Leadership Overview
YESCO has 10 executives leading key functions including strategy, financial oversight, digital infrastructure, marketing, and operational management.
Focused on delivering high-impact visual communication solutions, YESCO maintains a legacy of innovation by engineering complex signage and managing extensive outdoor media networks across the Western United States.
Focused on delivering high-impact visual communication solutions, YESCO maintains a legacy of innovation by engineering complex signage and managing extensive outdoor media networks across the Western United States.
Leadership Roles at YESCO
Sivakumar Poorni - MD and Chief Executive Officer
Sivakumar Poorni, the MD and Chief Executive Officer at YESCO, directs the overarching strategic vision for the organization. Poorni architects long-term growth initiatives while ensuring the manufacturing processes align with the company's century-long commitment to quality. By overseeing the integration of advanced sign-making technologies, the MD and Chief Executive Officer drives operational excellence across all manufacturing facilities. Sivakumar Poorni maintains rigorous standards for customer service, ensuring every project meets the complex requirements of modern architectural signage. This leadership role involves constant collaboration with the board to refine market positioning and expand the reach of custom display solutions. Through the optimization of internal workflows, the MD and Chief Executive Officer secures the company's competitive advantage in the building manufacturing sector. Poorni fosters a culture of innovation, pushing the boundaries of what is possible in large-scale, multi-dimensional signage and digital display production.
Ryan Young - President & Chief Executive Officer
Ryan Young, the President & Chief Executive Officer at YESCO, manages the daily execution of corporate objectives and high-level business development. Young coordinates the expansion of the company's footprint, focusing on the scaling of sign-making capabilities and the maintenance of the vast billboard network. As the President & Chief Executive Officer, Young ensures that the organization remains at the forefront of the industry by leveraging proprietary technology and software solutions. Ryan Young oversees the strategic alignment of the service franchise model, providing franchise owners with the necessary tools to maintain brand consistency. This executive role requires balancing the demands of large-scale spectaculars with the precision needed for smaller wayfinding projects. By driving efficiency in production and service delivery, the President & Chief Executive Officer strengthens the company's market presence. Young maintains a focus on sustainable growth, ensuring that the organization continues to set the standard for quality and innovation.
Chris Record - Chief Financial Officer
Chris Record, the Chief Financial Officer at YESCO, governs the fiscal health and capital allocation strategies of the enterprise. Record manages the financial planning for the company's diverse portfolio, including the manufacturing of custom signs and the operation of digital billboard networks. As the Chief Financial Officer, Record oversees the financing programs that enable clients to invest in high-end signage solutions. Chris Record directs the budgeting processes to ensure resources support the company's commitment to innovation and quality. This leadership role involves analyzing market trends to mitigate risks and identify new revenue streams within the Western United States. By maintaining strict financial controls, the Chief Financial Officer supports the long-term stability of the organization. Record collaborates with other executives to ensure that capital investments align with the strategic goals of the business, ultimately driving profitability and operational efficiency across all departments.
Patrick O'Donnell - President
Patrick O'Donnell, the President at YESCO, leads specific business units focused on regional market penetration and client relationship management. O'Donnell oversees the execution of large-scale signage projects, ensuring that the company's manufacturing capabilities meet the unique needs of diverse interior and exterior venues. As the President, O'Donnell directs the strategic initiatives that drive revenue growth within the Western United States. Patrick O'Donnell manages the coordination between sales and production teams to ensure seamless project delivery. This leadership role involves fostering strong partnerships with key clients and stakeholders to secure long-term maintenance contracts. By driving excellence in project management, the President ensures that the company's reputation for quality remains intact. O'Donnell focuses on scaling the business through targeted market expansion and the continuous improvement of service delivery models, ultimately supporting the company's overarching mission of innovative excellence.
Joshua Young - President, Yesco Custom Signs Yesco Sign & Lighting Service
Joshua Young, the President, Yesco Custom Signs Yesco Sign & Lighting Service at YESCO, manages the specialized divisions dedicated to custom sign fabrication and lighting maintenance. Young oversees the design and production of multi-dimensional signs and architectural elements that enhance the visual appeal of client venues. As the President, Yesco Custom Signs Yesco Sign & Lighting Service, Young directs the teams responsible for the installation and ongoing repair of these complex displays. Joshua Young ensures that the service division provides convenient and reliable solutions to customers, leveraging the company's proprietary technology. This leadership role involves maintaining high standards for craftsmanship and customer service in every project. By driving growth in the custom sign and service sectors, the President, Yesco Custom Signs Yesco Sign & Lighting Service supports the company's tradition of excellence. Young focuses on delivering innovative solutions that meet the evolving needs of the market.

