Bupa Australia Executive and Leadership Team

May, 2026

Leadership Overview

Bupa Australia has 7 executives leading key functions including revenue generation, technology operations, corporate affairs, human resources, medical strategy, and people management.

Driven by a commitment to health and wellbeing, Bupa Australia provides comprehensive health insurance coverage across Australia and New Zealand, impacting the lives of millions through its dedicated service and extensive network.

Leadership Roles at Bupa Australia

  • Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC) - Muriel Brock
  • Lead Software Engineer & Chief Revenue Officer - Lee Jacobsz
  • Chief of Staff & Health Insurance Director, Corporate Affairs - Alexandra Silk
  • Chief People Officer - Rebekah Donaldson
  • Chief Medical Officer - Mark Lubliner
  • Chief Medical Officer, Cromwell Hospital - Dr Frankton
  • Gerente De Personas CAC - Monica Lafontaine
  • Muriel Brock - Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC)

    Muriel Brock, the Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC) at Bupa Australia, directs the operational execution and value realization of technology initiatives across the Asia-Pacific region. Brock ensures that technological investments translate into measurable business outcomes, optimizing operational efficiency and service delivery. This leadership involves overseeing complex technology deployments and ensuring seamless integration with existing Bupa Australia systems. The Chief Operating Officer's responsibilities extend to driving innovation in operational processes, enhancing customer experience through technology. Muriel Brock's strategic oversight guarantees that Bupa Australia's technological infrastructure supports its mission of providing accessible and high-quality health insurance. This role is critical for maximizing the return on technology investments and maintaining a competitive edge in the APAC market.

    Lee Jacobsz - Lead Software Engineer & Chief Revenue Officer

    Lee Jacobsz, the Lead Software Engineer & Chief Revenue Officer at Bupa Australia, architects and executes revenue generation strategies across the organization. Jacobsz drives the commercial success of Bupa Australia by aligning technological innovation with market demands, ensuring robust software solutions support sales objectives. This dual focus allows for the direct translation of engineering capabilities into tangible revenue streams. Overseeing the commercial pipeline, Jacobsz ensures that Bupa Australia's product offerings meet evolving customer needs and competitive pressures. The Chief Revenue Officer's leadership directly impacts market share and financial performance, fostering sustainable growth through strategic sales initiatives and advanced technological integration. Lee Jacobsz's role is pivotal in optimizing the company's financial trajectory and expanding its market footprint within the health insurance sector.

    Alexandra Silk - Chief of Staff & Health Insurance Director, Corporate Affairs

    Alexandra Silk, the Chief of Staff & Health Insurance Director, Corporate Affairs at Bupa Australia, manages strategic initiatives and oversees corporate communications, ensuring alignment with Bupa Australia's mission. Silk directs the flow of information and strategic planning between executive leadership and various departments, facilitating effective decision-making. This role involves shaping the company's public image and stakeholder relations, particularly within the health insurance landscape. The Chief of Staff's influence extends to driving key projects and ensuring operational coherence across the organization. Alexandra Silk's leadership in corporate affairs is vital for maintaining Bupa Australia's reputation and fostering strong relationships with regulatory bodies and the public. This position is central to articulating the company's value proposition and strategic direction.

    Rebekah Donaldson - Chief People Officer

    Rebekah Donaldson, the Chief People Officer at Bupa Australia, leads human capital strategy, talent management, and organizational development to foster a high-performing workforce. Donaldson shapes Bupa Australia's culture, ensuring it supports the company's commitment to employee wellbeing and customer service excellence. This involves developing comprehensive HR policies, recruitment strategies, and employee engagement programs. The Chief People Officer's role is critical in attracting, retaining, and developing the talent necessary to deliver Bupa Australia's health insurance services effectively. Rebekah Donaldson's leadership ensures that the organization's most valuable asset—its people—are empowered and aligned with the company's strategic objectives. This focus on human resources is fundamental to Bupa Australia's operational success and long-term sustainability.

    Mark Lubliner - Chief Medical Officer

    Mark Lubliner, the Chief Medical Officer at Bupa Australia, provides critical medical expertise and strategic direction for the company's health insurance products and services. Lubliner guides the development of clinical policies and ensures that Bupa Australia's offerings align with the highest standards of healthcare practice and patient outcomes. This leadership role involves overseeing medical advisory functions and contributing to the strategic planning of healthcare services. The Chief Medical Officer's insights are essential for navigating the complex medical landscape and ensuring the efficacy and appropriateness of health coverage. Mark Lubliner's influence is key to maintaining Bupa Australia's commitment to providing quality healthcare solutions and fostering a healthier population. This position directly supports the company's core mission of improving health and wellbeing.
    Mark Lubliner

    Dr Frankton - Chief Medical Officer, Cromwell Hospital

    Dr Frankton, the Chief Medical Officer, Cromwell Hospital at Bupa Australia, directs medical operations and clinical strategy for the hospital, ensuring exceptional patient care and adherence to medical standards. Frankton oversees the integration of medical services with Bupa Australia's broader healthcare network, enhancing patient pathways and outcomes. This leadership position involves managing medical staff, implementing clinical governance, and driving advancements in healthcare delivery. The Chief Medical Officer's expertise is crucial for maintaining the hospital's reputation for excellence and innovation in medical treatment. Dr Frankton's strategic vision ensures that Cromwell Hospital remains at the forefront of medical care, contributing significantly to Bupa Australia's commitment to health and wellbeing.

    Monica Lafontaine - Gerente De Personas CAC

    Monica Lafontaine, the Gerente De Personas CAC at Bupa Australia, manages human resources and people operations within the Customer Acquisition and Care (CAC) division. Lafontaine focuses on cultivating a supportive and productive work environment for the teams responsible for customer engagement and service delivery. This role involves implementing HR strategies tailored to the specific needs of the CAC function, ensuring effective talent acquisition and retention. The Gerente De Personas's responsibilities include fostering employee development and engagement to enhance customer satisfaction. Monica Lafontaine's leadership is instrumental in building a strong, motivated team that drives Bupa Australia's customer service excellence and operational efficiency within this critical division.

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    Frequently Asked Questions Regarding Bupa Australia Top Executives and Leadership Team

    Who leads Bupa Australia?
    Bupa Australia is led by Muriel Brock (Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC)), along with executives such as Lee Jacobsz (Lead Software Engineer & Chief Revenue Officer) and Alexandra Silk (Chief of Staff & Health Insurance Director, Corporate Affairs).
    Who is part of Bupa Australia’s executive team?
    The executive team of Bupa Australia includes leaders such as Muriel Brock (Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC)), Lee Jacobsz (Lead Software Engineer & Chief Revenue Officer), Alexandra Silk (Chief of Staff & Health Insurance Director, Corporate Affairs) and other senior executives.
    How many executives does Bupa Australia have?
    Bupa Australia has 7 executives leading key business areas.
    What roles are included in Bupa Australia’s leadership team?
    The leadership team of Bupa Australia includes roles such as Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC), Lead Software Engineer & Chief Revenue Officer, Chief of Staff & Health Insurance Director, Corporate Affairs, Chief People Officer, Chief Medical Officer.