GPJ Executive and Leadership Team

October, 2026

Leadership Overview

GPJ has 6 executives leading key functions including strategy, operations, finance, and regional management.

Focused on delivering immersive brand experiences, GPJ empowers global organizations to connect with audiences through innovative digital and physical campaigns that drive measurable business outcomes.

Leadership Roles at GPJ

  • Global Chief Executive Officer - Fiona Bruder
  • Group Chief Financial Officer - Kay George
  • Global Chief Operating Officer - Brian Neville
  • Chief Operating Officer (Asia Pacific) - Teo Phyllis
  • President (Americas) - Paolo Zeppa
  • Managing Director - Neha Lobo
  • Fiona Bruder - Global Chief Executive Officer

    Fiona Bruder, the Global Chief Executive Officer at GPJ, directs the overarching vision and strategic trajectory of the agency. Overseeing the integration of creative strategy and production expertise, the Global Chief Executive Officer ensures that every brand experience aligns with client objectives across diverse global markets. Fiona Bruder maintains a focus on scaling the agency's digital and physical capabilities to meet evolving industry demands. By fostering collaboration between cross-functional teams, the Global Chief Executive Officer drives operational excellence and long-term growth. This leadership role involves constant engagement with major partners to refine the delivery of immersive campaigns. Through the implementation of advanced technology and data-driven insights, Bruder secures the agency's position as a leader in experience marketing. Ultimately, the Global Chief Executive Officer cultivates a culture of innovation that consistently delivers high-impact results for clients worldwide.
    Fiona Bruder

    Kay George - Group Chief Financial Officer

    Kay George, the Group Chief Financial Officer at GPJ, directs the financial strategy and fiscal health of the organization. Overseeing capital allocation, budgeting, and financial reporting, the Group Chief Financial Officer ensures that the agency possesses the necessary resources to invest in creative innovation and technological advancement. Kay George manages the financial risks associated with large-scale global projects, providing the stability required for long-term growth. This leadership role involves working with the Board to define financial targets and monitor performance against key business outcomes. By analyzing market trends and revenue streams, the Group Chief Financial Officer supports the agency's strategic decision-making processes. George maintains a focus on optimizing cost structures to improve profitability while sustaining high-quality service delivery. Through the implementation of robust financial controls, the Group Chief Financial Officer ensures the agency remains well-positioned to navigate the competitive landscape of experience marketing.

    Brian Neville - Global Chief Operating Officer

    Brian Neville, the Global Chief Operating Officer at GPJ, architects the internal infrastructure and operational frameworks that support global agency performance. Overseeing the alignment of technology, production, and creative resources, the Global Chief Operating Officer ensures that the agency maintains a competitive edge in delivering immersive experiences. Brian Neville drives efficiency across all departments by implementing scalable processes that facilitate seamless project execution. This leadership role involves close collaboration with the executive team to optimize organizational performance and support strategic expansion. By monitoring operational metrics and performance indicators, the Global Chief Operating Officer identifies opportunities for process improvement and resource optimization. Neville maintains a focus on integrating new technologies to enhance the delivery of brand experiences. Through the rigorous management of operational standards, the Global Chief Operating Officer secures the agency's ability to meet complex client requirements across diverse international markets.
    Brian Neville

    Teo Phyllis - Chief Operating Officer (Asia Pacific)

    Teo Phyllis, the Chief Operating Officer (Asia Pacific) at GPJ, directs all operational activities and market expansion initiatives throughout the Asia Pacific region. Overseeing the delivery of immersive brand experiences in this high-growth market, the Chief Operating Officer (Asia Pacific) ensures that local campaigns align with the agency's global standards of excellence. Teo Phyllis manages regional production teams and creative resources to drive customer engagement across diverse cultural landscapes. This leadership role involves adapting global strategies to meet the specific needs of regional clients, ensuring that every event and exhibit achieves measurable impact. By fostering strong relationships with local partners and vendors, the Chief Operating Officer (Asia Pacific) optimizes the supply chain and project delivery timelines. Phyllis maintains a focus on scaling regional operations to capture emerging opportunities. Through the effective management of regional assets, the Chief Operating Officer (Asia Pacific) secures the agency's footprint in the dynamic Asia Pacific market.

    Paolo Zeppa - President (Americas)

    Paolo Zeppa, the President (Americas) at GPJ, directs the strategic growth and operational success of the agency across the North and South American markets. Overseeing the development of large-scale brand experiences, the President (Americas) ensures that the agency's creative and production teams deliver high-impact results for major clients. Paolo Zeppa manages regional client relationships and drives the adoption of new technologies to enhance brand connections. This leadership role involves coordinating with other global executives to ensure consistency in service delivery while addressing the unique demands of the Americas market. By focusing on market penetration and client retention, the President (Americas) supports the agency's overall revenue goals. Zeppa maintains a focus on building high-performing teams capable of executing complex campaigns in both physical and digital environments. Through the strategic oversight of regional operations, the President (Americas) secures the agency's leadership position within the competitive Americas marketing landscape.
    Paolo Zeppa

    Neha Lobo - Managing Director

    Neha Lobo, the Managing Director at GPJ, oversees the execution of complex brand experiences and client service delivery. Managing the day-to-day operations of key accounts, the Managing Director ensures that creative concepts translate into seamless physical and digital activations. Neha Lobo coordinates with internal production teams to maintain high standards of quality and efficiency across all project lifecycles. By optimizing resource allocation and project workflows, the Managing Director supports the agency's commitment to measurable business outcomes. This role requires constant interaction with stakeholders to align project goals with broader marketing strategies. Through the application of industry-leading production expertise, Lobo drives client satisfaction and strengthens long-term brand connections. The Managing Director remains focused on refining service delivery models to adapt to the fast-paced nature of global marketing environments, ensuring that every campaign resonates effectively with target audiences.

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    Frequently Asked Questions Regarding GPJ Top Executives and Leadership Team

    Who leads GPJ?
    GPJ is led by Fiona Bruder (Global Chief Executive Officer), along with executives such as Kay George (Group Chief Financial Officer) and Brian Neville (Global Chief Operating Officer).
    Who is part of GPJ’s executive team?
    The executive team of GPJ includes leaders such as Fiona Bruder (Global Chief Executive Officer), Kay George (Group Chief Financial Officer), Brian Neville (Global Chief Operating Officer) and other senior executives.
    How many executives does GPJ have?
    GPJ has 6 executives leading key business areas.
    What roles are included in GPJ’s leadership team?
    The leadership team of GPJ includes roles such as Global Chief Executive Officer, Group Chief Financial Officer, Global Chief Operating Officer, Chief Operating Officer (Asia Pacific), President (Americas).