Octagon Executive and Leadership Team

May, 2026

Leadership Overview

Octagon has 6 executives leading key functions including strategy, finance, events, and marketing.

Driven by a commitment to excellence, Octagon provides comprehensive sports and entertainment agency services, encompassing marketing, sponsorship, and athlete representation to shape market impact.

Leadership Roles at Octagon

  • Chief Financial Officer - Nancy Morton
  • Executive Vice President & Chief Financial Officer - Nicole Sarakos
  • President - Charles Zicari
  • Events, President, Marketing (North America) - Lou Kovacs
  • President - Merrill Shields
  • Chief of Staff - Taylor Rice
  • Nancy Morton - Chief Financial Officer

    Nancy Morton, the Chief Financial Officer at Octagon, oversees all financial operations, including budgeting, forecasting, and financial reporting. This critical role ensures the fiscal health and strategic financial planning of the agency, supporting its diverse business units in marketing, sponsorship, and athlete representation. Morton manages investment strategies and risk assessment, safeguarding the company's assets and driving profitability. The Chief Financial Officer collaborates closely with other executives to align financial objectives with business development goals, particularly in expanding market reach and client acquisition. Through rigorous financial oversight, Nancy Morton provides the essential framework for Octagon's sustained growth and operational stability.
    Nancy Morton

    Nicole Sarakos - Executive Vice President & Chief Financial Officer

    Nicole Sarakos, the Executive Vice President & Chief Financial Officer at Octagon, directs comprehensive financial strategy and execution, complementing the agency's core services in sports and entertainment marketing, sponsorship, and talent representation. Sarakos manages capital allocation, drives financial performance metrics, and ensures robust compliance across all fiscal activities. This executive leadership role involves close collaboration with the board and other C-suite members to identify new revenue streams and optimize operational expenditures. By providing strategic financial insights, Nicole Sarakos supports the expansion of Octagon's global footprint and enhances its market position through data-driven decision-making. The focus remains on maximizing shareholder value and ensuring long-term financial resilience.
    Nicole Sarakos

    Charles Zicari - President

    Charles Zicari, the President at Octagon, drives the overall strategic direction and operational execution of the sports and entertainment agency. This leadership role encompasses overseeing all business units, including marketing, sponsorship acquisition, and athlete representation, ensuring alignment with the company's mission. Zicari focuses on fostering innovation and expanding the agency's market presence, both domestically and internationally. The President works to cultivate strong client relationships and identify new opportunities for growth within the dynamic sports and entertainment sectors. Through decisive leadership, Charles Zicari guides Octagon in delivering unparalleled value to clients and stakeholders, solidifying its position as an industry leader.

    Lou Kovacs - Events, President, Marketing (North America)

    Lou Kovacs, the Events, President, Marketing (North America) at Octagon, spearheads the strategic development and execution of marketing initiatives and event management across the North American region. This multifaceted role involves driving brand visibility, securing high-impact sponsorships, and enhancing client engagement within the sports and entertainment landscape. Kovacs oversees the integration of marketing campaigns with event activations, ensuring cohesive and impactful client experiences. The leadership focus is on expanding Octagon's market share in North America by leveraging innovative marketing strategies and optimizing event performance. Through dedicated oversight, Lou Kovacs ensures the successful delivery of client objectives and strengthens Octagon's regional presence.
    Lou Kovacs

    Merrill Shields - President

    Merrill Shields, the President at Octagon, directs the strategic vision and operational framework for the sports and entertainment agency. This executive position involves guiding the company's expansion in marketing, sponsorship, and athlete representation services. Shields focuses on cultivating key partnerships and driving business development initiatives to enhance Octagon's global reach and impact. The President works to ensure that all operations align with the company's commitment to delivering exceptional client outcomes and fostering talent growth. Through strategic leadership, Merrill Shields champions the agency's core values and propels Octagon forward in the competitive sports and entertainment industry.

    Taylor Rice - Chief of Staff

    Taylor Rice, the Chief of Staff at Octagon, directs strategic initiatives and operational efficiency across the organization. This leadership position involves aligning departmental objectives with the overarching company mission, ensuring seamless execution of high-level projects. Rice manages cross-functional team coordination, facilitating communication between executive leadership and operational departments to drive project success. The role demands meticulous planning and resource allocation, supporting the company's growth in marketing, sponsorship, and talent representation. By optimizing internal processes, Taylor Rice enhances the agency's capacity to deliver exceptional client services and maintain a competitive edge in the sports and entertainment landscape.

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    Frequently Asked Questions Regarding Octagon Top Executives and Leadership Team

    Who leads Octagon?
    Octagon is led by Nancy Morton (Chief Financial Officer), along with executives such as Nicole Sarakos (Executive Vice President & Chief Financial Officer) and Charles Zicari (President).
    Who is part of Octagon’s executive team?
    The executive team of Octagon includes leaders such as Nancy Morton (Chief Financial Officer), Nicole Sarakos (Executive Vice President & Chief Financial Officer), Charles Zicari (President) and other senior executives.
    How many executives does Octagon have?
    Octagon has 6 executives leading key business areas.
    What roles are included in Octagon’s leadership team?
    The leadership team of Octagon includes roles such as Chief Financial Officer, Executive Vice President & Chief Financial Officer, President, Events, President, Marketing (North America), President.