GPJ Executive and Leadership Team

August, 2026

Leadership Overview

GPJ has 4 executives leading key functions including global strategy, financial oversight, regional operations, and group fiscal management.

Driven by a commitment to immersive brand engagement, GPJ delivers transformative experiences that connect global audiences with leading organizations through innovative digital and physical design strategies.

Leadership Roles at GPJ

  • Global Chief Executive Officer - Fiona Bruder
  • Global Chief Financial Officer - Jim Ayer
  • Group Chief Financial Officer - Kay George
  • Chief Operating Officer (Asia Pacific) - Phyllis Teo
  • Fiona Bruder - Global Chief Executive Officer

    Fiona Bruder, the Global Chief Executive Officer at GPJ, directs the overarching vision and strategic trajectory of the agency. Overseeing global operations, the Global Chief Executive Officer ensures that creative strategy, technology, and production expertise align to deliver high-impact brand experiences. This leadership role involves fostering partnerships with major organizations to drive customer engagement and measurable business outcomes across diverse international markets. By championing innovation in both digital and physical environments, Fiona Bruder maintains the agency's position as a leader in experience marketing. The Global Chief Executive Officer collaborates with the board to scale operations and optimize service delivery models. Through rigorous focus on client success and market expansion, Bruder secures long-term growth and strengthens the agency's reputation for excellence in delivering complex, immersive campaigns that resonate with audiences worldwide.
    Fiona Bruder

    Jim Ayer - Global Chief Financial Officer

    Jim Ayer, the Global Chief Financial Officer at GPJ, manages the financial health and fiscal strategy of the entire agency. Overseeing global capital allocation, the Global Chief Financial Officer ensures that investments in technology and production infrastructure support the agency's core mission of delivering immersive brand experiences. This leadership role involves monitoring revenue streams and optimizing cost structures to maintain profitability across diverse industries. By providing data-driven insights to the executive team, Jim Ayer enables informed decision-making regarding market expansion and resource distribution. The Global Chief Financial Officer maintains rigorous standards for financial reporting and compliance, ensuring the agency remains agile in a competitive landscape. Through careful management of fiscal assets and operational budgets, Ayer supports the agency's ability to execute large-scale campaigns that drive measurable business outcomes for clients on a global scale.
    Jim Ayer

    Kay George - Group Chief Financial Officer

    Kay George, the Group Chief Financial Officer at GPJ, oversees the consolidated financial planning and group-wide fiscal strategy. Managing the financial architecture of the organization, the Group Chief Financial Officer ensures that all business units maintain alignment with the agency's long-term growth objectives. This leadership role involves evaluating the financial viability of new technology investments and production capabilities that define the agency's market position. By analyzing performance metrics across various service lines, Kay George provides the strategic oversight necessary to sustain profitability and operational stability. The Group Chief Financial Officer works closely with other executive leaders to refine business models and enhance the efficiency of client-facing campaigns. Through meticulous management of group assets and risk mitigation, George supports the agency's ability to deliver high-value brand experiences that consistently drive measurable business outcomes for clients across all sectors.

    Phyllis Teo - Chief Operating Officer (Asia Pacific)

    Phyllis Teo, the Chief Operating Officer (Asia Pacific) at GPJ, directs all operational activities and service delivery across the Asia Pacific region. Overseeing regional production teams, the Chief Operating Officer (Asia Pacific) ensures that the agency's signature immersive brand experiences meet local market demands while maintaining global quality standards. This leadership role involves streamlining workflows between creative strategy and technical execution to enhance client engagement. By optimizing regional resource management, Phyllis Teo drives efficiency and supports the successful delivery of complex events and campaigns. The Chief Operating Officer (Asia Pacific) collaborates with global leadership to integrate regional insights into the broader agency strategy. Through consistent focus on operational excellence and client satisfaction, Teo expands the agency's footprint in key growth markets, ensuring that every project achieves the desired business outcomes for partners operating within the diverse Asia Pacific landscape.

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    Frequently Asked Questions Regarding GPJ Top Executives and Leadership Team

    Who leads GPJ?
    GPJ is led by Fiona Bruder (Global Chief Executive Officer), along with executives such as Jim Ayer (Global Chief Financial Officer) and Kay George (Group Chief Financial Officer).
    Who is part of GPJ’s executive team?
    The executive team of GPJ includes leaders such as Fiona Bruder (Global Chief Executive Officer), Jim Ayer (Global Chief Financial Officer), Kay George (Group Chief Financial Officer) and other senior executives.
    How many executives does GPJ have?
    GPJ has 4 executives leading key business areas.
    What roles are included in GPJ’s leadership team?
    The leadership team of GPJ includes roles such as Global Chief Executive Officer, Global Chief Financial Officer, Group Chief Financial Officer, Chief Operating Officer (Asia Pacific).