Hallmark Executive and Leadership Team

Mike Perry, the President & Chief Executive Officer at Hallmark, directs the overarching corporate strategy and long-term vision for the organization. Overseeing global operations, the President & Chief Executive Officer ensures that the company maintains its market leadership in the greeting card and gift industry. This role involves constant collaboration with the Board to drive sustainable growth and operational efficiency across all retail channels. By prioritizing innovation in product design and consumer engagement, Mike Perry strengthens the brand's presence in North American and international markets. The President & Chief Executive Officer manages the alignment of diverse business units to support the core mission of helping people connect. Through rigorous oversight of organizational performance, Perry secures the company's financial health while upholding the legacy of quality that defines the brand's reputation among consumers worldwide.

James Shay, the Executive Vice President & Chief Financial Officer at Hallmark, manages the fiscal health and capital allocation strategies for the entire enterprise. Overseeing financial planning, reporting, and risk management, the Executive Vice President & Chief Financial Officer ensures that resources align with the company's long-term growth objectives. This role involves providing critical financial analysis to the executive team to support investment decisions in new product lines and retail expansion. By maintaining rigorous internal controls and optimizing cost structures, James Shay supports the company's ability to deliver high-quality gifts and home décor to a global customer base. The Executive Vice President & Chief Financial Officer monitors economic trends to mitigate potential risks while identifying opportunities for revenue enhancement. Through disciplined financial oversight, Shay secures the stability required to sustain the company's commitment to excellence in the retail sector.

Sara Burton, the President at Hallmark, oversees the operational execution of specific business units focused on consumer engagement and retail excellence. Managing the day-to-day performance of key product categories, the President ensures that the company's offerings meet the highest standards of quality and variety. This role involves coordinating with design and manufacturing teams to bring new greeting cards and gift ideas to market for various holidays and celebrations. By driving operational efficiency within these divisions, Sara Burton supports the company's goal of being a trusted partner for customers looking to express sentiments. The President monitors market trends to adjust product strategies, ensuring that the company remains relevant to both children and adults. Through focused leadership of these business units, Burton contributes to the overall success of the brand by maintaining a consistent and high-quality product portfolio.

Colleen Hochberg, the President, Hallmark Products at Hallmark, manages the end-to-end development and lifecycle of the company's core product offerings. Overseeing the design, manufacturing, and distribution of greeting cards, ornaments, and gift wrap, the President, Hallmark Products ensures that every item reflects the brand's commitment to quality. This role involves collaborating with creative teams to innovate new product concepts that cater to diverse consumer needs for birthdays, anniversaries, and holidays. By optimizing the supply chain for these product lines, Colleen Hochberg drives efficiency and ensures product availability across all retail channels. The President, Hallmark Products monitors consumer feedback to refine product assortments and maintain market relevance. Through the strategic management of the product portfolio, Hochberg supports the company's mission to provide meaningful items that help customers celebrate life's special moments with variety and excellence.

Stacey Paine, the President at Hallmark, directs the strategic initiatives for specific retail segments and consumer-facing business divisions. Overseeing the expansion of retail presence and the enhancement of the in-store customer experience, the President ensures that the brand's physical locations serve as trusted partners for local communities. This role involves analyzing regional market data to tailor product offerings and promotional activities to local preferences. By focusing on the growth of these retail segments, Stacey Paine strengthens the company's connection with consumers seeking cards and gifts for all occasions. The President collaborates with other C-suite leaders to ensure that retail strategies align with the broader corporate mission of fostering human connections. Through the effective management of these retail operations, Paine drives revenue growth and reinforces the brand's reputation for quality and variety in the gift and home décor market.

Jake Long, the Chief Marketing Officer at Hallmark, architects the brand's consumer-facing strategies and promotional initiatives. Managing the creative direction for all seasonal campaigns and product launches, the Chief Marketing Officer ensures that every marketing touchpoint resonates with the target audience. This leadership role involves analyzing consumer behavior to optimize the reach of greeting cards, ornaments, and home décor across digital and physical retail platforms. By coordinating with cross-functional teams, Jake Long drives brand loyalty and expands market share in competitive retail environments. The Chief Marketing Officer oversees the development of integrated communication plans that highlight the emotional value of the company's offerings. Through data-driven insights and creative storytelling, Long elevates the brand's visibility, ensuring that the company remains the preferred choice for customers seeking to express sentiments during birthdays, anniversaries, and holidays.

Peter Opalka, the Executive Vice President & Chief Information Officer at Hallmark, directs the digital transformation and technological infrastructure of the organization. Overseeing the integration of advanced data systems, the Executive Vice President & Chief Information Officer ensures that the company's retail operations remain agile and responsive to consumer needs. This role involves architecting secure platforms that support e-commerce growth and supply chain efficiency for greeting cards and gift items. By implementing innovative software solutions, Peter Opalka enhances the customer experience across all digital touchpoints. The Executive Vice President & Chief Information Officer collaborates with other leaders to leverage data analytics for improved inventory management and personalized marketing efforts. Through the modernization of internal systems, Opalka drives operational excellence, ensuring that the company maintains a competitive edge in the rapidly evolving retail landscape while protecting critical corporate information assets.

Lusha Bodie, the Senior Vice President and Chief Information Officer at Hallmark, manages the strategic deployment of information technology to support internal business processes and employee productivity. Overseeing the cybersecurity framework and enterprise software architecture, the Senior Vice President and Chief Information Officer ensures that the company's digital environment remains robust and scalable. This role involves optimizing internal communication tools and data management protocols to facilitate seamless collaboration across departments. By focusing on the technical foundation of the company's operations, Lusha Bodie enables the efficient distribution of products to retail partners and consumers. The Senior Vice President and Chief Information Officer evaluates emerging technologies to identify opportunities for process automation and improved operational workflows. Through the implementation of secure and efficient IT solutions, Bodie supports the company's mission to provide high-quality products through reliable and modern technological systems.

Erin Kobler, the Executive Vice President & Chief Legal Officer at Hallmark, directs the legal strategy and regulatory compliance efforts for the entire organization. Overseeing intellectual property protection, contract negotiations, and corporate governance, the Executive Vice President & Chief Legal Officer ensures that the company operates within all legal frameworks. This role involves providing counsel to the executive team on risk management and ethical business practices related to the retail of greeting cards and home décor. By safeguarding the company's brand assets and navigating complex regulatory environments, Erin Kobler supports the company's long-term stability. The Executive Vice President & Chief Legal Officer manages relationships with external legal partners to address litigation and compliance matters effectively. Through proactive legal oversight, Kobler protects the company's interests, allowing the business to focus on its core mission of helping people connect through meaningful gifts and sentiments.