Ryan Nix - President
Ryan Nix, the President at YESCO, leads the strategic development of the company's manufacturing and service operations. Nix oversees the implementation of new production processes that enhance the quality and durability of the company's signage products. As the President, Nix directs the teams responsible for maintaining the company's high standards of customer service across all service contracts. Ryan Nix manages the integration of new technologies into the manufacturing workflow, ensuring that the company remains at the cutting edge of the industry. This leadership role involves collaborating with other executives to align operational goals with the company's long-term vision. By driving efficiency and innovation, the President ensures that the organization continues to deliver high-impact visual communication solutions. Nix focuses on expanding the company's reach and strengthening its market position through consistent performance and a commitment to excellence in every project undertaken.
Nathan Young - President, Yesco Outdoor Media
Nathan Young, the President, Yesco Outdoor Media at YESCO, directs the operations and growth of the company's extensive outdoor advertising network. Young manages the portfolio of digital billboards and traditional faces, ensuring maximum visibility and impact for advertisers across the Western United States. As the President, Yesco Outdoor Media, Young oversees the strategic placement and maintenance of these assets to ensure they remain in top condition. Nathan Young directs the sales and marketing efforts for the media division, connecting brands with high-traffic locations. This leadership role involves leveraging the company's proprietary technology to optimize the performance of digital displays. By driving revenue through the outdoor media network, the President, Yesco Outdoor Media supports the overall financial health of the organization. Young focuses on innovation in advertising formats, ensuring that the company's outdoor media solutions remain a preferred choice for clients seeking high-impact visibility.
Warren Strong - Chief Information Officer
Warren Strong, the Chief Information Officer at YESCO, architects the digital infrastructure that powers the company's sign-making and media operations. Strong manages the proprietary software solutions that allow for the creation of complex, animated, and video-based displays. As the Chief Information Officer, Strong ensures that the digital billboard network remains operational and technologically advanced. Warren Strong oversees the integration of data systems that support the service franchise model, providing owners with real-time access to maintenance and repair data. This leadership role involves securing the company's digital assets and optimizing the technology stack to improve manufacturing precision. By driving digital transformation, the Chief Information Officer enables the organization to deliver best-of-class customer service. Strong ensures that all technological initiatives support the company's mission to provide high-quality, innovative signage solutions that stand as testaments to excellence.
Jeffrey Young - Senior Vice President and Chief Marketing Officer
Jeffrey Young, the Senior Vice President and Chief Marketing Officer at YESCO, directs the brand strategy and market outreach for the organization. Young oversees the promotion of the company's custom sign-making expertise and the expansion of the service franchise network. As the Senior Vice President and Chief Marketing Officer, Young ensures that the brand remains synonymous with quality and innovation in the building manufacturing industry. Jeffrey Young manages the marketing initiatives that highlight the company's ability to produce everything from simple plaques to towering spectaculars. This leadership role involves crafting messaging that resonates with clients across the Western United States and beyond. By driving brand awareness, the Senior Vice President and Chief Marketing Officer supports the growth of both the manufacturing and service divisions. Young ensures that the company's reputation for excellence is communicated effectively to maintain a strong competitive position in the market.
Curt Ivory - Chief Operations Officer
Curt Ivory, the Chief Operations Officer at YESCO, manages the day-to-day production and service delivery processes across the organization. Ivory oversees the manufacturing facilities, ensuring that the production of custom signs meets the highest standards of quality and functionality. As the Chief Operations Officer, Ivory directs the logistics of the company's 1,800 traditional billboard faces and the digital network. Curt Ivory coordinates the operational teams to ensure that maintenance and repair services are delivered efficiently to customers. This leadership role involves optimizing the supply chain and production workflows to support the company's commitment to innovation. By driving operational excellence, the Chief Operations Officer ensures that projects are completed on time and to the exact specifications of the client. Ivory maintains a focus on safety and efficiency, ensuring that the company's operational scale continues to support its long history of excellence.
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