Dynata Executive and Leadership Team

Mike Petrullo, the Chief Executive Officer at Dynata, directs the overarching corporate strategy and long-term vision for the organization. Petrullo oversees the integration of first-party data assets to ensure market research remains accurate and actionable for global clients. By aligning internal teams with the evolving needs of media agencies and publishers, the Chief Executive Officer drives sustainable growth across all business units. This leadership role involves constant evaluation of market trends to maintain a competitive edge in the data services sector. Mike Petrullo fosters a culture of innovation, ensuring that the company delivers reliable audience insights that support complex business decision-making. Through rigorous focus on operational excellence, the Chief Executive Officer secures the company's position as a leader in the research-grade data industry, consistently expanding the reach of data activation services across diverse international markets.

Donna Riordan, the Founder & Chief Executive Officer & Executive Director at Dynata, architects the foundational principles and strategic direction of the firm. Riordan manages the alignment of organizational goals with the delivery of high-quality survey research and audience targeting solutions. As the Founder & Chief Executive Officer & Executive Director, Riordan ensures that the company maintains its commitment to data integrity and technological advancement. This role involves high-level engagement with stakeholders to refine the company's market position and expand its influence within the research and consulting sectors. By overseeing the development of new data enrichment processes, Riordan enables clients to translate complex consumer information into clear, actionable insights. Donna Riordan drives the company's mission to provide reliable, research-grade data, ensuring that all business activities support the long-term success of brands and publishers navigating the modern digital landscape.

Tom Spaeth, the Chief Financial Officer at Dynata, directs the financial strategy and fiscal health of the organization. Spaeth oversees capital allocation, budgeting, and financial reporting to support the company's growth in the data services market. As the Chief Financial Officer, Spaeth ensures that investments in research technology and data infrastructure yield measurable returns for the business. This role involves collaborating with the executive team to assess the financial viability of new market opportunities and service expansions. By managing the company's fiscal resources, Spaeth provides the stability necessary for long-term innovation in audience targeting and brand measurement. Tom Spaeth drives financial transparency and accountability, ensuring that all departments operate within established budgetary frameworks. Through rigorous analysis of revenue streams and cost structures, the Chief Financial Officer supports the company's mission to provide high-quality, actionable insights to brands and publishers worldwide.

Yaron Zimmerman, the Chief Operating Officer at Dynata, manages the daily execution of global data services and operational workflows. Zimmerman oversees the efficiency of survey creation, data enrichment, and reporting processes to ensure high-quality output for all clients. As the Chief Operating Officer, Zimmerman coordinates cross-functional teams to optimize the delivery of audience insights and measurement services. This role involves streamlining internal systems to support rapid scaling across international regions, ensuring that the company meets the rigorous demands of media agencies and consultancies. By implementing technology-driven processes, Zimmerman enhances the reliability of research responses and data activation. Yaron Zimmerman drives operational excellence, ensuring that the company maintains its reputation for precision and speed in the market research industry. Through constant monitoring of performance metrics, the Chief Operating Officer guarantees that all business operations remain aligned with the company's core mission of providing actionable consumer intelligence.

Richard Henderson, the Chief Revenue Officer at Dynata, directs all global sales initiatives and revenue-generating activities. Henderson oversees the expansion of the company's client base, focusing on media agencies, publishers, and major brands that require research-grade data. As the Chief Revenue Officer, Henderson aligns sales strategies with the company's diverse portfolio of survey research, data activation, and audience targeting solutions. This role involves building strong partnerships with key market players to increase market share and drive consistent growth. By optimizing the sales funnel and enhancing client engagement, Henderson ensures that the company effectively communicates the value of its data services. Richard Henderson drives the commercial success of the organization, ensuring that revenue targets are met through strategic market penetration. Through constant collaboration with the marketing and product teams, the Chief Revenue Officer secures the company's position as a premier provider of consumer and business audience insights.

Dilip Nagaraja, the Chief Technology Officer & Chief Information Officer at Dynata, architects the technological infrastructure and data systems that power the company's research services. Nagaraja oversees the development of advanced platforms for survey creation, data enrichment, and reporting. As the Chief Technology Officer & Chief Information Officer, Nagaraja ensures that all digital tools remain secure, scalable, and capable of processing vast amounts of first-party data. This role involves leading the engineering and IT teams to implement innovative solutions for audience activation and brand measurement. By integrating cutting-edge technology into the research process, Nagaraja enables the company to deliver reliable, actionable insights to clients. Dilip Nagaraja drives the digital transformation of the organization, ensuring that the company stays ahead of industry trends in data quality and technology-driven research. Through constant focus on system performance, the Chief Technology Officer & Chief Information Officer supports the company's mission to provide superior data services.