Bupa Australia Executive and Leadership Team

July, 2026

Leadership Overview

Bupa Australia has 9 executives leading key functions including operations, technology, revenue, risk, medical, and people.

Driven by a commitment to health and wellbeing, Bupa Australia provides comprehensive health insurance coverage across Australia and New Zealand, impacting the lives of millions through its extensive network and dedicated service.

Leadership Roles at Bupa Australia

  • Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC) - Muriel Brock
  • Chief Operating Officer, Technology (Interim) - Juliana Yoon
  • Lead Software Engineer & Chief Revenue Officer - Lee Jacobsz
  • Chief of Staff & Health Insurance Director, Corporate Affairs - Alexandra Silk
  • Chief Risk Officer, Acting & Chief Revenue Officer, Health Services Provisioning - Ian Stobo
  • Chief Medical Officer - Mark Lubliner
  • Chief People Officer - Rebekah Donaldson
  • Chief Medical Officer, Cromwell Hospital - Dr Frankton
  • Gerente De Personas CAC - Monica Lafontaine
  • Muriel Brock - Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC)

    Muriel Brock, the Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC) at Bupa Australia, directs the strategic implementation and optimization of technology solutions across the Asia-Pacific region. This leadership role focuses on ensuring that technological investments deliver tangible value and enhance operational efficiency throughout Bupa's diverse markets. Brock oversees the integration of new technologies, driving innovation to meet evolving customer needs and market demands within the health insurance sector. The operational scope includes managing complex technology projects, fostering cross-functional collaboration, and aligning technology roadmaps with Bupa's overarching business objectives. By championing value realization, Brock ensures technology initiatives directly contribute to improved service delivery and competitive advantage. This executive's focus on technology value ensures that Bupa Australia remains at the forefront of digital transformation within the healthcare landscape.

    Juliana Yoon - Chief Operating Officer, Technology (Interim)

    Juliana Yoon, the Chief Operating Officer, Technology (Interim) at Bupa Australia, directs the operational execution of the company's technology strategy. This interim leadership role focuses on ensuring the seamless delivery of technology services and infrastructure that support Bupa's core business operations in health insurance. Yoon oversees the day-to-day management of technology departments, driving efficiency and reliability across all systems. The scope includes managing IT operations, cybersecurity protocols, and technology support functions, ensuring business continuity and data integrity. Juliana Yoon's leadership ensures that technology operations are robust, scalable, and aligned with Bupa Australia's commitment to providing high-quality health services. This executive's focus on operational excellence in technology underpins the company's ability to serve its customers effectively across Australia and New Zealand.

    Lee Jacobsz - Lead Software Engineer & Chief Revenue Officer

    Lee Jacobsz, the Lead Software Engineer & Chief Revenue Officer at Bupa Australia, bridges technical expertise with strategic revenue generation. This dual role involves architecting and overseeing the development of robust software solutions while simultaneously driving the company's revenue growth initiatives. Jacobsz directs the sales and marketing strategies, focusing on expanding market share and enhancing customer acquisition within the competitive health insurance industry. The technical leadership component ensures that Bupa Australia's digital platforms and customer-facing applications are cutting-edge, scalable, and user-friendly. By integrating deep technical understanding with commercial acumen, Lee Jacobsz ensures that product development directly supports revenue targets and customer satisfaction. This executive's unique position allows for the seamless translation of technological capabilities into market opportunities, directly impacting Bupa Australia's financial performance and operational reach.

    Alexandra Silk - Chief of Staff & Health Insurance Director, Corporate Affairs

    Alexandra Silk, the Chief of Staff & Health Insurance Director, Corporate Affairs at Bupa Australia, provides strategic support and directs critical corporate initiatives. This leadership position involves managing key stakeholder relationships, overseeing communications, and ensuring alignment across various departments to support Bupa's mission. Silk's responsibilities extend to shaping the company's public image and managing its corporate affairs, particularly within the health insurance sector. The Chief of Staff function ensures operational efficiency at the executive level, facilitating decision-making and driving strategic projects to completion. Alexandra Silk's role is pivotal in navigating the complex regulatory and public relations landscape, safeguarding Bupa Australia's reputation and fostering strong community ties. This executive's influence ensures cohesive strategy execution and effective corporate governance.

