Brookstone Executive and Leadership Team

Tom Via, the Chief Executive Officer & President & Board Member at Brookstone, directs the overarching corporate strategy and long-term vision for the retail organization. By aligning internal resources with market demands for wellness technology and premium consumer goods, Via ensures consistent brand growth across North American markets. The Chief Executive Officer & President & Board Member manages high-level board relations while driving operational excellence across all retail channels. Through rigorous analysis of consumer trends in massage chairs and fitness equipment, Tom Via optimizes the product portfolio to maintain competitive positioning. This leadership role requires constant evaluation of supply chain efficiency and retail footprint performance. By fostering innovation within the executive team, the Chief Executive Officer & President & Board Member secures the financial health and market relevance of the company, ultimately guiding the organization toward sustainable expansion in the competitive retail landscape.

Stephen Spencer, the Chief Financial Officer, Fractional at Brookstone, manages the fiscal health and capital allocation strategies for the retail enterprise. Overseeing complex financial reporting and budgetary planning, the Chief Financial Officer, Fractional ensures the company maintains liquidity while investing in high-growth product categories like skincare and wellness technology. Spencer directs the financial modeling required for regional expansion and inventory management across the retail chain. By collaborating with the board on risk mitigation and cost-control initiatives, the Chief Financial Officer, Fractional stabilizes the bottom line during fluctuating market cycles. Stephen Spencer provides the analytical rigor necessary to evaluate the profitability of individual store locations and digital sales channels. This role involves precise oversight of cash flow and capital expenditures, ensuring that Brookstone remains agile in a demanding retail environment. Through disciplined financial governance, Spencer supports the long-term viability of the business model.

Randi Brooks, the President at Brookstone, directs the daily operational execution and customer experience initiatives across the retail network. Focusing on the physical store environment and the integration of massage chairs and fitness equipment into the consumer journey, the President ensures that every touchpoint reflects the brand promise. Brooks manages the regional sales teams and oversees the implementation of merchandising strategies designed to maximize revenue per square foot. By streamlining operational workflows and enhancing staff training programs, the President drives efficiency and service quality throughout the organization. Randi Brooks monitors performance metrics to identify opportunities for operational improvement and market penetration. This leadership role involves close coordination with product procurement teams to ensure inventory levels align with seasonal demand. Through active management of retail operations, the President maintains the operational standards necessary to support the company's reputation for quality and innovation.

Jeff Cox, the President at Brookstone, architects the digital transformation and omnichannel growth strategies for the company. By expanding the reach of skincare and wellness products through e-commerce platforms, the President drives significant revenue growth and customer acquisition. Cox oversees the integration of digital marketing campaigns with physical retail presence to create a seamless shopping experience for the modern consumer. The President manages the technology infrastructure and data analytics teams to better understand purchasing patterns and optimize product offerings. Jeff Cox leads the development of new digital sales channels, ensuring that the brand remains accessible to a global audience. This role requires constant adaptation to changing consumer behaviors and technological advancements in the retail sector. By prioritizing digital innovation and customer engagement, the President strengthens the market position of the company, ensuring that the brand remains a leader in the wellness and lifestyle retail industry.