Wish Executive and Leadership Team

September, 2026

Leadership Overview

Wish has 9 executives leading key functions including strategy, operations, finance, and global market expansion.

Driven by a commitment to value-conscious commerce, Wish connects millions of consumers to merchants worldwide through a robust digital platform that prioritizes accessibility and broad inventory reach across diverse international markets.

Leadership Roles at Wish

  • Chief Executive Officer - Louise Laffey
  • Co-Founder & Chief Executive Officer - Boris Dinaburg
  • Founder & Chief Executive Officer - Anthony Simmons
  • President & Chief Executive Officer - Anuraag Gambhir
  • Chief Financial Officer - Ty Shea
  • Chief Operating Officer - Juliana Lohar
  • President - Tayyeb Khan
  • Co-Founder & President - Kitt Doucette
  • President - Shigeo Shiobara
  • Louise Laffey - Chief Executive Officer

    Louise Laffey, the Chief Executive Officer at Wish, directs the overarching corporate strategy to maintain market competitiveness within the global ecommerce landscape. Laffey architects high-level initiatives that bridge the gap between value-conscious consumers and a vast network of international merchants. By focusing on platform scalability, the Chief Executive Officer ensures that the digital infrastructure supports rapid transaction growth across diverse regions. This leadership role involves constant evaluation of merchant performance metrics to optimize the user experience. Louise Laffey drives organizational alignment by coordinating with other C-suite leaders to refine the long-term vision for the company. Through rigorous analysis of consumer behavior, the Chief Executive Officer identifies emerging trends that dictate future product offerings. Ultimately, Laffey secures the operational integrity of the platform while fostering sustainable growth in the highly dynamic retail sector.

    Boris Dinaburg - Co-Founder & Chief Executive Officer

    Boris Dinaburg, the Co-Founder & Chief Executive Officer at Wish, drives the foundational vision and strategic direction of the ecommerce platform. Dinaburg architects the core business model that connects millions of shoppers to a global merchant base. Overseeing the integration of new technological advancements, the Co-Founder & Chief Executive Officer ensures the platform remains agile in a competitive retail environment. This leadership role involves managing complex stakeholder relationships to expand the reach of the company into untapped international markets. Boris Dinaburg executes critical decisions regarding platform architecture to enhance transaction efficiency and user engagement. By prioritizing the needs of value-conscious consumers, the Co-Founder & Chief Executive Officer maintains a clear focus on the primary mission of the organization. Through consistent innovation, Dinaburg strengthens the market position of the company while driving long-term value for all participants in the ecosystem.

    Anthony Simmons - Founder & Chief Executive Officer

    Anthony Simmons, the Founder & Chief Executive Officer at Wish, directs the strategic evolution of the global ecommerce platform. Simmons architects the primary framework for merchant acquisition and consumer engagement, ensuring the business model remains effective at scale. Overseeing the alignment of corporate goals with market demands, the Founder & Chief Executive Officer drives initiatives that optimize the shopping experience for millions of users. This leadership role involves constant collaboration with the board to refine the long-term growth trajectory of the company. Anthony Simmons executes high-impact decisions that influence the operational efficiency of the platform across various geographic regions. By focusing on the intersection of technology and retail, the Founder & Chief Executive Officer maintains a competitive edge in the digital marketplace. Ultimately, Simmons ensures the company delivers consistent value while navigating the complexities of the modern global retail landscape.

    Anuraag Gambhir - President & Chief Executive Officer

    Anuraag Gambhir, the President & Chief Executive Officer at Wish, directs the daily operations and strategic execution of the global ecommerce platform. Gambhir architects the operational workflows that connect millions of consumers to a vast network of merchants. Overseeing the implementation of growth strategies, the President & Chief Executive Officer ensures that the platform maintains high performance standards across international markets. This leadership role involves managing cross-functional teams to streamline the user journey and improve merchant satisfaction. Anuraag Gambhir executes critical adjustments to the business model based on real-time data analytics to maximize revenue potential. By focusing on operational excellence, the President & Chief Executive Officer drives the company toward its long-term objectives. Through continuous monitoring of market trends, Gambhir secures the stability of the platform while fostering innovation in the retail sector to meet the evolving needs of value-conscious shoppers.

