GPJ Executive and Leadership Team

May, 2026

Leadership Overview

GPJ has 5 executives leading key functions including strategy, finance, and operations.

Driven by innovation, GPJ is a global experience marketing agency dedicated to designing and delivering immersive brand experiences across digital and physical environments, forging stronger brand connections and achieving measurable business outcomes.

Leadership Roles at GPJ

  • Chief Executive Officer - Gary Pinsell
  • Global Chief Executive Officer - Fiona Bruder
  • Group Chief Financial Officer - Kay George
  • Global Chief Financial Officer - James Ayer
  • President - Reiki Kato
  • Gary Pinsell - Chief Executive Officer

    Gary Pinsell, the Chief Executive Officer at GPJ, directs the overarching corporate strategy and operational execution. This leadership role involves guiding the agency's global expansion and ensuring alignment with market demands for immersive brand experiences. Pinsell focuses on driving innovation in how GPJ partners with clients to create impactful events, exhibits, and campaigns. By leveraging creative strategy and production expertise, Gary Pinsell ensures the agency delivers measurable business outcomes for leading organizations across diverse industries. The Chief Executive Officer's mandate includes fostering a culture of excellence and client-centricity throughout the organization, solidifying GPJ's position as a leader in experience marketing.

    Fiona Bruder - Global Chief Executive Officer

    Fiona Bruder, the Global Chief Executive Officer at GPJ, architects the agency's global vision and strategic direction. This executive position involves overseeing all international operations and ensuring the seamless delivery of immersive brand experiences across digital and physical platforms. Bruder's leadership focuses on strengthening client partnerships and enhancing brand connections through innovative events, exhibits, and campaigns. By integrating creative strategy, technology, and production expertise, Fiona Bruder drives the agency's commitment to helping clients communicate their stories effectively and achieve measurable business outcomes. The Global Chief Executive Officer's responsibilities include cultivating a dynamic global team and expanding GPJ's market reach.
    Fiona Bruder

    Kay George - Group Chief Financial Officer

    Kay George, the Group Chief Financial Officer at GPJ, manages the financial health and strategic fiscal planning for the agency's global operations. This critical role involves overseeing all financial activities, including budgeting, forecasting, and investment strategies, to support GPJ's growth and market expansion. George ensures robust financial controls are in place to facilitate the design and delivery of immersive brand experiences across diverse industries. By providing financial insights, Kay George enables the executive team to make informed decisions that drive client engagement and achieve measurable business outcomes. The Group Chief Financial Officer's oversight extends to optimizing resource allocation and ensuring fiscal responsibility across all departments.

    James Ayer - Global Chief Financial Officer

    James Ayer, the Global Chief Financial Officer at GPJ, directs the financial strategy and performance across all international markets. This executive function involves managing global financial operations, including capital allocation, risk management, and financial reporting, to support the agency's mission of creating immersive brand experiences. Ayer collaborates with leadership to ensure financial viability and drive profitable growth through innovative events, exhibits, and campaigns. By providing strategic financial guidance, James Ayer empowers GPJ to effectively partner with leading organizations and achieve significant business outcomes. The Global Chief Financial Officer's purview includes optimizing financial structures to enhance client engagement and strengthen brand connections worldwide.
    James Ayer

    Reiki Kato - President

    Reiki Kato, the President at GPJ, oversees the operational execution and strategic implementation of the agency's global initiatives. This leadership position involves driving the development and delivery of cutting-edge brand experiences across both digital and physical environments. Kato focuses on enhancing client relationships and ensuring the effective integration of creative strategy, technology, and production expertise. By leading cross-functional teams, Reiki Kato ensures GPJ consistently delivers impactful events, exhibits, and campaigns that foster strong audience engagement and achieve measurable business outcomes. The President's role is central to translating the company's vision into tangible results and maintaining GPJ's competitive edge in the experience marketing landscape.

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    Frequently Asked Questions Regarding GPJ Top Executives and Leadership Team

    Who leads GPJ?
    GPJ is led by Gary Pinsell (Chief Executive Officer), along with executives such as Fiona Bruder (Global Chief Executive Officer) and Kay George (Group Chief Financial Officer).
    Who is part of GPJ’s executive team?
    The executive team of GPJ includes leaders such as Gary Pinsell (Chief Executive Officer), Fiona Bruder (Global Chief Executive Officer), Kay George (Group Chief Financial Officer) and other senior executives.
    How many executives does GPJ have?
    GPJ has 5 executives leading key business areas.
    What roles are included in GPJ’s leadership team?
    The leadership team of GPJ includes roles such as Chief Executive Officer, Global Chief Executive Officer, Group Chief Financial Officer, Global Chief Financial Officer, President.