the PromoKarma-President and Owner enhances the value proposition for corporate partners. This leadership role involves identifying niche market opportunities and tailoring promotional campaigns to drive employee and customer engagement. Jennifer Cooper executes high-impact strategies that differentiate the firm from competitors. Through meticulous attention to detail and creative vision, the PromoKarma-President and Owner strengthens the reputation of the company as a premier provider of promotional products and motivation services.

    Dawn Ruler - President

    Dawn Ruler, the President at Geiger, directs the internal operational workflows and administrative efficiency of the organization. Overseeing the daily execution of promotional product distribution, the President ensures that all logistical processes meet the high standards of the company. Ruler manages the coordination between departments to streamline service delivery and client support. By implementing scalable operational frameworks, the President optimizes the supply chain to handle large-scale promotional orders effectively. This leadership role involves maintaining the family-owned culture while driving modern business practices across the enterprise. Dawn Ruler monitors performance metrics to ensure operational excellence and consistent quality control. Through strategic oversight of internal resources, the President supports the broader mission of providing expert advice and motivation solutions. Ultimately, Ruler secures the operational foundation necessary for the company to maintain its status as the largest privately held promotional products distributor.

    Brenda Caruso - President

    Brenda Caruso, the President at Geiger, directs the strategic development of client-facing services and promotional product portfolios. Overseeing the expansion of service offerings, the President ensures that the company remains at the forefront of the promotional products industry. Caruso manages the alignment of product sourcing with the evolving marketing needs of global clients. By cultivating strong relationships with key accounts, the President drives customer retention and brand loyalty. This leadership role involves analyzing market demand to curate innovative product lines that solve complex motivation challenges. Brenda Caruso executes initiatives that enhance the overall client experience and solidify the market position of the firm. Through collaborative efforts with other executives, the President ensures that the company delivers expert advice and high-quality promotional solutions. Ultimately, Caruso drives the growth of the business by focusing on client-centric strategies and operational excellence in the promotional sector.

    Tony Anderson - President

    Tony Anderson, the President at Geiger, directs the regional market expansion and business development efforts for the organization. Overseeing the growth of the promotional products footprint, the President ensures that the company effectively reaches new client segments. Anderson manages the implementation of sales strategies that leverage the extensive distribution network of the firm. By identifying regional trends in marketing and motivation, the President tailors service delivery to meet local client requirements. This leadership role involves coordinating with cross-functional teams to ensure that promotional campaigns are executed with precision and impact. Tony Anderson drives the adoption of new technologies to improve the efficiency of the promotional product supply chain. Through strategic planning and market analysis, the President strengthens the presence of the company in key territories. Ultimately, Anderson secures the long-term viability of the business by focusing on sustainable growth and client satisfaction.

    David Geiger - President

    David Geiger, the President at Geiger, directs the long-term vision and corporate governance of the organization. Overseeing the preservation of the family-owned legacy, the President ensures that the core values of the company remain central to all business operations. Geiger manages the strategic direction of the firm, focusing on maintaining its status as the largest privately held promotional products distributor in the world. By fostering a culture of innovation and expert support, the President drives the commitment to solving client marketing and motivation challenges. This leadership role involves representing the company in industry forums and building strategic alliances that enhance the market impact of the firm. David Geiger executes high-level initiatives that ensure the continued success and stability of the enterprise. Through dedicated leadership, the President secures the future of the company while upholding the standards of excellence established since the founding in 1878.

    Anita Brooks - President & Asb Marketing Database Administrator

    Anita Brooks, the President & Asb Marketing Database Administrator at Geiger, directs the integration of data management systems with promotional marketing strategies. Overseeing the technical infrastructure of the marketing database, the President & Asb Marketing Database Administrator ensures that client data is utilized to drive targeted promotional campaigns. Brooks manages the accuracy and accessibility of marketing information to support the sales teams in their efforts to solve client motivation challenges. By optimizing database performance, the President & Asb Marketing Database Administrator enhances the efficiency of promotional product distribution and inventory tracking. This leadership role involves coordinating with IT and marketing departments to implement data-driven solutions that improve client engagement. Anita Brooks executes strategies that leverage information technology to maintain the competitive edge of the firm. Through meticulous database administration, the President & Asb Marketing Database Administrator supports the overall mission of providing expert promotional advice.

    David Holden - President

    David Holden, the President at Geiger, directs the operational integration of promotional product services across the enterprise. Overseeing the alignment of service delivery with client marketing objectives, the President ensures that the company provides comprehensive support for all promotional needs. Holden manages the coordination of logistics and supply chain activities to ensure timely and accurate fulfillment of orders. By focusing on process improvement, the President enhances the overall efficiency of the promotional products distribution network. This leadership role involves working closely with other executives to refine the service model and address the evolving motivation challenges of the client base. David Holden executes strategies that prioritize quality and reliability in every promotional campaign. Through strategic oversight of operational functions, the President supports the growth and market leadership of the firm. Ultimately, Holden drives the success of the company by ensuring that every client receives expert advice and high-quality promotional solutions.

    Chris McKee - Executive Vice President & Chief Revenue Officer

    Chris McKee, the Executive Vice President & Chief Revenue Officer at Geiger, architects the overarching sales strategy and revenue generation frameworks for the company. Overseeing the expansion of client portfolios, the Executive Vice President & Chief Revenue Officer drives market penetration across diverse sectors. McKee manages the alignment of sales teams with the core mission of solving complex marketing and motivation challenges for global clients. By leveraging data-driven insights, the Executive Vice President & Chief Revenue Officer identifies emerging opportunities in the promotional products landscape. This role requires constant coordination with regional sales directors to ensure consistent service delivery and client satisfaction. Chris McKee optimizes the sales funnel to increase conversion rates and foster long-term partnerships. Through strategic leadership, the Executive Vice President & Chief Revenue Officer secures the competitive advantage of the firm while expanding the reach of promotional services into new international markets.
    Chris McKee

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    Frequently Asked Questions Regarding Geiger Top Executives and Leadership Team

    Who leads Geiger?
    Geiger is led by Jesse Wright (Chief Financial Officer), along with executives such as Jennifer Cooper (PromoKarma-President and Owner) and Dawn Ruler (President).
    Who is part of Geiger’s executive team?
    The executive team of Geiger includes leaders such as Jesse Wright (Chief Financial Officer), Jennifer Cooper (PromoKarma-President and Owner), Dawn Ruler (President) and other senior executives.
    How many executives does Geiger have?
    Geiger has 9 executives leading key business areas.
    What roles are included in Geiger’s leadership team?
    The leadership team of Geiger includes roles such as Chief Financial Officer, PromoKarma-President and Owner, President, President, President.