Dynata Executive and Leadership Team

Donna Riordan, the Founder & Chief Executive Officer & Executive Director at Dynata, directs the overarching vision and long-term strategic trajectory of the organization. By establishing the foundational principles of the first-party data platform, Riordan ensures the company maintains its competitive edge in the global market research landscape. This leadership role involves constant engagement with the Board to align corporate objectives with evolving industry demands across North America, Europe, and Asia Pacific. Donna Riordan drives the expansion of data services, ensuring the platform remains the primary source for actionable consumer insights. Through rigorous oversight of corporate governance and strategic partnerships, the Founder & Chief Executive Officer & Executive Director secures the stability and growth of the firm. By championing innovation in data collection methodologies, the executive maintains the integrity and precision of the vast profile library that defines the company's market position.

Mike Petrullo, the Chief Executive Officer & Board Member at Dynata, executes the daily operational strategy and manages the company's diverse portfolio of research solutions. Overseeing the integration of first-party data into client marketing workflows, Petrullo ensures that the organization delivers measurable value to agencies and corporate customers worldwide. This leadership role requires constant collaboration with the Board to refine business models and optimize resource allocation across international markets. Mike Petrullo drives the adoption of self-service and managed data models, catering to the complex needs of business-to-business and consumer research sectors. By focusing on operational excellence and market penetration, the Chief Executive Officer & Board Member strengthens the company's influence within the marketing continuum. Through strategic decision-making, the executive fosters a culture of performance that supports the firm's mission to provide trustworthy, high-quality data for cross-channel marketing measurement.

Tom Spaeth, the Chief Financial Officer at Dynata, manages the fiscal health and capital allocation strategies necessary to support the company's global data operations. Overseeing financial planning, reporting, and risk management, Spaeth ensures that the organization maintains the liquidity required for continuous investment in data platform technology. This leadership role involves coordinating with other C-suite members to align budgetary priorities with the firm's growth objectives in North America and beyond. Tom Spaeth drives the financial analysis of new service models, ensuring that both managed and integrated data solutions contribute to long-term profitability. By optimizing the cost structure of data collection and survey distribution, the Chief Financial Officer directly impacts the company's ability to scale its research capabilities. Through disciplined fiscal oversight, the executive secures the resources needed to maintain the world's largest first-party data platform while delivering consistent value to stakeholders.

Yaron Zimmerman, the Chief Operating Officer at Dynata, directs the internal processes and service delivery frameworks that support the company's extensive data platform. Overseeing the efficiency of survey operations and client-facing service models, Zimmerman ensures that the organization meets the high-volume demands of market research firms and media agencies. This leadership role involves streamlining cross-functional workflows to improve the speed and accuracy of data delivery across global regions. Yaron Zimmerman drives the implementation of operational best practices that enhance the quality of individual profile attributes collected through the platform. By focusing on the scalability of the service infrastructure, the Chief Operating Officer enables the firm to handle complex business-to-business research requirements with precision. Through constant monitoring of operational metrics, the executive ensures that the company maintains its reputation for reliability and excellence in the competitive landscape of first-party data and marketing measurement.

Kevin Murphy, the Chief Information Officer at Dynata, architects the digital infrastructure and data security protocols that protect the company's vast library of consumer profile attributes. Overseeing the integrity of the information systems, Murphy ensures that the platform remains resilient and capable of supporting high-frequency data processing for clients worldwide. This leadership role involves collaborating with technology teams to integrate advanced analytics tools into the core research platform. Kevin Murphy drives the development of secure data management solutions that comply with global privacy standards, facilitating trust with corporate customers and research partners. By prioritizing the stability of the information architecture, the Chief Information Officer supports the firm's ability to deliver precise insights across diverse industries. Through strategic investment in information technology, the executive ensures that the company's digital assets remain a powerful engine for marketing activation and cross-channel performance measurement.

Richard Henderson, the Chief Revenue Officer at Dynata, directs the global sales strategy and client acquisition efforts to expand the company's market share. Overseeing the revenue-generating teams, Henderson ensures that the firm's first-party data solutions reach a broad spectrum of consulting, investment, and advertising clients. This leadership role involves aligning sales initiatives with the company's product roadmap to maximize the impact of data services in North America, South America, and Asia Pacific. Richard Henderson drives the growth of the client base by demonstrating the value of the platform's insights and measurement capabilities. By fostering strong relationships with key market research firms and publishers, the Chief Revenue Officer secures long-term partnerships that fuel the company's revenue streams. Through the execution of targeted sales campaigns, the executive ensures that the organization remains the preferred provider for businesses seeking high-quality, actionable consumer data for their marketing strategies.

Dilip Nagaraja, the Chief Technology Officer & Chief Information Officer at Dynata, leads the innovation of the company's technical stack and the evolution of its data platform. Overseeing the engineering teams, Nagaraja drives the development of new features that enhance the collection and activation of first-party data. This leadership role involves bridging the gap between complex technical requirements and the practical needs of clients in the media and advertising sectors. Dilip Nagaraja directs the implementation of cutting-edge software solutions that improve the speed and precision of cross-channel marketing measurement. By focusing on the technological advancement of the platform, the Chief Technology Officer & Chief Information Officer ensures that the firm remains at the forefront of the market research industry. Through the continuous refinement of the technical architecture, the executive supports the company's mission to provide trustworthy data that informs critical business decisions across global markets.