    Ian Stobo - Chief Risk Officer, Acting & Chief Revenue Officer, Health Services Provisioning

    Ian Stobo, the Chief Risk Officer, Acting & Chief Revenue Officer, Health Services Provisioning at Bupa Australia, manages critical risk frameworks and drives revenue generation for health services. This dual executive function ensures that Bupa Australia operates within defined risk parameters while aggressively pursuing growth opportunities in health service provisioning. Stobo oversees the identification, assessment, and mitigation of financial, operational, and strategic risks across the organization. Concurrently, this leader directs strategies to enhance revenue streams from health services, optimizing pricing, product offerings, and market penetration. Ian Stobo's comprehensive oversight ensures financial stability and sustainable growth, aligning risk management with revenue objectives. This executive's dual focus is essential for navigating the complexities of the healthcare and insurance markets.

    Mark Lubliner - Chief Medical Officer

    Mark Lubliner, the Chief Medical Officer at Bupa Australia, provides critical medical leadership and strategic direction for the company's health services and insurance products. This role involves overseeing the clinical aspects of Bupa's offerings, ensuring adherence to the highest standards of healthcare practice and patient care. Lubliner guides the development of health policies, clinical guidelines, and medical protocols that align with Bupa's mission to provide accessible and quality healthcare. The executive's expertise ensures that Bupa Australia's insurance products are medically sound and that its health service delivery is effective and patient-centric. Mark Lubliner plays a vital part in shaping Bupa's approach to health and wellbeing, influencing clinical strategy and fostering innovation in healthcare delivery across Australia and New Zealand.
    Mark Lubliner

    Rebekah Donaldson - Chief People Officer

    Rebekah Donaldson, the Chief People Officer at Bupa Australia, directs the company's human capital strategy, fostering a positive and productive work environment. This leadership role is responsible for all aspects of human resources, including talent acquisition, employee development, compensation, and organizational culture. Donaldson focuses on attracting, retaining, and engaging a high-performing workforce that supports Bupa Australia's strategic objectives in the health insurance sector. The executive champions initiatives that promote employee wellbeing, diversity, and inclusion, ensuring Bupa Australia is an employer of choice. Rebekah Donaldson's strategic approach to people management is crucial for driving operational success and maintaining Bupa's commitment to its employees and customers. This leadership ensures a strong foundation for Bupa Australia's continued growth and service excellence.

    Dr Frankton - Chief Medical Officer, Cromwell Hospital

    Dr Frankton, the Chief Medical Officer, Cromwell Hospital at Bupa Australia, provides specialized medical leadership for the hospital's operations. This executive role focuses on ensuring the highest standards of clinical care, patient safety, and medical excellence within the hospital setting. Dr Frankton oversees the medical staff, guides clinical governance, and directs the implementation of advanced medical practices and technologies. The scope includes managing the hospital's medical strategy, ensuring compliance with healthcare regulations, and fostering a culture of continuous improvement. Dr Frankton's leadership is integral to the effective functioning of Cromwell Hospital, contributing to Bupa Australia's broader healthcare provision. This executive's dedication to medical quality directly impacts patient outcomes and hospital reputation.

    Monica Lafontaine - Gerente De Personas CAC

    Monica Lafontaine, the Gerente De Personas CAC at Bupa Australia, leads human resources functions for the Customer Acquisition Centre (CAC). This role focuses on managing employee relations, talent development, and fostering a supportive work environment within the CAC operations. Lafontaine directs strategies for recruitment, onboarding, and performance management, ensuring the CAC team is equipped to meet customer acquisition goals. The executive's responsibilities include implementing HR policies and programs that align with Bupa Australia's overall people strategy, with a specific emphasis on the unique needs of a customer-facing center. Monica Lafontaine plays a key part in building a motivated and skilled workforce, directly contributing to the success of Bupa Australia's customer engagement initiatives. This leadership ensures operational efficiency and employee satisfaction within the CAC.

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    Frequently Asked Questions Regarding Bupa Australia Top Executives and Leadership Team

    Who leads Bupa Australia?
    Bupa Australia is led by Muriel Brock (Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC)), along with executives such as Juliana Yoon (Chief Operating Officer, Technology (Interim)) and Lee Jacobsz (Lead Software Engineer & Chief Revenue Officer).
    Who is part of Bupa Australia’s executive team?
    The executive team of Bupa Australia includes leaders such as Muriel Brock (Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC)), Juliana Yoon (Chief Operating Officer, Technology (Interim)), Lee Jacobsz (Lead Software Engineer & Chief Revenue Officer) and other senior executives.
    How many executives does Bupa Australia have?
    Bupa Australia has 9 executives leading key business areas.
    What roles are included in Bupa Australia’s leadership team?
    The leadership team of Bupa Australia includes roles such as Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC), Chief Operating Officer, Technology (Interim), Lead Software Engineer & Chief Revenue Officer, Chief of Staff & Health Insurance Director, Corporate Affairs, Chief Risk Officer, Acting & Chief Revenue Officer, Health Services Provisioning.