OWNDAYS Executive and Leadership Team

October, 2026

Leadership Overview

OWNDAYS has 4 executives leading key functions including corporate strategy, regional management, brand marketing, and operational logistics.

Driven by a commitment to high-quality optical retail, OWNDAYS delivers functional and fashionable eyewear through a vertically integrated SPA system that ensures excellence across global markets.

Leadership Roles at OWNDAYS

  • Chief Executive Officer - Také Umiyama
  • Chief Operating Officer - Howard Tseng
  • Chief Marketing Officer - Grace Liu
  • Regional Managing Director - Evan Woo
  • Také Umiyama - Chief Executive Officer

    Také Umiyama, the Chief Executive Officer at OWNDAYS, directs the overarching corporate strategy and global expansion initiatives. Umiyama oversees the implementation of the Specialty store retailer of Private label Apparel system, ensuring that design, manufacturing, and retail processes maintain Japanese Industrial Standards. By managing the company's footprint across diverse international markets, the Chief Executive Officer drives the vision of providing affordable, high-quality eyewear to a global customer base. Také Umiyama coordinates with the board to refine long-term growth objectives while fostering innovation in product development. This leadership role involves balancing rapid market entry with the maintenance of rigorous quality control protocols. Through the optimization of inventory management and retail operations, the Chief Executive Officer secures the brand's position as a leader in the optical industry. Umiyama consistently evaluates market trends to ensure the company remains the eyewear of choice for consumers worldwide.

    Howard Tseng - Chief Operating Officer

    Howard Tseng, the Chief Operating Officer at OWNDAYS, manages the internal infrastructure and daily operational workflows. Tseng oversees the integration of the SPA system, focusing on the seamless transition from manufacturing to retail inventory management. By optimizing logistics and supply chain efficiency, the Chief Operating Officer ensures that over 2.5 million pairs of glasses reach customers annually without compromising quality. Howard Tseng coordinates with department heads to streamline internal processes and enhance productivity across the company's 350+ shops. This leadership role involves implementing technological solutions to improve inventory accuracy and store-level performance. Through the rigorous oversight of operational standards, the Chief Operating Officer supports the company's ability to maintain affordable pricing while meeting strict industrial benchmarks. Tseng drives continuous improvement initiatives, ensuring that the operational backbone of the organization remains robust and scalable for future global growth.
    Howard Tseng

    Grace Liu - Chief Marketing Officer

    Grace Liu, the Chief Marketing Officer at OWNDAYS, architects the global brand identity and consumer engagement strategies. Liu directs all marketing campaigns, ensuring that the company's commitment to functional and fashionable eyewear resonates with target demographics across multiple continents. By overseeing digital presence and in-store promotional activities, the Chief Marketing Officer drives brand awareness and customer loyalty. Grace Liu collaborates with product design teams to align marketing narratives with the latest eyewear collections and innovations. This leadership role involves analyzing consumer behavior data to refine advertising spend and improve market penetration. Through the development of cohesive brand messaging, the Chief Marketing Officer supports the company's goal of becoming the eyewear of choice for everyone. Liu manages the creative direction of the brand, ensuring that every touchpoint reflects the quality and affordability inherent in the company's unique retail model.

    Evan Woo - Regional Managing Director

    Evan Woo, the Regional Managing Director at OWNDAYS, executes growth strategies across key international territories. Woo manages the expansion of retail footprints throughout Asia and the Middle East, ensuring that local operations align with the company's global standards. By overseeing regional supply chains and store performance, the Regional Managing Director optimizes the delivery of eyewear products to diverse consumer segments. Evan Woo coordinates with local management teams to adapt the SPA system to specific market nuances, thereby enhancing operational efficiency. This leadership role involves monitoring regional sales data to inform strategic adjustments and resource allocation. Through the cultivation of strong partnerships and the oversight of regional retail networks, the Regional Managing Director drives consistent revenue growth. Woo maintains a focus on scaling the brand presence while upholding the high product quality that defines the company's reputation in every market.

    Explore Leadership Teams in Flowers, Gifts & Specialty Stores

    Frequently Asked Questions Regarding OWNDAYS Top Executives and Leadership Team

    Who leads OWNDAYS?
    OWNDAYS is led by Také Umiyama (Chief Executive Officer), along with executives such as Howard Tseng (Chief Operating Officer) and Grace Liu (Chief Marketing Officer).
    Who is part of OWNDAYS’s executive team?
    The executive team of OWNDAYS includes leaders such as Také Umiyama (Chief Executive Officer), Howard Tseng (Chief Operating Officer), Grace Liu (Chief Marketing Officer) and other senior executives.
    How many executives does OWNDAYS have?
    OWNDAYS has 4 executives leading key business areas.
    What roles are included in OWNDAYS’s leadership team?
    The leadership team of OWNDAYS includes roles such as Chief Executive Officer, Chief Operating Officer, Chief Marketing Officer, Regional Managing Director.