TBWA Executive and Leadership Team

Cem Topcuoglu, the Chief Executive Officer at TBWA, directs the overarching vision for the agency network. Overseeing global creative standards, the Chief Executive Officer ensures that every advertising campaign aligns with the disruptive methodology defining the firm. This leadership role involves managing high-level client relationships and driving expansion across international markets. By fostering a culture of innovation, Cem Topcuoglu directly impacts the competitive positioning of the agency. The Chief Executive Officer coordinates with regional heads to maintain operational excellence while scaling the business footprint. Through rigorous oversight of creative output, Topcuoglu secures the long-term reputation of the agency as a leader in the advertising industry. This executive maintains focus on delivering measurable growth for global brands while navigating the complexities of the modern marketing landscape, ensuring that the agency remains at the forefront of creative excellence and strategic brand development.

Francisco Samper, the Chief Executive Officer Latam - MullenLowe Global at TBWA, directs all advertising operations throughout the Latin American region. Overseeing the integration of creative services, the Chief Executive Officer Latam - MullenLowe Global ensures that regional campaigns reflect the global standards of the agency. This leadership role involves managing complex client portfolios and driving market share growth across diverse territories. By optimizing local agency performance, Francisco Samper directly impacts the regional revenue targets and brand visibility. The Chief Executive Officer Latam - MullenLowe Global coordinates with international leadership to align regional strategies with the broader corporate mission. Through consistent focus on operational efficiency, Samper secures a dominant market position for the agency within the competitive Latin American advertising sector. This executive maintains a commitment to high-impact creative solutions that address the unique cultural nuances of the region while supporting the overarching goals of the global network.

Luca Gallarelli, the Group Chief Executive Officer at TBWA, directs the strategic trajectory of the entire agency group. Overseeing the alignment of multiple business units, the Group Chief Executive Officer ensures that the agency delivers cohesive advertising solutions to global clients. This leadership role involves managing the intersection of creative output and business performance across various international offices. By streamlining internal processes, Luca Gallarelli directly impacts the operational efficiency and profitability of the group. The Group Chief Executive Officer coordinates with the board to implement long-term growth initiatives and market expansion strategies. Through rigorous analysis of industry trends, Gallarelli secures the agency's status as a premier partner for global brands. This executive maintains a focus on fostering collaborative environments that encourage disruptive thinking, ensuring that the group remains agile and responsive to the evolving needs of the global advertising market.

Nir Duer, the Deputy Chief Executive Officer & Vice President, Strategy at TBWA, directs the development of long-term strategic frameworks for the agency. Overseeing the integration of data-driven insights into creative campaigns, the Deputy Chief Executive Officer & Vice President, Strategy ensures that every brand initiative remains grounded in actionable market intelligence. This leadership role involves guiding the strategic planning teams and collaborating with senior management to refine the agency's competitive approach. By architecting innovative brand strategies, Nir Duer directly impacts the effectiveness of client advertising efforts. The Deputy Chief Executive Officer & Vice President, Strategy coordinates with global teams to ensure consistency in strategic execution across all markets. Through meticulous planning and foresight, Duer secures the agency's reputation for delivering high-impact, insight-led creative work. This executive maintains a focus on identifying emerging market opportunities that drive sustainable growth for the agency and its diverse portfolio of global clients.

Mandy Wong, the Chief Executive Officer (Singapore) at TBWA, directs all agency operations within the Singapore market. Overseeing the delivery of creative services, the Chief Executive Officer (Singapore) ensures that local campaigns align with the agency's global disruptive philosophy. This leadership role involves managing client relationships, driving business development, and fostering a culture of innovation within the Singapore office. By optimizing local agency performance, Mandy Wong directly impacts the market share and brand reputation of the agency in the region. The Chief Executive Officer (Singapore) coordinates with international leadership to integrate regional insights into global strategies. Through consistent focus on operational excellence, Wong secures a leading position for the agency within the competitive Singaporean advertising sector. This executive maintains a commitment to high-impact creative solutions that address the unique needs of the local market while supporting the overarching goals of the global network.