    Ty Shea - Chief Financial Officer

    Ty Shea, the Chief Financial Officer at Wish, directs the financial strategy and fiscal health of the global ecommerce platform. Shea architects the budgeting, forecasting, and capital allocation processes that support the growth of the company. Overseeing the financial reporting and investor relations, the Chief Financial Officer ensures transparency and accuracy in all fiscal matters. This leadership role involves analyzing market data to provide insights that guide the strategic decisions of the executive team. Ty Shea executes financial policies that optimize cash flow and support the expansion of the platform into new international markets. By focusing on cost management and revenue growth, the Chief Financial Officer drives the long-term financial stability of the organization. Through careful monitoring of economic trends, Shea secures the resources necessary to maintain the competitive position of the company while delivering value to stakeholders and supporting the core mission of the business.
    Ty Shea

    Juliana Lohar - Chief Operating Officer

    Juliana Lohar, the Chief Operating Officer at Wish, directs the internal processes and logistical frameworks that support the global ecommerce platform. Lohar architects the operational systems required to manage the vast inventory and merchant relationships that define the company. Overseeing the efficiency of the supply chain and fulfillment processes, the Chief Operating Officer ensures that the platform delivers a seamless experience to millions of consumers. This leadership role involves coordinating with other executives to align operational capacity with strategic growth targets. Juliana Lohar executes initiatives that optimize internal resource allocation and reduce friction in the transaction process. By focusing on the scalability of the platform, the Chief Operating Officer drives improvements in service delivery across diverse international regions. Through rigorous oversight of daily operations, Lohar maintains the functional integrity of the business while supporting the broader mission of connecting value-conscious shoppers to merchants worldwide.

    Tayyeb Khan - President

    Tayyeb Khan, the President at Wish, directs the execution of strategic initiatives across the global ecommerce platform. Khan architects the programs that enhance merchant engagement and consumer retention within the digital marketplace. Overseeing the alignment of regional operations with the overarching corporate mission, the President ensures that the platform effectively serves millions of value-conscious shoppers. This leadership role involves managing the implementation of new features and services that improve the overall user experience. Tayyeb Khan executes tactical plans that drive market penetration and increase the volume of transactions on the platform. By focusing on the intersection of technology and retail, the President drives the company toward its growth objectives. Through consistent collaboration with other leaders, Khan maintains the operational focus of the organization while navigating the complexities of the global retail environment to ensure the continued success of the business.

    Kitt Doucette - Co-Founder & President

    Kitt Doucette, the Co-Founder & President at Wish, directs the development of the core platform features that connect consumers to merchants. Doucette architects the foundational user experience strategies that define the brand in the global ecommerce market. Overseeing the product roadmap, the Co-Founder & President ensures that the platform evolves to meet the changing demands of value-conscious shoppers. This leadership role involves fostering innovation within the engineering and design teams to maintain a competitive edge. Kitt Doucette executes high-level partnerships that expand the reach of the company into new geographic territories. By focusing on the technical and creative aspects of the business, the Co-Founder & President drives the long-term vision of the organization. Through continuous evaluation of platform performance, Doucette secures the functionality of the digital ecosystem while supporting the mission of providing accessible retail options to a diverse international audience.
    Kitt Doucette

    Shigeo Shiobara - President

    Shigeo Shiobara, the President at Wish, directs the expansion and management of the platform within specific international markets. Shiobara architects the localized strategies that allow the company to effectively connect with diverse consumer bases. Overseeing the regional merchant networks, the President ensures that the inventory available on the platform meets the specific needs of local shoppers. This leadership role involves coordinating with global teams to standardize the user experience while respecting regional nuances. Shigeo Shiobara executes operational plans that drive growth and increase market share in key territories. By focusing on the scalability of the platform, the President drives the company toward its goal of becoming a leading global ecommerce destination. Through rigorous analysis of regional performance metrics, Shiobara maintains the operational efficiency of the business while supporting the broader mission of providing value-conscious consumers with access to a wide range of products.

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    Frequently Asked Questions Regarding Wish Top Executives and Leadership Team

    Who leads Wish?
    Wish is led by Louise Laffey (Chief Executive Officer), along with executives such as Boris Dinaburg (Co-Founder & Chief Executive Officer) and Anthony Simmons (Founder & Chief Executive Officer).
    Who is part of Wish’s executive team?
    The executive team of Wish includes leaders such as Louise Laffey (Chief Executive Officer), Boris Dinaburg (Co-Founder & Chief Executive Officer), Anthony Simmons (Founder & Chief Executive Officer) and other senior executives.
    How many executives does Wish have?
    Wish has 9 executives leading key business areas.
    What roles are included in Wish’s leadership team?
    The leadership team of Wish includes roles such as Chief Executive Officer, Co-Founder & Chief Executive Officer, Founder & Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer.