Leadership Overview
Dynata has 5 executives leading key functions including strategy, operations, revenue, finance, and technology.
Committed to delivering precise first-party data insights, Dynata empowers global businesses to activate campaigns and measure performance through an extensive library of consumer profile attributes.
Committed to delivering precise first-party data insights, Dynata empowers global businesses to activate campaigns and measure performance through an extensive library of consumer profile attributes.
Leadership Roles at Dynata
Donna Riordan - Founder & Chief Executive Officer & Executive Director
Donna Riordan, the Founder & Chief Executive Officer & Executive Director at Dynata, directs the overarching strategic vision for the global first-party data platform. Overseeing the alignment of corporate objectives with market research demands, the Chief Executive Officer ensures the organization maintains its position as a leader in insights and measurement. This leadership role involves constant engagement with the Board to drive long-term growth and innovation across North America, South America, Europe, and Asia Pacific. By fostering a culture of excellence, Donna Riordan shapes the future of data-driven marketing solutions. The Executive Director monitors the integration of new services into the existing platform, ensuring that the voice of the customer remains central to every business decision. Through rigorous oversight of company-wide initiatives, the Founder secures the stability and competitive edge of the entire enterprise.
Tom Spaeth - Chief Financial Officer
Tom Spaeth, the Chief Financial Officer at Dynata, manages the financial health, capital allocation, and fiscal planning for the organization. Overseeing the budgeting process and financial reporting, the Chief Financial Officer ensures that resources support the company's mission of providing high-quality first-party data. This role involves analyzing the profitability of various data services and investment opportunities across global markets. Tom Spaeth drives financial transparency and accountability, working closely with the executive team to evaluate the impact of strategic decisions on the bottom line. By maintaining robust financial controls, the Chief Financial Officer supports the long-term sustainability of the platform's infrastructure. Spaeth monitors economic indicators and market shifts to mitigate risks, ensuring that the company remains well-positioned to invest in innovative data solutions that serve a diverse client base.

Yaron Zimmerman - Chief Operating Officer
Yaron Zimmerman, the Chief Operating Officer at Dynata, manages the daily execution of data services and operational workflows across the global organization. Overseeing the efficiency of the first-party data platform, the Chief Operating Officer optimizes internal processes to support both self-service and managed data models. This role requires close collaboration with regional leaders to ensure seamless delivery of insights to clients in diverse markets. Yaron Zimmerman drives the operational scale necessary to handle complex business-to-business research needs while maintaining high standards for data quality. By streamlining cross-channel marketing performance measurement tools, the Chief Operating Officer enhances the value provided to media agencies and consulting firms. Zimmerman focuses on operational agility, ensuring that the company adapts quickly to shifting industry requirements while maintaining consistent service delivery across all international territories.

Richard Henderson - Chief Revenue Officer
Richard Henderson, the Chief Revenue Officer at Dynata, architects the global sales strategy and revenue growth initiatives for the company. Overseeing the expansion of market share among advertising agencies, publishers, and investment firms, the Chief Revenue Officer aligns sales efforts with the core first-party data offerings. This leadership role involves managing client relationships and identifying new opportunities for data activation and measurement services. Richard Henderson drives the commercial success of the platform by tailoring solutions to meet specific industry nuances in North America and beyond. By optimizing the sales funnel and enhancing client engagement models, the Chief Revenue Officer ensures sustainable financial performance. Henderson monitors market trends to adjust pricing and service packaging, ultimately securing the company's position as a primary partner for businesses seeking precise, trustworthy consumer profile attributes.

Kevin Murphy - Chief Information Officer
Kevin Murphy, the Chief Information Officer at Dynata, directs the internal information systems and data management infrastructure that support the company's research operations. Overseeing the security and reliability of the first-party data platform, the Chief Information Officer ensures that all systems meet the rigorous demands of global clients. This role involves managing the technical architecture that enables the collection and processing of extensive profile attributes. Kevin Murphy drives the implementation of advanced data governance protocols to protect the integrity of the information library. By optimizing internal IT workflows, the Chief Information Officer enhances the productivity of teams across the organization. Murphy focuses on scaling the digital infrastructure to accommodate the growing volume of survey data, ensuring that the platform remains a dependable resource for market research firms and corporate customers worldwide.
Dilip Nagaraja - Chief Technology Officer & Chief Information Officer
Dilip Nagaraja, the Chief Technology Officer & Chief Information Officer at Dynata, architects the technological roadmap and software development lifecycle for the company's data platform. Overseeing the engineering teams, the Chief Technology Officer develops innovative solutions for insights, activation, and measurement. This role involves integrating new technologies to improve the precision and speed of data delivery for clients. Dilip Nagaraja drives the evolution of the platform's capabilities, ensuring that the company remains at the forefront of the marketing continuum. By managing the technical infrastructure, the Chief Information Officer supports the seamless operation of self-service and managed data models. Nagaraja collaborates with other leaders to align technical development with business goals, ensuring that the platform effectively captures the voice of the customer while maintaining high performance across all global regions.

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