Hallmark Executive and Leadership Team

Mike Perry, the President & Chief Executive Officer at Hallmark, directs the overarching corporate strategy and long-term vision for the organization. Perry manages the integration of diverse product lines, ranging from greeting cards to home décor, ensuring consistent brand excellence across all retail channels. By aligning executive leadership with the core mission of emotional connection, the President & Chief Executive Officer drives sustainable growth and market expansion. Mike Perry monitors competitive landscapes to maintain the company's status as a leader in the gift industry. Through rigorous oversight of operational performance, the President & Chief Executive Officer optimizes resource allocation to support innovation in product design. This leadership role requires constant collaboration with the Board to refine business models that resonate with modern consumers. Ultimately, Perry secures the financial health and cultural relevance of the enterprise while navigating complex retail environments.

Amanda Sims, the Chief Financial Officer at Hallmark, manages the fiscal health and capital structure of the organization. Sims oversees financial planning, reporting, and risk management to ensure the company maintains a robust balance sheet. By analyzing market trends in the gift and retail sectors, the Chief Financial Officer provides actionable insights that guide strategic investment decisions. Amanda Sims coordinates with department heads to streamline operational costs and improve profit margins across the entire product portfolio. This role involves maintaining transparency with stakeholders and ensuring compliance with regulatory standards. Through disciplined financial stewardship, the Chief Financial Officer supports the expansion of retail footprints and the development of new home décor lines. Sims evaluates the economic impact of various business initiatives, ensuring that every dollar spent aligns with the long-term growth objectives of the company.

James Shay, the Executive Vice President & Chief Financial Officer at Hallmark, focuses on long-term capital allocation and corporate treasury functions. Shay manages the complex financial requirements of the company's manufacturing and distribution networks. By overseeing large-scale investment projects, the Executive Vice President & Chief Financial Officer ensures that the organization possesses the necessary liquidity to pursue strategic acquisitions and product innovation. James Shay works closely with the executive team to assess the financial viability of new market entries and regional expansions. This role involves rigorous auditing and internal control management to safeguard corporate assets. Through precise financial forecasting, the Executive Vice President & Chief Financial Officer provides the stability required for sustained growth in the competitive retail sector. Shay maintains strong relationships with financial institutions and investors, ensuring that the company's fiscal strategy remains aligned with its broader mission of delivering quality gifts.

Daniel Hallmark, the President at Hallmark, oversees the operational execution of specific business divisions focused on product quality and retail excellence. Hallmark directs the day-to-day activities of teams responsible for the curation of Christmas ornaments and seasonal gift wrap. By maintaining high standards for craftsmanship, the President ensures that every product meets the expectations of the brand's loyal customer base. Daniel Hallmark coordinates with regional managers to optimize store performance and ensure consistent service delivery across various locations. This role involves identifying opportunities for product line diversification and enhancing the customer shopping experience. Through effective leadership, the President fosters a collaborative environment where creativity and operational efficiency thrive. Hallmark monitors key performance indicators to track the success of retail initiatives and adjusts strategies to maintain market competitiveness. The President remains dedicated to upholding the company's legacy of providing meaningful gifts for every occasion.

Sara Burton, the President at Hallmark, manages the strategic development and growth of the company's home décor and lifestyle product categories. Burton directs the design and procurement processes to ensure that all offerings align with current interior design trends and consumer preferences. By overseeing the supply chain for these specific lines, the President ensures that high-quality products reach retail shelves in a timely manner. Sara Burton collaborates with marketing and sales teams to launch new collections that resonate with diverse audiences. This role involves analyzing sales data to refine product assortments and maximize profitability within the home décor segment. Through proactive leadership, the President drives the expansion of the brand's presence in the lifestyle market. Burton maintains a focus on innovation and quality, ensuring that every item contributes to the company's mission of celebrating life's moments. The President continuously evaluates market feedback to improve product offerings.

Jake Long, the Chief Marketing Officer at Hallmark, architects the brand identity and consumer engagement strategies that define the company's market presence. Long directs all advertising, digital campaigns, and promotional activities designed to highlight the value of greeting cards and seasonal gifts. By leveraging data-driven insights, the Chief Marketing Officer identifies emerging consumer preferences and tailors messaging to reach diverse demographics. Jake Long collaborates with product development teams to ensure that marketing narratives accurately reflect the quality and sentiment of the merchandise. This leadership role involves managing brand equity across both physical retail stores and e-commerce platforms. Through innovative storytelling, the Chief Marketing Officer strengthens customer loyalty and drives traffic to retail locations. Long monitors campaign performance metrics to optimize marketing spend and maximize return on investment, ensuring that the brand remains a top choice for life's special occasions.

Peter Opalka, the Executive Vice President & Chief Information Officer at Hallmark, directs the technological infrastructure and digital transformation initiatives. Opalka manages the enterprise-wide systems that support supply chain logistics, inventory management, and e-commerce operations. By implementing scalable cloud solutions, the Executive Vice President & Chief Information Officer enhances the efficiency of internal processes and improves the overall customer experience. Peter Opalka oversees cybersecurity protocols to protect sensitive consumer data and maintain operational integrity. This role involves integrating advanced analytics tools to provide real-time visibility into retail performance and product demand. Through strategic technology investments, the Executive Vice President & Chief Information Officer enables the company to adapt quickly to changing market conditions. Opalka ensures that all digital platforms remain robust and secure, supporting the seamless delivery of gifts and cards to customers worldwide.

Lusha Bodie, the Senior Vice President and Chief Information Officer at Hallmark, leads the modernization of internal software applications and data management systems. Bodie focuses on optimizing the digital tools used by employees to design, produce, and market greeting cards and home décor. By fostering a culture of innovation, the Senior Vice President and Chief Information Officer drives the adoption of emerging technologies that improve workflow productivity. Lusha Bodie collaborates with cross-functional teams to ensure that IT initiatives directly support the company's retail objectives and customer service goals. This role involves managing the lifecycle of enterprise software and ensuring that all systems are interoperable across different business units. Through the implementation of agile methodologies, the Senior Vice President and Chief Information Officer accelerates the delivery of digital projects. Bodie ensures that the technological foundation remains flexible enough to support future growth and evolving consumer needs.

Erin Kobler, the Executive Vice President & Chief Legal Officer at Hallmark, directs all legal affairs, corporate governance, and intellectual property protection. Kobler manages the complex regulatory landscape associated with retail operations and product safety standards. By providing strategic counsel to the executive team, the Executive Vice President & Chief Legal Officer mitigates risk and ensures compliance with all applicable laws. Erin Kobler oversees the negotiation of commercial contracts and partnerships that support the company's business objectives. This role involves protecting the brand's trademarks and creative assets, which are essential to the company's market position. Through diligent oversight, the Executive Vice President & Chief Legal Officer maintains the ethical standards and reputation of the organization. Kobler works to resolve legal challenges efficiently, allowing the business to focus on its core mission of providing quality gifts. The Executive Vice President & Chief Legal Officer ensures that all corporate actions align with legal requirements.