Dynata

Dynata, founded in 1977, is a prominent market research and first-party data company operating within the advertising and marketing sector. The firm provides a comprehensive platform for insights, activation, and measurement, leveraging an extensive library of individual profile attributes collected through surveys. By delivering precise, actionable data, Dynata supports businesses in understanding consumer behavior and optimizing marketing performance across the entire continuum.

The company maintains a significant operational footprint, supporting 5,000-10,000 employees across 38 global locations. Its platform facilitates self-service, managed, and integrated data service models, catering to both B2B and consumer research requirements. Meet Dynata's team to learn about the leadership and organizational structure driving these innovative data services. The firm’s ability to integrate voice-of-customer insights into campaign activation distinguishes its service offerings in a competitive landscape.

Dynata serves a diverse international client base, including media agencies, publishers, and consulting firms across North America, South America, Europe, and Asia Pacific. The company competes with major industry players such as Qualtrics, Nielsen, and Acxiom, maintaining a strong market position through its focus on data quality and technological integration. By providing robust research data and survey programming solutions, Dynata continues to influence marketing strategies and cross-channel performance measurement for corporate clients worldwide, generating annual revenue of approximately $1.1B.