Daraz Pakistan Executive and Leadership Team

July, 2026

Leadership Overview

Daraz Pakistan has 9 executives leading key functions including strategy, technology, operations, and people.

Driven by a commitment to empowering commerce, Daraz Pakistan connects millions of buyers and sellers, facilitating the exchange of a vast array of products and delivered goods across the region.

Leadership Roles at Daraz Pakistan

  • Chief Executive Officer - Farooq Khan
  • President and Chief Executive Officer - Jennifer Ritzman
  • Chief Operating Officer - Asma Khalil
  • Chief Operating Officer - Mybiz - Sumia Rahman
  • Chief Operating Officer and CCO - Daraz Group - Ahmed Tanveer
  • Head Chief Operating Officer, BI & Snp Office - Muhammad Arsalan
  • Chief Technology Officer - Xiaolin Qu
  • Chief of Staff - Sheikh Zugveri
  • Chief People Officer - Gobi Duan
  • Farooq Khan - Chief Executive Officer

    Farooq Khan, the Chief Executive Officer at Daraz Pakistan, directs the overall strategic vision and operational execution for the online marketplace. Overseeing all business units, the Chief Executive Officer ensures alignment with the company's mission to connect buyers and sellers for millions of available products. This leadership role involves driving market expansion and optimizing the customer journey. By fostering innovation, Farooq Khan directly impacts the company's growth and market position. Ultimately, Khan secures the long-term success and financial stability of Daraz Pakistan through decisive leadership and strategic foresight.

    Jennifer Ritzman - President and Chief Executive Officer

    Jennifer Ritzman, the President and Chief Executive Officer at Daraz Pakistan, spearheads the company's strategic direction and executive leadership. Guiding all facets of the business, the President and Chief Executive Officer ensures the marketplace effectively connects millions of buyers and sellers, facilitating the delivery of a vast product range. This critical position involves cultivating strategic partnerships and driving operational excellence across the organization. By championing growth initiatives, Jennifer Ritzman directly contributes to the company's market penetration and revenue generation. Ultimately, Ritzman solidifies Daraz Pakistan's standing as a leading e-commerce platform through robust leadership and forward-thinking strategies.
    Jennifer Ritzman

    Asma Khalil - Chief Operating Officer

    Asma Khalil, the Chief Operating Officer at Daraz Pakistan, manages the day-to-day operational activities and ensures efficient execution of business strategies. Overseeing logistics and supply chain management, the Chief Operating Officer facilitates the seamless connection between millions of buyers and sellers, ensuring timely product delivery. This position involves optimizing operational workflows and driving process improvements across all departments. By enhancing operational efficiency, Asma Khalil directly contributes to customer satisfaction and cost management. Ultimately, Khalil's operational oversight strengthens Daraz Pakistan's ability to scale and maintain its market leadership in the retail sector.

    Sumia Rahman - Chief Operating Officer - Mybiz

    Sumia Rahman, the Chief Operating Officer - Mybiz at Daraz Pakistan, directs the operational strategy and execution for the Mybiz platform, focusing on seller empowerment. Managing the Mybiz ecosystem, the Chief Operating Officer - Mybiz ensures sellers can effectively connect with buyers and manage their product offerings. This role involves driving platform enhancements and optimizing seller support services. By improving the seller experience, Sumia Rahman directly impacts the growth and diversity of products available on Daraz Pakistan. Ultimately, Rahman's leadership strengthens the seller network, fostering a robust marketplace for millions of transactions.

    Ahmed Tanveer - Chief Operating Officer and CCO - Daraz Group

    Ahmed Tanveer, the Chief Operating Officer and CCO - Daraz Group at Daraz Pakistan, oversees critical operational functions and corporate communications for the broader Daraz Group. Guiding operational excellence and strategic messaging, the Chief Operating Officer and CCO - Daraz Group ensures cohesive business practices and effective stakeholder engagement across the organization. This position involves driving efficiency in core operations and managing the company's public relations. By optimizing group-wide operations and communication strategies, Ahmed Tanveer directly supports Daraz Pakistan's market objectives. Ultimately, Tanveer's dual role enhances both internal efficiency and external perception for the entire Daraz entity.

    Muhammad Arsalan - Head Chief Operating Officer, BI & Snp Office

    Muhammad Arsalan, the Head Chief Operating Officer, BI & Snp Office at Daraz Pakistan, leads operational initiatives focused on business intelligence and strategic planning. Directing the integration of data analytics and operational strategy, the Head Chief Operating Officer, BI & Snp Office ensures informed decision-making across the marketplace. This role involves optimizing processes for data-driven insights and supporting strategic project execution. By enhancing business intelligence capabilities, Muhammad Arsalan directly contributes to operational efficiency and strategic alignment. Ultimately, Arsalan's leadership strengthens Daraz Pakistan's capacity for data-informed growth and operational refinement.

    Xiaolin Qu - Chief Technology Officer

    Xiaolin Qu, the Chief Technology Officer at Daraz Pakistan, architects and oversees the company's entire technology infrastructure and digital strategy. Managing the development and deployment of innovative solutions, the Chief Technology Officer ensures the online marketplace operates seamlessly, connecting millions of buyers and sellers. This role involves driving technological advancements to enhance user experience and operational efficiency. By leading the engineering teams, Xiaolin Qu directly supports the platform's scalability and security. Ultimately, Qu's technical leadership ensures Daraz Pakistan remains at the forefront of e-commerce technology, facilitating robust product delivery and buyer-seller interactions.

    Sheikh Zugveri - Chief of Staff

    Sheikh Zugveri, the Chief of Staff at Daraz Pakistan, provides strategic support and operational coordination across executive functions. Facilitating communication and driving key initiatives, the Chief of Staff ensures alignment between the leadership team and the company's mission of connecting buyers and sellers. This role involves managing special projects and optimizing internal processes to enhance overall business performance. By streamlining operations and supporting strategic planning, Sheikh Zugveri directly contributes to the efficient functioning of Daraz Pakistan. Ultimately, Zugveri's role ensures cohesive execution of the company's objectives in the dynamic e-commerce landscape.

    Gobi Duan - Chief People Officer

    Gobi Duan, the Chief People Officer at Daraz Pakistan, directs the human resources strategy and talent management initiatives for the organization. Overseeing employee development and fostering a positive work environment, the Chief People Officer ensures the company attracts and retains top talent to support its mission. This role involves shaping the organizational culture and implementing effective HR policies. By championing employee growth and engagement, Gobi Duan directly impacts team performance and retention rates. Ultimately, Duan's leadership in people operations strengthens Daraz Pakistan's workforce, driving its success in the competitive e-commerce landscape.

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    Frequently Asked Questions Regarding Daraz Pakistan Top Executives and Leadership Team

    Who leads Daraz Pakistan?
    Daraz Pakistan is led by Farooq Khan (Chief Executive Officer), along with executives such as Jennifer Ritzman (President and Chief Executive Officer) and Asma Khalil (Chief Operating Officer).
    Who is part of Daraz Pakistan’s executive team?
    The executive team of Daraz Pakistan includes leaders such as Farooq Khan (Chief Executive Officer), Jennifer Ritzman (President and Chief Executive Officer), Asma Khalil (Chief Operating Officer) and other senior executives.
    How many executives does Daraz Pakistan have?
    Daraz Pakistan has 9 executives leading key business areas.
    What roles are included in Daraz Pakistan’s leadership team?
    The leadership team of Daraz Pakistan includes roles such as Chief Executive Officer, President and Chief Executive Officer, Chief Operating Officer, Chief Operating Officer - Mybiz, Chief Operating Officer and CCO - Daraz Group.