Carina Quirico, the Chief Financial Officer at TBWA, directs the financial health and fiscal planning of the agency. Overseeing global budgeting and resource allocation, the Chief Financial Officer ensures that the agency maintains the capital necessary to support creative innovation. This leadership role involves managing financial reporting, risk assessment, and investment strategies that underpin the agency's operations. By optimizing the cost structure, Carina Quirico directly impacts the profitability and financial stability of the firm. The Chief Financial Officer coordinates with regional finance leads to ensure compliance and fiscal transparency across all international offices. Through rigorous financial oversight, Quirico secures the resources required for long-term growth and market expansion. This executive maintains a focus on balancing creative investment with fiscal responsibility, ensuring that the agency remains financially robust while continuing to deliver world-class advertising campaigns for its global client base.

Fred Falci, the Chief Financial Officer (Brazil) at TBWA, directs all financial operations within the Brazilian market. Overseeing local fiscal management, the Chief Financial Officer (Brazil) ensures that the agency maintains strict adherence to regional regulatory standards while supporting local growth initiatives. This leadership role involves managing cash flow, tax planning, and financial forecasting specific to the Brazilian advertising landscape. By streamlining local financial processes, Fred Falci directly impacts the operational efficiency of the agency's Brazilian offices. The Chief Financial Officer (Brazil) coordinates with the global finance team to report on regional performance and align local budgets with international objectives. Through precise financial management, Falci secures the resources needed to sustain high-quality creative output in a competitive market. This executive maintains a focus on driving financial performance that supports the agency's broader mission of delivering disruptive advertising solutions to clients operating within the region.

Paul McHugh, the Group Chief Financial Officer, Ddb & Zealand (Australia) at TBWA, directs the financial strategy for the agency's operations across the Australian and Zealand markets. Overseeing regional fiscal health, the Group Chief Financial Officer, Ddb & Zealand (Australia) ensures that financial resources are allocated effectively to support creative projects and business development. This leadership role involves managing complex financial structures and ensuring operational compliance within the region. By optimizing financial performance, Paul McHugh directly impacts the profitability of the agency's regional footprint. The Group Chief Financial Officer, Ddb & Zealand (Australia) coordinates with global leadership to provide accurate financial insights and support strategic decision-making. Through diligent oversight, McHugh secures the financial foundation necessary for the agency to maintain its competitive edge. This executive maintains a focus on sustainable growth and fiscal discipline, ensuring that the agency continues to deliver exceptional value to its clients in the region.

Sie Lie, the Chief Financial Officer, Sea at TBWA, directs the financial operations across the Southeast Asian region. Overseeing regional fiscal planning, the Chief Financial Officer, Sea ensures that the agency maintains financial agility to respond to the fast-paced advertising market in the region. This leadership role involves managing regional budgets, financial reporting, and investment strategies that support local agency growth. By optimizing financial workflows, Sie Lie directly impacts the operational efficiency and profitability of the Southeast Asian offices. The Chief Financial Officer, Sea coordinates with global finance teams to ensure alignment with international standards and corporate objectives. Through rigorous financial management, Lie secures the resources required to sustain high-quality creative output across diverse markets. This executive maintains a focus on driving financial performance that supports the agency's broader mission of delivering disruptive advertising solutions to clients operating within the dynamic Southeast Asian landscape.

Siphokazi Chivizhe, the Group Chief Financial Officer at TBWA, directs the global financial strategy and fiscal governance of the agency network. Overseeing the consolidation of financial data, the Group Chief Financial Officer ensures that the agency maintains a clear view of its global performance and resource utilization. This leadership role involves managing capital structure, financial risk, and long-term investment planning to support the agency's creative ambitions. By implementing robust financial controls, Siphokazi Chivizhe directly impacts the overall profitability and growth trajectory of the firm. The Group Chief Financial Officer coordinates with regional finance heads to ensure consistency and transparency across all international operations. Through strategic financial oversight, Chivizhe secures the agency's ability to invest in new technologies and talent. This executive maintains a focus on driving financial excellence that supports the agency's mission of delivering disruptive advertising solutions to global brands.