Sa Sa Executive and Leadership Team

Sue He, the Chief Executive Officer at Sa Sa, directs the overarching corporate strategy and operational execution for the cosmetics retailing group. Overseeing the diverse product portfolio, which spans skincare, fragrance, make-up, hair care, and body care, Sue He ensures alignment with market demands and consumer trends. This leadership role involves driving business development initiatives and fostering innovation across all functional areas. By optimizing resource allocation and guiding strategic partnerships, Sue He directly impacts Sa Sa's market position and financial performance. The Chief Executive Officer's focus remains on enhancing shareholder value and solidifying the company's reputation as a leading beauty retailer. Sue He's strategic vision guides the company's expansion and product diversification efforts, ensuring sustained growth and profitability in the competitive health and beauty sector.

Xiu Chen, the Deputy Chief Executive Officer at Sa Sa, supports the Chief Executive Officer in executing the company's strategic objectives and managing daily operations. This role involves close collaboration with various departments to ensure seamless integration of business functions, from product sourcing to customer engagement. Xiu Chen focuses on enhancing operational efficiencies and implementing best practices across the retail network. The Deputy Chief Executive Officer plays a critical part in overseeing the supply chain and inventory management, ensuring product availability and quality. By driving process improvements and managing cross-functional projects, Xiu Chen contributes significantly to Sa Sa's operational excellence. Xiu Chen's leadership ensures that the company's extensive range of skincare, fragrance, and make-up products reaches consumers effectively, supporting the overall mission of providing accessible beauty solutions.

Hannah Lawrence, the Sa International Holdings Limited Partner & Chief Executive Officer (Branch ) at Sa Sa, spearheads international market expansion and strategic partnerships for the group. This position involves identifying and capitalizing on new growth opportunities in global markets, particularly within the Asia-Pacific region. Hannah Lawrence directs the development and implementation of localized business strategies, ensuring Sa Sa's diverse product offerings, including health and beauty supplements, resonate with international consumers. The Sa International Holdings Limited Partner & Chief Executive Officer (Branch ) oversees the establishment and management of overseas operations, driving revenue growth and market penetration. By fostering strong relationships with international stakeholders and navigating complex regulatory environments, Hannah Lawrence ensures the successful execution of Sa Sa's global ambitions. Hannah Lawrence's leadership is pivotal in extending Sa Sa's reach and solidifying its presence as a global beauty retailer.

Rovay Cruz, the Chief Financial Officer at Sa Sa, directs all financial planning, management, and reporting activities for the cosmetics retailing group. This critical role involves overseeing budgeting, forecasting, and capital allocation to support the company's strategic initiatives and operational needs. Rovay Cruz ensures robust financial controls are in place, safeguarding company assets and maintaining compliance with all relevant financial regulations. The Chief Financial Officer provides essential financial insights and analysis to guide executive decision-making, particularly concerning product development, market expansion, and operational investments. By managing investor relations and securing necessary funding, Rovay Cruz plays a key part in Sa Sa's sustained growth and profitability. Rovay Cruz's financial acumen is fundamental to optimizing the company's performance across its extensive range of skincare, fragrance, and make-up products.