Geiger Executive and Leadership Team

June, 2026

Leadership Overview

Geiger has 10 executives leading key functions including strategy, technology, finance, revenue, operations, and marketing.

Driven by a legacy of innovation, Geiger is dedicated to creatively solving marketing, promotion, and motivation challenges for clients, solidifying its position as a global leader in promotional products.

Leadership Roles at Geiger

  • Chief Executive Officer - Deborah Geiger
  • Chief Financial Officer - Eric Gei
  • PromoKarma-President and Owner - Jennifer Cooper
  • President - David Holden
  • President - David Geiger
  • President - Dawn Ruler
  • President & Asb Marketing Database Administrator - Anita Brooks
  • Chief Information Officer - Tuan Huynh
  • Executive Vice President & Chief Revenue Officer - Chris McKee
  • Regional VP - Sarabeth Anderson
  • Deborah Geiger - Chief Executive Officer

    Deborah Geiger, the Chief Executive Officer at Geiger, directs the overarching corporate strategy and vision for the company. This leadership role involves guiding Geiger's operations as one of the largest family-owned and operated promotional products distributors globally. Geiger ensures expert advice and support are consistently provided to clients, creatively addressing their marketing, promotion, and motivation challenges. The Chief Executive Officer's focus remains on maintaining the company's market leadership and fostering a culture of innovation and client-centric solutions. Deborah Geiger drives the company's long-term growth trajectory and upholds the core values established since Geiger's founding in 1878. This executive guides all major strategic decisions, ensuring alignment with the company's mission to deliver exceptional value and service in the promotional products industry.

    Eric Gei - Chief Financial Officer

    Eric Gei, the Chief Financial Officer at Geiger, directs all financial planning, management, and reporting activities for the organization. Gei oversees budgeting, forecasting, and fiscal strategy, ensuring the financial health and stability of Geiger, a prominent privately held promotional products distributor. This executive manages investment strategies and capital allocation, supporting the company's continuous growth and operational expansion. The Chief Financial Officer plays a pivotal part in maintaining Geiger's financial integrity and compliance with all regulatory requirements. Eric Gei's responsibilities include optimizing financial performance and identifying opportunities for increased profitability. This leadership position ensures sound financial stewardship, enabling Geiger to provide expert advice and support to clients while navigating complex market dynamics.

    Jennifer Cooper - PromoKarma-President and Owner

    Jennifer Cooper, the PromoKarma-President and Owner at Geiger, leads the strategic direction and operational execution for the PromoKarma division. Cooper focuses on developing innovative solutions within the promotional products sector, leveraging Geiger's extensive industry experience. This leadership role involves driving growth and market penetration for PromoKarma, ensuring its services creatively address client marketing and motivation needs. The President and Owner is responsible for fostering a culture of excellence and client satisfaction within the division. Jennifer Cooper's oversight ensures that PromoKarma operates with the same commitment to expert advice and support that defines Geiger. This executive guides the division's strategic initiatives, contributing significantly to Geiger's overall market leadership and client-centric approach.

    David Holden - President

    David Holden, the President at Geiger, directs key operational functions and strategic initiatives within the company. Holden focuses on enhancing client service delivery and operational efficiency, supporting Geiger's position as a premier promotional products distributor. This executive plays a vital role in ensuring that Geiger consistently provides expert advice and creative solutions to meet client marketing and promotion challenges. The President oversees specific business units, driving performance and fostering collaboration across departments. David Holden's leadership contributes to the company's sustained growth and its reputation for reliability and innovation. This role is integral to maintaining Geiger's commitment to client success and operational excellence across its global operations.

    David Geiger - President

    David Geiger, the President at Geiger, oversees critical aspects of the company's operations and strategic development. Geiger focuses on maintaining Geiger's legacy as a leading family-owned promotional products distributor, emphasizing client-centric service and innovative solutions. This executive drives initiatives aimed at enhancing operational efficiency and client satisfaction across all business segments. The President ensures that Geiger consistently delivers expert advice and support, creatively solving marketing and motivation challenges for its diverse clientele. David Geiger's leadership reinforces the company's commitment to quality and long-term partnerships. This role is instrumental in upholding the core values and strategic direction that have defined Geiger's success for generations.

