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10 Ways to Supercharge Your ABM Strategy With Real‑Time Intent
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Built for Account‑Based Marketing Success
Comprehensive, AI-powered tools to identify, engage, and convert the right accounts at the right time.
Prioritize Best-Fit Accounts
Identify High-Fit Prospects
Leverage AI-powered firmographic, technographic, and intent data to pinpoint accounts that align with your ICP, even before they show buying signals.
Drive Alignment with Sales
See a shared view of account engagement across marketing and sales to act on opportunities faster and smarter.
Engage Accounts at the Right Time
Use real-time AI-powered intent and engagement signals to launch personalized campaigns the moment buyers show interest.
Grow, Renew and Expand Customers
Prioritize the Right Accounts
Use AI-driven intent and fit scoring to focus your efforts on the accounts most likely to grow, renew, or expand, exactly when interest spikes.
Measure and Optimize Performance
Track funnel progression and campaign impact with clear dashboards. Refine targeting, improve outreach, and prove ROI every step of the way.
Adapt with Predictive AI
Leverage AI insights and campaign forecasts to spot opportunities and risks early, and pivot fast with confidence.
Automate Workflows to Maximize Productivity
Expand Your Reach
Use our world-class DSP to reach your ideal audience across top publishers and formats, maximizing campaign impact with every impression.
Streamline Workflows, Save Time
Drive better results with fewer resources through seamless integrations and automated workflows that eliminate manual effort.
Lower CAC, Increase ROI
Improve match rates and targeting precision to reduce acquisition costs and get more out of every marketing dollar.
Trusted by Marketing Teams That Deliver Results
From building high-fit audiences to launching personalized campaigns and proving ROI, ZoomInfo Marketing gives teams predictive AI, data, and tools to drive real growth. That’s why modern marketers rely on us to power smarter, faster execution.
With ZoomInfo’s data, we identified best-fit prospects, personalized our outreach, and closed deals faster, boosting conversion rates by 20% and revenue by 30%.
Account Executive
We achieved a 61% increase in opportunities by using ZoomInfo Marketing to better target paid campaigns and align with our sellers.
Maria Velasquez
Director of Demand Generation
With ZoomInfo’s intent data, we target more companies and close deals 40% faster by crafting more relevant outreach.
Area VP
Since running ads with ZoomInfo Marketing, our strategy is far more effective, CTR has increased by 900%
Joe Charron
Director of Global Marketing
Join the GTM platform trusted by over 250 million users
Core Features
Only ZoomInfo combines advanced and essential insights about your target market with AI-powered solutions that help you surface, engage and convert sales-ready leads.
Cross-Channel Advertising
Deploy targeted display and social ad campaigns to reach specific audiences based on 300-plus company attributes and buying signals.
Learn more about Ad Targeting
Buyer Intent & Signals
Leverage Real-time intent data and signals to target the right accounts, at the right time, to engage faster and win more deals.
Learn more about Buyer Intent
Website Chat
Combine real-time conversations with enriched data to qualify leads instantly, route them to the right rep, and accelerate pipeline, 24/7.
Learn more about Website Chat
Web Form Enrichment
Turn partial form fills into opportunities by enriching incomplete submissions with verified data, maximizing lead capture, accelerating follow-up, and fueling pipeline growth without adding friction.
Learn more about Web Form Enrichment
Advanced Audience Targeting
Build precision audiences using hundreds of company insights including firmographic, technographic, intent, and engagement data to launch smarter campaigns that drive real results.
Learn more about Audience Targeting
Site Visitor Identification
Turn anonymous traffic into real pipeline by identifying the companies visiting your site and uncovering high-intent accounts your sales team can act on.
Learn about companies visiting your websiteCase Studies
Here are just a few ways 35,000+ customers use ZoomInfo to grow conversions and accelerate ROI from marketing.
Data, Insights, Alignment: How Smartsheet Maximizes Win RatesLearn more about Buyer Intent
“We achieved a 40%+ increase in form fills on every multi-field form where we added FormComplete. Our highest-volume demo form resulted in an 84% increase in MQLs sent to sales, a 26% increase in opportunity rate, and a 59% increase in win rate.”
How Impartner’s ABM team Drove 12% Pipeline Growth with ZoomInfo Marketing
“We’ve seen a 12% increase in pipeline generation quarter over quarter, just from putting these new campaign strategies in place - because our audiences are seeing a consistent message.”
How LINAK Found Immediate ROI with ZoomInfo
“Before we had ZoomInfo, sales and marketing worked pretty separately when it came to market research or finding target accounts. Now, we collaborate closely, building lists together and sharing insights in one place.”
What Makes ZoomInfo’s ABM Software Different
AI-powered technology that helps teams work smarter and achieve results faster.
GTM Data Universe
Leverage the most accurate and comprehensive data and signals to drive precise targeting, smarter engagement, and better results across your go-to-market strategy.
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Built to Connect
Seamlessly integrate with your tech stack using enterprise-grade, out-of-the-box solutions that streamline workflows and enable faster execution.
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Agent Ready
Harness AI-driven recommendations and next-best-action insights to empower your team in a human-led, AI-assisted world.
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