Leadership Overview
XR Extreme Reach has 5 executives leading key functions including strategy, financial operations, organizational alignment, human capital, and payment solutions.
Focused on uniting data at scale across content and media, XR Extreme Reach maximizes business value through intelligence to move creativity forward.
Focused on uniting data at scale across content and media, XR Extreme Reach maximizes business value through intelligence to move creativity forward.
Leadership Roles at XR Extreme Reach
John Batter - Chief Executive Officer
John Batter, the Chief Executive Officer at XR Extreme Reach, directs the overarching corporate strategy and long-term vision. By aligning data-driven insights with creative production workflows, the Chief Executive Officer ensures the organization maintains a competitive edge in the global marketing landscape. Batter oversees the integration of media and content platforms to optimize business value for enterprise clients. This leadership role involves constant collaboration with the Board to refine market positioning and drive sustainable growth. Through the implementation of advanced intelligence frameworks, John Batter transforms complex data sets into actionable creative assets. The Chief Executive Officer maintains a focus on scaling operations across international markets, ensuring that the company remains at the forefront of industry innovation while delivering consistent results for stakeholders and partners worldwide.
Chandler Bigelow - Chief Financial Officer
Chandler Bigelow, the Chief Financial Officer at XR Extreme Reach, manages the fiscal health and capital allocation strategies of the organization. Overseeing global financial planning and analysis, the Chief Financial Officer ensures that investments in data-driven creative technologies yield maximum returns. Bigelow directs the budgeting processes and risk management frameworks that support the company's expansion into new media sectors. This role requires close coordination with the executive team to maintain liquidity and support long-term infrastructure development. By optimizing financial reporting and transparency, Chandler Bigelow strengthens investor confidence and supports the company's mission to unite content and media at scale. The Chief Financial Officer monitors market trends to adjust fiscal policies, ensuring that the organization remains agile and financially resilient while pursuing aggressive growth targets across diverse geographic regions.
Mike McGuire - President, XR Pay
Mike McGuire, the President, XR Pay at XR Extreme Reach, directs the development and expansion of payment solutions within the company's ecosystem. By integrating financial transaction capabilities into the broader creative and media platform, the President, XR Pay ensures seamless value exchange for clients. McGuire oversees the product roadmap for payment technologies, focusing on security, scalability, and user experience. This leadership role involves identifying new market opportunities for financial services that complement the company's core data-driven offerings. Mike McGuire collaborates with the executive team to ensure that payment infrastructure supports the company's overall growth strategy. Through the implementation of efficient transaction processing systems, the President, XR Pay enhances the value proposition for media partners and content creators. McGuire drives the adoption of these financial tools, ensuring that the organization remains a leader in providing comprehensive, intelligence-backed business solutions.
Stephanie Kiser - Chief of Staff
Stephanie Kiser, the Chief of Staff at XR Extreme Reach, coordinates cross-functional initiatives and streamlines executive decision-making processes. By managing the flow of information between departments, the Chief of Staff ensures that organizational goals remain aligned with the company's core mission of uniting data and creativity. Kiser facilitates strategic projects that enhance operational efficiency and cross-departmental collaboration. This leadership role involves monitoring key performance indicators to track progress on major corporate objectives. Stephanie Kiser drives the execution of high-priority tasks, ensuring that the executive team maintains focus on critical business outcomes. Through the optimization of internal communication channels, the Chief of Staff fosters a culture of accountability and precision. Kiser supports the development of scalable workflows that allow the company to maintain its market position while navigating the complexities of the modern media landscape.
Lisa Hershkowitz - Chief People Officer
Lisa Hershkowitz, the Chief People Officer at XR Extreme Reach, architects the human capital strategy and organizational culture. Overseeing talent acquisition, professional development, and employee engagement, the Chief People Officer ensures that the workforce possesses the skills necessary to leverage data-driven creative tools. Hershkowitz directs initiatives that promote diversity and inclusion, fostering an environment where innovation thrives. This role involves designing compensation and benefits structures that attract top-tier talent in the competitive marketing services industry. Lisa Hershkowitz collaborates with leadership to align workforce capabilities with the company's long-term growth objectives. By implementing robust performance management systems, the Chief People Officer drives productivity and maintains high standards of excellence across all departments. Hershkowitz ensures that the company's internal culture reflects its commitment to intelligence and creativity, supporting the overall mission of maximizing business value.
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