Havas Creative Executive and Leadership Team

September, 2026

Leadership Overview

Havas Creative has 7 executives leading key functions including global strategy, regional operations, creative direction, technology infrastructure, financial management, and corporate communications.

Operating across 75 countries, Havas Creative delivers integrated marketing communications through a vast network of 316 offices, prioritizing meaningful connections between brands and consumers worldwide.

Leadership Roles at Havas Creative

  • Chief Executive Officer - Amalia Prabowo
  • Chief Executive Officer, Havas York - Sarah Collinson
  • Chief Creative Officer & Havas York Co-Chief Executive Officer - Daniel Lucey
  • Chief Executive Officer Havas LATAM Group - Jorge Percovich
  • Group Chief Financial Officer - Federico González
  • Chief Technology Officer - Ben Switzer
  • Global Chief Communications Officer, Health & Creative Networks - Harriet Flory
  • Amalia Prabowo - Chief Executive Officer

    Amalia Prabowo, the Chief Executive Officer at Havas Creative, directs the overarching global strategy for the agency network. Prabowo manages the integration of marketing communications across 316 offices, ensuring consistent brand delivery in diverse international markets. By aligning creative output with client business objectives, the Chief Executive Officer drives long-term growth and market expansion. This leadership role involves constant collaboration with regional heads to maintain operational excellence and competitive positioning. Amalia Prabowo monitors performance metrics across the entire organization, adjusting tactics to meet evolving industry demands. Through rigorous oversight of agency resources, the Chief Executive Officer secures the firm's status as a leader in the global advertising sector. By fostering a culture of innovation, Prabowo empowers teams to execute complex campaigns that resonate with global audiences, ultimately strengthening the agency's reputation for delivering high-impact marketing solutions.

    Sarah Collinson - Chief Executive Officer, Havas York

    Sarah Collinson, the Chief Executive Officer, Havas York at Havas Creative, manages all agency operations within the New York market. Collinson oversees the development of integrated marketing strategies tailored to the specific needs of North American clients. By coordinating cross-functional teams, the Chief Executive Officer, Havas York ensures seamless execution of high-profile advertising campaigns. This role requires constant interaction with creative directors and account managers to maintain high standards of service delivery. Sarah Collinson drives revenue growth by identifying new business opportunities and deepening existing client relationships. Through strategic resource allocation, the Chief Executive Officer, Havas York optimizes internal workflows to improve project efficiency. By monitoring local market trends, Collinson adapts agency offerings to remain relevant in a fast-paced industry. This leadership position directly impacts the agency's regional performance, ensuring that Havas Creative maintains a dominant presence in the competitive New York advertising landscape.

    Daniel Lucey - Chief Creative Officer & Havas York Co-Chief Executive Officer

    Daniel Lucey, the Chief Creative Officer & Havas York Co-Chief Executive Officer at Havas Creative, architects the creative vision for the agency's New York operations. Lucey directs the development of innovative advertising concepts that define the brand identity for major clients. By leading the creative department, the Chief Creative Officer & Havas York Co-Chief Executive Officer ensures that all visual and narrative content aligns with the agency's high standards. This role involves mentoring creative talent and fostering an environment conducive to breakthrough ideas. Daniel Lucey collaborates with the executive team to integrate creative strategy into broader business objectives, driving client engagement and brand loyalty. Through the oversight of multi-channel campaigns, the Chief Creative Officer & Havas York Co-Chief Executive Officer maintains the agency's reputation for excellence. By pushing boundaries in digital and traditional media, Lucey secures the firm's competitive edge in the North American market.

