Leadership Overview
Bojangles has 7 executives leading key functions including strategy, operations, marketing, technology, human resources, and regional management.
Committed to authentic Southern-style culinary traditions, Bojangles delivers high-quality quick-service dining experiences while scaling its franchise-driven footprint across the Southeastern United States through rigorous operational standards and consistent brand excellence.
Committed to authentic Southern-style culinary traditions, Bojangles delivers high-quality quick-service dining experiences while scaling its franchise-driven footprint across the Southeastern United States through rigorous operational standards and consistent brand excellence.
Leadership Roles at Bojangles
Jose Armario - Chief Executive Officer
Jose Armario, the Chief Executive Officer at Bojangles, directs the overarching strategic vision for the quick-service restaurant chain. Armario manages the expansion of the brand across the Southeastern United States, ensuring that the hybrid franchise-operator model maintains consistent quality standards. By aligning corporate objectives with the needs of individual franchisees, the Chief Executive Officer fosters sustainable growth and market penetration. This leadership role involves constant collaboration with the Board to refine the long-term trajectory of the business. Jose Armario monitors competitive dynamics within the fast-food industry to maintain the unique Southern identity of the menu. Through the optimization of operational frameworks, the Chief Executive Officer drives efficiency across all corporate and franchised locations. Ultimately, Armario secures the financial health of the organization while upholding the core values of the brand in every market.
Tony Hopson - Chief Operating Officer
Tony Hopson, the Chief Operating Officer at Bojangles, oversees the daily execution of restaurant operations across the entire network. Hopson manages the supply chain logistics required to deliver Cajun-seasoned fried chicken and buttermilk biscuits to thousands of customers daily. By implementing standardized operational guidelines, the Chief Operating Officer ensures that every location maintains the high quality expected of the brand. This role requires constant coordination with regional managers to troubleshoot service bottlenecks and improve throughput in high-volume units. Tony Hopson monitors performance metrics to identify areas for process improvement within the franchise system. Through the rigorous application of safety and service protocols, the Chief Operating Officer drives operational excellence across the Southeastern United States. Ultimately, Hopson guarantees that the logistical backbone of the company supports rapid scaling without compromising the integrity of the customer experience.
Frank Cross - President
Frank Cross, the President at Bojangles, directs the internal business processes and administrative functions that support the growth of the restaurant chain. Cross manages the day-to-day coordination between departments to ensure that corporate initiatives are executed effectively across all regions. By focusing on the internal efficiency of the organization, the President streamlines communication and resource allocation to support the franchise-driven expansion model. This role involves overseeing the administrative infrastructure that allows the company to scale its footprint while maintaining centralized control over branding and operational guidelines. Frank Cross monitors the performance of various business units to ensure alignment with the strategic goals set by the executive team. Through the optimization of internal workflows, the President drives productivity and operational stability. Ultimately, Cross ensures that the organizational structure remains agile and responsive to the evolving needs of the fast-food market.
Jeffery Rigsby - President
Jeffery Rigsby, the President at Bojangles, oversees the external growth strategy and franchise relations that define the market presence of the company. Rigsby manages the recruitment and onboarding of new franchisees, ensuring that every partner understands and adheres to the core brand standards. By cultivating strong relationships with multi-unit operators, the President facilitates the expansion of the brand into new territories across the Southeastern United States. This role involves negotiating franchise agreements and providing the necessary support to ensure that new locations achieve profitability quickly. Jeffery Rigsby monitors the health of the franchise network to identify opportunities for further market penetration and brand development. Through the strategic management of external partnerships, the President drives the rapid scaling of the business. Ultimately, Rigsby secures the long-term success of the company by building a robust and committed network of franchise operators.
Tom Boland - Chief Marketing Officer
Tom Boland, the Chief Marketing Officer at Bojangles, architects the brand identity and promotional strategies that define the company in the competitive fast-food landscape. Boland manages all advertising campaigns, digital engagement, and local store marketing initiatives designed to increase foot traffic. By leveraging the strong regional identity of the brand, the Chief Marketing Officer creates compelling narratives around the signature menu items. This role involves close collaboration with the product development team to ensure that new offerings align with consumer preferences and the Southern heritage of the business. Tom Boland analyzes market data to optimize advertising spend and maximize return on investment across diverse geographic territories. Through the development of innovative loyalty programs, the Chief Marketing Officer drives customer retention and brand loyalty. Ultimately, Boland strengthens the market position of the company by maintaining a consistent and vibrant public image.
Richard Valle - Chief Information Officer
Richard Valle, the Chief Information Officer at Bojangles, directs the digital transformation and technological infrastructure of the restaurant chain. Valle manages the implementation of point-of-sale systems, mobile ordering platforms, and data analytics tools that support modern quick-service operations. By integrating advanced software solutions, the Chief Information Officer ensures that franchisees have access to real-time performance data and inventory management tools. This role involves securing the digital assets of the company against cyber threats while facilitating seamless communication between corporate headquarters and individual restaurant units. Richard Valle oversees the deployment of technology that enhances the speed and accuracy of service for customers. Through the continuous modernization of the IT stack, the Chief Information Officer drives operational efficiency and supports the scalability of the business. Ultimately, Valle provides the technical foundation necessary for the company to thrive in a digital-first market environment.
Cathy Chase - Chief People Officer
Cathy Chase, the Chief People Officer at Bojangles, architects the human capital strategy and organizational culture for the entire workforce. Chase manages talent acquisition, leadership development, and employee retention programs across the corporate and franchised restaurant network. By fostering an environment that prioritizes professional growth and operational safety, the Chief People Officer ensures that the company attracts top-tier talent in the competitive hospitality sector. This role involves designing training modules that standardize service quality while empowering staff to deliver exceptional customer experiences. Cathy Chase collaborates with other C-suite leaders to align workforce planning with the broader expansion goals of the organization. Through the implementation of comprehensive benefits and engagement initiatives, the Chief People Officer drives employee satisfaction and reduces turnover. Ultimately, Chase builds a resilient and motivated team capable of upholding the high standards of the brand.
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