Bupa Australia Executive and Leadership Team

June, 2026

Leadership Overview

Bupa Australia has 8 executives leading key functions including strategy, operations, and medical affairs.

Dedicated to enhancing health outcomes, Bupa Australia drives innovation in health insurance across Australia and New Zealand, fostering a culture of care and accessibility for all members.

Leadership Roles at Bupa Australia

  • Chief Executive Officer - Richard Bowden
  • Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC) - Muriel Brock
  • Chief of Staff & Health Insurance Director, Corporate Affairs - Alexandra Silk
  • Lead Software Engineer & Chief Revenue Officer - Lee Jacobsz
  • Chief People Officer - Rebekah Donaldson
  • Chief Medical Officer - Dr Frankton
  • Chief Medical Officer, Cromwell Hospital - Dr Frankton
  • Gerente De Personas CAC - Monica Lafontaine
  • Richard Bowden - Chief Executive Officer

    Richard Bowden, the Chief Executive Officer at Bupa Australia, directs the overall strategic vision and operational execution for the health insurance provider. Bowden oversees all major business units, ensuring alignment with the company's mission to provide accessible and high-quality health coverage across Australia and New Zealand. This leadership role involves driving growth initiatives, managing stakeholder relationships, and fostering a culture of innovation within the organization. By setting clear objectives and performance benchmarks, Richard Bowden ensures Bupa Australia maintains its market leadership and commitment to member well-being. The Chief Executive Officer's purview extends to financial performance, regulatory compliance, and long-term business sustainability, positioning Bupa Australia for continued success in the dynamic healthcare landscape.

    Muriel Brock - Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC)

    Muriel Brock, the Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC) at Bupa Australia, drives the strategic implementation and optimization of technology across the Asia-Pacific region. Brock focuses on ensuring that technological investments deliver tangible value and enhance operational efficiency for Bupa Australia's health insurance services. This leadership position involves overseeing the integration of new technologies, streamlining business processes, and maximizing the return on technology expenditures. Muriel Brock's responsibilities include managing cross-functional teams to achieve operational excellence and support the company's growth objectives in Australia and New Zealand. The Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC) is crucial in leveraging technology to improve member experience and maintain a competitive edge.

    Alexandra Silk - Chief of Staff & Health Insurance Director, Corporate Affairs

    Alexandra Silk, the Chief of Staff & Health Insurance Director, Corporate Affairs at Bupa Australia, manages critical strategic initiatives and oversees corporate communications. Silk ensures seamless coordination between executive leadership and various departments, facilitating efficient decision-making processes. This role involves developing and executing communication strategies that enhance Bupa Australia's brand reputation and stakeholder engagement across Australia and New Zealand. Alexandra Silk also directs efforts related to corporate social responsibility and public relations, reinforcing the company's commitment to community health. The Chief of Staff & Health Insurance Director, Corporate Affairs plays a pivotal part in shaping Bupa Australia's public image and fostering strong relationships with government bodies, industry partners, and the broader community.

    Lee Jacobsz - Lead Software Engineer & Chief Revenue Officer

    Lee Jacobsz, the Lead Software Engineer & Chief Revenue Officer at Bupa Australia, bridges technical innovation with commercial strategy to drive revenue growth. Jacobsz leads the development and implementation of revenue-generating initiatives, leveraging deep technical expertise to optimize sales processes and customer acquisition strategies. This dual role ensures that Bupa Australia's technological infrastructure directly supports and enhances its commercial objectives across Australia and New Zealand. Lee Jacobsz oversees the revenue forecasting, sales performance management, and market expansion efforts, aiming to increase market share and profitability. The Lead Software Engineer & Chief Revenue Officer is instrumental in translating complex technical capabilities into market-leading insurance products and services.

    Rebekah Donaldson - Chief People Officer

    Rebekah Donaldson, the Chief People Officer at Bupa Australia, directs all human resources functions and talent management strategies. Donaldson is responsible for cultivating a positive and productive work environment that supports Bupa Australia's mission across Australia and New Zealand. This leadership role encompasses talent acquisition, employee development, compensation and benefits, and fostering a strong organizational culture. Rebekah Donaldson ensures that Bupa Australia attracts, retains, and develops the skilled workforce necessary to deliver exceptional health insurance services. The Chief People Officer plays a vital part in aligning people strategies with business objectives, driving employee engagement, and promoting diversity and inclusion throughout the organization.

    Dr Frankton - Chief Medical Officer

    Dr Frankton, the Chief Medical Officer, Cromwell Hospital at Bupa Australia, provides expert medical leadership and strategic direction for healthcare services. Frankton oversees the clinical operations and quality assurance programs, ensuring the highest standards of patient care are maintained. This role involves collaborating with medical staff, managing clinical governance, and contributing to the development of innovative healthcare solutions. Dr Frankton's expertise is critical in shaping Bupa Australia's approach to health and wellness offerings across Australia and New Zealand. The Chief Medical Officer, Cromwell Hospital, plays a key role in advancing medical practices, ensuring compliance with healthcare regulations, and enhancing the overall health outcomes for members.

    Dr Frankton - Chief Medical Officer, Cromwell Hospital

    Dr Frankton, the Chief Medical Officer, Cromwell Hospital at Bupa Australia, provides expert medical leadership and strategic direction for healthcare services. Frankton oversees the clinical operations and quality assurance programs, ensuring the highest standards of patient care are maintained. This role involves collaborating with medical staff, managing clinical governance, and contributing to the development of innovative healthcare solutions. Dr Frankton's expertise is critical in shaping Bupa Australia's approach to health and wellness offerings across Australia and New Zealand. The Chief Medical Officer, Cromwell Hospital, plays a key role in advancing medical practices, ensuring compliance with healthcare regulations, and enhancing the overall health outcomes for members.
    Dr Frankton

    Monica Lafontaine - Gerente De Personas CAC

    Monica Lafontaine, the Gerente De Personas CAC at Bupa Australia, leads the human resources and people management functions for the Customer Acquisition and Care division. Lafontaine focuses on optimizing the employee experience within this critical customer-facing segment, ensuring high levels of engagement and performance. This role involves developing and implementing HR strategies tailored to the unique needs of the CAC team, supporting Bupa Australia's growth in Australia and New Zealand. Monica Lafontaine oversees talent development, employee relations, and performance management initiatives designed to enhance team effectiveness. The Gerente De Personas CAC is essential in building a motivated and skilled workforce dedicated to providing excellent service and driving customer satisfaction.

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    Frequently Asked Questions Regarding Bupa Australia Top Executives and Leadership Team

    Who leads Bupa Australia?
    Bupa Australia is led by Richard Bowden (Chief Executive Officer), along with executives such as Muriel Brock (Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC)) and Alexandra Silk (Chief of Staff & Health Insurance Director, Corporate Affairs).
    Who is part of Bupa Australia’s executive team?
    The executive team of Bupa Australia includes leaders such as Richard Bowden (Chief Executive Officer), Muriel Brock (Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC)), Alexandra Silk (Chief of Staff & Health Insurance Director, Corporate Affairs) and other senior executives.
    How many executives does Bupa Australia have?
    Bupa Australia has 8 executives leading key business areas.
    What roles are included in Bupa Australia’s leadership team?
    The leadership team of Bupa Australia includes roles such as Chief Executive Officer, Head Chief Operating Officer, Technology Value Realisation, Bupa (APAC), Chief of Staff & Health Insurance Director, Corporate Affairs, Lead Software Engineer & Chief Revenue Officer, Chief People Officer.