Leadership Overview
XR Extreme Reach has 9 executives leading key functions including strategy, marketing, operations, revenue, human resources, legal, payment systems, and global market expansion.
Focused on uniting data at scale across content and media, XR Extreme Reach maximizes business value through intelligence to move creativity forward.
Focused on uniting data at scale across content and media, XR Extreme Reach maximizes business value through intelligence to move creativity forward.
Leadership Roles at XR Extreme Reach
John Batter - Chief Executive Officer
John Batter, the Chief Executive Officer at XR Extreme Reach, directs the overarching corporate strategy and long-term vision for the organization. By integrating data-driven intelligence into creative workflows, the Chief Executive Officer ensures the company maintains a competitive edge in the global marketing services landscape. John Batter oversees the alignment of production, media, and content divisions to drive maximum business value for clients. This leadership role involves constant collaboration with the Board to refine operational goals and expand market reach across North American and international territories. Through the optimization of internal resources, the Chief Executive Officer fosters an environment of innovation and efficiency. By prioritizing scalable technology solutions, the Chief Executive Officer secures the company's position as a leader in the industry. Ultimately, Batter drives the strategic growth initiatives that define the future trajectory of the entire enterprise.

Deepesh Mahat - Chief Operating Officer
Deepesh Mahat, the Chief Operating Officer at XR Extreme Reach, directs the internal infrastructure and operational workflows that support the company's data-centric business model. By optimizing production processes and media management systems, the Chief Operating Officer ensures that the organization delivers high-value intelligence to clients with maximum efficiency. Deepesh Mahat oversees the integration of technology platforms that unite content and media, driving operational excellence across all service lines. This leadership role involves managing the scalability of internal systems to support expansion into new global markets. By refining resource allocation, the Chief Operating Officer improves productivity and reduces operational friction. The Chief Operating Officer drives the adoption of standardized procedures that enhance service delivery quality. Through the oversight of daily operations, the Chief Operating Officer ensures that the company remains agile and responsive to the needs of the creative industry, ultimately supporting the firm's long-term growth objectives.
Mike McGuire - President, XR Pay
Mike McGuire, the President, XR Pay at XR Extreme Reach, directs the development and expansion of the company's specialized payment solutions. By integrating financial intelligence into the broader media and content ecosystem, the President, XR Pay ensures that clients benefit from streamlined transaction processes. Mike McGuire oversees the product roadmap and market adoption of payment technologies that enhance the value of the firm's service offerings. This leadership role involves collaborating with financial partners to ensure the security and efficiency of all payment operations. By analyzing market demand, the President, XR Pay identifies opportunities to innovate within the payment space, driving new revenue streams for the organization. The President, XR Pay drives the growth of this division by focusing on scalability and user experience. Through the management of specialized teams, the President, XR Pay ensures that the company remains at the forefront of financial technology within the marketing industry.
Daniel Mark - Global President, Markets
Daniel Mark, the Global President, Markets at XR Extreme Reach, directs the expansion and performance of the company across diverse international territories. By overseeing regional operations, the Global President, Markets ensures that the firm's intelligence-driven services are effectively delivered to a global client base. Daniel Mark manages the strategic alignment of local market teams with the overarching corporate mission of uniting data at scale. This leadership role involves identifying regional growth opportunities and adapting service delivery to meet specific market nuances. By fostering collaboration between global offices, the Global President, Markets drives consistency in service quality and operational excellence. The Global President, Markets oversees the implementation of market-specific strategies that enhance the company's competitive position. Through the management of international business units, the Global President, Markets ensures that the organization maintains a strong presence and continues to deliver significant business value to clients on a global scale.
