Leadership Overview
XR Extreme Reach has 5 executives leading key functions including strategy, operations, organizational alignment, human capital, and payment solutions.
Focused on uniting data at scale across content and media, XR Extreme Reach maximizes business value through intelligence to move creativity forward for global brands.
Focused on uniting data at scale across content and media, XR Extreme Reach maximizes business value through intelligence to move creativity forward for global brands.
Leadership Roles at XR Extreme Reach
John Batter - Chief Executive Officer
John Batter, the Chief Executive Officer at XR Extreme Reach, directs the overarching corporate strategy to unite data across content, media, and production workflows. By prioritizing intelligence-driven business value, the Chief Executive Officer ensures the organization maintains a competitive edge in the global marketing services landscape. John Batter architects long-term growth initiatives while overseeing the integration of complex data sets to optimize creative output. This leadership role involves constant collaboration with the Board to refine the company mission and expand market reach across North American and international territories. Through rigorous oversight of enterprise-wide performance metrics, the Chief Executive Officer drives operational excellence and sustainable revenue expansion. By aligning internal resources with evolving industry demands, the Chief Executive Officer secures the company position as a leader in creative data management and media distribution.
Deepesh Mahat - Chief Operating Officer
Deepesh Mahat, the Chief Operating Officer at XR Extreme Reach, manages the daily execution of business processes to ensure seamless integration of data across media and production platforms. Overseeing the technical infrastructure, the Chief Operating Officer optimizes workflows to maximize efficiency and business value for clients. Deepesh Mahat drives the implementation of scalable systems that support the company mission of uniting creative assets with actionable intelligence. This role requires close coordination with other C-suite leaders to streamline cross-departmental operations and maintain high service standards across global markets. By monitoring performance indicators, the Chief Operating Officer identifies opportunities for process improvement and resource allocation. Through the application of advanced data analytics, the Chief Operating Officer ensures that all production and media operations remain aligned with the strategic goals of the organization while maintaining consistent quality control.
Mike McGuire - President, XR Pay
Mike McGuire, the President, XR Pay at XR Extreme Reach, leads the specialized division focused on payment solutions and financial transaction integrity within the media and production ecosystem. By integrating payment data with broader creative intelligence, the President, XR Pay ensures that financial workflows contribute directly to the company mission of maximizing business value. Mike McGuire architects secure and efficient payment infrastructures that support the needs of global clients and production partners. This leadership role involves managing the financial technology roadmap and ensuring compliance with industry standards across diverse geographic markets. Through the optimization of transaction processes, the President, XR Pay drives revenue stability and operational efficiency for the entire organization. By collaborating with the broader executive team, the President, XR Pay aligns financial services with the company strategy to provide a seamless experience for all stakeholders involved in content and media production.
Stephanie Kiser - Chief of Staff
Stephanie Kiser, the Chief of Staff at XR Extreme Reach, coordinates strategic initiatives and facilitates communication across the executive leadership team to ensure organizational alignment. By managing high-priority projects, the Chief of Staff enables the company to move creativity forward through efficient data utilization and cross-functional collaboration. Stephanie Kiser architects internal governance frameworks that support the mission of maximizing business value through intelligence. This leadership role involves synthesizing complex information for the Chief Executive Officer and the Board to inform critical decision-making processes. By overseeing the execution of corporate objectives, the Chief of Staff drives accountability and operational transparency throughout the organization. Through the management of key stakeholder relationships, the Chief of Staff ensures that all departments remain focused on the core business model while navigating the complexities of the modern media and production landscape.
Lisa Hershkowitz - Chief People Officer
Lisa Hershkowitz, the Chief People Officer at XR Extreme Reach, directs human capital strategies to attract, develop, and retain top talent capable of driving the company mission. By fostering a culture centered on innovation and data-driven performance, the Chief People Officer ensures the workforce remains equipped to handle the demands of the evolving marketing services industry. Lisa Hershkowitz architects comprehensive talent management programs that align employee growth with the overarching goal of maximizing business value through intelligence. This leadership role involves collaborating with other executives to build high-performing teams that support global operations and regional expansion. Through the implementation of robust professional development initiatives, the Chief People Officer drives organizational agility and employee engagement. By prioritizing diversity and inclusion, the Chief People Officer secures a competitive advantage in the talent market while maintaining a cohesive and productive corporate environment.
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