Edelman Executive and Leadership Team

Thienthanh Nguyen, the Chief Executive Officer (Vietnam) at Edelman, drives the firm's strategic initiatives and market presence within the Southeast Asian region. Overseeing local operations, the Chief Executive Officer (Vietnam) adapts global branding and media relations methodologies to suit the specific nuances of the Vietnamese market. Thienthanh Nguyen manages client relationships and business development efforts, ensuring that the firm remains a leader in digital transformation services. By cultivating local talent and fostering a culture of innovation, the Chief Executive Officer (Vietnam) strengthens the firm's regional footprint. Nguyen coordinates with global leadership to ensure that local strategies align with the overarching corporate mission. This leadership role involves navigating complex regulatory environments and competitive landscapes to secure market share. Through the execution of targeted growth strategies, Nguyen expands the firm's influence, delivering high-impact marketing solutions that resonate with local and international stakeholders.

Kirsty Graham, the Chief Executive Officer (US) at Edelman, directs the firm's primary operations and strategic vision within the United States. Overseeing the delivery of comprehensive marketing, branding, and business transformation services, the Chief Executive Officer (US) ensures that the firm maintains its position as a market leader. Kirsty Graham manages the integration of media relations and digital strategies across the national portfolio. By fostering high-level client partnerships, the Chief Executive Officer (US) drives revenue growth and brand equity. Graham collaborates with the global executive team to implement innovative service models that address the evolving needs of the American market. This leadership role involves guiding large-scale organizational initiatives and ensuring that all regional teams adhere to the firm's core values. Through strategic oversight and operational excellence, Graham secures the firm's competitive advantage, delivering consistent value to a diverse range of corporate clients.

Scott Evans, the Interim Chief Executive Officer, General Manager & National Lead, People & Operations (Toronto) at Edelman, manages the firm's Canadian operations and internal human capital strategies. Overseeing the alignment of talent management with business objectives, the Interim Chief Executive Officer, General Manager & National Lead, People & Operations (Toronto) ensures that the firm maintains a high-performance culture. Scott Evans directs the execution of marketing and media relations services, focusing on operational stability and growth within the Toronto market. By integrating people-centric policies with business transformation goals, the Interim Chief Executive Officer, General Manager & National Lead, People & Operations (Toronto) optimizes organizational efficiency. Evans coordinates with regional stakeholders to drive service excellence and client satisfaction. This leadership role involves balancing immediate operational demands with long-term strategic planning. Through dedicated leadership, Evans strengthens the firm's presence, ensuring that the Toronto office delivers impactful results for all clients.

Rakesh Thukral, the Chief Executive Officer (APAC) at Edelman, directs the firm's strategic growth and operational success across the Asia-Pacific region. Overseeing the expansion of marketing, branding, and digital transformation services, the Chief Executive Officer (APAC) ensures that the firm maintains a dominant market position. Rakesh Thukral manages high-level client relationships and drives business development efforts across diverse international markets. By fostering a culture of innovation and excellence, the Chief Executive Officer (APAC) strengthens the firm's regional influence. Thukral coordinates with global leadership to align regional strategies with the overarching corporate mission. This leadership role involves navigating complex geopolitical and economic landscapes to secure long-term growth. Through the execution of targeted strategic initiatives, Thukral expands the firm's footprint, delivering high-impact solutions that address the unique needs of clients throughout the APAC region, ultimately ensuring the firm's continued success and market leadership.

Steven Gaven, the Chief Financial Officer at Edelman, directs the financial strategy and fiscal health of the organization. Overseeing capital allocation and budgetary planning, the Chief Financial Officer ensures that the firm maintains the resources necessary for sustained investment in digital transformation and media relations capabilities. Steven Gaven manages financial reporting and risk assessment, providing the transparency required for high-level decision-making. By analyzing market trends and revenue streams, the Chief Financial Officer supports the firm's long-term growth objectives. Gaven collaborates with the executive team to align financial performance with the broader business transformation goals of the consultancy. This leadership role involves maintaining rigorous fiscal discipline while enabling the flexibility needed to pursue new market opportunities. Through strategic financial oversight, Gaven secures the stability of the firm, ensuring that all business units possess the funding required to deliver exceptional client value.