Jamie Lemle - Chief Marketing Officer
Jamie Lemle, the Chief Marketing Officer at XR Extreme Reach, architects the brand identity and market positioning strategies that define the company's presence. By leveraging data-driven insights, the Chief Marketing Officer executes campaigns that highlight the value of uniting content and media at scale. Jamie Lemle oversees the development of messaging that resonates with global stakeholders, ensuring consistent communication across all channels. This leadership role involves close coordination with product teams to translate complex technical capabilities into compelling market narratives. By analyzing industry trends, the Chief Marketing Officer identifies new opportunities for growth and brand expansion. The Chief Marketing Officer drives the adoption of intelligence-based marketing tools to enhance client engagement and retention. Through strategic oversight of promotional activities, the Chief Marketing Officer strengthens the market reputation of the firm, ensuring that the brand remains synonymous with innovation and creative excellence.
Stephanie Kiser - Chief of Staff
Stephanie Kiser, the Chief of Staff at XR Extreme Reach, manages the operational cadence and strategic priorities of the executive office. By facilitating communication between departments, the Chief of Staff ensures that organizational objectives remain aligned with the core mission of maximizing business value through intelligence. Stephanie Kiser oversees the execution of high-priority projects that span across content, media, and production teams. This leadership role involves coordinating cross-functional initiatives to streamline decision-making processes and improve overall efficiency. By monitoring key performance indicators, the Chief of Staff provides actionable insights to the leadership team, enabling data-backed adjustments to corporate strategy. The Chief of Staff drives the implementation of internal governance frameworks that support sustainable growth. Through the management of complex workflows, the Chief of Staff ensures that the executive team maintains focus on critical business outcomes while navigating the evolving demands of the global marketing industry.
Maegan Buckler - Chief Revenue Officer
Maegan Buckler, the Chief Revenue Officer at XR Extreme Reach, architects the sales strategies and revenue generation models that fuel the company's financial performance. By identifying new market opportunities for intelligence-driven services, the Chief Revenue Officer ensures the firm captures significant share within the marketing services sector. Maegan Buckler oversees the global sales teams, driving the adoption of solutions that unite data across content and media. This leadership role involves building strong relationships with key enterprise clients to understand their specific business needs and deliver tailored value. By analyzing revenue streams, the Chief Revenue Officer optimizes pricing models and contract structures to maximize profitability. The Chief Revenue Officer drives the expansion of the client base across diverse geographic regions, ensuring consistent growth. Through the alignment of sales efforts with corporate goals, the Chief Revenue Officer secures the financial stability required to support ongoing innovation and market leadership.
Lisa Hershkowitz - Chief People Officer
Lisa Hershkowitz, the Chief People Officer at XR Extreme Reach, directs the human capital strategy and organizational culture initiatives that attract and retain top talent. By fostering an environment centered on innovation and data-driven collaboration, the Chief People Officer ensures the workforce remains aligned with the company's mission. Lisa Hershkowitz oversees talent acquisition, professional development, and performance management programs that support the growth of the business. This leadership role involves designing compensation and benefits structures that remain competitive in the global market. By promoting diversity and inclusion, the Chief People Officer strengthens the creative capabilities of the organization. The Chief People Officer drives the implementation of internal communication strategies that keep employees engaged and informed. Through the management of organizational change, the Chief People Officer ensures that the company maintains a high-performing culture capable of delivering intelligence-based solutions to clients worldwide.
Eric Rubenstein - Chief Legal Officer
Eric Rubenstein, the Chief Legal Officer at XR Extreme Reach, architects the legal framework and compliance strategies that protect the company's intellectual property and operational interests. By navigating the complex regulatory landscape of global marketing and data usage, the Chief Legal Officer ensures that the firm operates within all legal boundaries. Eric Rubenstein oversees the management of contracts, risk mitigation, and corporate governance, providing essential guidance to the executive team. This leadership role involves addressing legal challenges related to the integration of data across content and media platforms. By proactively identifying potential liabilities, the Chief Legal Officer safeguards the company's reputation and financial assets. The Chief Legal Officer drives the development of policies that support ethical business practices and data privacy standards. Through the oversight of legal affairs, the Chief Legal Officer enables the company to pursue its strategic objectives with confidence and security.
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