    Dawn Ruler - President

    Dawn Ruler, the President at Geiger, directs significant operational segments and strategic growth initiatives for the company. Ruler focuses on optimizing business processes and enhancing client engagement, reinforcing Geiger's position as a top-tier promotional products distributor. This executive is dedicated to ensuring that Geiger provides unparalleled expert advice and support, creatively addressing complex marketing and promotion challenges. The President oversees key functional areas, driving performance and fostering a culture of continuous improvement. Dawn Ruler's leadership contributes to Geiger's sustained success and its reputation for delivering innovative solutions. This role is vital in executing the company's vision and maintaining its commitment to client success.

    Anita Brooks - President & Asb Marketing Database Administrator

    Anita Brooks, the President & Asb Marketing Database Administrator at Geiger, leads strategic marketing initiatives and manages critical database operations. Brooks focuses on leveraging marketing data to drive client acquisition and retention, supporting Geiger's role as a leading promotional products distributor. This executive oversees the administration and optimization of marketing databases, ensuring data integrity and accessibility for strategic decision-making. The President & Asb Marketing Database Administrator is responsible for developing targeted marketing campaigns that creatively address client needs. Anita Brooks's expertise ensures that Geiger's marketing efforts are data-driven and aligned with the company's mission to provide expert advice and support. This role is crucial for enhancing Geiger's market intelligence and client engagement strategies.

    Tuan Huynh - Chief Information Officer

    Tuan Huynh, the Chief Information Officer at Geiger, architects and oversees the company's entire technology infrastructure and digital strategy. Huynh manages all IT operations, ensuring robust cybersecurity measures and efficient data management systems are in place to support Geiger's extensive client services. This role is critical for maintaining the technological backbone that enables Geiger to operate as a leading global promotional products distributor. The Chief Information Officer drives innovation in technology adoption, enhancing operational efficiency and client-facing digital platforms. Tuan Huynh ensures that all technological investments directly support the company's mission of creatively solving marketing and promotion challenges. This executive leads the development and implementation of scalable IT solutions, safeguarding company data and optimizing system performance across all business functions.

    Chris McKee - Executive Vice President & Chief Revenue Officer

    Chris McKee, the Executive Vice President & Chief Revenue Officer at Geiger, drives all revenue-generating activities and sales strategies across the organization. McKee leads the sales teams, focusing on expanding market reach and enhancing client acquisition for Geiger, a world leader in promotional products. This executive is responsible for developing and executing comprehensive go-to-market plans that align with the company's mission to solve marketing and promotion challenges. The Chief Revenue Officer oversees the entire sales funnel, from lead generation to closing deals, ensuring consistent revenue growth. Chris McKee's leadership ensures that Geiger's sales force provides expert advice and support, fostering strong client relationships. This role is crucial for maintaining Geiger's competitive edge and driving financial success through strategic revenue management.
    Chris McKee

    Sarabeth Anderson - Regional VP

    Sarabeth Anderson, the Regional VP at Geiger, spearheads sales and business development initiatives within designated geographic territories. Anderson focuses on expanding Geiger's market presence and strengthening client relationships across North America. This leadership position involves guiding regional teams to deliver exceptional service and creative solutions that address specific client marketing and promotion needs. The Regional VP ensures alignment with Geiger's overall corporate strategy, driving revenue growth and market share within their assigned areas. Sarabeth Anderson's expertise is critical in translating corporate objectives into localized sales strategies. This executive's focus on client success and operational excellence contributes significantly to Geiger's standing as a leading promotional products distributor.

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    Frequently Asked Questions Regarding Geiger Top Executives and Leadership Team

    Who leads Geiger?
    Geiger is led by Deborah Geiger (Chief Executive Officer), along with executives such as Eric Gei (Chief Financial Officer) and Jennifer Cooper (PromoKarma-President and Owner).
    Who is part of Geiger’s executive team?
    The executive team of Geiger includes leaders such as Deborah Geiger (Chief Executive Officer), Eric Gei (Chief Financial Officer), Jennifer Cooper (PromoKarma-President and Owner) and other senior executives.
    How many executives does Geiger have?
    Geiger has 10 executives leading key business areas.
    What roles are included in Geiger’s leadership team?
    The leadership team of Geiger includes roles such as Chief Executive Officer, Chief Financial Officer, PromoKarma-President and Owner, President, President.