XR Extreme Reach Executive and Leadership Team

John Batter, the Chief Executive Officer at XR Extreme Reach, directs the overarching corporate strategy and long-term vision. By aligning data-driven insights with creative production workflows, the Chief Executive Officer ensures the organization maintains a competitive edge in the global marketing landscape. Batter oversees the integration of media assets and production intelligence to drive measurable business value for clients. This leadership role involves constant collaboration with the Board to refine market positioning and expand operational reach across international territories. Through the implementation of scalable technology frameworks, the Chief Executive Officer optimizes internal processes to support rapid growth. John Batter maintains a focus on delivering high-impact solutions that bridge the gap between creative content and media performance. Ultimately, Batter secures the company's status as a leader in the marketing services industry by fostering innovation and operational excellence.

Chandler Bigelow, the Chief Financial Officer at XR Extreme Reach, oversees the financial health and fiscal strategy of the organization. By managing capital allocation and investment in data-driven production technologies, the Chief Financial Officer supports the company's commitment to maximizing business value. Bigelow directs financial planning, reporting, and risk management to ensure long-term stability across global operations. This leadership role involves working closely with the executive team to evaluate market opportunities and optimize resource distribution. Chandler Bigelow maintains rigorous oversight of financial performance, ensuring that investments in media intelligence yield significant returns. By implementing robust financial controls, the Chief Financial Officer provides the foundation for sustainable growth and innovation. Bigelow drives the fiscal discipline required to navigate the complexities of the marketing services sector while maintaining a focus on delivering superior value to stakeholders.

Mike McGuire, the President, XR Pay at XR Extreme Reach, directs the development and expansion of payment solutions within the media and production ecosystem. By integrating financial transaction intelligence into the broader data platform, the President, XR Pay ensures seamless value exchange for clients across the creative supply chain. McGuire oversees the product roadmap and market adoption of payment technologies designed to simplify complex media workflows. This leadership role involves collaborating with financial partners and internal stakeholders to scale payment operations globally. Mike McGuire drives the strategic growth of the payment division, focusing on efficiency and security to enhance the overall business value provided by the company. By addressing the specific financial needs of content creators and media buyers, the President, XR Pay strengthens the company's market position. McGuire ensures that payment infrastructure remains a core component of the organization's intelligence-driven service model.

Stephanie Kiser, the Chief of Staff at XR Extreme Reach, manages the execution of strategic initiatives and coordinates cross-functional workflows. By streamlining communication between executive leadership and departmental heads, the Chief of Staff ensures organizational alignment with the core mission of uniting data at scale. Kiser facilitates the implementation of high-priority projects that enhance production efficiency and media intelligence. This role involves monitoring key performance indicators to track progress against corporate objectives. Stephanie Kiser drives internal transparency and accountability, allowing the leadership team to focus on market expansion and client success. By managing complex operational challenges, the Chief of Staff enables the organization to maintain agility in a fast-paced industry. Kiser provides the necessary structure to support the company's growth trajectory while ensuring that all business units operate in harmony with the broader strategic vision.

Lisa Hershkowitz, the Chief People Officer at XR Extreme Reach, directs human capital strategy and organizational development. By fostering a culture of innovation and data-centric thinking, the Chief People Officer ensures the company attracts and retains top talent capable of advancing creative production workflows. Hershkowitz oversees talent acquisition, employee engagement, and professional development programs that align with the company's mission. This role involves designing performance management systems that reward excellence and drive productivity across all departments. Lisa Hershkowitz manages the integration of diverse teams to support the company's global operations and market reach. By prioritizing workplace culture and leadership development, the Chief People Officer builds the internal capacity necessary for sustained success. Hershkowitz ensures that the workforce remains agile and equipped to handle the evolving demands of the media and marketing industry through continuous learning and strategic talent management.