Havas Creative Executive and Leadership Team

Jorge Percovich, the Chief Executive Officer Havas LATAM Group at Havas Creative, directs all regional advertising operations across Latin American markets. Percovich manages the integration of marketing communications to ensure consistent brand messaging for diverse client portfolios. By overseeing cross-functional teams, the Chief Executive Officer Havas LATAM Group optimizes agency performance and expands market share within the competitive advertising landscape. This leadership role involves aligning regional creative output with the broader global mission of the agency. Jorge Percovich maintains high standards for client service while fostering innovation in digital and traditional media campaigns. Through strategic resource allocation, the Chief Executive Officer Havas LATAM Group drives sustainable growth and operational excellence. Percovich monitors regional economic trends to adapt agency strategies, ensuring that Havas Creative remains a dominant force in the Latin American marketing sector while delivering measurable results for every client partner.

Sarah Collinson, the Chief Executive Officer, Havas York at Havas Creative, leads the agency's specialized operations within the York market. Collinson architects high-impact marketing strategies that leverage the agency's integrated communications model to solve complex client challenges. Overseeing daily agency functions, the Chief Executive Officer, Havas York ensures that creative output aligns with client objectives and brand identity. This role requires constant collaboration with internal departments to maintain operational efficiency and high-quality service delivery. Sarah Collinson drives business development initiatives to secure new partnerships and expand the agency's footprint in the region. By fostering a culture of creativity and accountability, the Chief Executive Officer, Havas York empowers teams to produce award-winning campaigns. Collinson monitors market shifts to refine service offerings, ensuring that Havas Creative provides cutting-edge solutions that resonate with modern audiences and deliver significant return on investment for all stakeholders.

Daniel Lucey, the Chief Creative Officer & Havas York Co-Chief Executive Officer at Havas Creative, defines the artistic vision and creative standards for the agency's campaigns. Lucey directs the creative department to ensure that every project reflects the innovative spirit of the organization. As Co-Chief Executive Officer, the Chief Creative Officer & Havas York Co-Chief Executive Officer balances creative excellence with the operational demands of the York office. This dual responsibility involves mentoring creative talent and overseeing the development of multi-channel advertising assets. Daniel Lucey collaborates with executive leadership to integrate creative strategy into the broader business model, ensuring that artistic output drives tangible client growth. By pushing boundaries in visual storytelling and brand engagement, the Chief Creative Officer & Havas York Co-Chief Executive Officer maintains the agency's reputation for industry-leading work. Lucey continuously refines the creative process to adapt to evolving consumer behaviors and digital trends.

Federico González, the Group Chief Financial Officer at Havas Creative, manages the financial health and fiscal strategy of the global organization. González oversees budgeting, financial reporting, and capital allocation across all 316 offices. By analyzing revenue streams and operational costs, the Group Chief Financial Officer ensures that the agency maintains profitability while investing in key growth areas. This leadership role involves providing critical financial insights to the Board to support strategic decision-making. Federico González directs the finance department to maintain rigorous compliance standards and optimize cash flow management. Through careful oversight of international financial operations, the Group Chief Financial Officer supports the agency's expansion into new markets. González works closely with regional leaders to align local financial performance with the overarching goals of Havas Creative, ensuring that the organization remains financially resilient and capable of delivering consistent value to shareholders and clients alike.

Ben Switzer, the Chief Technology Officer at Havas Creative, architects the digital infrastructure necessary to support global marketing operations. Switzer manages the implementation of advanced data analytics and marketing technology platforms that enable precise consumer targeting. Overseeing the agency's technical roadmap, the Chief Technology Officer ensures that all digital tools integrate seamlessly with creative workflows. This role involves protecting client data while driving innovation in programmatic advertising and digital experience design. Ben Switzer collaborates with other C-suite leaders to align technological investments with the agency's long-term growth objectives. By optimizing internal systems and external digital offerings, the Chief Technology Officer enhances the efficiency of global campaigns. Switzer monitors emerging technologies to keep Havas Creative at the forefront of the industry, ensuring that the agency provides robust, scalable, and secure digital solutions that meet the complex needs of modern global brands.

Harriet Flory, the Global Chief Communications Officer, Health & Creative Networks at Havas Creative, directs the agency's internal and external messaging strategy. Flory manages the reputation of the Health and Creative networks, ensuring that brand narratives remain consistent across all global channels. Overseeing public relations and corporate communications, the Global Chief Communications Officer, Health & Creative Networks shapes how the agency interacts with the media, industry partners, and the public. This role involves crafting high-level communications that highlight the agency's expertise in health and creative sectors. Harriet Flory collaborates with executive leadership to manage crisis communications and promote the agency's thought leadership initiatives. By aligning communication efforts with the broader business mission, the Global Chief Communications Officer, Health & Creative Networks strengthens the agency's market position. Flory ensures that Havas Creative maintains a strong, positive presence in the global marketplace through strategic storytelling and transparent engagement.