CROSSMARK Executive and Leadership Team

June, 2026

Leadership Overview

CROSSMARK has 7 executives leading key functions including strategy, operations, and finance.

Driven by a commitment to excellence, CROSSMARK is dedicated to revolutionizing sales and marketing services within the consumer goods industry, fostering impactful partnerships and delivering measurable results for clients.

Leadership Roles at CROSSMARK

  • Chief Executive Officer - Elizabeth Jones
  • President & Chief Executive Officer - Don Koller
  • Chief Financial Officer - Joshua Kinkaede
  • President - Patrick Bieker
  • President - Jeffery Cross
  • Chief Operations Officer - James Borders
  • Team Captain - Marc Mooney
  • Elizabeth Jones - Chief Executive Officer

    Elizabeth Jones, the Chief Executive Officer at CROSSMARK, directs the overarching corporate strategy and vision. Overseeing all major business units, Elizabeth Jones ensures alignment with market demands and client objectives in the consumer goods sector. This leadership role involves driving innovation in sales and marketing methodologies to enhance client outcomes. By focusing on sustainable growth, Jones strengthens CROSSMARK's position as a premier service provider. The Chief Executive Officer's mandate includes fostering a culture of high performance and ethical conduct across the organization, ensuring operational excellence and strategic market penetration.

    Don Koller - President & Chief Executive Officer

    Don Koller, the President & Chief Executive Officer at CROSSMARK, spearheads the company's strategic direction and operational execution. Guiding CROSSMARK's expansion within the consumer goods industry, Don Koller ensures robust client engagement and service delivery. This executive position involves cultivating key stakeholder relationships and driving initiatives that enhance market share. By championing innovative sales and marketing solutions, Koller directly impacts the company's revenue streams and long-term viability. The President & Chief Executive Officer's responsibilities encompass leading cross-functional teams to achieve ambitious business goals and maintain CROSSMARK's competitive edge.

    Joshua Kinkaede - Chief Financial Officer

    Joshua Kinkaede, the Chief Financial Officer at CROSSMARK, manages all financial operations and fiscal strategy. Overseeing budgeting, forecasting, and financial reporting, Joshua Kinkaede ensures the company's financial health and stability. This critical role involves optimizing resource allocation and driving profitability across all service lines within the consumer goods sector. By implementing sound financial controls and identifying investment opportunities, Kinkaede supports CROSSMARK's growth objectives. The Chief Financial Officer's expertise is vital for strategic decision-making, risk management, and maintaining investor confidence, securing the company's economic future.

    Patrick Bieker - President

    Patrick Bieker, the President at CROSSMARK, leads strategic initiatives and business development efforts. Overseeing key market segments, Patrick Bieker drives growth and expands CROSSMARK's service offerings within the consumer goods industry. This executive role involves cultivating strong client partnerships and ensuring the delivery of innovative sales and marketing solutions. By focusing on market penetration and client retention, Bieker significantly contributes to the company's revenue generation. The President's responsibilities include fostering collaboration across departments to achieve unified business objectives and enhance CROSSMARK's competitive standing.

    Jeffery Cross - President

    Jeffery Cross, the President at CROSSMARK, drives strategic growth and operational oversight for key business units. Overseeing market expansion and client relationship management, Jeffery Cross ensures CROSSMARK delivers superior sales and marketing services in the consumer goods arena. This executive position involves developing and executing strategies that enhance market presence and profitability. By championing client-centric approaches, Cross directly influences CROSSMARK's ability to secure and retain valuable partnerships. The President's mandate includes fostering innovation and operational excellence to maintain the company's leadership position.

    James Borders - Chief Operations Officer

    James Borders, the Chief Operations Officer at CROSSMARK, directs the company's operational efficiency and service delivery. Overseeing day-to-day operations across all regions, James Borders ensures seamless execution of sales and marketing programs for consumer goods clients. This leadership position involves optimizing workflows, managing resources, and implementing best practices to enhance client satisfaction. By driving operational excellence, Borders directly contributes to CROSSMARK's reputation for reliability and effectiveness. The Chief Operations Officer's focus includes streamlining processes and fostering a culture of continuous improvement to support the company's strategic goals.
    James Borders

    Marc Mooney - Team Captain

    Marc Mooney, the Team Captain at CROSSMARK, leads and motivates field teams to achieve exceptional sales and marketing results. Overseeing specific client accounts and territories, Marc Mooney ensures the effective implementation of CROSSMARK's strategies within the consumer goods sector. This role involves direct engagement with frontline personnel, fostering a high-performance culture and driving productivity. By providing guidance and support, Mooney directly impacts service quality and client satisfaction. The Team Captain's focus is on empowering team members and ensuring operational targets are met consistently, contributing to overall company success.

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    Frequently Asked Questions Regarding CROSSMARK Top Executives and Leadership Team

    Who leads CROSSMARK?
    CROSSMARK is led by Elizabeth Jones (Chief Executive Officer), along with executives such as Don Koller (President & Chief Executive Officer) and Joshua Kinkaede (Chief Financial Officer).
    Who is part of CROSSMARK’s executive team?
    The executive team of CROSSMARK includes leaders such as Elizabeth Jones (Chief Executive Officer), Don Koller (President & Chief Executive Officer), Joshua Kinkaede (Chief Financial Officer) and other senior executives.
    How many executives does CROSSMARK have?
    CROSSMARK has 7 executives leading key business areas.
    What roles are included in CROSSMARK’s leadership team?
    The leadership team of CROSSMARK includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, President, President.