Geiger Executive and Leadership Team

May, 2026

Leadership Overview

Geiger has 10 executives leading key functions including strategy, finance, information technology, revenue generation, operations, and marketing.

Driven by a legacy of innovation, Geiger is dedicated to creatively solving marketing, promotion, and motivation challenges for clients worldwide, solidifying its position as a global leader in promotional products.

Leadership Roles at Geiger

  • Chief Executive Officer - Deborah Geiger
  • Chief Financial Officer - Jesse Wright
  • President - David Geiger
  • President - Dawn Ruler
  • President - David Holden
  • President & Asb Marketing Database Administrator - Anita Brooks
  • PromoKarma-President and Owner - Jennifer Cooper
  • Chief Information Officer - Tuan Huynh
  • Chief Revenue Officer & Senior VP - Chris McKee
  • Regional VP - Sarabeth Anderson
  • Deborah Geiger - Chief Executive Officer

    Deborah Geiger, the Chief Executive Officer at Geiger, directs the company's overarching strategy and vision. Geiger, a promotional products leader since 1878, relies on Deborah Geiger's leadership to navigate market dynamics and uphold its status as a top privately held distributor. This executive guides the organization's commitment to providing expert advice and innovative solutions for client marketing, promotion, and motivation needs. Deborah Geiger ensures the company's long-standing family-owned values continue to drive operational excellence and client satisfaction across global markets. The Chief Executive Officer's role is central to maintaining Geiger's competitive edge and fostering sustainable growth through strategic decision-making and a deep understanding of the promotional products industry.

    Jesse Wright - Chief Financial Officer

    Jesse Wright, the Chief Financial Officer at Geiger, manages all financial operations and fiscal strategy for the company. Geiger, a prominent promotional products distributor, depends on Jesse Wright's expertise to ensure financial health and stability. This role involves overseeing budgeting, forecasting, financial reporting, and investment strategies to support Geiger's global operations and growth initiatives. Jesse Wright's leadership ensures that financial resources are allocated effectively to drive innovation and maintain the company's position as a leading privately held distributor. The Chief Financial Officer's oversight is critical for managing the financial implications of marketing, promotion, and motivation solutions provided to clients worldwide.

    David Geiger - President

    David Geiger, the President at Geiger, oversees key operational aspects and strategic initiatives for the company. Geiger, a family-owned promotional products leader, benefits from David Geiger's deep understanding of its legacy and market position. This role involves driving operational excellence and ensuring the delivery of expert advice and services to clients worldwide. David Geiger's leadership supports the company's mission to creatively solve marketing, promotion, and motivation challenges. The President's involvement is critical in maintaining the high standards of service and innovation that define Geiger as one of the largest privately held distributors globally.

    Dawn Ruler - President

    Dawn Ruler, the President at Geiger, leads strategic operations and business development initiatives. Geiger, a distinguished promotional products company, leverages Dawn Ruler's expertise to enhance its service offerings and market reach. This position involves guiding teams to deliver innovative solutions that address client marketing, promotion, and motivation needs. Dawn Ruler's leadership is instrumental in upholding Geiger's commitment to being a top-tier, privately held distributor. The President's focus on operational efficiency and client satisfaction ensures Geiger continues to excel in creatively solving complex business challenges for its global clientele.

    David Holden - President

    David Holden, the President at Geiger, spearheads critical business functions and strategic planning. Geiger, a globally recognized promotional products distributor, benefits from David Holden's leadership in driving operational excellence and client-focused solutions. This executive is responsible for overseeing key departments and ensuring the effective implementation of Geiger's mission to creatively solve marketing and promotion challenges. David Holden's role is vital in maintaining the company's competitive edge and its status as a leading privately held entity. The President's strategic insights contribute significantly to Geiger's sustained growth and its reputation for expert advice and service.

    Anita Brooks - President & Asb Marketing Database Administrator

    Anita Brooks, the President & Asb Marketing Database Administrator at Geiger, manages critical marketing data and strategic initiatives. Geiger, a leading promotional products company, relies on Anita Brooks' dual expertise to optimize marketing efforts and client engagement. This role involves overseeing the marketing database, ensuring data integrity, and driving strategies that creatively solve client promotion challenges. Anita Brooks' leadership contributes to Geiger's ability to provide expert advice and tailored solutions. The President & Asb Marketing Database Administrator's focus on data-driven marketing is essential for maintaining Geiger's position as a premier privately held distributor.

    Jennifer Cooper - PromoKarma-President and Owner

    Jennifer Cooper, the PromoKarma-President and Owner at Geiger, leads the strategic direction and operational management of the PromoKarma division. Geiger, a prominent promotional products distributor, leverages Jennifer Cooper's entrepreneurial vision to drive innovation within this specialized unit. This executive is dedicated to creatively solving marketing and promotion challenges for clients through unique offerings. Jennifer Cooper's ownership perspective ensures a high level of commitment to client success and service excellence. The PromoKarma-President and Owner's leadership is key to expanding Geiger's market impact and reinforcing its reputation for delivering exceptional value.

    Tuan Huynh - Chief Information Officer

    Tuan Huynh, the Chief Information Officer at Geiger, leads the company's technology strategy and digital infrastructure. Geiger, a long-standing promotional products firm, leverages Tuan Huynh's guidance to enhance operational efficiency and client service through advanced IT solutions. This position encompasses managing all aspects of information systems, cybersecurity, and data management to support Geiger's global reach and innovative service offerings. Tuan Huynh ensures that technology investments align with the company's mission to creatively solve marketing and promotion challenges. The Chief Information Officer's role is vital in maintaining the integrity of client data and optimizing the technological backbone that supports Geiger's extensive product and service catalog.

    Chris McKee - Chief Revenue Officer & Senior VP

    Chris McKee, the Chief Revenue Officer & Senior VP at Geiger, drives revenue generation and sales strategy across all markets. Geiger, a world leader in promotional products, relies on Chris McKee's leadership to expand its client base and enhance sales performance. This executive oversees the sales organization, developing initiatives to creatively solve client marketing and promotion challenges. Chris McKee's focus is on maximizing revenue streams and ensuring the company's continued success as a top privately held distributor. The Chief Revenue Officer & Senior VP's strategic direction is crucial for driving growth and maintaining Geiger's competitive advantage in the global marketplace.
    Chris McKee

    Sarabeth Anderson - Regional VP

    Sarabeth Anderson, the Regional VP at Geiger, directs sales and operational strategies within specific geographic territories. Geiger, a premier promotional products distributor, relies on Sarabeth Anderson's leadership to drive market penetration and client engagement in her assigned regions. This executive focuses on implementing Geiger's core mission of creatively solving marketing and promotion challenges for businesses. Sarabeth Anderson's role is essential for fostering strong client relationships and ensuring the consistent delivery of expert advice and high-quality products. The Regional VP's efforts directly contribute to Geiger's overall revenue growth and its reputation as a leading privately held company.

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    Frequently Asked Questions Regarding Geiger Top Executives and Leadership Team

    Who leads Geiger?
    Geiger is led by Deborah Geiger (Chief Executive Officer), along with executives such as Jesse Wright (Chief Financial Officer) and David Geiger (President).
    Who is part of Geiger’s executive team?
    The executive team of Geiger includes leaders such as Deborah Geiger (Chief Executive Officer), Jesse Wright (Chief Financial Officer), David Geiger (President) and other senior executives.
    How many executives does Geiger have?
    Geiger has 10 executives leading key business areas.
    What roles are included in Geiger’s leadership team?
    The leadership team of Geiger includes roles such as Chief Executive Officer, Chief Financial Officer, President, President, President.