    Jorge Percovich - Chief Executive Officer Havas LATAM Group

    Jorge Percovich, the Chief Executive Officer Havas LATAM Group at Havas Creative, directs all agency activities across the Latin American region. Percovich manages the expansion of marketing services, ensuring that the agency's global capabilities translate effectively into local market success. By overseeing regional operations, the Chief Executive Officer Havas LATAM Group drives growth and operational efficiency across multiple countries. This role involves coordinating with local leadership to align regional strategies with the broader corporate mission. Jorge Percovich monitors market dynamics to identify emerging opportunities for client acquisition and service diversification. Through the implementation of standardized processes, the Chief Executive Officer Havas LATAM Group ensures consistent quality across all regional offices. By fostering strong relationships with key stakeholders, Percovich strengthens the agency's footprint in Latin America. This leadership role directly supports the firm's global objective of providing integrated marketing solutions on a massive scale.
    Jorge Percovich

    Federico González - Group Chief Financial Officer

    Federico González, the Group Chief Financial Officer at Havas Creative, directs the financial strategy and fiscal health of the entire agency network. González manages global budgeting, financial reporting, and resource allocation across 75 countries. By overseeing the fiscal performance of all offices, the Group Chief Financial Officer ensures that the agency maintains profitability while investing in growth initiatives. This role involves constant interaction with the board and regional leaders to provide accurate financial insights and risk assessments. Federico González drives cost-efficiency programs that optimize operational spending without compromising service quality. Through the implementation of robust financial controls, the Group Chief Financial Officer secures the firm's long-term stability. By analyzing market trends and economic indicators, González provides the strategic guidance necessary for sustainable expansion. This leadership position is essential for maintaining the financial integrity of Havas Creative as it continues to scale its global marketing operations.

    Ben Switzer - Chief Technology Officer

    Ben Switzer, the Chief Technology Officer at Havas Creative, architects the digital infrastructure that supports the agency's global operations. Switzer directs the implementation of advanced marketing technologies, enabling teams to deliver data-driven campaigns across all 316 offices. By overseeing the integration of new software and platforms, the Chief Technology Officer ensures that the agency remains at the forefront of digital innovation. This role involves constant collaboration with creative and strategy teams to provide the technical tools necessary for complex project execution. Ben Switzer manages the security and scalability of internal systems, protecting client data while facilitating seamless global communication. Through the optimization of digital workflows, the Chief Technology Officer improves operational efficiency and project turnaround times. By evaluating emerging technologies, Switzer keeps the agency competitive in a rapidly evolving digital landscape, ensuring that Havas Creative provides cutting-edge solutions to its diverse international client base.

    Harriet Flory - Global Chief Communications Officer, Health & Creative Networks

    Harriet Flory, the Global Chief Communications Officer, Health & Creative Networks at Havas Creative, directs the internal and external messaging strategy for the agency's specialized divisions. Flory manages the reputation of the health and creative networks, ensuring that brand narratives remain consistent across all global channels. By overseeing corporate communications, the Global Chief Communications Officer, Health & Creative Networks drives engagement with clients, employees, and the public. This role involves coordinating with executive leadership to craft messaging that reflects the agency's mission and values. Harriet Flory monitors media coverage and industry sentiment to proactively manage the agency's public image. Through the development of comprehensive communication plans, the Global Chief Communications Officer, Health & Creative Networks supports the firm's growth by highlighting its unique capabilities in the health and creative sectors. By fostering transparency and clear communication, Flory strengthens the agency's position as a trusted partner in the global marketing industry.

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    Frequently Asked Questions Regarding Havas Creative Top Executives and Leadership Team

    Who leads Havas Creative?
    Havas Creative is led by Amalia Prabowo (Chief Executive Officer), along with executives such as Sarah Collinson (Chief Executive Officer, Havas York) and Daniel Lucey (Chief Creative Officer & Havas York Co-Chief Executive Officer).
    Who is part of Havas Creative’s executive team?
    The executive team of Havas Creative includes leaders such as Amalia Prabowo (Chief Executive Officer), Sarah Collinson (Chief Executive Officer, Havas York), Daniel Lucey (Chief Creative Officer & Havas York Co-Chief Executive Officer) and other senior executives.
    How many executives does Havas Creative have?
    Havas Creative has 7 executives leading key business areas.
    What roles are included in Havas Creative’s leadership team?
    The leadership team of Havas Creative includes roles such as Chief Executive Officer, Chief Executive Officer, Havas York, Chief Creative Officer & Havas York Co-Chief Executive Officer, Chief Executive Officer Havas LATAM Group, Group Chief Financial Officer.