GPJ Executive and Leadership Team

June, 2026

Leadership Overview

GPJ has 6 executives leading key functions including strategy, finance, and operations.

Driven by innovation, GPJ designs and delivers immersive brand experiences across digital and physical environments, partnering with leading organizations to create engaging events and campaigns that strengthen brand connections and achieve measurable business outcomes.

Leadership Roles at GPJ

  • Chief Executive Officer - Gary Pinsell
  • Global Chief Executive Officer - Fiona Bruder
  • Group Chief Financial Officer - Kay George
  • Global Chief Financial Officer - James Ayer
  • Chief Operating Officer (Asia Pacific) - Phyllis Teo
  • President - Reiki Kato
  • Gary Pinsell - Chief Executive Officer

    Gary Pinsell, the Chief Executive Officer at GPJ, directs the overarching corporate strategy and vision. This leadership role involves guiding the company's global operations and ensuring alignment with market demands for immersive brand experiences. Pinsell focuses on driving innovation in how GPJ partners with clients to create impactful events, exhibits, and campaigns. The Chief Executive Officer's responsibilities include fostering a culture of creativity and excellence across all departments, ensuring the agency consistently delivers measurable business outcomes for its diverse clientele. By overseeing strategic partnerships and resource allocation, Gary Pinsell solidifies GPJ's position as a leader in experience marketing.

    Fiona Bruder - Global Chief Executive Officer

    Fiona Bruder, the Global Chief Executive Officer at GPJ, spearheads the agency's worldwide strategic direction and operational execution. This executive position involves orchestrating global initiatives to design and deliver immersive brand experiences across both digital and physical platforms. Bruder collaborates with clients to develop events, exhibits, and campaigns that enhance audience engagement and deepen brand connections. The Global Chief Executive Officer's mandate includes leveraging creative strategy, advanced technology, and production expertise to ensure clients effectively communicate their brand stories and achieve significant business results. By driving global market penetration and client relationship management, Fiona Bruder ensures GPJ's continued success and expansion in diverse industries.
    Fiona Bruder

    Kay George - Group Chief Financial Officer

    Kay George, the Group Chief Financial Officer at GPJ, manages the financial health and strategic fiscal planning for the organization. This critical role involves overseeing all financial operations, including budgeting, forecasting, and financial reporting across global entities. George ensures robust financial controls are in place to support the company's growth objectives and maintain fiscal discipline. The Group Chief Financial Officer's responsibilities extend to evaluating investment opportunities, managing capital allocation, and optimizing financial performance to drive sustainable business outcomes. By providing strategic financial insights, Kay George supports executive decision-making and strengthens the agency's overall economic stability and market competitiveness.

    James Ayer - Global Chief Financial Officer

    James Ayer, the Global Chief Financial Officer at GPJ, oversees the comprehensive financial strategy and management for the agency worldwide. This executive function involves directing all aspects of financial planning, analysis, and reporting to support global operational objectives. Ayer ensures the financial integrity of the organization, managing budgets, cash flow, and investment strategies to foster sustainable growth and profitability. The Global Chief Financial Officer's role includes identifying financial risks and opportunities, optimizing resource allocation, and ensuring compliance with international financial regulations. By providing critical financial leadership, James Ayer drives fiscal responsibility and supports the agency's mission to deliver exceptional brand experiences globally.
    James Ayer

    Phyllis Teo - Chief Operating Officer (Asia Pacific)

    Phyllis Teo, the Chief Operating Officer (Asia Pacific) at GPJ, directs operational strategies and execution across the Asia Pacific region. This leadership position focuses on optimizing the delivery of immersive brand experiences, ensuring seamless integration of digital and physical components for clients in this dynamic market. Teo oversees regional operations, managing resources and driving efficiency to support the creation of impactful events and campaigns. The Chief Operating Officer (Asia Pacific)'s responsibilities include fostering strong client relationships and ensuring the agency's service delivery meets the highest standards of quality and innovation. By navigating regional market nuances, Phyllis Teo enhances GPJ's operational effectiveness and strengthens its presence throughout Asia Pacific.

    Reiki Kato - President

    Reiki Kato, the President at GPJ, leads key strategic initiatives and operational oversight for the agency. This executive role involves driving business development and ensuring the successful execution of client projects across various markets. Kato focuses on enhancing the agency's capabilities in designing and delivering immersive brand experiences, integrating creative strategy with technological innovation. The President's responsibilities include fostering strong client partnerships and cultivating a high-performance culture within the organization. By championing new approaches to engagement and communication, Reiki Kato contributes significantly to GPJ's mission of creating impactful events and campaigns that achieve measurable business outcomes for clients.

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    Frequently Asked Questions Regarding GPJ Top Executives and Leadership Team

    Who leads GPJ?
    GPJ is led by Gary Pinsell (Chief Executive Officer), along with executives such as Fiona Bruder (Global Chief Executive Officer) and Kay George (Group Chief Financial Officer).
    Who is part of GPJ’s executive team?
    The executive team of GPJ includes leaders such as Gary Pinsell (Chief Executive Officer), Fiona Bruder (Global Chief Executive Officer), Kay George (Group Chief Financial Officer) and other senior executives.
    How many executives does GPJ have?
    GPJ has 6 executives leading key business areas.
    What roles are included in GPJ’s leadership team?
    The leadership team of GPJ includes roles such as Chief Executive Officer, Global Chief Executive Officer, Group Chief Financial Officer, Global Chief Financial Officer, Chief Operating Officer (Asia Pacific).