CROSSMARK Executive and Leadership Team

May, 2026

Leadership Overview

CROSSMARK has 8 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to excellence, CROSSMARK is dedicated to providing comprehensive sales and marketing services within the consumer goods industry, enhancing brand presence and driving market growth through strategic execution.

Leadership Roles at CROSSMARK

  • Chief Executive Officer - Eddison Coulibally
  • President & Chief Executive Officer - Don Koller
  • Chief Financial Officer - Joshua Kinkaede
  • Chief Operating Officer - David Murray
  • President - Jeffery Cross
  • President - Patrick Bieker
  • Chief Operations Officer - James Borders
  • Team Captain - Marc Mooney
  • Eddison Coulibally - Chief Executive Officer

    Eddison Coulibally, the Chief Executive Officer at CROSSMARK, directs the overarching strategic vision and operational framework for the company. This leadership role involves guiding all departments to align with corporate objectives and market demands within the consumer goods sector. Coulibally's focus centers on driving innovation and sustainable growth across all business units. By ensuring cohesive execution of strategic initiatives, Eddison Coulibally strengthens CROSSMARK's market position and enhances client value. The Chief Executive Officer's responsibilities include fostering a high-performance culture and overseeing major corporate decisions that impact the company's trajectory and profitability. This executive ensures that CROSSMARK remains at the forefront of sales and marketing services, adapting to evolving industry landscapes and client needs.

    Don Koller - President & Chief Executive Officer

    Don Koller, the President & Chief Executive Officer at CROSSMARK, spearheads the company's strategic direction and operational execution, ensuring alignment with market opportunities in the consumer goods industry. Koller's leadership encompasses driving revenue growth and expanding market share through innovative sales and marketing strategies. This executive oversees the integration of client objectives with CROSSMARK's service delivery capabilities. By championing operational excellence, Don Koller ensures that the company consistently meets and exceeds client expectations. The President & Chief Executive Officer's role involves cultivating key stakeholder relationships and directing initiatives that enhance CROSSMARK's competitive advantage. Through strategic oversight, Koller guides the organization toward achieving its long-term financial and market penetration goals.

    Joshua Kinkaede - Chief Financial Officer

    Joshua Kinkaede, the Chief Financial Officer at CROSSMARK, manages the company's financial health and strategic fiscal planning. Kinkaede oversees all financial operations, including budgeting, forecasting, and resource allocation, ensuring robust financial controls and compliance within the consumer goods sector. This leadership position involves analyzing financial performance to identify opportunities for increased efficiency and profitability. By providing critical financial insights, Joshua Kinkaede supports executive decision-making and guides investment strategies. The Chief Financial Officer's responsibilities extend to managing investor relations and securing capital to fuel growth initiatives. Kinkaede's expertise ensures that CROSSMARK maintains a strong financial foundation to support its expansive sales and marketing services.

    David Murray - Chief Operating Officer

    David Murray, the Chief Operating Officer at CROSSMARK, directs the company's day-to-day operational activities and service delivery across all client engagements. Murray's purview includes optimizing operational workflows, enhancing service efficiency, and ensuring seamless execution of sales and marketing strategies within the consumer goods industry. This role is critical in managing resources and implementing best practices to achieve superior client outcomes. By overseeing operational infrastructure, David Murray drives continuous improvement and maintains high standards of performance. The Chief Operating Officer's responsibilities encompass managing cross-functional teams and ensuring that operational capabilities directly support CROSSMARK's strategic objectives and client satisfaction goals.
    David Murray

    Jeffery Cross - President

    Jeffery Cross, the President at CROSSMARK, directs significant aspects of the company's strategic growth and operational management. Cross's leadership focuses on expanding market reach and enhancing service offerings within the consumer goods industry. This executive plays a crucial role in shaping the company's future direction and ensuring sustained client partnerships. By overseeing key business units, Jeffery Cross drives initiatives that bolster CROSSMARK's competitive position. The President's responsibilities include fostering innovation and ensuring that operational strategies align with overarching corporate goals for revenue and market penetration.

    Patrick Bieker - President

    Patrick Bieker, the President at CROSSMARK, oversees critical operational segments and strategic initiatives designed to advance the company's market presence. Bieker's leadership is instrumental in driving the execution of sales and marketing programs that support client success in the consumer goods sector. This executive focuses on optimizing resource deployment and enhancing operational efficiencies across various departments. By guiding strategic planning, Patrick Bieker ensures that CROSSMARK's services remain competitive and impactful. The President's role involves cultivating strong client relationships and directing efforts to achieve ambitious growth targets and operational excellence.

    James Borders - Chief Operations Officer

    James Borders, the Chief Operations Officer at CROSSMARK, oversees the strategic implementation and management of operational initiatives that drive the company's service delivery. Borders focuses on enhancing the efficiency and effectiveness of sales and marketing operations, ensuring alignment with CROSSMARK's mission to support consumer goods brands. This executive is responsible for developing and executing operational plans that support company-wide growth and client success. By managing key operational functions, James Borders ensures that CROSSMARK's service offerings are delivered with precision and impact. The Chief Operations Officer's role involves fostering a culture of operational excellence and driving innovation in service methodologies.
    James Borders

    Marc Mooney - Team Captain

    Marc Mooney, the Team Captain at CROSSMARK, leads and motivates specific operational teams, ensuring the effective execution of sales and marketing strategies. Mooney's role involves direct oversight of team performance, fostering collaboration, and driving productivity to meet client objectives within the consumer goods sector. This position requires a deep understanding of frontline operations and the ability to translate strategic goals into actionable team tasks. By guiding team efforts, Marc Mooney contributes significantly to the successful delivery of CROSSMARK's services. The Team Captain's responsibilities include performance management and ensuring that team members are equipped to achieve their targets.

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    Frequently Asked Questions Regarding CROSSMARK Top Executives and Leadership Team

    Who leads CROSSMARK?
    CROSSMARK is led by Eddison Coulibally (Chief Executive Officer), along with executives such as Don Koller (President & Chief Executive Officer) and Joshua Kinkaede (Chief Financial Officer).
    Who is part of CROSSMARK’s executive team?
    The executive team of CROSSMARK includes leaders such as Eddison Coulibally (Chief Executive Officer), Don Koller (President & Chief Executive Officer), Joshua Kinkaede (Chief Financial Officer) and other senior executives.
    How many executives does CROSSMARK have?
    CROSSMARK has 8 executives leading key business areas.
    What roles are included in CROSSMARK’s leadership team?
    The leadership team of CROSSMARK includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President.