CROSSMARK Executive and Leadership Team

July, 2026

Leadership Overview

CROSSMARK has 6 executives leading key functions including strategy, operations, and finance.

Driven by a commitment to excellence, CROSSMARK is dedicated to delivering unparalleled sales and marketing services within the consumer goods industry, shaping market dynamics through strategic execution and client-focused solutions.

Leadership Roles at CROSSMARK

  • Chief Executive Officer - Eddison Coulibally
  • President & Chief Executive Officer - Don Koller
  • Chief Financial Officer - Joshua Kinkaede
  • President - Patrick Bieker
  • President - Jeffery Cross
  • Chief Operations Officer - James Borders
  • Eddison Coulibally - Chief Executive Officer

    Eddison Coulibally, the Chief Executive Officer at CROSSMARK, directs the overarching strategic vision and operational framework for the company. This leadership role involves guiding CROSSMARK's expansion within the consumer goods sector, ensuring alignment with market demands and client objectives. Coulibally's focus centers on driving innovation in sales and marketing services, optimizing resource allocation across all divisions, and fostering a culture of high performance. The Chief Executive Officer's responsibilities include setting long-term goals, evaluating market opportunities, and ensuring the company's financial health and sustainable growth. Eddison Coulibally's executive decisions directly influence CROSSMARK's competitive positioning and its ability to deliver exceptional value to its partners and stakeholders. This involves rigorous oversight of all business units to maintain operational efficiency and strategic coherence.

    Don Koller - President & Chief Executive Officer

    Don Koller, the President & Chief Executive Officer at CROSSMARK, spearheads the company's strategic direction and operational execution, driving growth and market leadership in the consumer goods industry. This dual role encompasses setting the corporate agenda, fostering key stakeholder relationships, and ensuring the seamless integration of sales and marketing initiatives. Koller's leadership focuses on enhancing CROSSMARK's service offerings, expanding its client base, and maintaining a competitive edge through innovative strategies. The President & Chief Executive Officer oversees all major business functions, from client acquisition to service delivery, ensuring operational excellence and financial performance. Don Koller's strategic insights are critical in navigating market complexities and capitalizing on emerging opportunities, solidifying CROSSMARK's position as a premier sales and marketing partner.

    Joshua Kinkaede - Chief Financial Officer

    Joshua Kinkaede, the Chief Financial Officer at CROSSMARK, manages the company's financial health and strategic fiscal planning, ensuring robust economic performance within the consumer goods sector. This critical role involves overseeing all financial operations, including budgeting, forecasting, and capital allocation, to support CROSSMARK's growth objectives. Kinkaede's responsibilities extend to managing financial risks, optimizing investment strategies, and ensuring compliance with all regulatory requirements. The Chief Financial Officer works closely with other executive leaders to align financial strategies with overall business goals, driving profitability and shareholder value. Joshua Kinkaede's expertise is vital in providing financial insights that inform strategic decision-making, thereby strengthening CROSSMARK's market position and operational efficiency.

    Patrick Bieker - President

    Patrick Bieker, the President at CROSSMARK, drives strategic initiatives and operational oversight, contributing significantly to the company's market presence in the consumer goods sector. This executive role involves leading key business units, fostering client relationships, and ensuring the effective implementation of sales and marketing strategies. Bieker's leadership focuses on enhancing service delivery, identifying growth opportunities, and optimizing team performance across various operational domains. The President works collaboratively with other senior leaders to align departmental goals with the company's overarching mission, ensuring consistent delivery of value. Patrick Bieker's strategic direction is instrumental in maintaining CROSSMARK's competitive advantage and driving sustained business success.

    Jeffery Cross - President

    Jeffery Cross, the President at CROSSMARK, spearheads critical business operations and strategic development, reinforcing the company's standing in the consumer goods industry. This leadership capacity involves guiding specific divisions, cultivating robust client partnerships, and championing innovative sales and marketing approaches. Cross's efforts are concentrated on elevating service quality, exploring avenues for expansion, and ensuring operational teams achieve peak performance. The President collaborates closely with the executive team to synchronize divisional objectives with CROSSMARK's core mission, guaranteeing the delivery of exceptional client outcomes. Jeffery Cross's strategic leadership is essential for sustaining CROSSMARK's market leadership and achieving long-term growth objectives.

    James Borders - Chief Operations Officer

    James Borders, the Chief Operations Officer at CROSSMARK, directs the company's operational strategies and execution, ensuring efficiency and effectiveness across all service delivery functions within the consumer goods industry. This leadership position involves optimizing workflows, managing supply chain logistics, and implementing best practices to enhance client satisfaction and operational output. Borders' focus is on streamlining processes, driving productivity, and ensuring the seamless execution of sales and marketing campaigns. The Chief Operations Officer plays a pivotal role in resource management, talent development within operational teams, and maintaining the high standards of service that CROSSMARK provides. James Borders' operational acumen is fundamental to the company's ability to scale its services and achieve its strategic objectives.
    James Borders

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    Frequently Asked Questions Regarding CROSSMARK Top Executives and Leadership Team

    Who leads CROSSMARK?
    CROSSMARK is led by Eddison Coulibally (Chief Executive Officer), along with executives such as Don Koller (President & Chief Executive Officer) and Joshua Kinkaede (Chief Financial Officer).
    Who is part of CROSSMARK’s executive team?
    The executive team of CROSSMARK includes leaders such as Eddison Coulibally (Chief Executive Officer), Don Koller (President & Chief Executive Officer), Joshua Kinkaede (Chief Financial Officer) and other senior executives.
    How many executives does CROSSMARK have?
    CROSSMARK has 6 executives leading key business areas.
    What roles are included in CROSSMARK’s leadership team?
    The leadership team of CROSSMARK includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, President, President.