Alex Chow, the Chief Financial Officer, Greater (China) at Edelman, manages the financial operations and fiscal strategy for the firm's activities across the Greater China region. Overseeing regional budgetary compliance and financial planning, the Chief Financial Officer, Greater (China) ensures that local business units operate with maximum efficiency. Alex Chow monitors economic indicators and market shifts to provide actionable financial insights that support regional growth. By optimizing resource distribution, the Chief Financial Officer, Greater (China) enables the firm to scale its B2B marketing and digital transformation services effectively. Chow collaborates with regional leadership to align financial goals with the unique demands of the Chinese market. This leadership role involves maintaining strict adherence to regional financial regulations while supporting the firm's broader strategic objectives. Through precise financial management, Chow ensures the long-term viability and profitability of the firm's operations in this critical geographic sector.

Caroline Carstens, the Chief Operating Officer at Edelman, manages the internal infrastructure and operational workflows that support the firm's global consultancy services. Focusing on the optimization of business processes, the Chief Operating Officer streamlines the delivery of B2B marketing and digital transformation projects. Caroline Carstens coordinates with cross-functional teams to ensure that resource allocation matches the evolving needs of the client base. By implementing scalable operational frameworks, the Chief Operating Officer enhances the firm's capacity to handle complex business transformations. Carstens monitors operational health, identifying opportunities for process improvement and cost-effective service delivery. This leadership role requires precise management of internal systems to support the broader organizational mission. Through the rigorous application of operational standards, Carstens ensures that the firm maintains its reputation for excellence while navigating the challenges of a dynamic global marketplace.

Zahraa Al-Saffar, the Chief Operating Officer, UAE at Edelman, directs the operational framework and service delivery mechanisms for the firm's Middle Eastern operations. Overseeing the implementation of digital transformation and branding strategies, the Chief Operating Officer, UAE ensures that regional projects meet global quality standards. Zahraa Al-Saffar manages the day-to-day logistics of client engagements, focusing on efficiency and process optimization. By aligning operational workflows with the unique market dynamics of the UAE, the Chief Operating Officer, UAE supports the firm's growth and service expansion. Al-Saffar collaborates with regional leadership to ensure that resources are utilized effectively to meet client demands. This leadership role involves managing complex project lifecycles and maintaining high levels of operational agility. Through the application of rigorous management practices, Al-Saffar ensures that the firm delivers superior marketing and media relations solutions, solidifying its reputation as a premier consultancy in the region.

Belyndia Wang, the Chief Operating Officer (Singapore, Hong Kong, Taiwan) at Edelman, manages the operational infrastructure and service delivery across key Asian markets. Overseeing the coordination of B2B marketing and digital transformation initiatives, the Chief Operating Officer (Singapore, Hong Kong, Taiwan) ensures that regional teams operate with consistency and excellence. Belyndia Wang monitors operational performance, identifying opportunities to streamline workflows and enhance client service delivery. By fostering collaboration across these diverse markets, the Chief Operating Officer (Singapore, Hong Kong, Taiwan) drives regional synergy and growth. Wang coordinates with local and global leadership to align operational strategies with the firm's broader business transformation goals. This leadership role involves managing cross-border projects and ensuring that all regional offices adhere to the firm's high standards. Through strategic operational oversight, Wang enables the firm to navigate the complexities of the Asian market, delivering impactful results for a wide range of clients.

Kimberly Niadna, the Managing Director at Edelman, directs high-level consultancy operations and client engagement strategies. Overseeing the integration of digital transformation services, the Managing Director ensures that client portfolios align with modern media relations standards. Kimberly Niadna maintains rigorous oversight of project delivery, ensuring that marketing initiatives meet the complex demands of global business environments. By fostering collaboration across internal departments, the Managing Director drives efficiency in service execution. This leadership role involves constant refinement of branding methodologies to maintain market relevance. Through the application of data-driven insights, Niadna optimizes client outcomes and strengthens the firm's competitive position. The Managing Director consistently monitors performance metrics to guarantee that all consultancy outputs adhere to the highest quality benchmarks, ultimately securing long-term partnerships and sustainable growth for the organization.