CROSSMARK Executive and Leadership Team

Elizabeth Jones, the Chief Executive Officer at CROSSMARK, directs the overarching corporate strategy and long-term vision for the organization. Jones prioritizes the expansion of retail marketing services, ensuring that consumer goods clients achieve maximum shelf presence and brand engagement. By aligning internal resources with evolving market demands, the Chief Executive Officer fosters a culture of innovation and high-performance execution. Elizabeth Jones maintains direct oversight of executive leadership initiatives, coordinating with the board to secure sustainable growth trajectories. This leadership role involves navigating complex retail landscapes to identify new revenue streams and service opportunities. Through rigorous analysis of industry trends, the Chief Executive Officer optimizes service delivery models to maintain a competitive edge. Ultimately, Jones drives the strategic direction of the company, ensuring that all departments remain focused on delivering measurable value to retail partners and stakeholders across the national market.

Don Koller, the President & Chief Executive Officer at CROSSMARK, manages the daily business operations and organizational health of the enterprise. Koller focuses on the integration of sales and marketing services, ensuring that the company provides seamless support to consumer goods manufacturers. By streamlining internal processes, the President & Chief Executive Officer enhances the efficiency of field operations and client-facing teams. Don Koller oversees the execution of corporate policies, ensuring that all business units adhere to the highest standards of service quality and operational excellence. This leadership role requires constant monitoring of performance metrics to ensure that the company meets its financial and operational targets. Through the implementation of advanced management systems, the President & Chief Executive Officer drives productivity across all regional divisions. Ultimately, Koller secures the operational stability of the firm, positioning the organization for continued success within the competitive consumer goods industry.

Joshua Kinkaede, the Chief Financial Officer at CROSSMARK, manages the financial health and fiscal strategy of the organization. Kinkaede directs all accounting, budgeting, and financial planning activities to ensure the company maintains a robust balance sheet. By analyzing market data and operational costs, the Chief Financial Officer provides the insights necessary for informed decision-making at the executive level. Joshua Kinkaede oversees capital allocation, ensuring that investments in technology and personnel support the long-term growth objectives of the firm. This leadership role involves managing relationships with financial institutions and stakeholders to maintain transparency and fiscal integrity. Through the implementation of rigorous financial controls, the Chief Financial Officer mitigates risk and optimizes cash flow across all business units. Ultimately, Kinkaede drives the financial stability of the company, ensuring that resources remain aligned with the strategic goals of the organization in the consumer goods sector.

James Borders, the Chief Operations Officer at CROSSMARK, directs the execution of retail services and field operations across the country. Borders manages the logistics of deploying marketing teams to retail locations, ensuring that consumer goods brands receive consistent and high-quality representation. By optimizing supply chain interactions and field force management, the Chief Operations Officer improves the speed and accuracy of service delivery. James Borders coordinates with other C-suite leaders to ensure that operational capabilities match the strategic goals of the company. This leadership role involves overseeing the implementation of new technologies to track retail performance and enhance data collection. Through the continuous refinement of operational workflows, the Chief Operations Officer drives efficiency and reduces overhead costs. Ultimately, Borders ensures that the company maintains its reputation for excellence in retail execution, supporting the growth of client brands through superior operational performance and reliable service delivery.