Octagon Executive and Leadership Team

July, 2026

Leadership Overview

Octagon has 6 executives leading key functions including finance, operations, and marketing.

Driven by a commitment to excellence, Octagon provides comprehensive sports and entertainment agency services, focusing on marketing, sponsorship, and talent representation to shape market impact.

Leadership Roles at Octagon

  • Chief Financial Officer - Nancy Morton
  • Executive Vice President & Chief Financial Officer - Nicole Sarakos
  • Events, President, Marketing (North America) - Lou Kovacs
  • President - Merrill Shields
  • President - Charles Zicari
  • Chief of Staff - Taylor Rice
  • Nancy Morton - Chief Financial Officer

    Nancy Morton, the Chief Financial Officer at Octagon, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Morton ensures robust fiscal health across the organization. This leadership role involves managing investment strategies and optimizing resource allocation to support Octagon's growth objectives in sports and entertainment marketing. By maintaining stringent financial controls, Nancy Morton directly contributes to the agency's stability and expansion. The Chief Financial Officer's oversight extends to risk management and ensuring compliance with all financial regulations, solidifying the company's financial integrity.
    Nancy Morton

    Nicole Sarakos - Executive Vice President & Chief Financial Officer

    Nicole Sarakos, the Executive Vice President & Chief Financial Officer at Octagon, spearheads advanced financial strategies and corporate governance. Managing complex financial structures and driving profitability, Sarakos ensures the agency's sustained financial performance. This executive position involves overseeing all aspects of financial management, including capital allocation and long-term investment planning. By providing critical financial insights, Nicole Sarakos directly influences strategic decision-making to enhance market competitiveness. The Executive Vice President & Chief Financial Officer's expertise is vital for navigating the financial intricacies of the sports and entertainment sectors, supporting Octagon's global operations.
    Nicole Sarakos

    Lou Kovacs - Events, President, Marketing (North America)

    Lou Kovacs, the Events, President, Marketing (North America) at Octagon, directs large-scale event execution and marketing strategies across North America. Overseeing the planning and activation of major sporting and entertainment events, Kovacs ensures impactful client experiences and brand visibility. This leadership position involves driving revenue growth through innovative marketing campaigns and strategic partnerships. By managing event logistics and marketing initiatives, Lou Kovacs directly enhances Octagon's presence and client success in key North American markets. The President of Marketing's focus on event excellence and strategic outreach solidifies the agency's leadership in the industry.
    Lou Kovacs

    Merrill Shields - President

    Merrill Shields, the President at Octagon, drives the overall strategic direction and operational excellence of the agency. Overseeing key business units and fostering a culture of innovation, Shields ensures the delivery of superior marketing, sponsorship, and representation services. This executive role involves cultivating client relationships and expanding market reach. By guiding strategic initiatives, Merrill Shields directly contributes to Octagon's sustained growth and industry leadership. The President's vision shapes the agency's approach to talent management and client engagement, reinforcing its position as a premier sports and entertainment firm.

    Charles Zicari - President

    Charles Zicari, the President at Octagon, spearheads the agency's global expansion and strategic partnerships. Directing business development efforts and cultivating key alliances, Zicari enhances Octagon's market influence and service offerings. This leadership capacity involves identifying new opportunities and driving revenue streams across diverse sectors. By forging strong relationships with stakeholders, Charles Zicari directly supports the agency's mission to provide comprehensive sports and entertainment solutions. The President's focus on strategic growth and global outreach strengthens Octagon's competitive advantage and client value proposition.

    Taylor Rice - Chief of Staff

    Taylor Rice, the Chief of Staff at Octagon, executes strategic initiatives and enhances operational efficiency. Managing cross-departmental projects and facilitating communication between leadership and teams, Rice ensures seamless execution of company objectives. This critical role involves streamlining processes and driving key organizational priorities forward. By coordinating efforts across various functions, Taylor Rice directly supports the agency's mission of providing top-tier marketing, sponsorship, and representation services. The Chief of Staff's focus on operational excellence underpins Octagon's ability to deliver impactful results for clients in the dynamic sports and entertainment landscape.

    Explore Leadership Teams in Advertising Networks

    Frequently Asked Questions Regarding Octagon Top Executives and Leadership Team

    Who leads Octagon?
    Octagon is led by Nancy Morton (Chief Financial Officer), along with executives such as Nicole Sarakos (Executive Vice President & Chief Financial Officer) and Lou Kovacs (Events, President, Marketing (North America)).
    Who is part of Octagon’s executive team?
    The executive team of Octagon includes leaders such as Nancy Morton (Chief Financial Officer), Nicole Sarakos (Executive Vice President & Chief Financial Officer), Lou Kovacs (Events, President, Marketing (North America)) and other senior executives.
    How many executives does Octagon have?
    Octagon has 6 executives leading key business areas.
    What roles are included in Octagon’s leadership team?
    The leadership team of Octagon includes roles such as Chief Financial Officer, Executive Vice President & Chief Financial Officer, Events, President, Marketing (North America), President, President.