CROSSMARK Executive and Leadership Team

July, 2026

Leadership Overview

CROSSMARK has 7 executives leading key functions including strategy, operations, and finance.

Driven by a commitment to client success, CROSSMARK empowers brands through expert sales and marketing services, shaping the future of consumer goods engagement.

Leadership Roles at CROSSMARK

  • Chief Executive Officer - Elizabeth Jones
  • President & Chief Executive Officer - Don Koller
  • Chief Financial Officer - Joshua Kinkaede
  • President - Jeffery Cross
  • President - Patrick Bieker
  • Chief Operations Officer - James Borders
  • Team Captain - Marc Mooney
  • Elizabeth Jones - Chief Executive Officer

    Elizabeth Jones, the Chief Executive Officer at CROSSMARK, directs the overarching corporate strategy and vision. Overseeing all major business units, Jones ensures alignment with market demands and client objectives within the consumer goods sector. This leadership role involves driving innovation in sales and marketing methodologies to enhance brand performance. By focusing on scalable growth initiatives, Elizabeth Jones strengthens CROSSMARK's position as a premier service provider. The Chief Executive Officer's mandate includes fostering a culture of excellence and accountability across the organization, ensuring consistent delivery of superior results for clients and stakeholders. Jones's strategic direction guides the company's expansion into new markets and service offerings, solidifying its competitive edge.

    Don Koller - President & Chief Executive Officer

    Don Koller, the President & Chief Executive Officer at CROSSMARK, spearheads the company's strategic direction and operational execution. Koller's leadership encompasses driving growth initiatives and ensuring the seamless integration of sales and marketing services for consumer goods clients. This executive position involves cultivating key client relationships and identifying new market opportunities. By championing innovative approaches to retail execution and brand representation, Don Koller enhances CROSSMARK's value proposition. The President & Chief Executive Officer's responsibilities include overseeing financial performance, operational efficiency, and talent development across the enterprise. Koller's vision guides the company's commitment to delivering measurable results and exceeding client expectations in a dynamic marketplace.

    Joshua Kinkaede - Chief Financial Officer

    Joshua Kinkaede, the Chief Financial Officer at CROSSMARK, manages all financial aspects of the organization. Kinkaede oversees financial planning, reporting, and analysis, ensuring fiscal responsibility and strategic resource allocation. This critical role involves managing capital structure, optimizing profitability, and mitigating financial risks within the consumer goods services industry. By implementing robust financial controls and driving efficiency, Joshua Kinkaede supports the company's long-term growth objectives. The Chief Financial Officer's purview extends to investor relations and ensuring compliance with all financial regulations. Kinkaede's expertise provides essential insights for strategic decision-making, underpinning CROSSMARK's operational and market expansion efforts.

    Jeffery Cross - President

    Jeffery Cross, the President at CROSSMARK, leads strategic initiatives and business development efforts. Cross focuses on expanding the company's service offerings and market reach within the consumer goods industry. This executive role involves cultivating strategic partnerships and driving revenue growth through innovative sales and marketing strategies. By championing client-centric solutions, Jeffery Cross enhances CROSSMARK's competitive positioning. The President's responsibilities include overseeing key business units and ensuring operational alignment with corporate objectives. Cross's leadership guides the company's efforts to deliver exceptional value and foster long-term client relationships, solidifying its standing in the market.

    Patrick Bieker - President

    Patrick Bieker, the President at CROSSMARK, drives strategic growth and operational excellence across key business segments. Bieker focuses on enhancing client service delivery and expanding market penetration within the consumer goods industry. This executive position involves overseeing the development and implementation of innovative sales and marketing programs. By fostering strong client relationships and identifying emerging market trends, Patrick Bieker strengthens CROSSMARK's competitive advantage. The President's responsibilities include leading cross-functional teams and ensuring alignment with the company's overall mission and financial goals. Bieker's leadership is instrumental in achieving sustained growth and delivering superior outcomes for clients.

    James Borders - Chief Operations Officer

    James Borders, the Chief Operations Officer at CROSSMARK, directs the company's operational strategies and execution across all service lines. Borders oversees the delivery of sales and marketing solutions, ensuring efficiency and effectiveness in client engagements within the consumer goods sector. This leadership position involves optimizing field operations, managing logistics, and enhancing service quality. By focusing on operational excellence, James Borders drives the seamless implementation of client programs and initiatives. The Chief Operations Officer's responsibilities include managing a large workforce, implementing best practices, and leveraging technology to improve operational performance. Borders's commitment to operational integrity underpins CROSSMARK's reputation for reliable and impactful service delivery.
    James Borders

    Marc Mooney - Team Captain

    Marc Mooney, the Team Captain at CROSSMARK, leads and motivates field teams to achieve exceptional performance in sales and marketing execution. Mooney focuses on direct team management, ensuring adherence to client program objectives and service standards within the consumer goods sector. This role involves providing on-the-ground guidance, training, and support to frontline personnel. By fostering a collaborative team environment, Marc Mooney drives productivity and ensures the successful implementation of client strategies. The Team Captain's responsibilities include performance tracking, problem-solving, and maintaining high levels of team engagement. Mooney's dedication to team success directly contributes to CROSSMARK's ability to deliver consistent, high-quality results for its clients.

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    Frequently Asked Questions Regarding CROSSMARK Top Executives and Leadership Team

    Who leads CROSSMARK?
    CROSSMARK is led by Elizabeth Jones (Chief Executive Officer), along with executives such as Don Koller (President & Chief Executive Officer) and Joshua Kinkaede (Chief Financial Officer).
    Who is part of CROSSMARK’s executive team?
    The executive team of CROSSMARK includes leaders such as Elizabeth Jones (Chief Executive Officer), Don Koller (President & Chief Executive Officer), Joshua Kinkaede (Chief Financial Officer) and other senior executives.
    How many executives does CROSSMARK have?
    CROSSMARK has 7 executives leading key business areas.
    What roles are included in CROSSMARK’s leadership team?
    The leadership team of CROSSMARK includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, President, President.