Sa Sa Executive and Leadership Team

Sue He, the Chief Executive Officer at Sa Sa, directs the overarching corporate strategy for the cosmetics retailing group. Overseeing the expansion of skincare, fragrance, and make-up product lines, the Chief Executive Officer ensures alignment with global beauty trends. This leadership role involves managing complex supply chains and optimizing retail performance across diverse markets. By fostering innovation in health and beauty supplements, Sue He directly impacts the competitive positioning of the organization. The Chief Executive Officer collaborates with the board to refine long-term objectives, ensuring the company maintains a strong market presence. Through rigorous analysis of consumer behavior, the Chief Executive Officer drives operational efficiency and enhances brand loyalty. Ultimately, the Chief Executive Officer secures the financial health of the enterprise by prioritizing high-growth categories and maintaining strict quality standards across all retail touchpoints.

Kwok Simon, the Chairman & Chief Executive Officer at Sa Sa, architects the foundational vision and governance framework for the entire cosmetics retailing group. Leading the board of directors, the Chairman & Chief Executive Officer establishes the strategic trajectory for the organization. This role involves balancing high-level corporate oversight with the daily demands of managing a vast portfolio of skincare, fragrance, and body care products. Kwok Simon drives the expansion of the company footprint, ensuring that the brand remains a leader in the beauty industry. By coordinating with other executive leaders, the Chairman & Chief Executive Officer maintains organizational cohesion and operational excellence. This leadership position requires constant monitoring of market shifts and regulatory environments. Through decisive action, the Chairman & Chief Executive Officer ensures the company delivers consistent value to stakeholders while upholding the reputation of the brand.

Xiu Chen, the Deputy Chief Executive Officer at Sa Sa, executes the operational directives necessary to maintain the company status as a premier cosmetics retailer. Overseeing the daily management of hair care and beauty supplement divisions, the Deputy Chief Executive Officer ensures that inventory and sales targets remain aligned with corporate goals. This role involves streamlining internal processes to improve customer service and retail efficiency. Xiu Chen collaborates with the Chief Executive Officer to implement strategic initiatives that enhance the shopping experience. By managing cross-functional teams, the Deputy Chief Executive Officer drives productivity and supports the growth of the retail network. This leadership position requires a deep understanding of the beauty market and the ability to adapt to changing consumer demands. Through meticulous oversight, the Deputy Chief Executive Officer ensures that the company maintains its competitive edge in the global beauty landscape.

Hannah Lawrence, the Sa International Holdings Limited Partner & Chief Executive Officer (Branch ) at Sa Sa, directs the localized retail operations and branch-level performance. Overseeing the implementation of corporate policies within specific regional markets, the Sa International Holdings Limited Partner & Chief Executive Officer (Branch ) ensures that the brand standards for skincare and make-up are consistently met. This role involves managing regional teams and optimizing the performance of individual retail outlets. Hannah Lawrence drives local market penetration by tailoring product offerings to regional preferences. By coordinating with the central leadership team, the Sa International Holdings Limited Partner & Chief Executive Officer (Branch ) ensures that branch activities support the broader organizational mission. This leadership position requires strong analytical skills to monitor regional sales data and adjust tactics accordingly. Through effective management, the Sa International Holdings Limited Partner & Chief Executive Officer (Branch ) maximizes revenue and strengthens the brand presence.

Chung Kit, the Executive Director, Chief Financial Officer & Company Secretary at Sa Sa, manages the financial integrity and corporate governance of the cosmetics retailing group. Overseeing the fiscal planning, budgeting, and financial reporting processes, the Executive Director, Chief Financial Officer & Company Secretary ensures that the company maintains a robust balance sheet. This role involves managing investor relations and ensuring compliance with all regulatory requirements as the Company Secretary. Chung Kit drives the financial strategy that supports the expansion of skincare and fragrance product lines. By providing critical data to the board, the Executive Director, Chief Financial Officer & Company Secretary enables informed decision-making regarding capital allocation and investment. This leadership position requires meticulous attention to detail and a comprehensive understanding of the retail industry financial landscape. Through disciplined fiscal management, the Executive Director, Chief Financial Officer & Company Secretary secures the long-term stability and growth of the organization.