Leadership Overview
Geiger has 10 executives leading key functions including strategy, finance, information technology, revenue, and operations.
Driven by a legacy of client-focused solutions, Geiger is dedicated to creatively solving marketing, promotion, and motivation challenges through expert advice and support, solidifying its position as a global leader in promotional products.
Driven by a legacy of client-focused solutions, Geiger is dedicated to creatively solving marketing, promotion, and motivation challenges through expert advice and support, solidifying its position as a global leader in promotional products.
Leadership Roles at Geiger
Jo-an Lantz - Chief Executive Officer
Jo-an Lantz, the Chief Executive Officer at Geiger, directs the overarching strategic vision and operational framework for the company. This leadership role involves guiding Geiger's mission to provide expert advice and support, creatively solving client marketing, promotion, and motivation challenges. Overseeing all major business units, the Chief Executive Officer ensures alignment with the company's long-standing commitment to client success and innovation in the promotional products industry. Jo-an Lantz drives the company's growth initiatives and maintains its status as a leading privately held distributor. The Chief Executive Officer's responsibilities include fostering a culture of excellence and ensuring the sustained financial health and market leadership of Geiger across its global operations. This executive ensures that Geiger's deep history, dating back to 1878, continues to inform its forward-looking strategies.

Jesse Wright - Chief Financial Officer
Jesse Wright, the Chief Financial Officer at Geiger, manages all financial aspects of the organization, ensuring fiscal responsibility and strategic resource allocation. This executive oversees budgeting, forecasting, financial reporting, and investment strategies to support Geiger's operational objectives and growth targets. The Chief Financial Officer plays a critical part in maintaining the company's financial stability and profitability, essential for a privately held distributor of Geiger's scale. Jesse Wright's financial oversight extends to risk management and compliance, safeguarding the company's assets and ensuring adherence to all regulatory requirements. By optimizing financial performance, the Chief Financial Officer directly contributes to Geiger's ability to provide expert advice and innovative solutions to clients, reinforcing its market position. This role is fundamental to sustaining the company's operational capacity and long-term viability.
Tony Anderson - President
Tony Anderson, the President at Geiger, oversees key operational divisions and strategic initiatives that support the company's overall business objectives. This executive focuses on enhancing operational efficiency and driving growth within assigned business segments, ensuring seamless service delivery. The President plays a crucial role in implementing strategies that align with Geiger's commitment to creatively solving marketing and promotion challenges for its clients. Tony Anderson's leadership contributes to the company's sustained success and its reputation for providing expert advice. This role involves fostering strong internal collaboration and ensuring that operational teams are equipped to meet evolving market demands. The President's efforts are integral to maintaining Geiger's status as a leading privately held promotional products distributor.
Brenda Caruso - President
Brenda Caruso, the President at Geiger, directs significant operational functions and strategic planning for key business units. This executive is instrumental in refining processes that enhance client satisfaction and operational effectiveness, ensuring Geiger consistently delivers expert advice. The President focuses on driving performance within specific areas of the business, contributing to the company's overall mission of creatively solving marketing and promotion challenges. Brenda Caruso's leadership emphasizes operational excellence and strategic growth, reinforcing Geiger's market leadership. This role is vital for maintaining the company's competitive advantage and its ability to adapt to industry changes. The President's contributions are essential for the continued success and expansion of Geiger's services.
David Holden - President
David Holden, the President at Geiger, leads critical operational segments and strategic development initiatives for the company. This executive focuses on optimizing business processes and driving performance across various departments to support Geiger's client-centric approach. The President ensures that operational strategies effectively address marketing, promotion, and motivation challenges, reinforcing the company's commitment to expert advice. David Holden's leadership contributes to Geiger's sustained growth and its reputation for excellence in the promotional products industry. This role is essential for maintaining operational agility and fostering innovation within the organization. The President's strategic oversight is fundamental to Geiger's continued success and market leadership.
David Geiger - President
David Geiger, the President at Geiger, directs significant operational aspects and strategic planning for the company, upholding its long-standing legacy. This executive focuses on enhancing operational effectiveness and driving growth within key business areas, ensuring the consistent delivery of expert advice. The President plays a vital role in implementing strategies that align with Geiger's mission to creatively solve marketing and promotion challenges for clients. David Geiger's leadership emphasizes operational excellence and strategic development, reinforcing Geiger's position as a leading privately held distributor. This role is crucial for maintaining the company's competitive edge and its ability to adapt to evolving market dynamics. The President's contributions are integral to Geiger's ongoing success and expansion.
Jennifer Cooper - PromoKarma-President and Owner
Jennifer Cooper, the PromoKarma-President and Owner at Geiger, leads the specialized PromoKarma division, focusing on unique client solutions. This executive drives the strategic direction and operational management of PromoKarma, ensuring its offerings align with Geiger's broader mission of creatively solving marketing and promotion challenges. The PromoKarma-President and Owner is responsible for fostering innovation and delivering exceptional service within this specific business unit. Jennifer Cooper's leadership ensures that PromoKarma provides expert advice and tailored solutions to its clientele. This role is critical for the success and growth of the PromoKarma brand, contributing to Geiger's diverse service portfolio. The PromoKarma-President and Owner's dedication is key to maintaining high standards and client satisfaction.
Tuan Huynh - Chief Information Officer
Tuan Huynh, the Chief Information Officer at Geiger, leads the company's technology strategy and digital infrastructure development. This executive is responsible for implementing and managing information systems that enhance operational efficiency, data security, and client service delivery. The Chief Information Officer drives innovation through technology, ensuring Geiger's systems support its mission of creatively solving marketing and promotion challenges. Tuan Huynh oversees the integration of new technologies and the maintenance of existing IT operations, critical for a global distributor. This leadership ensures that Geiger's technological capabilities remain cutting-edge, supporting both internal processes and external client-facing solutions. The Chief Information Officer's strategic direction is vital for maintaining Geiger's competitive edge and operational resilience in the dynamic promotional products market.
Chris McKee - Executive Vice President & Chief Revenue Officer
Chris McKee, the Executive Vice President & Chief Revenue Officer at Geiger, spearheads all revenue-generating activities and sales strategies across the organization. This executive directs the sales teams, develops market penetration plans, and cultivates key client relationships to drive business growth. The Executive Vice President & Chief Revenue Officer ensures that Geiger's sales efforts are aligned with its core mission of providing expert advice and creatively solving client challenges. Chris McKee's leadership focuses on expanding market share and maximizing revenue streams through innovative sales approaches and client-centric solutions. This role is pivotal in maintaining Geiger's position as a top-tier promotional products distributor. The Executive Vice President & Chief Revenue Officer's strategic initiatives directly impact the company's financial performance and its ability to serve a diverse client base effectively.

Sarabeth Anderson - Regional VP
Sarabeth Anderson, the Regional VP at Geiger, manages and expands the company's presence and client base within designated geographic territories. This executive oversees regional sales teams and operations, ensuring alignment with Geiger's core strategies for providing expert advice and creative solutions. The Regional VP plays a key part in driving revenue growth and market penetration across their assigned regions. Sarabeth Anderson focuses on building strong client relationships and identifying new business opportunities to support Geiger's mission. This leadership role is critical for executing localized strategies that resonate with regional market needs. The Regional VP's efforts directly contribute to Geiger's overall success and its reputation as a leading promotional products distributor.
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